29/03/06

Mitsubishi Motors to Unveil New V6-powered, 6 Speed AT Equipped Outlander for North American Market at New York International Automobile Show

Tokyo, March 29 2006 - Mitsubishi Motors will announce the North American market version of the Outlander SUV model at the upcoming New York Auto Show. Launched in Japan in October last year, Outlander brings a new-feel product concept that marries mainline SUV functionality and design with sedan-like handling and ride. Outlander has enjoyed strong popularity among Japanese consumers with orders reaching about 20,000 units for the new model in the 5.5 months since its launch - well exceeding the 2,000 unit monthly sales target. To be held at the Jacob K. Javits Convention Centre, the New York International Automobile Show opens to the press and media on April 12 and to the general public on April 14.

The North American Outlander will be powered by a new high performance, low emissions, and low fuel consumption 3-liter V6 MIVEC*1 engine together with a 6-speed automatic transmission to deliver outstanding acceleration and high-speed cruising performance.

The new Outlander offers a choice of drive formats: the electronically controlled 4WD system that has received high acclaim in Japan; and a front-wheel drive version specially tailored to the North American market.

As on the Japan market model, the new Outlander will use a newly design high-rigidity platform that realizes improved impact safety and an aluminium roof panel that lowers centre of gravity and reduces roll inertia for improved handling performance and ride. Outlander also offers outstanding utility performance with a split tailgate ("Flap-fold tailgate") that facilitates the loading of different sizes and weights of luggage and with an available 7-seat layout that features two occasional-use third row seats stored flat under the floor ("Underfloor-stowable compact 3rd row seat"). Outlander also features Mitsubishi's Sportronic steering wheel paddle shifters that allow the driver to change gear manually without having to take his hand off the steering wheel.

Mitsubishi Motors began revamping its car engine line-up in 2004 to a common theme of high performance, low fuel consumption, low weight, and compact size. The new 3-liter V6 MIVEC engine powering the North American Outlander is the fourth new engine in this theme, following the 4A9-type 4-cylinder 1.3 and 1.5-liter units that power the European Colt launched in May 2004 (and the Japanese Colt from October 2004), the 4B1-type 4-cylinder 2.4-liter unit that powers the Japanese Outlander launched in October 2005 and the 3B2-type 3-cylinder 660cc engine that powers the i minicar launched in Japan in January this year.

Like the other members of the new engine line-up the 3-liter V6 MIVEC engine incorporates many advanced features including an aluminium cylinder block, a resin variable air induction system, and Mitsubishi's own MIVEC variable valve timing system to generate best-in-class output and torque. The new power unit achieves this higher performance while being about 25 kg lighter, and realizing about 5% better fuel economy, than its 6G7-type 3-liter V6 predecessor. In addition, the use of a high-performance catalytic converter means that the North American Outlander is expected to receive the Partial Zero Emission Vehicle (PZEV) designation under California emissions standards (according to in house testing).

The Outlander will be joined at the New York International Automobile Show by 9 other models including the new Eclipse Spyder convertible and the 2007 special edition Galant Ralliart mid-size luxury sports sedan due to go on sale this autumn.

Other Mitsubishi Motors models on display at New York International Automobile Show

1. Mitsubishi Concept-X

Unveiled for the first time in North America, the Mitsubishi Concept-X concept model embodies all the exciting qualities of Mitsubishi's hallmark "Driving Pleasure." Exhibited at the 2005 Tokyo Motor Show, Concept-X combines Mitsubishi's advanced 4WD-based Super All Wheel Control (S-AWC*2) vehicle dynamics control system with cool styling that raises the bar on performance looks.

2. Mitsubishi Concept-CT MIEV

The Mitsubishi Concept-CT MIEV 4WD concept car had its world premiere at the January 2006 North American International Auto Show in Detroit. This sports compact concept model uses outer-rotor type in-wheel motors and a high energy density lithium-ion battery system to drive all four wheels together with a gasoline engine in a series-parallel hybrid configuration that delivers higher power and an extended cruising range.

3. Galant Ralliart

Mitsubishi Motors introduced the new Galant exclusively to the North American market in 2003. The mid-size luxury sports sedan features generous and comfortable interior space and an exterior design that gives the car a distinctive road presence.
The 2007 model year Galant Ralliart on display at the New York Auto Show is distinguished by detail changes that give the exterior an even sportier appearance. Changes that raise Galant Ralliart's road performance include a 3.8-liter V6 engine, sports suspension and 18-inch alloy road wheels.

4. Eclipse Spyder

Eclipse Spyder is the open-top version of the Eclipse coupe introduced in 2005 and acclaimed for its sporty performance and dynamic styling. Refinements defining the new third-generation Eclipse Spyder include an automatic soft top that smoothly folds away under a new flush-fitting tonneau panel. Eclipse Spyder is offered in two trim levels: the GT - powered by a 3.8-liter V6 MIVEC engine, and the GS - powered by a 2.4-liter 4-cylinder MIVEC unit.

*1 MIVEC: Mitsubishi Innovative Valve timing Electronic Control system
*2 S-AWC: Built around 4WD mechanics, this vehicle dynamics control system integrates control of drive, braking, steering and suspension systems.

Mitsubishi Motors line-up at New York International Automobile Show

17/02/06

Mitsubishi Motors develops Green Plastic: a bamboo-fiber reinforced plant-based resin for Cutting CO2 emissions throughout the vehicle lifecycle

Tokyo, February 14, 2006 - Mitsubishi Motors Corporation, with cooperation from the Aichi Industrial Technology Institute (Kariya, Aichi Prefecture), has developed an automotive interior material which uses a plant-based resin, polybutylene succinate (PBS), combined with bamboo fiber. Parts made from the material will be used in the interior of a new-concept minicar, to be launched in Japan in fiscal 2007. Mitsubishi Motors has dubbed its independently developed plant-based resin technology, including this PBS-bamboo fiber resin, "Green Plastics". Mitsubishi Motors will continue to promote the development of environmentally friendly materials, directed toward increased practical applications.

In an effort to help stop global warming, slow the depletion of our oil reserves, and protect our forests, Mitsubishi Motors plans to substitute plant-based resins and quick-growing plant fibers for materials such as petroleum-based resins and wood hardboards used in car interiors. The use of these renewable plant-based resources, in principle, will add no CO2 to the atmosphere. Mitsubishi Motors began developing the materials in conjunction with the Aichi Industrial Technology Institute in 2004.

PBS, the main component of the material, is a plant-based resin composed mainly of succinic acid and 1,4-butanediol. The succinic acid for the material will be created through the fermentation of sugar extracted from sugar cane or corn. The new material combines bamboo fiber with PBS in order to increase its rigidity. Bamboo grows to its full height in just a few years, compared with the tens of years required for traditional timber, and as such may be called a potentially sustainable resource. Bamboo is available and can be grown in a wide variety of areas including Japan, China, and Southeast Asia. The use of Green Plastics may lead to further breakthroughs in the use of bamboo.

According to tests, this PBS/bamboo-fiber prototype achieves an estimated 50% cut in lifecycle CO2 emissions over polypropylene, a widely used petroleum-based plastic. VOC (volatile organic compounds) levels are also reduced drastically over processed wood hardboards (roughly 85% in testing).
In addition to Green Plastic, Mitsubishi Motors is undertaking development of environmental technologies including the MIEV (Mitsubishi In-wheel motor Electric Vehicle)concept, and technologies contributing to comfortable interior environment such as Oeko-Tex Standard 100 certified seating material, the Bio-clear Filter, and deodorant rooflining. Mitsubishi aims to build cars appropriate to this, the "century of the environment".

30/01/06

Spring Launch for New Mitsubishi Colt CZC Convertible

" Third member of the Colt family to be launched in the UK
" Features a sophisticated and fully automatic retractable hard-top
" Designed, developed and assembled in conjunction with Pininfarina
" Unique to the European market
" Powered by choice of 1.5-litre turbo charged 147bhp or 1.5-litre naturally aspirated 107bhp petrol engine
" On sale in the UK from April with generous standard specification and aggressive pricing of £13,999 for the CZC and £15,999 for the flagship CZC Turbo

The 76th Geneva Motor Show sets the stage for the world debut of the Mitsubishi Colt CZC cabriolet, the third and arguably most striking member of the award-winning Colt line-up.

Drawing inspiration from the CZ2 and CZ3 Tarmac concept cars that were shown at the 2001 Tokyo and 2004 Geneva motor shows, the Colt CZC features a sleek and sophisticated retractable metal roof that automatically folds back at the touch of a button to provide year-round driving versatility.

The Colt CZC shares its platform and basic architecture with the five-door Colt, taking advantage of its long 2500mm wheelbase and wide 1460mm front and 1445mm rear tracks for a secure and planted on-the-road feel and striking visual stance. Opting for this expansive wheelbase has also resulted in exceptional packaging - the Colt CZC has a 2+2 seating configuration and boasts a pair of occasional rear seats as well as a generous luggage compartment, even when the roof is retracted.

UK Line-Up

Arriving at UK dealerships in April, the Colt CZC will go on sale with a simple choice of two models - the £13,999 Colt CZC and £15,999 Colt CZC Turbo. Both are powered by an advanced all-alloy 16valve petrol engine, driving the front wheels through slick five-speed manual transmissions with bespoke ratios to maximise the engine's performance.

The top-line CZC Turbo borrows the 1468cc petrol engine from three-door Colt CZT. Developing 147bhp and 6000rpm and 155lb ft of torque at 3500rpm, the 1200kg CZC Turbo hits 62mph in 8.4seconds and has a 126mph maximum speed. Despite this hot hatch-rivalling performance, it returns 39.8mpg on the combined cycle and has a tax-friendly CO2 rating of 168g/km.

The naturally aspirated 1499cc powerplant in the 1110kg Colt CZC produces 107bhp at 6000rpm and 107lb ft of torque at 4000rpm - enough for a 10.5second sprint to 62mph and on to a top speed of 114mph, while returning 42.8mpg on the combined cycle and a CO2 level of 157g/km. Naturally, both engines are Euro IV compliant.

As with all current Mitsubishi models, the CZC comes laden with standard equipment, including 16inch alloy wheels, air-conditioning, leather steering wheel and gear lever, radio/CD/MP3 stereo, four airbags, ABS anti-lock brakes with EBD (electronic brakeforce distribution) and integrated front fog lights.

Upgrading to the Colt CZC Turbo adds sports suspension, M-ASTC stability and traction control, part leather seats, a restyled front bumper and unique 16inch alloy wheels to the already long list of as-standard features.

The Colt CZC will be built in conjunction with renowned Italian design house Pininfarina which, along with Mitsubishi Design Europe, played a key role in the design and development of the Colt CZC. Production of the range will start at Pininfarina's Bairo plant near Turin, on March 7th.

30/01/06

Mitsubishi Motors to Unveil a Trio of Exciting New Concept and Production Models at the 76th Geneva Motor Show

" World debut for Concept-EZ MIEV showcasing an innovative electric motor-in-wheel drivetrain, drive-by-wire controls and ground-breaking interior packaging
" World debut for Colt CZC convertible
" European debut of Concept-X - Mitsubishi's preview of the next generation Evolution X

A revitalised Mitsubishi Motors Europe unveils two radical new concept cars - Concept-EZ MIEV and Concept-X - as well as the striking new Colt CZC convertible at this year's Geneva Motor Show.

Making its world debut, Concept-EZ MIEV spearheads Mitsubishi's advanced electric motor-in-wheel drivetrain and drive-by-wire technologies to create a striking urban vehicle with thought-provoking interior packaging.

The sassy and stylish Colt CZC also makes is world debut in production form. The Pininfarina-styled convertible - the third member of the Colt range - features a fully-automatic retractable hard-top for all-seasons driving versatility and security.

The third star on the Mitsubishi stand, and making its European debut, is Concept-X. A mouth-watering preview of the next generation Evolution line-up, Concept-X wraps turbo-charged power, clutchless transmission and an advanced new all-wheel-drive layout in jet fighter-influenced style.

The Mitsubishi Concept-EZ MIEV

The Concept-EZ MIEV makes its world premiere at this year's Geneva Motor Show and, as a showcase for the company's advanced automotive technology, takes pride of place on the Mitsubishi stand.

The brainchild of Mitsubishi Design Europe, the strikingly styled Concept-EZ advanced prototype demonstrates the dynamic, packaging and design benefits of MIEV (Mitsubishi In-wheel motor Electric Vehicle), which uses ultra-compact electric motors that sit within the wheel hub itself.

Each of the Concept-EZ's 20inch wheels houses a 27bhp in-hub motor - for a total output of 108bhp - powered by a lithium-ion battery pack sandwiched beneath the car's flat floor.

By employing its MIEV technology in the 3700mm long Concept-EZ, Mitsubishi has liberated its engineers and designers from the traditional constraints imposed by internal combustion power and drivetrain, and have created an 'urban capsule' vehicle that provides unsurpassed interior packaging.

Concept-EZ's usable internal space has also been enhanced by the use of a retractable steering wheel, drive-by-wire technology and intelligent folding seats to create a space that's as equally adept at transporting passengers as it is providing them with an innovative and secure lounge area when they arrive.

The Mitsubishi Colt CZC

The Geneva Motor Show sets the stage for the world debut of the production version of Mitsubishi's new Colt CZC convertible, the third and arguably most striking member of the award-winning Colt line-up.

Colt CZC features a sleek and sophisticated retractable metal roof that automatically folds back at the touch of a button to provide year-round driving versatility. With its long wheelbase and intelligent engineering-lead packaging, Colt CZC boasts generous passenger and luggage space, even when the roof is retracted.

With its stiffened chassis, uprated suspension set-up, slick five-speed manual transmission and choice of 147bhp and 107bhp 1.5-litre powerplant, Colt CZC delivers the dynamic performance to match its head-turning panache.

The well-appointed Colt CZC was styled and developed by Mitsubishi Design Europe in conjunction with Pininfarina with start of production at its Bairo plant near Turin scheduled for March. Colt CZC arrives in the UK in April priced at £13,999 for the standard 1.5 engine and £15,999 for the flagship CZC Turbo.

The Mitsubishi Concept-X

Mitsubishi's stunning Concept-X, first shown in Tokyo in October, makes its European debut in Geneva. With Advanced Super All Wheel Control drivetrain, powerful 2.0-litre turbo-blown engine and six-cog clutchless transmission, the Concept-X hints strongly at just what to expect from the next generation of Evolution cars.

In a distinct departure from the previous rally-inspired Evolution models the Concept-X, styled by Mitsubishi Design Europe, trades in its predecessor's stocky and foursquare proportions for sleeker and more rakish lines.

It's a dynamic and athletic look enhanced by its gaping air intake, louvered bonnet, hawk-eyed headlamps, chunky 20inch alloy wheels and bold rear spoiler. Beneath that sexy alloy-intensive sheetmetal lies some equally enticing hardware. Concept-X is powered by a turbo-charged 2.0-litre 4-cylinder MIVEC engine that drives all four wheels through a clutch-less six-speed gearbox.

Mitsubishi Sales Growth Surges Ahead

Mitsubishi Motors Europe notched up 265,685 sales in 2005, an increase of 17.7% and the third successive year of growth, with Russia, Germany and the UK leading the charge.

Against the backdrop of a difficult automotive market, Mitsubishi Motors UK posted an all-time new vehicle sales record of 38,345 units for 2005 - an impressive 6% increase over 2004 and its fifth successive year of growth.

16/01/06

Alphand and Picard Clinch Repsol Mitsubishi Ralliart's Sixth Successive Dakar Rally Win

" Spaniard Roma and co-driver Magne clinch final podium position

" Former leaders Peterhansel and Cottret finish fourth overall

DAKAR, Sénégal - Repsol Mitsubishi Ralliart Team driver Luc Alphand and co-driver Gilles Picard clinched victory in the 28th Dakar Rally today (Sunday). The feat marked a record-breaking 11th win for the Japanese automotive manufacturer and the sixth successive triumph since the Millennium. Team mates Joan 'Nani' Roma and Henri Magne and Stéphane Peterhansel and Jean-Paul Cottret finished third and fourth overall.

The outright success was the first for Alphand - last year's runner-up and a former World Downhill skiing champion - and the second for his French co-driver Gilles Picard, who had won the Dakar with fellow Frenchman Jean-Pierre Fontenay in 1998.

The French crew had taken the outright lead between Bamako in Mali and Labé in Guinea, when former winner Peterhansel crashed into a tree and damaged his rear suspension and transmission. Despite fierce pressure from second-placed South African driver Giniel de Villiers, Alphand took few risks over the closing three days of the 14-stage event to record a winning margin of 17m 53s after the final timed section near Dakar was cancelled.

"My first attempt at the Dakar Rally ended with a seat in a helicopter and I never wanted to be in that position again," said Alphand. "I knew I had a great chance to win. The team worked so hard on the development of our car and I think over the 15 days we were the better all-round team. It's a fantastic feeling to win the Dakar. I experienced many highs and lows in my skiing career, but this is so different."

Spaniard Roma had joined the Mitsubishi team for his first event in October 2005 and finished sixth
on his Dakar debut in a car last year. On this occasion he and Andorra-based co-driver Magne finished a superb third overall in a second Mitsubishi Pajero/Montero Evolution.

"It has been a fantastic race from the start," said Roma. "All the time it has been close, exciting and very difficult for the drivers and the co-drivers. For me it is great to be on the podium. I am part of a superb team at Mitsubishi and everyone has worked so hard to achieve this success."

The French duo of Peterhansel and Cottret had moved into the outright lead of the event on the second of four stages through the Islamic Republic of Mauritania last week. But the eight-times winner struck a tree in 'Black Africa' and lost over three hours and any chance of taking a hat-trick of wins in Dakar.

"I made a mistake a few days ago and with the level of competition we have seen this year on the Dakar, there was no way I could recover that time," said Peterhansel. "Whether you finish fourth or fifth does not really matter. I am disappointed that I could not complete the hat-trick of wins, but Mitsubishi has won the race and that is the priority. It is also great for Luc and Gilles to take a first win together."

"I am so happy for every member of our team," said Repsol Mitsubishi Ralliart Team President Isao Torii. "I would like to thank everyone for their work and thanks to our partners and sponsors for their efforts. I have been with this team for the last two victories and this was the most exciting of the races. It has been a privilege to be a part of this success and to see the French and Japanese members of the team working together so successfully. Tomorrow we will switch our focus to preparing to win the race for a seventh successive time in 2007."

"Last year I could count our Dakar victories on two hands," joked a delighted Repsol Mitsubishi Ralliart Team Director Dominique Serieys. "But now we have won 11 times I have a missing finger! It was not an easy race, but our entire team showed complete motivation to reach our target of a sixth successive win. We have a smaller team and a smaller budget than our rivals, but we have performed superbly well."

"I think the deciding factor on this year's Dakar was our overall team experience and the knowledge of our drivers," said Repsol Mitsubishi Ralliart Team Technical Director Thierry Viardot. "It was very close in the early stages, but I was confident that there were three days in Mauritania where Mitsubishi would have the advantage. We made a wise tyre choice when it mattered, our teams made only minor mistakes in the dunes and with the navigation and they coped well under pressure."

09/01/06

Mitsubishi Motors Lineup at 2006 North American International Auto Show

Tokyo, January 10, 2006 - Mitsubishi Motors Corporation (MMC) and its manufacturing and sales unit in the United States, Mitsubishi Motors North America, Inc. (MMNA, based in Cypress California) will give the Mitsubishi Concept-CT[1] MIEV[2] 4WD sport compact concept and the new Eclipse Spyder convertible their world premieres at the 2006 North American International Auto Show (Detroit Motor Show). Mitsubishi Concept-CT MIEV uses outer rotor type in-wheel motors and a lithium-ion battery system to drive all four wheels, together with a gasoline engine in a hybrid configuration. The 2006 NAIAS runs from January 8 to 22 at the Cobo Center in Detroit and is open to the general public from January 14.

MMNA president and CEO Hiroshi Harunari, who took up his new post on January 1, made the following remarks at a press conference held at the show on January 9. "The size and potential of the American market makes it one of our most important markets. In Mitsubishi Motors' drive toward success on a global scale it is vital that we continue to rebuild and improve the sales and profitability of our operations in this market. To put the U.S. operations back on a healthy foundation, last year we called upon the leadership of Rich Gilligan and his fine team to promote the rebuilding of the Mitsubishi brand and the enhancement of our sales performance. Sales operations are being normalized and profitability improved through a process of introducing new models, curtailing fleet sales, and reducing inventory levels. Offering appealing sales finance products to customers is another profitability improving policy this is being implemented. It is clear that these steps are starting to pay dividends.

However, the impact of high oil prices has led to increasing uncertainty in the U.S. market, especially for the automotive industry. For this reason, the relationship between MMC and MMNA has been strengthened to allow for more flexibility in responding to market changes. The company will continue to take steps to normalize sales operations, raise operating efficiencies and increase profit opportunities by actively promoting exports from MMNA's Illinois factory to other markets. Management of both companies are committed to working together to improve operations in North America and to accelerate implementation of existing policies and introduction of more detailed measures."

MMC and MMNA are displaying a total of 11 models including Mitsubishi Concept-CT MIEV and Eclipse Spyder, most of which are produced in the United States.

1. Mitsubishi Concept-CT MIEV walkaround

A concept for a new kind of sports compact that captures the essence of the Mitsubishi Motors brand as it combines driving pleasure with low fuel consumption.

(1) Exterior highlights

" Using the same rear-midship layout as the new i minicar to be launched in Japan this month, the wheels on Mitsubishi Concept-CT MIEV have been moved to the corners of the vehicle yielding a stable and forceful looking stance within a compact 3800 mm length.

" The overall design theme was inspired by the large scooters popular today. Mitsubishi Concept-CT MIEV's geometric lines impart an architectural look in creating a shape that promises to wrap its occupants in safety and comfort.

" With no center pillars, double opening doors (with rear door hinges located in the rear portion of the body) allow enhanced entry and exit.

(2) Interior highlights

" The instrument panel incorporates a new system wide-format screen stretching from driver's seat to passenger's seat that can display speedometer and fuel readings, on-board navigation and climate control information, entertainment functions and rear/side view mirror images all at the same time.

" The center console houses a computer touch pad-like interface in a simple configuration to give the driver easy, ergonomic access to climate and audio controls.

" The seats use a simple, ultra-slim design to emphasize their light weight. The front passenger seatback and rear seatbacks fold flat and together with the double opening doors and split-tailgate significantly enhance Mitsubishi Concept-CT MIEV's load carrying ability.

(3) Hybrid powertrain system

Mitsubishi Concept-CT MIEV is the first vehicle to apply a hybrid drive system to the Mitsubishi Motors' MIEV next-generation electric vehicle concept that utilizes in-wheel motors and high energy-density lithium-ion batteries as core technologies. Features include:

" A series-parallel hybrid drive system that delivers higher power and an extended cruising range.

" A new 1.0-liter 3-cylinder MIVEC[3] engine (generator) that produces a maximum of 50 kW (68 ps).

" A lithium-ion battery system with a 50 kW maximum output housed under the rear seats and under the front hood.

" Outer rotor type in-wheel motors, developed first for Lancer Evolution MIEV, are fitted to all four wheels, producing a maximum power of 20kW each. The system allows drive power and braking to be independently regulated with high precision at each wheel and thereby capitalize on Mitsubishi Motors' hallmark all-wheel control technology and know-how to a maximum advantage. The result is a high-performance hybrid vehicle that delivers not only highlevels of environmental performance, but also power and driving performance superior to that in conventional gasoline vehicles.

2. Eclipse Spyder walkaround

Eclipse Spyder is the open-top model for the new fourth generation Eclipse coupe, which was introduced in 2005 and is acclaimed for its sporty, dynamic styling. Eclipse Spyder is the third generation open-top model. Eclipse Spyder is offered in two trim levels: the GT and the GS powered by 3.8-liter V6 and 2.4-liter 4-cylinder MIVEC engines respectively.

(1) Design highlights

" Eclipse Spyder uses sleek, taut and muscular lines to create a shape that is cool and aggressive whether the cloth top is up or down.

" Large-sized headlamps crafted to flow into the bodylines, and chrome-look LED tail lamps distinguish the exterior and generate a sporty appearance with a strong sophisticated flavor.

" Using an instrument panel that houses distinctive motorcycle-inspired gauges and ice-blue night illumination for better legibility, the interior styling projects the cool image and creates the feel-good space that convertible owners look for.

(2) Engine, transmission, and brakes

" The Eclipse Spyder GT mates a 3.8-liter V6 MIVEC engine to either a six-speed manual transmission or a sport-mode equipped five-speed automatic. Pumping out a maximum of 195 kW (260 ps) and 35.7 kg-m (350 N-m) of torque, the Spyder GT accelerates from zero to 60 mph (zero to 96 km/h) in about seven seconds.

" The Eclipse Spyder GS mates a 2.4-liter in-line 4-cylinder MIVEC engine to either a five-speed manual transmission or a sport-mode equipped four-speed automatic. Producing a maximum power of 119kW (162ps), the Spyder GS returns excellent fuel efficiency, rated to achieve 30 mpg (12.7 km/liter) in highway driving by EPA testing standards.

" The GT employs 4-wheel disc brakes, while the GS uses a drum-in-disc system for the rear brakes.

(3) Trim & equipment

" In a premium-level design that enhances its appearance and convenience, the third-generation Eclipse Spyder features an automatic soft top which smoothly folds completely out of sight under a flush-fitting hydraulic powered tonneau panel in about 19 seconds.

" Both GT and GS trim levels come standard with 17-inch alloy road wheels, air conditioning, an advanced dual-stage driver and passenger seat SRS air bag system, head protecting seat-mounted side air bags, an anti-lock brake system (ABS) with electronic brake-force distribution (EBD[4]), cruise control, engine immobilizer and keyless entry.

" Featured in Eclipse launched last year and in Outlander sold in Japan, a highly acclaimed audio system was co-developed with Rockford Fosgate® a leading American car audio system manufacturer. This premium audio system features a 650 Watt power amp with a six-disc, in-dash CD changer that can also play MP3 files.
For the Eclipse Spyder, this system features a subwoofer center-mounted under the rear seat. It provides unique automatic sound adjustment and equalization for the different sound conditions under top-up or top-down driving.

" Leather seating surfaces, heated front seats and heated exterior mirrors together with outside temperature and compass displays standard on the GT are available as options on the GS.

" GT is available with a premium package that features 18-inch alloy wheels with 235/45 R18 tires, a six-way power driver's seat, aluminum pedals and an automatic climate control system.

19/12/05

All-New L200 Pick-Up Set to Take 2006 By Storm

" All new L200 range to go on sale 1 st March 2006
" Prices start at £12,249 rising to £19,999 CVOTR
" New range delivers even more value for money
" New L200 Elegance introduced to attract SUV buyers
" Euro IV 2.5 DI-D common rail turbocharged diesel engine with standard 134bhp
" Improved fuel economy and performance
" 160bhp power upgrade available from launch
" Car-like driving dynamics with best in class turning circle
" Option of auto transmission on high series derivatives
" Super select 4WD plus stability and traction control standard on all high series derivatives - an industry first in the pick-up segment
" Service intervals extended from 9,000 miles to 12,500 miles

The model line-up and pricing for the stunning new L200 pick-up have been announced by Mitsubishi Motors UK. In showrooms from the end of February, many prices have been reduced from the outgoing range with prices now starting at £12,249 CVOTR for the 4Work 4WD single cab rising to £19,999 CVOTR for the new range-topping double cab Elegance.

Keen pricing, generous specification, technical advancements and stunning styling make this new model an extraordinary proposition. The addition of a new more powerful engine, improved chassis and suspension plus the option of automatic transmission, super select 4WD and stability and traction control, makes this a pick-up range whose attraction will lie as much in its dynamic capabilities as its undeniable good looks.

"Mitsubishi Motors has been instrumental in the massive growth of the UK pick-up market - a segment which has grown 347% in six years from 7,553 units to 33,742 at the end of 2004. During this time the L200 has become the undisputed king of the pick-ups with the outgoing model still commanding a massive 48% of the retail market, and we have absolutely no intention of relinquishing our crown" commented Jim Tyrrell, Managing Director of Mitsubishi Motors UK.

Tyrrell went on to explain, "Dealers have already taken a considerable number of L200 orders including cash deposits, so if the reaction so far ahead of the launch is anything to go by, we have a very successful new model on our hands."

With exterior styling based on Mitsubishi's 10 times Dakar conquering Pajero Evolution, the L200 is the only UK pick-up to offer SUV-like manoeuvrability with a 5.9 metre turning radius and the only one to have stability and traction control and super select 4WD as standard on all high series models (i.e. 80% of total L200 sales). The newly designed double cab also boasts class-leading rear legroom making it number one in the segment for passenger comfort.

UK L200 Pick-Up Range

12 L200 derivatives will be available ranging from the practical single cab workhorse to the more luxurious Warrior and Animal double cabs. The newest member of the line-up, the L200 Elegance, combines a more subtle exterior with an equipment-packed interior and has been designed to appeal to the traditional SUV driver who wants the practicalities of a pick-up with the comfort, drivability and image of a more mainstream 4x4.

As with the current range, the L200 Warrior is expected to remain the best seller with its bold on-road image and high level of standard specification including 17" alloys, climate control, CD with MP3, alarm, keyless entry, central locking, power windows, power rear cab window, stability and traction control, super select 4WD, plus Warrior branded mats, door entry guards and exterior accessories.

1. All prices are CVOTR (excluding VAT).
2. All models are fitted with the 134bhp 2.5DI-D engine with power upgrade to 160bhp available as an accessory
3. Club cab derivatives will go on-sale in August 2006

Even though the new L200 looks set to become a style icon amongst modern 4x4 pick-ups, beneath its sweeping exterior lines lies a powerful workmanlike structure that makes the L200 the toughest of contenders. Improvements have been made on all fronts including engine, body and frame construction, suspension and brakes.

New Engine

At the heart of the L200's strength lies Mitsubishi's new 4-cylinder 2.5 litre common rail intercooled, turbocharged diesel engine giving 17% more horsepower, 30% more torque and a 26% increase in fuel economy than the outgoing model. The new 2477cc unit delivers improved all-round performance with a top speed of 103 mph, increased power from 114bhp to a standard 134bhp and improved torque from 177 to 231lb.ft. For those who require a few more horses under the bonnet a power upgrade to 160bhp will be standard on Animal and available as a dealer-fit option on all other derivatives. Overall this new engine is quieter, cleaner, faster, and more economical and achieves Euro IV emission levels.

Four Wheel Drive

All models in the new range come equipped with Mitsubishi's legendary 4WD technology. The line-up starts with vehicles using the tried and tested Easy Select 4WD system with a rear limited slip differential, combining the benefits of 2WD and locked 4WD in one easy-to-use system. The high-spec versions, however, get an 'industry-first' with the addition of Super Select 4WD to all Warrior, Animal and Elegance models. A significant advance over part-time systems, super select offers the benefits of 2WD, full-time 4WD and locked 4WD all in one package. This system has massive benefits for the driver as it allows the vehicle to be driven in 4WD on normal roads and is especially useful in terms of safety and traction when towing or driving in bad weather conditions.

Traction and Stability Control

Along with Super Select 4WD, all high series L200s now also come with M-ASTC (Mitsubishi Active Stability and Traction Control) fitted as standard. This system, another unique offering in the pick-up segment, brakes and distributes power to each wheel individually so traction is maintained during tight cornering and on slippery surfaces, including off-road conditions. As a result of all this added technology, the L200 can rightly claim to be the most accomplished 4WD pick-up on the market.

Revised Chassis and Suspension

But it's not all about technology. The L200's front suspension now adopts newly developed double wishbones with coil springs with the rear suspension using above-the-axle type leaf springs. Combined, these revisions enhance driving comfort by reducing vibration.

Improvements have also been made to the L200's ladder frame. The new frame's cross-section has been enlarged from 110mm to 145mm, drastically increasing frame rigidity and reducing body vibration whilst also enhancing straight-line stability.

Servicing and Warranty

Ownership costs have come down with service intervals now extended for the new range from 9,000 miles to 12,500 miles and all models are covered by a comprehensive 3 year/100,000 mile and 6 year anti-corrosion warranty plus 3 year pan-European breakdown cover.

The new L200 range officially goes on sale 1 st March with many dealerships around the UK taking delivery of their first demo units in February. Mitsubishi Motors UK expects to sell 9,000 units in 2006 rising to 13,000 units in its first full year on the market.

"We are planning conservatively at the moment," stated Sales & Marketing Director Lance Bradley. "However, this new vehicle is so good and so radically different from everything else on the road that it could fuel further growth of the pick-up segment just as it did between 2001 - 2003. If demand increases beyond the original plan, we will be ready to respond."

14/12/05

Mitsubishi Motors to Suspend Participation in the FIA World Rally Championship Series.

Tokyo, December 14, 2005 - Mitsubishi Motors Corporation (MMC) has announced that it has decided to suspend participation in the FIA World Rally Championship series from 2006.

With the Mitsubishi Motors Revitalization Plan as a basis, MMC has made a solid start toward revitalizing its business operations. However, to strengthen and build upon this base, MMC realizes that it must focus management resources on the continued promotion of the revitalization plan.

Mitsubishi Motors hopes to return to the WRC Championship series from 2008, after the completion of the 3-year revitalization plan, which covers fiscal 2005 to 2007.

This decision however does not extend to MMC's efforts in the Dakar Rally (commonly known as Paris-Dakar). Mitsubishi Motors will continue to compete in this event.

Starting with an overall championship in the Safari Rally in 1974, the Mitsubishi WRC Team has accomplished a spectacular 34 wins in the WRC series. The team won the drivers' title 4 consecutive years from 1996 to 1999, and won the prestigious manufacturers' title in 1998.

04/12/05

Mitsubishi Motors to Reveal the 2007 Eclipse Spyder and Concept-Ct Miev at the 2006 Naias

CYPRESS, Calif. (Dec. 5, 2005) - Mitsubishi Motors North America (MMNA) will push the limits again with the world reveals of two more vehicles that thrill - the 2007 Eclipse Spyder and the Concept-CT MIEV - at the upcoming 2006 North American International Auto Show (NAIAS) in January. The company is building its strongest product portfolio in history, launching six new vehicles in less than three years, including the all-new 2006 Eclipse, Raider mid-size pickup truck, and now the '07 Eclipse Spyder.

The Eclipse Spyder and the breakthrough Concept-CT continue the excitement of the brand and demonstrate new design directions and potential future technologies," said MMNA President and CEO Rich Gilligan. "We are rebuilding our brand with products that consistently reinforce our commitment to being driven to thrill."

2007 Eclipse Spyder

Based on the widely acclaimed 2006 Eclipse coupe, the '07 Spyder will provide drop-top fun combined with head-turning design. Luxurious enhancements will place the affordable 2 + 2 convertible in an attainable exotic position. Both GS and GT trim lines will be available, each with a powerful MIVEC engine and 650-watt Rockford Fosgate Premium Audio system - along with a few other surprise features usually reserved for high-priced convertibles and cabriolets.

Concept-CT

The world reveal of the innovative Concept-CT MIEV will showcase a forward-thinking design study in B-segment packaging. The concept's inspiration was to create a "city-technology" model - a desirable small car optimized for today's needs. Designed at the Mitsubishi Motors design center in Cypress, Calif., the Concept-CT will feature a hybrid powertrain - incorporating a representative gasoline engine with Mitsubishi In-wheel motor Electronic Vehicle (MIEV) technology, a function recently shown at the Tokyo Motor Show, whereby the wheels are driven by four outer-rotor, in-wheel electric motors. Combining environmental technology and exciting design characteristics along with the all-wheel-drive MIEV system, the concept provides a glimpse into the future of next-generation hybrid powertrain vehicles. The "in-wheel motor" component systems, with accompanying graphics and video, will be displayed at the Mitsubishi NAIAS exhibit.

2006 Model Lineup

The full lineup of 2006 Mitsubishi Motors North American models also will be on display as well as a few unique models:

Street Raider Concept - Recently unveiled at the 2005 Specialty Equipment Market Association (SEMA) Show in Las Vegas, the Street Raider Concept is the ultimate, hot rod street truck inspired by classic customizers and hot rodders. The concept sports a smooth, clean appearance with "shaved" body protrusions, a custom grille accented with black chrome, and PPG White Tech Pearl exterior paint. A custom leather interior, lowered ride height, and specially designed 22-inch alloy wheels give the truck credence as a stylish street ride.

Lancer Evolution - Built on Mitsubishi's historic rally championship legacy, the 2006 Lancer Evolution represents the ninth generation of this high performance four-door sedan that continues to evolve with significant performance, rally styling and useful driver enhancements - raising the adrenaline of driving enthusiasts at every turn. The new Lancer World Rally Car,
WRC05, will be shown before it begins racing for the FIA World Rally Championship. The WRC05 has significant performance improvements over the previous rally car including an increased body width and re-designed front and rear wings, rear quarters and bumpers to aid in stability and aerodynamics.

Eclipse - The 2006 Eclipse sports coupe is a serious thrill ride featuring exotic styling and great
performance. Completely redesigned from the ground up for 2006, practically the only item this fourth-generation Eclipse has in common with the car it replaces is its name.

Raider - New for 2006, the Raider mid-size pickup truck embodies aggressive design cues and useful functionality to appeal to a new generation of truck buyers with upscale tastes and urban style. Raider blazes the trail as the only import nameplate truck in the mid-size class to offer a 4.7-liter, V8 engine which helps provide a class-leading 6,500-lb towing capacity.

Lancer - The 2006 Mitsubishi Lancer compact sedan hits the mark by featuring a redesigned front fascia, advanced safety upgrades and subtle interior enhancements to complement a spirited, solid and nimble ride - at a very competitive price.

Galant - Car buyers in the popular mid-size sedan market can have distinctive design, safety and performance, as well as functionality and practicality with the 2006 Mitsubishi Galant.

Outlander - The 2006 Outlander features more standard safety equipment, new visually exciting styling enhancements, and greater value. Its crossover SUV design turns utility and functionality into fun.

Endeavor - Defining the mid-size SUV segment by balancing the design, commanding driving position and utility of an SUV with the driving performance and handling of a car, the 2006 Mitsubishi Endeavor tackles daily driving, extended road trips or off-roading with ease. The new front grille gives it a fresh new appearance.

Montero - Comfortable on city streets or rugged terrain, the 2006 Mitsubishi Montero SUV features a powerful 3.8-liter, V6 engine. A sophisticated all-wheel drive system with locking differentials and seven-passenger seating give Montero unprecedented on or off-road versatility.

30/11/05

Mitsubishi Announce Support for National Competitors

" Mitsubishi Ralliart Evolution Cup
" Two new National series' for Group N Evolutions
" Prize fund and awards for Mitsubishi competitors
" Feeder series for Evolution Challenge

Mitsubishi Motors UK are pleased to announce the Mitsubishi Ralliart Evolution Cup which will run as a Class for homologated Group N Lancer Evolutions in both the MSA National Gravel Rally and the Rallymasters Championships.

With the Evolution Challenge moving to the British Rally Championship in 2006, series organisers are aware that some Mitsubishi competitors may not wish to compete at International level and therefore now offer support for those who choose to enter National status events.

There will be two separate series': One which will follow all seven rounds of the MSA National Gravel Championship and another which will follow all six rounds of the Rallymasters Championship.

Vouchers, which can be exchanged for Mitsubishi parts, will be awarded to the first three competitors on each round and at the end of the year, the total prize fund value being in excess of £12,000.

Paul Brigden, General Manager for Ralliart, said:

"We are pleased to offer continued support for Mitsubishi competitors at National level. We see this initiative as a way of providing feeder series' for the Evolution Challenge and trust it will give teams an incentive to compete in Lancers in both the MSA National Gravel and Rallymasters Championships".

Organisers are keen to point out that that these two series' are designed to support the Evolution Challenge, where again in 2006, registered competitors will be able to battle for the best prize in British rallying: The chance to become a Mitsubishi works driver in 2007.

2006 Evolution Cup - Calendar of Events

MSA National Gravel Rally Championship
24th & 25th February - Rallye Sunseeker
18th March - Border Counties Rally
5th & 6th May - Manx National Rally
3rd June - Mutiny Rally
22nd July - Swansea Bay Rally
9th September - Park Systems Stages
21st October - Bulldog Rally

Rallymasters Championship
8th April - Rally of Wales
13th May - Pirelli National Rally
7th & 8th July - Jim Clark National Rally
1st & 2nd September - Ulster National Rally
7th October - Trackrod National Rally
11th November - Tempest National Rally

21/11/05

More than Just a Number!

Just like Aston Martin is intrinsically linked with James Bond, it is the unmistakable racing lines of the Caterham 7 that evoke clear memories of the cult 60s secret agent series, The Prisoner.

Rumoured to be undergoing a remake for broadcast on Sky One in the coming months, the new series claims to retain the themes of paranoia, conspiracy and identity crisis that prompted the opening battle cry "I am not a number, I am a free man."

Originally staring Patrick McGoohan as 'number six', the show follow various thwarted escape attempts from 'the village' by 'number two' and 'Rover' a huge inflatable balloon guard.

When choosing the car for the original series, Patrick McGoohan, said: "… we needed a car for our hero. Something out of the ordinary. A vehicle to fit his personality … I test-drove it. This was it. A symbol of all The Prisoner was to represent: standing out from the crowd, quickness and agility, independence, individuality and a touch of the rebel …"

With an audience of 11 million viewers, the iconic green and yellow 7 with its red interior became symbolic of the show. To this day, its cult status continues to fuel enthusiasm and interest in the legendary sports car. It even prompted Caterham Cars to produce limited edition models, individually signed by the star.

Four decades later, the management at Caterham Cars is anticipating a call. As one insider acknowledged, we hope to say, "Be seeing you!" again.

16/11/05

Mitsubishi's Cross-Country Team Completes Stunning Weekend with Victory in UAE Desert Challenge

Mitsubishi Motors Repsol Team driver Stéphane Peterhansel and co-driver Jean-Paul Cottret clinched their third UAE Desert Challenge victory in four years, when they crushed the opposition in the final round of this year's FIA Cross-Country Rally World Cup, which finished in Dubai on Monday, November 14th.

Peterhansel had been using the event as a final pre-Dakar Rally skakedown and was fastest on the Prologue and all seven selective sections to take victory by the staggering margin of 3h 02m 29s. His Mitsubishi Pajero/Montero Evolution performed reliably throughout, giving the defending Dakar champion and his Mitsubishi team a major confidence boost before the Dakar Rally.

"It was one of the most succesful motorsport weekends for Mitsubishi Motor Sports for many years," added MMSP's President Isao Torii. "The second place on the WRC rally in Australia this weekend, the win here in Dubai and the good performances of our teams is the proof that motorsport is one of our key pillars in the corporate identity. We are confident for the future."

"We started the year with a victory in Dakar and now we have finished the season with another win," said MMSP's Team Director Dominique Serieys. "Nothing is ever easy, but this result proves we did a great job. Now we have to wait until January 15th to see if we can win the Dakar again. I think the team is ready. We have won the last four rallies here in Dubai and won 14 of the last 16 events with the Mitsubishi Pajero Evolution.

Team mate Joan 'Nani' Roma completed the opening leg from Abu Dhabi to Moreeb in third position, after losing time in soft sand and with a sudden illness which forced him to stop in the stage on two occasions. His physical condition deteriorated over the next 48 hours and the Spaniard and Andorra-based co-driver Henri Magne were forced to miss the subsequent two legs while Roma recovered from a serious bout of food poisoning.

After incurring substantial time penalties, the pair resumed their pre-Dakar training on the fourth leg and set the second fastest time to move from 22nd to 18th in the overall standings. Roma was then second fastest again on the last two stages to reach the finish of his final pre-Dakar test session in positive spirits.

The event had been extended to six days this year for the first time and crews tackled five legs in the remote UAE deserts after one timed Prologue stage, near Dubai. The Mitsubishi Motors Repsol Team competed against an international field of 61 bikes, nine quads, 28 other cars and three trucks in a total route of 2,260 kms, of which 1,583 kms were competitive.

Final positions after leg 5:
1.Stéphane Peterhansel (F)/Jean-Paul Cottret (F) Mitsubishi Pajero/Montero Evolution19h 06m 48s
2.José-Luis Monterde (E)/Tiziano Siviero (I) BMW X5 22h 09m 17s
3. Yayha Al-Helai (UAE)/Khaled Al-Kendi (UAE) Chevrolet Pick-Up 22h 51m 24s
4. Vladimir Tchaguine (RUS)/Konopko (RUS)/Niklaev (RUS) Kamaz Truck 25h 29m 16s
5. Joost van Cauwenberge (B)/Didier Espeel (B) Toyota Landcruiser 26h 59m 25s
6. Ronan Chabot (F)/Gilles Pillot (F) Toyota KDJ 120 28h 53m 54s
7. Ahmed Bin Soughat (UAE)/Jassim Al-Balooshi (UAE) Chevrolet Pick-Up 33h 44m 47s

28/10/05

Mitsubishi Motors and Smart Sign Agreement on Engine Supply

Tokyo, October 28, 2005 - Mitsubishi Motors Corporation (MMC) and smart gmbh, a 100 percent owned subsidiary of DaimlerChrysler AG, have signed an agreement on engine supply. MMC will supply an engine of the same type as the turbo-charged engine to be used in i, MMC's new concept minicar due for launch in January 2006.

The engine will be further developed for use in smart's fortwo successor model. After the launch of the current smart fortwo in October 1998, its successor will be available from 2007 onwards.

MMC and DaimlerChrysler have been cooperating on various win-win projects in recent years and further ones are constantly in discussion. They generate substantial synergy effects for all partners and this engine supply agreement is another part of this cooperative relationship.

The engines to be supplied are the natural aspirated and turbo-charged engines based on the engine developed for i and will be produced at MMC's powertrain production facility in Mizushima, Okayama Prefecture, Japan.

Together with the engine production for i MMC will be able to realize economies of scale through this agreement, thus lowering costs on a per-unit basis.

24/10/05

Mitsubishi Announce Plans for 2006 Evolution Challenge

" Mitsubishi's one-make series joins British Rally Championship
" Higher Profile, increased competition and top quality stages
" Additional National A 'Evo Cup' series proposed

Mitsubishi Motors UK are pleased to announce that its popular single-make series for Group N Lancer Evolutions, the Mitsubishi Ralliart Evolution Challenge, will follow all six rounds of next year's British Rally Championship.

Having enjoyed five years of success with the ANCRO administered National Gravel Championship, Mitsubishi decided to take the Evolution Challenge to the BRC in 2006, following the announcement that WRC cars would be no longer be allowed to participate and therefore hand the competitive advantage to Class N4 machines.

Series organisers are confident that the move to the British Championship will see registrations for the series increase and provide a host of benefits to competitors, such as: High quality stages, top level competition, increased media profile, more opportunities for sponsors, special deals for registered competitors and therefore represent excellent value for money.

The new-look six-round British Championship will feature three gravel and three asphalt rallies, therefore providing a balanced mixture of surfaces. It is hoped that the inclusion of the asphalt events will make the Evolution Challenge more appealing to Irish competitors.

Organisers are aware that some teams will be concerned that the move to the BRC will see the cost of competing escalate, but with the British Championship taking on a new format, the difference of competing in eight events in 2005 and six events in 2006 will be minimal. A spokesman for the Evolution Challenge said:

"With the series launched at BRC Live at the beginning of the season and the Rally GB at the end, plus the addition of television coverage, there will be many more advantages for sponsors. Therefore, we hope that teams will exploit these features and see the move to the BRC as a great opportunity. It's shaping up to be a fantastic year."

With the Rally of Great Britain being the final round, organisers are currently considering an allocation of points for each day of competition and looking into the possibility of running 'Super Rally' rules for Evolution Challenge competitors.

Mitsubishi are pleased to confirm that the coveted prize of a works drive in a Group N Mitsubishi Evolution will be awarded to the 2006 Champion. The series will also enjoy an increased prize fund, which awards the first four drivers on each round and at the end of the season.

For competitors without International licences and for those not wishing to contest the British Rally Championship, subject to demand, Mitsubishi are proposing to introduce the 'Evo Cup', a seven round series which will run alongside the Evolution Challenge in 2006.

This new initiative will feature five gravel and two asphalt based National A status events. A prize fund similar to that of the International series will be on offer, but without the added attraction of a works drive for the Champion.

2006 Mitsubishi Ralliart Evolution Challenge

BRC Live: 19th March
Pirelli Rally: 13th & 14th May
Jim Clark Memorial Rally: 7th & 8th July
Manx International Rally: 3rd, 4th & 5th August
Ulster Rally: 1st & 2nd Sept
Rally Yorkshire: 7th October
Rally of Great Britain: 22nd, 23rd & 24th November*
* Provisional Date

Proposed 2006 Mitsubishi Evo Cup

Rallye Sunseeker: 25th & 26th February
Rally of Wales: 8th & 9th April
Pirelli Rally: 13th May
Jim Clark Memorial Rally: 7th & 8th July
Ulster Rally: 1st & 2nd Sept
Trackrod Rally: 7th October
Tempest Rally: 11th November

21/10/05

Mitsubishi Response to Bimta Press Release

The British Independent Motor Trade Association (BIMTA) has issued a press release dated October 18th, 2005 relating to action taken by Mitsubishi Motors Corporation (MMC) and alleging that it is symptomatic of "Rip Off Britain".

The current action has nothing to do with "Rip Off Britain" and BIMTA's press release distorts the truth. Mitsubishi has been at the forefront of bringing new car value to UK consumers. Indeed, Mitsubishi vehicles are now not only cheaper in the UK than almost anywhere in Europe, but actually cheaper than they were in the UK five years ago.

The Colt Car Company Ltd (CCC), the authorised distributor of Mitsubishi cars and light commercial vehicles in the UK, confirms that MMC has, through its UK lawyers, written to certain businesses regarding their activities.

The businesses in question import and/or offer for sale Mitsubishi vehicles originating from and intended only for sale outside of the European Economic Area (EEA). MMC has not consented to the importation or sale of these vehicles in the EEA and this activity therefore infringes the trademark rights of MMC.

The businesses have been asked to cease their infringing activities. Some have agreed to do so and others have declined. In consequence, MMC will need to seek the support of the English courts in enforcing its legitimate rights against those businesses.

The basis of MMC's action is well established and has been confirmed in decisions of the European and English courts over a number of years. The action does not seek to prevent individual customers or businesses from buying Mitsubishi vehicles intended for the UK or European market.

Jim Tyrrell, CCC's Managing Director, said:

"BIMTA alleges a 20% price differential for L200 pick up trucks sold by the businesses in question. This does not recognise the significant differences between vehicles intended for Thailand and those intended for the UK.

"Mainly, these are vehicles intended to be sold on the domestic Thai market. Without significant alteration, they do not meet the standards, particularly those relating to vehicle emissions, imposed by the Government on vehicles sold in the UK. We all understand and appreciate the need to continually improve emissions performance, but, of course, the technology required to achieve this costs money. If we were allowed to sell vehicles of the same standard, our prices could be lower too.

"Customers may be misled about the origins and standards of vehicles which they purchase from non-franchised dealers and we have had complaints from customers in this regard.

"Customers should be aware that these vehicles are not manufactured to UK standards. There are different customer requirements in Thailand than in the UK. Vehicles sold in Thailand typically do not have heaters or under-sealing, for the obvious reason that the weather is so different in Thailand. Vehicles imported from Thailand may therefore either have no heater fitted, or have had one fitted by an aftermarket supplier.

"Customers buying an L200 from a Mitsubishi franchised dealer will have the benefit of a three-year, 100,000-mile warranty that applies across Europe. While some businesses may offer additional warranties in the price of a Thai specification vehicle, I do not believe these will be equivalent to that offered by us.

"Customers should also be aware that Thai specification vehicles often will have a different engine, and will therefore require different parts when they need repair. While we carry a large stock of parts for the vehicles sold officially in the UK, we do not do so for those aimed at the Thai market. There could therefore be significant delays in carrying out repair work if the relevant part is not available in this country and has to be sourced from Thailand - this could cause enormous inconvenience for the customer."

Although businesses may try to avoid liability by ensuring that unauthorised imports have a prior registered owner (e.g. in Thailand) or have a limited number of miles on the clock, suggesting that these are used vehicles, the issues are exactly the same in relation to these vehicles.

Mitsubishi remains committed to providing customers with the best possible vehicles, in terms of value and specification, within the context of the regulations for safety and emissions laid down by the UK and European governments.

21/10/05

Mitsubishi Motors Wins Scottish Sports Car of the Year

The Association of Scottish Motoring Writers has voted the Mitsubishi Lancer Evolution IX as Sports Car of the Year 2005. Mitsubishi was also short-listed in two other categories with the Colt CZT and the new Grandis Diesel.

Commenting on Mitsubishi's award, President of the Scottish Association, Ally Ballingall, stated ''This mighty machine can sprint to 62mph in less than five seconds yet this supercar costs less than £28,000. But what makes our choice so genuinely special is the way it mixes competition breeding with practicality."

This is the second successful year for Mitsubishi at the Scottish Car of the Year awards with the Grandis winning the MPV title and the Evolution VIII the Sports Car category in 2004.

On receiving news of the accolade, Mitsubishi Motors UK's Managing Director Jim Tyrrell commented: "To win this category last year with the VIII and this year with the Lancer Evolution IX is testament that with every generation of this vehicle it just gets better each time, it is the ultimate sporting saloon."

On sale since 1st June, the Lancer Evolution IX boasts a plethora of detail improvements that enhance the 'Evo's' reputation as the everyday supercar.

28/09/09

Mitsubishi Motors at 39th Tokyo Motor Show

" World debut of new Mitsubishi Concept-X
" World debut for new Outlander 4x4

Tokyo, September 28, 2005 - Mitsubishi Motors Corporation has released the first images of its new Concept-X and Outlander 4x4 models, both of which will make their world premier at the 39th Tokyo Motor Show on October 19.

The Mitsubishi Concept-X, a concept car with styling that raises the bar on performance car looks, boasts Mitsubishi's 4WD-based Super All Wheel Control vehicle dynamics control system, and has been designed to be the very embodiment of "driving pleasure". The all-new Outlander SUV, due to be launched in Japan on October 17, is a mid-sized 4x4 that showcases outstanding design, versatility and utility.

CONCEPT-X

Mitsubishi Concept-X debuts the company's design for the next generation Lancer Evolution.

" Powertrain

The Concept-X is powered by a 2.0-litre 4-cylinder DOHC MIVEC intercooler-turbocharged engine that delivers instant response at all engine speeds with flat torque that keeps pulling up to the red line. Concept-X uses a clutchless 6-speed auto-manual transmission with paddle shifters mounted on the steering column to deliver slicker shifting and higher transmission efficiency than a regular manual gearbox.

" Body and chassis

The ring-structure frame design produces a significant increase in body stiffness, while the use of aluminium in the bonnet, boot lid, bumpers, roof and front and rear door panels reduces weight. Weight reduction, lowering the centre of gravity and reducing the moment of inertia, all contribute to better motive performance and better handling. The suspension features a MacPherson strut at the front and a multi-link arrangement at the rear. Working in conjunction with Mitsubishi Motors' "Roll Control Suspension" technology, this design delivers extraordinary levels of ride and road holding.

" Super All Wheel Control (S-AWC)

Concept-X showcases Mitsubishi's Super All Wheel Control (S-AWC) technology. A further step up the evolutionary ladder for Mitsubishi Motors' four-wheel drive traction and handling technology, S-AWC realises cutting-edge levels of dynamic control. Based on Mitsubishi's full-time 4WD system, as used in Lancer Evolution, S-AWC adds Active Brake Control, Active Steering System and Roll Control Suspension technologies to create a fully integrated system.

Mitsubishi Concept-X specifications: Length 4530mm Width 1830mm Height 1470mm Wheelbase 2650mm Track F/R mm 1565/1565 Tyres 255/35R20 Wheels 20 x 9J

OUTLANDER

Outlander is an all-new mid-size SUV built off a newly developed global platform. With the option of both five and seven seats, the Japanese domestic Outlander debuts a brand new powertrain and borrows heavily from technology nurtured in the Lancer Evolution series to deliver hard-hitting on-road performance that raises the bar for SUVs.

" Powertrain

The new 2.4-litre 16-valve DOHC engine uses an aluminium cylinder block and MIVEC variable valve timing on both intake and exhaust valves. On Outlander, the power unit is mated to a new Sports Mode 6-speed CVT that uses steering column-mounted paddle shifters for smooth acceleration and efficient fuel consumption. This new petrol engine is expected to appear in a number of new models across the Mitsubishi product range in the near future.

" All Wheel Control (AWC)

The aim with Outlander was to develop a new-age SUV that delivers top-level all-surface cruising performance. To do this Active Stability Control (ASC) technology has been added to Mitsubishi's proven electronically controlled 4WD system to fully integrate control of engine output as well as of torque and braking force at each wheel. A new platform increases body and chassis stiffness, an aluminium roof panel lowers the centre of gravity and mono-tube shock absorbers all contribute to class-topping levels of handling and stability.

Outlander specifications: Length 4640mm Width 1800mm Height 1680mm Wheelbase 2670mm Track F/R 1540/1540mm Engine 4B12-type in-line 4-cyl DOHC MIVEC Max output 170PS Max torque 226Nm Transmission INVECS III Sports Mode-6 speed CVT.

27/09/05

All-New Mitsubishi L200 Pick-Up Unveiled

" First official image released of all-new L200 in Warrior guise
" Stunning new design based on all-conquering Pajero Evolution 4x4 rally car
" New Euro IV 2.5 DI-D common rail turbocharged diesel engine with standard 136bhp
" 160bhp power upgrade to be available from launch
" Car-like driving dynamics with best in class turning circle and option of auto transmission
" Renowned off-road ability enhanced with super select 4WD system on high series derivatives
" On-sale 1st March 2006

Over the past seven years, rivals have tried and failed to oust Mitsubishi's L200 pick-up from its market leading position. The brand's best-selling iconic pick-up has been a big hit with both business and leisure customers and has secured its place as the undisputed king of the segment with a massive 48% retail market share (August YTD).

Not one to rest on its laurels however, Mitsubishi is gearing up to introduce a stunning all-new derivative from March next year. Bold, rugged and packed with innovative design features, the all-new L200 is a completely new model from the ground up. It builds on the strengths of its popular predecessor but promises to exceed expectations with a combination of best in class specification, car-like driving dynamics - including a turning radius of only 5.9 metres - and sensational exterior styling that wraps up a high-quality interior.

Despite curves that are guaranteed to be the envy of onlookers and the cause of sleepless nights for square-box competitors, the L200's legendary toughness not only remains, it has been enhanced. Chassis strength has been increased by over 25%, and all-terrain capability has been further improved on high series models with the addition of traction control and super select four-wheel-drive as standard - great news for all those who drive off-road or tow heavy loads.

Lift the bonnet and you'll find a new Euro IV compliant 2.5 litre direct injection turbo diesel engine. This time though, standard power is upped to 136bhp and, for the first time, there's the option of an automatic gearbox. For customers who want a few more horses under the bonnet expect a power upgrade to be available from launch taking the standard power output up to around 160bhp.

Mitsubishi's new L200 UK line-up has yet to be finalised but expect a range that spans the requirements of all customers with single, club and double cab variants leading up from the no-nonsense 4Work models to the top-selling high-series Warrior and Animal.

More detailed information will be released in November. The first new L200 demonstration models are expected to arrive at Mitsubishi dealerships in February for a 1st March launch.

02/09/05

Platinum Joins Forces With 107.9 Bath FM

Renrod Ltd, owner of the Platinum group of dealerships and associated company Wellsway BMW/MINI, is joining forces with 107.9 Bath FM in a unique partnership.

Encouraged by the success of recent advertising campaigns with commercial radio station - 107.9 Bath FM, Renrod were keen to form ongoing reciprocal working relationships with the local marketing partner. The ongoing commitment between the two local businesses will enable exciting new initiatives and mutually beneficial marketing activity.

Renrod Ltd is providing 107.9 Bath FM with 2 vehicles for staff to use at the radio station's events and outside broadcasts around the city. Branded with both Platinum and 107.9 Bath FM's livery, the Mitsubishi 'Warrior' and a Toyota 'Hilux' will be assisting 107.9 Bath FM's promotional activities over the coming months.

The vehicles' activities will be highlighted on air on 107.9FM prefixed with the strap-lines '…powered by Platinum Mitsubishi….' or '…….powered by Platinum Toyota' and listeners will be able to spot them out and about in Bath from 12th September.

Jeremy Cuff, Renrod Ltd's Group Marketing Director said, "We've had some very productive discussions with the Bath FM team, with the result being an ongoing commitment to work together. Our linkup with the radio station will include the loan of these two vehicles for their events, creating joint news stories for our magazines and websites and the sharing and distribution of marketing initiatives."

Jo Woods, Station Manager at 107.9 Bath FM said, "Staff are already planning the Hilux and Warrior's first big event which will be at the Roundtable Fireworks at the Rec on November 4th, but in the meantime look out for the Bath FM crew and the new vehicles out and about in Bath.'

For full details of 107.9 Bath FM's visits with the Mitsubishi Warrior and Toyota Hilux, view their website - www.bathfm.co.uk

23/08/05

Mitsubishi Motors to enter Lancer Evolution MIEV in Shikoku EV Rally 2005

All-wheel drive using new type of in-wheel motor

Tokyo, August 24, 2005 Mitsubishi Motors Corporation announced that it would enter a Lancer Evolution MIEV test vehicle in the Shikoku EV Rally 2005 to be held August 27-28 in Tokushima Prefecture on the island of Shikoku, Japan. Deriving from the Company's Lancer Evolution IX high-performance 4WD sports sedan, Lancer Evolution MIEV uses a lithium-ion battery system to power four newly developed in-wheel motors. The Shikoku EV Rally 2005 is organized by the Shikoku EV Challenge Committee and the Shikoku EV Rally 2005 Executive Committee.

Mitsubishi Motors is driving forward the development of the Mitsubishi In-wheel motor Electric Vehicle (MIEV) next-generation electric vehicle and is planning to bring a MIEV model, built around core technologies of in-wheel motors and high density lithium-ion batteries, to market by 2010.

The Lancer Evolution MIEV will be the Company's second MIEV test vehicle, following the Colt EV announced in May 2005. The new in-wheel motor uses a hollow doughnut construction that locates the rotor outside the stator as opposed to a common electric motor where the rotor turns inside the stator. This construction brings several benefits. It makes it easier to raise power output and torque; higher torque allows the speed reducer unit to be eliminated, which means less weight and improved power transmission efficiency; and it offers better space efficiency with the brake assembly fitting inside the motor which itself fits neatly within the wheel house. The outer-rotor arrangement also surmounts the difficulties presented to date by the steering system, making it suitable for fitting to and driving the front wheels that opened the way to 4WD in-wheel motor vehicles.

Mitsubishi Motors has acquired vehicle type certification for Lancer Evolution MIEV and will be conducting practicality evaluations over a wide variety of conditions, the Shikoku EV Rally and other public road driving included. The evaluation programs will assist the Company in developing high-performance electric, hybrid and fuel cell vehicles that deliver not only superior environmental performance but also output performance and maneuverability equal to or better than gasoline-fueled vehicles.

1. Lancer Evolution MIEV: overview

Mitsubishi Motors' MIEV concept comprises two core technologies: lithium-ion batteries, which the Company has been developing for practical application in automobiles; and the in-wheel motor that, as its name implies, mounts inside the vehicle wheels. Building upon the advantages offered by these technologies, the MIEV concept is currently the main driving force behind the Company's development of next-generation electric vehicles. Mitsubishi Motors also envisages the application of the MIEV concept in hybrid and fuel cell vehicles. The first MIEV test vehicle built by Mitsubishi Motors for in-wheel drive system development and testing purposes was the Colt EV, announced in May 2005. Derived from the standard production Colt compact model, Colt EV is driven by in-wheel motors mounted on the rear wheels and powered by a lithium-ion battery system.

With the Lancer Evolution MIEV high-performance 4WD in-wheel motor test vehicle, the Company has taken the next step forward. After removing the engine, fuel tank, transmission, differential, drive shaft and other 4WD components from the production Lancer Evolution IX sports sedan, newly developed outer-rotor in-wheel motors were mounted on all four wheels. Fitted under the floor between the front and rear wheels in the space vacated by the 4WD components, a lithium-ion battery system powers the motors.

The new in-wheel motor was developed by incorporating Mitsubishi Motors' vehicle installation technology to the motor manufactured by Toyo Denki Seizo K.K. The motor produces a maximum output of 50kW and its distinguishing feature is its outer-rotor construction. In the conventional type of in-wheel motor, as used on the Colt EV, the rotor turns inside the stator. The outer-rotor in-wheel motor, however, uses a hollow doughnut construction that locates the rotor outside the stator. The major benefits of this arrangement are as follows:

The design makes raising power output and torque easier and makes the speed reducer unnecessary, which reduces energy losses and restrains the increase of unsprung weight.

Elimination of the speed reducer makes the motor easier to fit into wheel house.

The doughnut construction creates space in center of the motor for the brake assembly and other components.

The outer-rotor construction also allows the motor to be mounted on the front wheels, something not possible until now because of the presence of steering system components. This evolutionary feature has opened the door to the realization of 4WD in-wheel motor vehicles and widened the potential for EV's.

One of the Company's major objectives in developing Lancer Evolution MIEV is to evaluate the outer-rotor type in-wheel motor construction, key to 4WD in-wheel motor vehicles, under an extensive range of driving conditions. To this end, Mitsubishi Motors has acquired vehicle type certification for Lancer Evolution MIEV to allow evaluation not only in the proving ground but also under normal driving conditions on public roads. These evaluations are designed to verify the reliability and durability of the outer-rotor in-wheel motor when subject to road surface inputs, to water inundation, and to exposure to sand and dirt - the major challenges this type of motor must overcome. The test program will also allow the Company to carry out research and development aimed at raising performance and at reducing weight and size.

Leveraging its trademark all-wheel control technology and know-how, Mitsubishi Motors is also considering developing a system that controls drive torque and braking force independently at each wheel and is eying its use in Lancer Evolution MIEV. The Company will aim for the realization of high-performance electric, hybrid and fuel cell vehicles that deliver not only superior environmental performance but also output performance and maneuverability equal to or better than gasoline-fueled vehicles.

Lancer Evolution MIEV layout

New outer-rotor in-wheel motor schematic

Lancer Evolution MIEV: specification (base model: Lancer Evolution IX)

2. Shikoku EV Rally 2005

Open to electric vehicles licensed for use on public roads, the Shikoku EV Rally has been staged by scientists at universities in Shikoku every year since 1998 with the purpose of promoting the use of EV's. This year marks the eighth time the Rally has been held.

Mitsubishi Motors has entered models such as the FTO-EV and Eclipse EV test cars in the Rally from the first Rally through 2003. The Company will be entering the recently completed Lancer Evolution MIEV in this year's Rally to test its driving and battery charging performance under normal driving conditions on public roads and to promote the MIEV next-generation EV concept among the general public.

Date: August 27-28

Venue: Tokushima College of Technology (Sakano-machi, Sakano-gun, Tokushima Prefecture)

Organizing body: Shikoku EV Challenge Committee and Shikoku EV Rally 2005 Executive Committee

Route details: 12 stages over public road with Tokushima College of Technology as the base point. Performance testing and measurement over special stages.

05/08/05

The Warrior and The Wakeboarder

Rising star of the wakeboarding world, Hamish Lowe, is all set to wow the crowds at the 2005 UK National Wakeboard and Wakeskate championships. Taking place at Thorpe Lakes in Chertsey on 13 and 14 August, 24 year old Hamish will not only be one of the coolest competitors on the water but will also impress off the water with his Mitsubishi L200 Warrior pick-up.

Supplied by Mitsubishi Motors UK, Hamish has been showing-off his new wheels around the UK at numerous wakeboarding demo-days and top-level competitions throughout the summer months.

With Mitsubishi's ever increasing presence in the 4x4 lifestyle market, Hamish and the fast-growing sport of wakeboarding forms an important part of the company's strategy to promote the brand amongst a very targeted audience.

On taking delivery of the vehicle Hamish commented, "The L200 Warrior looks awesome and has plenty of room for all my kit, boards, wetsuits the lot. I also need a 4x4 as some of the road shows and competitions are based at locations which can prove pretty interesting to access. The Mitsubishi pick-up does everything I need it to."

The Mitsubishi L200 Warrior pick-up can carry up to five people, lug over one-tonne of kit and tow 2.7 tonnes if needed. Add this versatility to the commanding on-road image of the L200 pick-up and the suitability of the vehicle for outdoor-sports enthusiasts becomes clear.

Currently the market leader, taking 42% of all pick-up sales in the UK, the L200 is available in a variety of specifications and body-types including single, double and club cab variants. The L200 Warrior continues to be the top selling model from the range featuring leather seats, air con and CD player all as standard. Also popular is the recently launched range-topping Animal, which gains satellite navigation and DAB digital radio. The range starts at £10,299 CVOTR for the 4Work single cab through to £19,999 CVOTR for the L200 Animal.

28/07/05

Mitsubishi Motors Announces Production, Sales and Exports for June and 1st Half of 2005

Tokyo, July 28, 2005 - Mitsubishi Motors Corporation today announced production, domestic sales and export results for June 2005 and the six months to June 30, 2005.

June 2005 results

Total global production was 119,720 units, a decline of 5.9 percent from June 2004. Domestically, 55,586 units were produced in the month, 3.3 percent more than the same period last year.

Total Sales in Japan increased year-on-year for two consecutive months, to 18,845 units, or 104.7 percent of the previous period's figure. Total sales for passenger cars were 11,967 units, 107.6 percent of last year's volume, while commercial vehicle sales remained stable, reaching 6,878 units, or 100.1 percent year-on-year.

Overseas production for the month decreased to 64,134 units, or 87.4 percent of the amount manufactured last year. European production dropped to 8,022 units, or 68.2 percent of the previous year. Production in Asia declined to 44,346 units, or 95.7 percent of last year's figure for June. Production in North America also fell 26.4 percent to 7,379 units.

Total exports from Japan increased by 9.4 percent to 31,300 units. Exports to Europe reached 14,281 units, or 116.3 percent year-on-year. Exports to Asia were down by 54.3 percent, for a total of 2,995 units, while exports to North America also decreased to 1,856 units, or 83.6 percent compared to the year before.

January to June 2005 results

Global production for the six months ended June 30, 2005 totaled 659,899 units, a decline of 12 percent from the same period last year. In Japan, 305,638 units were produced in the first half, or 14.1 percent less than the year before.

Total Sales in Japan were off 18.8 percent on year to 128,946 units. Total sales for passenger cars were 85,239 units, 76.4 percent of last year's volume, while commercial vehicles sold 43,707 units, or 92.4 percent year-on-year.

Overseas production for the period decreased to 354,261 units, or 10 percent less than the amount manufactured last year. European production dropped to 37,765 units, or 97.2 percent of that for the previous year. Production in Asia declined to 255,433 units, or 98.4 percent of last year's figure for the period. Production in North America also fell 41.9 percent to 39,592 units.

Total exports from Japan declined 8.1 percent to 157,934 units. Exports to Europe and North America dropped 11.8 percent and 3.8 percent to 53,792 units and 18,515 units, respectively. Exports to Asia also were down by 48.3 percent, for a total of 18,675 units.

* Includes imports

N.B. Figures exclude truck and bus units as MMC's truck and bus operations were spun off into Mitsubishi Fuso Truck and Bus Corporation in January 2003.

27/07/05

Mitsubishi Motors In Europe - Fy2004 Financial Results

- Profits -

For the fiscal year 2004 (April 1st, 2004 to March 31st, 2005), the European operations of Mitsubishi Motors Corporation (MMC) have generated an operating profit of € 5.3 million (Oku ¥ 72)*, in spite of several important challenges:

" Compared to a profit of € 180 million (Oku ¥ 235), in FY2003, this result takes into account the high sales & marketing expenses for the launch of Colt 5 door and then Colt 3 door. This was a known factor, already taken into consideration.

" More critical, and totally unexpected, was the impact in Germany from DaimlerChrysler´s announcement of April 23rd 2004 that it would not consider further financial support for MMC. This announcement generated some concern with both German customers and dealers in Mitsubishi Motors largest European market. Our German distributor had to develop extensive sales and marketing campaigns to ensure revitalization of the business in the Autumn but this obviously came at a cost despite considerable sales growth from Quarter 4 2004 onwards.

In parallel, on a fairly stable CY 2004 European car market, Mitsubishi Motors Europe sold 225,826 units in the 36 countries it covers (+ 8.6% over CY2003), which is the second successive year of sales increase. This trend continued over the first quarter of CY 2005 / last quarter of FY2004 with a 29.2% growth (70,589 sales), contributing de facto to Mitsubishi Motors Corporation´s revitalization efforts.

Overall, for the FY2004, this translated into 241,758 units (or + 13.3%, compared to FY2003).

For FY 2005 (April 1st, 2005 / March 31st, 2006), Mitsubishi Motors´s European operations will build on the progress it made over the last two years, maximizing volume and profit.

Within the context of MMC´s revitalization, this includes:

" Expanding sales:

o Introduction of another wave of new products (Grandis DI-D, Lancer Evolution IX, Colt coupé-cabriolet, etc,…) matching European customers´ expectations.
o Maintaining sales momentum in Germany, now back on track, and in the United Kingdom.
o Further developing high potential markets, like Russia (MMC´s largest in Europe)
o Boosting presence in Southern Europe (esp. France and Spain)

" Enhancing supply chain efficiency, through empowered independent Distributors and promotion of a similar entrepreneurial spirit within affiliated sales & marketing companies.

" Optimizing the balance between volume, pricing and margins - for both vehicles and parts & accessories, to ensure optimum profitability.

" Enabling further stock reductions through:

o Rationalizing complexity of model line up,
o Harmonizing specifications
o Developing processes for easy stock movements between countries.

" Maintaining the pressure on all costs.

A year after returning to profit in Europe, MMC is committed to pursue its long-term strategy of profitable growth in the region, including the launch of 10 new models between FY2004 and FY2007. Consistent with its objective of ± 250,000 sales per year, MMC will target 254,000 units in Europe for FY 2005 (+ 5.1%).

* Exchange rate based on FY03 JPY 133/Euro / FY04 JPY 135/Euro .

19/07/05

Mitsubishi Motors Europe - January/June 2005 Sales Results 21.8% increase over 2004

137,088 sales - Top Three confirmed with Russia, Germany and the United Kingdom - Strong recovery in Germany with + 43% - Colt, Lancer and L200 leading the pack - Good progression for Grandis - New Colt: 37,615 sold with 1.5 % market share of European B-segment.

Leaving behind the corporate hardship of 2004, European sales of Mitsubishi Motors cars for the January-June period have showed that the momentum started two years ago has been maintained. Witness, a robust year-on-year increase of 21.8% (137,088 sales vs. 112,579 in the same period of 2004).

Month after month, the progression has been steady, with June closing the period with a further increase of + 13.2 %.

Colt

After its sequential launch spread over nearly a year (Spring 2004 - Spring 2005), NedCar-built Colt is now Mitsubishi Motors´ best-seller in Europe with 37,615 sales and a 1.5% market share of the European B-segment. It should be noted that these sales were achieved without resorting to mass fleet channels such as daily rentals.

In the most demanding German market for instance, Colt performed strongly, ranking 9th in its segment, outselling established quality competitors like the Toyota Yaris or the Honda Jazz.

Introduced during the first quarter of this year, the 3 door versions contributed strongly to this success, representing 29 % of the total Colt sales. Next Spring, the launch of a third variant - the coupé-cabriolet - should prove a further booster.

Russia

Mitsubishi Motors´s second best seller remains Lancer (28,395 sales, i.e.: + 62%) and in particular the 4-door Sedan version with represents 80 % of the total Lancer sales.

Primary reason for this good performance is its success in Russia, where it has proved to be right car for the Russian customer, since its European premiere at the Moscow Motor Show in August 2003. This year, it was also distinguished by the readers of five automobile magazines, receiving the prestigious "Car of the Year in Russia 2005" award.

No matter the right match between product and market, this result could not be achieved without the support of a professional distribution system. In this case, Rolf Holding - Mitsubishi Motors´ Distributor for Russia - has brought its excellent organization and network, making Lancer the ?1 imported car in Russia. Furthermore, this country is now Mitsubishi Motors´s ?1 European market with 24,726 sales during the period, vs. 12,151 for January-June 2004 (+ 103%).

260,000 units

For this first half-year, other highlights include:

- L200 and the United Kingdom: Whereas the Mitsubishi pickup increased its European sales over the period by 3 % (19,186 units), it was also one of the main factors of continuing success for the brand in the United Kingdom, which now ranks third in Mitsubishi Motors Europe´s Top Ten with 21,618 units, or + 18% over the same period of last year.

- Germany: Over a year after Mitsubishi Motors was badly hit in this market by DaimlerChrysler´s
announcement of April 23rd, 2004, Germany is definitely back on track with a remarkable increase of 43 % (23,363 sales vs. 16,317), built upon the success of Colt or the confirmation of German customers´ trust in the brand, as highlighted recently through independent customers´ satisfaction surveys.

With positive results in most markets - starting with The Netherlands (+ 16%) - Mitsubishi Motors will be continuing its FY 2005 product drive in the region with the introduction of Grandis DI-D with its 136ps pump-jet engine, 280 ps Lancer Evolution IX, Colt coupé-cabriolet, etc,. This should allow Mitsubishi Motors Europe to reach its target of 254,000 units (FY 2005) / 260,000 units (CY 2005).

07/07/05

Mitsubishi 'Concept Sportback' To Make World Debut At 2005 Frankfurt Motor Show

Mitsubishi Motors has released the first sketches of its latest concept car, the Concept-Sportback. Set to make its world debut at Frankfurt Motor Show in September, the Mitsubishi Concept-Sportback gives the first indications of the company's vision for its next generation of C-segment cars and debuts its design inspiration for a new European 5-door sports hatchback.

Mitsubishi Motors' future design direction is readily apparent in the concept's exterior which features a sporty wedge-like profile, sharply chiselled lines, an assertive stance born from long wheelbase / wide track proportions and a very expressive high-shouldered rear end.

The Mitsubishi Concept-Sportback also debuts a brand new Mitsubishi Motors-developed platform. Of strategic importance, this platform is flexible enough to accommodate a wide range of derivatives and, as a result, will spawn a range of new models over the next three years from SUVs to family hatchbacks.

07/07/05

Diesel Power Sets Grandis On Full Charge

" Class-leading 134bhp diesel engine added to Mitsubishi's acclaimed MPV range
" Class-leading driving dynamics enhanced with suspension and steering revisions
" Class-leading equipment levels increased across the range
" Prices range from £19,699 to £23,699
" Conservative estimate of 4,700 total Grandis sales expected in 2006

From September, Mitsubishi Motors will launch a full-scale attack on the UK MPV market with the addition of a class-leading 2.0 litre 134bhp diesel engine to its acclaimed Grandis 7-seat people carrier. Four specifications will be available priced from £19,699 to £23,699 ranging from the entry-level Classic to the range-topping Grandis Warrior.

The Grandis may be an MPV, but performance is very much a priority. Turbo-charged with 1,968cc this DOHC 16 valve EU-4 compliant diesel engine is equipped with a pump-jet injection system developing 134bhp at 4,000rpm and 310Nm at 1,750rpm. Mated to a 6-speed manual gearbox, this state-of-the-art Volkswagen-sourced engine gives the 1,690kg Grandis DI-D top league performance with a maximum speed of 121mph, a 0-62 dash time of 10.8 seconds and, most importantly, an economical combined fuel consumption figure of 43mpg.

Lower, sportier and sharper than its competitors, the latest model year Grandis not only gains diesel power it also benefits from dynamic improvements. Fine-tuning of the front suspension and adjustments to steering response improve on what is already one of the best driving experiences in the MPV segment.

Being an MPV, practicality is also a priority for Grandis and it remains one of the only full-size MPVs to have a rear row of seats that can be individually folded away into the floor in a simple operation that takes seconds. This feature, called "Hide & Seat™", creates extra luggage capacity without the problems of folding, removing, carrying and storing heavy seats.

The Range

Four equipment-packed specifications will be made available in the Grandis range; Classic, Equippe, Elegance and the range-topping Warrior. Introduced in December 2004, the high-specification Warrior has become a hit with customers and is expected to be the top seller within the revised range taking an estimated 49% of total sales in 2006.

Starting at £19,699, the entry-level Grandis Classic now comes with the choice of diesel or petrol engines plus a host of standard equipment including 17" alloy wheels, single MP3 compatible CD player, keyless entry and alarm, automatic air conditioning, front fog lamps, rear spoiler, electric door mirrors, leather steering wheel and shift knob and height adjustable driver's seat with armrest.

Next on the list is the Grandis Equippe, which for £21,599 gains stability and traction control, dual sunroof, cruise control plus a 10 disc CD auto-changer. Add leather and you have the £23,099 Grandis Elegance.

Taking the top spot, the stunning Grandis Warrior gets an 8" DVD entertainment system, specially-designed leather seats displaying Mitsubishi's Warrior logo, 18" alloy wheels, sports-type aluminium front grille plus chrome details including wing mirrors, door handles, rear tailgate grip and exhaust trim - all for £23,699.

Grandis is, however, as much about substance as it is about style with every model in the range packed with important safety features including ABS, EBD (electronic brakeforce distribution), driver and passenger front and side airbags plus curtain airbags for the first and second row of seats.

Sales

Launched in July 2004 with a 2.4 petrol engine, Grandis has already proven to be a big hit in the UK taking 16% of the petrol MPV segment, impressing customers with both its stunning exterior design and interior functionality. Now with a state-of-the-art diesel engine added to the mix, Mitsubishi expects to have a real impact within the market.

The UK MPV segment is still growing and in 2004 was worth close to 60,000 units, 85% of which was made up of diesel-engine models. In 2006, the first full year of sales, Mitsubishi Motors UK expects to achieve around 4,700 sales of which 4,000 will be the Grandis DI-D.

Mitsubishi Motors was one of the first to enter the MPV segment with the Space Wagon in February 1983. The new Grandis, while not a direct replacement for Space Wagon, is an evolution of the MPV concept created to be sleek, distinctive with flexibility that reflects the real needs of MPV customers.

04/07/05

Mitsubishi Motors Team Prepares For Dakar 2006 With First Gruelling Endurance Test In Morocco

PONT-DE-VAUX , France - The Mitsubishi Motors Repsol ATS Studios Team has just completed a grueling two-week test session near Erfoud and El- Rachidia in Morocco.

Team drivers Stéphane Peterhansel, Hiroshi Masuoka, Luc Alphand and Joan ' Nani' Roma were joined by Frenchman Jean-Pierre Fontenay to carry out around 5,600 kms of endurance testing with the new Mitsubishi Pajero/Montero Evolution 4. This is the revised MPR12 version of the all-conquering car, which the Japanese manufacturer hopes will propel it to a record-breaking sixth successive Dakar Rally triumph in January 2006. It will make its full competition debut in the autumn.

Frenchman Peterhansel - the winner of the Dakar Rally for the last two seasons - was joined during the first week of testing and development by Spaniard Roma, who finished sixth overall on his Dakar debut in the Mitsubishi Motors Team in January this year. Contracted French test driver Fontenay was also present.

Frenchman Alphand and the Japanese twice former Dakar winner Hiroshi Masuoka took over testing and development responsibilities for the second week, as the Pont-de- Vaux-based team elected to miss last week's Masters Rally in Turkey to continue the endurance development of the Mitsubishi Pajero/Montero Evolution.

"You can never afford to stand still in this sport and rest on your laurels," said MMSP's Team Director Dominique Serieys. "We carried out a very informative and useful endurance test in Morocco equivalent in distance terms to a Dakar Rally. Preparing as best we can for this event is the main aim. There will be two Marathon sections in January and we know how difficult they may be, so we need to be ready.

"We also have to be prepared for a possible change of regulations in the future and keep our options open. It was a useful test, where the temperature in the shade was as high as 43 degrees Centigrade. We had a team of 24 in Morocco, with a helicopter and a medical team in place.

"All our drivers had a lot of time behind the wheel and ' Nani' Roma was able to drive Stéphane's MPR11 version for the first time for about 1,000 kms. He appreciated the difference in terms of stability and handling compared to the MPR10 he used in the Dakar and in Morocco. The test was a natural follow on from the shakedown we carried out with the new Evolution 4 in the south of France in June."

The Mitsubishi Motors Repsol ATS Studios Team will now spend several weeks working on the specification, suspension geometry and general revisions to the new Evolution 4 from its French base near Lyon, before returning to northern Morocco in early September to complete a second comprehensive endurance test.

04/07/05

Mitsubishi Shogun Achieves Off Road Championship Hat-Trick

" Hi-Q MSA British Off Road Championship - Round 3 Report, Scotland
" Castle O'er - 2nd & 3rd July 2005
" Three wins from three events for Mitsubishi
" Read records first top ten placing of the year

For the third time in a row, Colin Read took the works Mitsubishi Motors UK Shogun Warrior to a Production Class victory in the Hi-Q MSA British Off Road Championship, round three in Scotland providing him with the opportunity not only to stamp his authority on the category, but also to finish ninth overall.

Maintaining a 100% success record in the class for standard specification vehicles, Read, partnered by his regular co-driver, Chris Eade, both from Great Bedwyn near Marlborough, proved uncatchable in the diesel engined Mitsubishi Shogun. Their overall result was made even more impressive, when it was confirmed that the only competitors ahead of them were driving highly modified 3.5 litre or larger capacity hybrid vehicles specifically built for off road competition.

This weekend's event took place in Castle O'er Forest, just east of Lockerbie, with organisers setting a course of nine miles, contested six times on Saturday and a further four times on Sunday. About two-thirds of the route utilised relatively smooth gravel roads, whilst the remaining distance took competitors through rougher un-made tracks and firebreaks.

Having come from a rallying background, Read revelled on the smoother and faster sections, his pace in the near standard Shogun surprising many of the crews in other classes.

Saturday's dry and dusty conditions meant that speeds were even quicker than usual, a factor which did nothing to deter the Mitsubishi pairing, Eade reporting to have looked across at the speedometer to see over 100 mph registered on m ore than one occasion.

Although having to contend with two punctures, Saturday's performance had given Read and Eade a two-minute Class lead and an overall position of eleventh by the end of the day.

Overnight rain saw the complexion of the stages change on Sunday. With a damp surface the dust had gone and although Read anticipated more slippery conditions, this was not the case, the rain has washed away the loose surface gravel which inevitably provided better grip!

With his tactic being 'more of the same' for Sunday, Read continued to set a pace faster than any of his Production Class rivals, comfortably winning every stage. However, his finish margin was increased to nearly 20 minutes, when his closest opponent, Dan Evans, driving a V6 Mitsubishi Shogun, had problems on the final test and subsequently recorded a maximum stage time.

"It's been a great weekend for us and I've really enjoyed the stages", commented a delighted Read at the finish. "Although we have become used to winning the Class, victory is still sweet and this is by far the biggest margin we have achieved so far this year. I am also pleased to record our first top ten overall finish of the season, especially against the competition, as there was a total of 50 entries on this event. The Shogun has really proved what it is capable of this weekend."

The fourth round of the Hi-Q MSA British Off Road Championship takes place on 10th & 11th September, when the series makes its annual trip to Eridge Park, near Tunbridge Wells in Kent.

Based on the latest version of the company's acclaimed short-wheel-base 3.2 litre turbo diesel engined model, the works Mitsubishi Motors UK Shogun Warrior DI-D is the sole manufacturer supported entry in this year's Hi-Q MSA British Off Road Championship. The Mitsubishi Motors UK off road campaign is supported by: Shell Racing Fuels, Speedline Corse, Helix Autosport, Mintex, PIAA and ADR Motorsport.

01/07/05

Spring Into Summer With Mitsubishi

" Colt Red or Black available with 0% deposit and a low APR
" 3 years/37,500 miles free servicing and 50:50 finance on wide selection of Colt models
" O% and free servicing available on all Space Stars
" 4x4 range offers extended
" Offers valid 1st July to 30th September

There has never been a better time to buy a new Mitsubishi Colt. With a selection of finance plans, 0% deposit offers, free servicing and even a sunroof being thrown in for free on most models, the Colt range has something to suit all pockets.

New for the summer, the entry level 3-door Colt Red and 5-door Colt Black can now be purchased with 0% deposit and a low APR for all customers using Mitsubishi's PCP (Personal Contract Purchase) finance scheme. For example purchase the Colt 3-door 1.1 Red with 0% deposit and monthly payments work out at an affordable £155 over 37 months at 7.5% APR.

Customers wanting a Colt with a bit more kit do not lose out, with all other models in the range getting 3-years/37,500 free servicing worth £615.77.

Mitsubishi's hugely popular 'Alternatives' 50:50 finance plan also continues into the third quarter of 2005 and extends to the Colt 3-door and 5-door range (excluding the entry-level models 'Red' and 'Black'). This means customers can choose a Colt from the range, pay 50% deposit then nothing for a year, purchasing the car with a one off final payment. For example buy the Colt 3-door 1.1 Attivo with £4,124.50 deposit, pay nothing for a year and pay a final instalment of £4,124.50.

Finally, as if all these offers weren't enough, all Colts with the option of a sunroof will have it fitted for free - that's an extra £450 worth of equipment at no extra charge.

But it's not just Colt customers who reap the rewards, as attractive discounts on various 4x4's in Mitsubishi's range continue into the summer months. As well as £2,000 reduction on the range-topping 2004 Outlander Sport SE, there is also £2,000 off all Shogun Pinins, which means the range starts at just £10,999 for the Shogun Pinin 3-door 1.8 MPI Equippe rising to £16,249 for the top of the range Shogun Pinin 5-door 2.0 GDI Warrior.

There has never been a better time to buy a Space Star, Mitsubishi's practical and roomy 5-door hatchback. With an attractive 50:50 finance plan, buy an entry-level Space Star 1.3 Mirage with £4,499.50, pay nothing for a year, and make a final payment of £4,499.50. In addition to this, all customers benefit from a saving of £532.17 on the 3-years/27,000 miles free servicing offer.

Over the next three months customers interested in buying a Shogun can save money purchasing a SWB Shogun 3.2 DI-D Elegance from £24,999, that's £1,500 off. Or if they are looking for something a bit bigger they can do no better than the LWB Shogun 3.2 DI-D Equippe, with £2,000 off it starts at the same price. That's a bargain £24,999 for an extra row of seats and extra cargo area of 14.3 cu.ft.

Customers looking for more pace for their money will be pleased to see Mitsubishi has continued with £1,000 off the Evolution VIII range (excluding the FQ400) and this comes with the added saving of 3-years/27,000 miles free servicing worth £1,148.82.

25/05/05

Mitsubishi Motors Uk Steps Down As Sponsors Of Bristol Rugby Club

Mitsubishi Motors UK has today announced that it will not be continuing its sponsorship partnership with Bristol Rugby Club after the end of the 2004/2005 season.

Jim Tyrrell, Managing Director of Mitsubishi Motors UK stated: "After four great years with the club we have decided to step down as primary sponsors when the current contract expires at the end of July."

Tyrrell continued: "I would like to congratulate the team and the new management on the professional way in which the club has been turned around and am delighted that Bristol Rugby is back in the Premiership where it belongs. We have been extremely proud of our association with Bristol and feel that now is the right time to hand over the reins to a new sponsor."

Club Director Nigel Pomphrey responded: "Mitsubishi's support has been invaluable and the way they stuck with us after relegation was fantastic. We want to thank them most sincerely for their support, and I am proud of the role we have played in Mitsubishi's marketing effort, particularly in the Bristol area."

It is understood that the club are already in the last stages of talks with a new sponsor. Pomphrey added: "Rob Clilverd, Director in charge of the club's Marketing, is leading the charge on this. Interest in rugby and Bristol in particular is at an all time high and we are very aware of the value we can offer a sponsor both in terms of awareness and sales increases. We look forward to announcing our new commercial partner as soon as possible."

23/05/05

Mitsubishi Motors Announces FY2004 Full-year Results, FY2005 Forecasts and Operational Plans

Tokyo, May 23, 2005 - Mitsubishi Motors Corporation (MMC) today announced its full-year results for the year ended March 31, 2005, together with forecasts and operational plans for the year ending March 31, 2006.

Fiscal 2004 full-year results

(1) Fiscal 2004 overview

Mitsubishi Motors consolidated net sales for fiscal 2004 totaled 2,122.6 billion yen, down 396.8 billion yen from the same period last year (2,519.4 billion yen). Higher net sales in Europe over the previous year failed to counter declines in other regional markets including significant declines in Japan and North America.

Mitsubishi Motors posted an operating loss of 128.5 billion yen, 31.6 billion yen worse than for the previous year. Making a positive contribution were cuts in sales incentives and other advertising expenses. lower material and labor costs and the non-recurrence of credit losses from MMC's financial services operations in the United States booked in the previous fiscal year. However, these savings were more than offset by declines in sales volume, primarily in Japan and North America, and from the impact of fluctuations in the model mix.

Mitsubishi Motors posted an ordinary loss of 179.2 billion yen, 68.9 billion yen worse than for the previous year. Factors contributing to the deterioration included the cost of issuing new shares for the capital increase implemented in fiscal 2004, and equity method investment losses stemming mainly from the deterioration in the results of Mitsubishi Fuso Truck & Bus Corporation.

Mitsubishi Motors posted a net loss for the term of 474.8 billion yen, 259.4 billion yen worse than for the previous year. The main factors contributing to the deterioration were the booking of extraordinary losses including asset-impairment accounting charges in the U.S. and Australia to alleviate future burdens, losses on the sale and disposal of fixed assets, compensation in connection with the transfer of MFTBC shares, free inspection service campaign costs, provisions for losses on restructuring and of restructuring costs.

(2) Sales volume

Sales of Mitsubishi Motors vehicles on global markets in fiscal 2004 totaled 1,313,000 vehicles, a decline of 214,000 on the 1,527,000 sold the previous year.

In Japan, Mitsubishi Motors sold 227,000 vehicles, a decline of 132,000 over the previous year. However, sales exceeded the forecast of 220,000 for the year as month-on-month sales began recovering after bottoming out in July 2004 and were assisted by the introduction of the new Colt Plus from October 2004.

In North America, Mitsubishi Motors sold 174,000 vehicles, a decline of 99,000 over the year before. The decline was mainly due to curbs on fleet sales and to slower sales in the end user market. In Europe, Mitsubishi Motors sold 241,000 vehicles, an increase of 27,000 on the previous year. Factors contributing to the higher sales were the introduction of the new Colt, increased sales in Russia and the U.K. and a recovery in Germany where sales had been sluggish earlier in the fiscal year.

In Asia and other regions, Mitsubishi Motors sold 671,000 vehicles, a drop of 10,000 over the previous year. Firm sales in the ASEAN region, Latin America, the Middle East and Africa failed to counter downturns in Australia and China.

Forecasts for fiscal 2005

Mitsubishi Motors included forecasts for fiscal 2005 in the Mitsubishi Motors Revitalization Plan ("Revitalization Plan") published on January 28 this year. The company has recently revised for certain regions the sales volume plans on which those forecasts were based to reflect changes in the business environment and market vitality since then. The company now plans global sales volume for fiscal 2005 of 1,370,000 vehicles, an increase of 57,000 over the previous year and 10,000 vehicles more than the Revitalization Plan forecast.

Mitsubishi Motors forecasts the following regional sales volumes for fiscal 2005. Japan: 253,000 vehicles, an increase of 26,000 over the previous year and 29,000 more than the Revitalization Plan forecast; North America: 184,000 vehicles, an increase of 10,000; Europe: 254,000 vehicles, an increase of 13,000 (forecasts for North America and Europe remain unchanged from those in the Revitalization Plan); Asia and other regions: 679,000, an increase of 8,000 over the previous year and 19,000 fewer than the Revitalization Plan forecast.

Mitsubishi Motors forecasts total sales for fiscal 2005 of 2,220.0 billion yen, an increase of 97.4 billion over the previous year and 190 billion yen more than the Revitalization Plan forecast. This revision has been made primarily to reflect the fact that the company's European production subsidiary NedCar, which the company had been planning to unconsolidate, will now remain a consolidated affiliate, and to reflect upwardly revised sales volume plans.

Mitsubishi Motors earnings forecasts for fiscal 2005 remain unchanged from those in the Revitalization Plan. The company forecasts a full-year operating loss of 14 billion yen, an improvement of 114.5 billion yen over the previous year, a full-year ordinary loss of 40 billion yen, an improvement of 139.2 billion yen, and a full-year net loss of 64 billion yen, an improvement of 410.8 billion yen.

Fiscal 2005 operational plans

(1) Foundation Set for a Successful Revitalization

Since it published the Revitalization Plan on January 28 this year, Mitsubishi Motors has been laying the foundations vital for its achievement. Having this new plan authorized on March 10, the company remains as a certified entity under the "Law on Special Measures for Industrial Revitalization".

On March 30, Mitsubishi Motors submitted its final report on past quality issues to the Ministry of Land, Infrastructure and Transport and on the same day announced details of internal disciplinary measures in connection with those issues and now considers the matter of past quality issues to be closed. The company sees this as a major step forward in its crusade to regain trust and confidence.

Mitsubishi Motors has successfully secured the funding needed to implement the Revitalization Plan in full and to strengthen its financial footing. The funding derives from the implementation of a 284.2 billion yen capital increase through the issuance of new shares to Mitsubishi Heavy Industries, Mitsubishi Corporation, The Bank of Tokyo-Mitsubishi and Mitsubishi Trust and Banking Corporation. The company also secured 30 billion yen in financing from the Development Bank of Japan at the end of March.

In other moves to promote the Revitalization Plan, on April 1 Mitsubishi Motors introduced major organizational and management changes and on April 27 announced the establishment of the Business Revitalization Monitoring Committee. This is an external body that has already started to discharge its remit of following up and monitoring the progress made in the implementation of the Revitalization Plan.

Mitsubishi Motors has postponed plans to terminate vehicle production at its Okazaki Plant. This is in order to ensure the full integrity of its quality control and production systems, which is a key aspect to the successful achievement of the Revitalization Plan.

(2) Ongoing efforts to regain trust and confidence

Mitsubishi Motors reaffirms that regaining the trust of both customers and society at large is the priority issue in the company's revitalization. Toward that end and guided by the three principles of "Corporate Compliance," "Corporate Culture Reform" and "Putting the Customer First," the company will continue to devote all resources to regaining trust and confidence.

(3) Business Revitalization Monitoring Committee

The Business Revitalization Monitoring Committee is an external body made up of specialists in their own fields from outside the company and of representatives of major shareholders from the Mitsubishi group (Mitsubishi Heavy Industries, Mitsubishi Corporation, The Bank of Tokyo-Mitsubishi). Acting as an advisory body to the Board of Directors, the Committee monitors the progress being made by the Revitalization Plan. As well as offering recommendations, it will also submit reports and proposals in response to specific requests by the Board. By having the implementation of the Revitalization Plan monitored from an external perspective, Mitsubishi Motors has augmented its system of checks and balances as it works to achieve the goals and targets laid down by the Plan.

(4) Triple-5

Mitsubishi Motors recognizes that the most important factor in achieving the Revitalization Plan is the need for all employees to recognize that they are involved parties and to band together and carry the plan through by their own efforts. Toward that end, the company has recently initiated its Triple-5 strategy - a program in which every employee participates in small-group activities. Belonging to small groups that have established improvement targets for realizing the three goals of Boosting Sales by 5%, Cutting Expenses by 5% and Increasing Reliability by 5%, each and every employee is working to achieve those targets in the course of his or her work.

(5) Operational measures by region

I. Japan
- Introduction of a new SUV and new concept minicar.
- New model and trim level for Grandis, plus new special editions for other models.
- Will continue working together with sales companies in regaining customer trust.
- Will increase profitability of after-sales services.
- Sales network to be rebuilt.

II. North America
- Release of the new Eclipse to be brought forward; new Raider pickup to be introduced.
- Fleet sales to be trimmed back further and inventories reduced with view to rebuilding brand.
- Will gear up for exporting Mitsubishi Motors models made in the U.S. to the Middle East and Russia.

III. Reorganization of financial services operations in the U.S.
In March 2005, the company established MMCA Services, LLC as a joint venture between MMCA, its financial services subsidiary in the United States, and Merrill Lynch & Co., Inc. The new company will specialize in the planning, sales and marketing of auto loan and leasing operations.
- In order to offer competitive sales financing products the company is reorganizing its financial services operations in the United States as follows:
- MMCA will reduce its exposure to default risks by selling on auto loan product assets to Merrill Lynch as soon as they are generated.
- Claims management and call center functions will be out-sourced to realize significant cuts in operation costs.
- The tie up with Merrill Lynch will add a boost to the company's financial services business and allow it to offer highly competitive sales financing programs to customer and dealers alike.
- It is planned to move to the new operational footing described above in July 2005.

IV. Europe
- Expand sales with active introduction of new products and by leveraging high critical acclaim.
- Maintain sales momentum in Germany and the U.K.
- Expand sales in Russia, the Ukraine and other growth markets.
- Bolster sales strength in southern Europe including France and Spain.

V. Asia and other regions
- China: Strengthen operational footing through direct investments in local partners, consolidation and expansion of sales network and by establishing R&D facilities.
- Thailand: Introduce new pickup model; consolidate as core production center.
- Malaysia: Start sales through new sales company.
- Australia: Launch new locally produced model.

11/05/05

Mitsubishi Motors to drive forward development of next-generation EVs

- Colt EV test car uses in-wheel motors & lithium-ion batteries -

Mitsubishi Motors has chosen to center its development of next-generation electric vehicle technology on in-wheel motors and on lithium-ion batteries that the company has been working on for several years. Currently working on a test vehicle that utilizes these technologies, which it has dubbed the Mitsubishi In-wheel motor Electric Vehicle (MIEV) concept, the company also envisages their application to hybrid electric vehicles and fuel cell vehicles.

The in-wheel motor makes it possible to regulate drive torque and braking force independently at each wheel without the need for any transmission, drive shaft or other complex mechanical components. For this reason, MIEV offers highly promising potential in the ongoing evolution of Mitsubishi's all-wheel control technology that is employed so successfully in the Lancer Evolution, Pajero and other 4WD models. The fact that the drive system is housed inside the wheel itself offers significantly greater design freedom and also makes it easier to locate such space-consuming components as the battery system, fuel cell stacks and hydrogen tanks used in hybrid and fuel cell vehicles.

Lithium-ion battery technology offers superior specific energy, specific power, and life over other types of rechargeable batteries and as such is expected to contribute to higher top speeds, extended cruising ranges and to greater weight reductions in hybrid and fuel cell vehicles.

Mitsubishi Motors has already started development and testing of the MIEV concept using a production compact vehicle, Colt, to serve as the rolling test bed. The Colt EV uses rear in-wheel motors powered by a lithium-ion battery system. The company is also currently developing a more powerful in-wheel motor for use in a 4WD test car. The Colt EV will be on display at the "2005 Automotive Engineering Exposition" to be held at the Pacifico Yokohama Exhibition Hall, Yokohama from May 18 through May 20.

MIEV concept

Mitsubishi Motors was one of the first automakers to start research into and development of the electric vehicle as an alternative fuel vehicle. In recent years, the company has turned its attention to the practical application of high-performance lithium-ion battery power to propel FTO EV and Eclipse EV experimental vehicles in 24-hour distance and public road test programs.

Exploiting the benefits of lithium-ion battery and in-wheel motor technology, the MIEV concept opens up new possibilities in terms of alternative fuel vehicle development. As well as seeking further possibilities for the EV, Mitsubishi Motors is also looking at the application of the MIEV concept to hybrid and fuel cell vehicles.

1. In-wheel motor

(1) Further evolution of all-wheel control technology

A major benefit of the in-wheel motor is that it enables drive torque and braking force to be regulated with high precision on an individual wheel basis in both two- and four-wheel drive systems without requiring transmissions, drive shafts, differential gears or other complex and heavy components. The in-wheel motor therefore holds great promise in terms of the contribution to the further evolution of Mitsubishi's all-wheel control technology that enjoys high critical acclaim on such production models as the Lancer Evolution and Pajero.

(2) Greater freedom in layout design

Housing the drive system in the wheels gives greater freedom in designing the layout. This will facilitate the conversion of IC engine-powered vehicles into hybrid vehicles without requiring the introduction of complex hybrid power systems. It will also make it easier to provide room for space-consuming components such as fuel cell stacks and hydrogen tanks in fuel cell vehicles. The space-saving benefits of the in-wheel motors also offer exciting possibilities in terms of body design. Designers will be able to create innovative exteriors, improve dynamic performance through weight distribution optimization, provide roomier interior space and improve crash worthiness through optimization of the structural framework.

2. Lithium-ion battery

Lithium-ion battery technology offers advantages of specific energy, specific power, and life over other types of rechargeable batteries. Mitsubishi Motors has already built several test vehicles using lithium-ion battery systems, including the Mitsubishi HEV in 1996, the FTO-EV in 1998 and the Eclipse EV in 2000. The FTO-EV set a multiple-charge 24-hour distance world record on a proving ground, while the Eclipse EV covered over 400 km on public roads on a single battery charge. These and other testing programs have enabled the company to verify the practical applicability of this type of battery.

Lithium-ion battery has made major advances in performance over the past few years and offers much promise in terms of higher speeds, extended cruising range and weight reduction for electric, hybrid and fuel cell vehicles in the future.

MIEV schematic

Colt EV profile

The in-wheel motor test car, Colt EV, is based on the standard compact vehicle, Colt. After removing the combustion engine, fuel tank and transmission, two in-wheel motors were fitted to the rear wheels and powered by a floor-mounted lithium-ion battery system.

Rigorous proving ground tests are now being conducted on the Colt EV. The test car is scheduled to undergo a tuning program with independent control of drive torque and braking force for left and right wheels to improve dynamic performance. After receiving vehicle type certification, Colt EV will undergo verification testing on public roads. Mitsubishi Motors will use the on-road testing program to identify and resolve any problems unique to the in-wheel motor vehicle, including any deterioration in road holding and ride comfort due to increases in un-sprung weight, as well as reliability and durability issues in the in-wheel motor system and its peripheral components (suspension, wheels, tires).

Mitsubishi Motors is continuing its motor and battery research and development programs as it seeks to improve performance while reducing size and weight. The company is currently working on a 50kW in-wheel motor for 4WD vehicle use that will eventually feature individual drive torque and braking force control for each wheel.

Colt EV specifications

Base model: Colt Sport-X (1.5-liter, 4WD)

03/05/05

Mitsubishi Motors Uk Unveils Lancer Evolution IX UK Line-Up

" Carry over pricing from previous model, starting at £27,999
" Range to include FQ-300, FQ-320 and FQ-340 models
" Introduction of MIVEC variable valve timing technology

The ninth generation of Mitsubishi's award-winning Lancer Evolution supercar will go on sale in the UK from 1st June. A logical development of the special edition Evolution VIII MR, the Lancer Evolution IX combines a series of detail improvements with an unchanged price tag. Three UK-specific models will be offered: the FQ-300 costs £27,999, the FQ-320 retails for £29,999 and the flagship FQ-340 is priced at £32,999.

The dramatic, rally-bred lines of the Lancer Evolution are instantly familiar, but 'Evo spotters' will notice a number of subtle revisions. A redesigned front bumper echoes the style of Mitsubishi's latest World Rally Car and incorporates additional cooling ducts. At the rear, the new bumper features a diffuser for improved aerodynamics, while the new-design five-spoke Enkei alloy wheels help to reduce the unsprung mass of the car and improve the handling.

Inside, the simple, driver-focussed fascia is retained and so are the Recaro sports seats and exquisite Momo steering wheel. The 'Evo' has always been a practical supercar and the IX offers generous accommodation for five adults and their luggage. Air-conditioning, electric windows, four airbags and CAT-1 alarm are standard on every model, while the FQ-340 adds SmartNav satellite navigation and leather/Alcantara seats.

Arguably the most significant dynamic change is the introduction of MIVEC variable valve timing technology, which improves the engine's efficiency throughout the rev range. Increased performance at high engine speeds and a smoother torque curve is accompanied by a 3% improvement in fuel economy and exhaust emissions.

Three versions of the 2.0-litre turbocharged engine will be offered in the UK. The FQ-300 produces 305bhp at 6950rpm, while revisions to the engine's air supply increase the output of the FQ-320 to 326bhp at 6700rpm. With the aid of a supplementary ECU, the flagship FQ-340 develops 345bhp at 6800rpm, which is enough to propel this Mitsubishi from 0-62mph in just 4.3sec and on to 157mph.

The Bilstein suspension system introduced on the Lancer Evolution VIII MR is retained for the IX, with the exception of the rear springs, which are shorter than before. This lowers the car slightly, improving rear-end stability and enabling the Lancer's electronically-controlled 4WD system to function more effectively. The Lancer Evolution remains the consummate driving tool, engaging and rewarding the experienced, while flattering the novice.

The Evolution IX is the final instalment in a Lancer series that dates back to the Evolution I of 1992. Since then, Lancer rally cars have won the driver's World Rally Championship on four occasions, while the Evolution road cars have established a reputation as the everyday supercar. An all-new and radically different Lancer Evolution will be launched by Mitsubishi Motors in 2007.

22/04/05

Spring Value From Mitsubishi Motors

" Up to £1,500 discount plus free sunroof on selected Colt 5-door models
" £2,000 off LWB Shogun Equippe with new OTR price of only £24,999
" £2,000 off all Shogun Pinin models with range now starting at £11,249
" All offers run for a limited period between 21st April - 30th June

A rejuvenated product line-up, mixing many new models with some top selling favourites, has given Mitsubishi Motors UK a record first quarter sales result for 2005.

To celebrate, the quality Japanese marque's 144 dealers are offering customers a selection of springtime special offers. Aimed at tempting even more buyers to discover the many benefits of Mitsubishi ownership, these 'limited-period only' incentives provide discounts of up to £2,000 across some of the brand's most desirable vehicles.

The acclaimed Colt, now established as a key contender on the supermini scene, reaffirms its competitive position with the offer of a free sunroof across all 3 and 5-door models fitted with this feature. There's also a £1,000 discount on 1.1 Equippe and 1.3 Elegance 5-door models. This brings the on-the-road price of the 1.1 Colt Equippe down to £8,999 - exceptional value for a car that's loaded up with air conditioning, CD player, electric windows, alloy wheels and ABS. The more powerful 107bhp 1.5 Elegance with automated manual transmission gets a free sunroof and comes down in price for a limited period by £1,500 to £10,499.

With the option of direct injection diesel or V6 petrol power plus short or long wheelbases, Mitsubishi's Shogun remains a popular choice with those who need a tough and reliable yet well-appointed 4x4. Until 30th June, a £2,000 reduction is being offered on the list price of LWB Shogun Equippe models, and £1,500 off the SWB Shogun Elegance; for just £24,999 customers can now have a seven-seat LWB Shogun Equippe complete with a gutsy 3.2 direct injection diesel engine, stability and traction control, ABS, electric windows and mirrors, climate control, front and side airbags, alloy wheels, front fog lights plus keyless entry and alarm - that's a lot of car for the money.
Mitsubishi's smaller 4x4s also get a sale price for the spring with £2,000 taken off all Shogun Pinin models including the entry-level 1.8 Pinin Equippe 3-door, now available for only £11,249 OTR . The new Outlander Sport SE, top of Mitsubishi's new crossover 4x4 range, gets a temporary reduced price tag of £16,749.

Of course, it's not all about price. Customers can be assured of complete peace of mind thanks to Mitsubishi's three-year unlimited mileage warranty package plus three year pan-European breakdown cover - included in the cost of every new vehicle bought from an authorised UK dealer.

19/04/05

Mitsubishi Lancer voted "Car of the year in Russia 2005"

On April 15th, 2005, one of the most coveted automotive awards in Russia went to Mitsubishi Motors: as the best car in its category (C-segment), Lancer was voted "Car of the Year in Russia 2005".

This award was established in 2000 by the automotive monthly "Autopanorama" and later was supported by four other strong titles: "5th Wheel" (automotive monthly), "Russian Newsweek", "Kompania" (both business weeklys) and "Men's Health" (Lifestyle monthly).

Readers of these five russian titles (49 878 voted), selected their best cars in different classes. Competing against the Lancer in its class were all the C-segment models available in Russia (Alfa Romeo 147, Audi A3, BMW 1 Series, Chevrolet Lacetti, Chevrole Viva, Citroen Xsara, Daewoo Nexia, Fiat Stilo, Ford Focus, Honda Civic, Hyundai Accent, KIA Cerato, KIA Rio, Mazda 3, Nissan Almera, Opel Astra, Peugeot 307, Renault Megane, Rover 25, Seat Leon, Seat Toledo, Skoda Octavia, Subaru Impresa, Suzuki Liana, Toyota Corolla, VW Beetle, VW Bora, VW Golf, VAZ 2105, VAZ 2110, VAZ 2115, IZH Oda)

In this challenging contest Lancer won aganst it's main competitors, Corolla was 2nd and Mazda 3 - 3rd.

"Car Of The Year in Russia 2005" is the third award for the Lancer in Russia which was also voted as the best car of the Russian Motorshow in 2003, by the Russian automotive magazine "Za Rulem" (Behind the Wheel), and "Best Choyce" by "Autobobili. Vybor za Vami" (Your Choice) magazine.
During the first quarter of 2005, Rolf Holding, Mitsubishi Motors´ Distributor for Russia, set a record breaking sales result with 11,924 units (+158 %), pushing Russia to the first place in MME´s Top Ten.

De facto, Mitsubishi Motors moved up from the 5th to the 3rd place for overall quarterly sales and overtook Toyota and Ford (including locally produced Focus).

As a result, Rolf Holding, has become the No 1 importer of foreign cars on the Russian market while Lancer is now No 1 imported car in Russia.

The right car for the Russian customer, Lancer was launched in Europe at the Moscow Motor Show in August 2003. This model is now MME´s second best seller overall in Europe after Colt, with 12,923 units sold during the first quarter of 2005, i.e.: + 64.4 % over the same period of 2004.

19/04/05

First Quarter 2005 Sales Results

29% increase over Q1 2004 and March, the best month ever

70.589 sales - Increase in a majority of MME´s 36 markets - Top Three: Russia / Germany / UK - Strong come-back in Germany (+ 54%) - Colt now Number One (18,814 sales) - Most models above target - March 2005: best monthly sales result ever in Europe (35,214 sales)

After two successive years of sales increases, Mitsubishi Motors Europe (MME) keeps gaining momentum, starting 2005 with 70,589 sales: a 29.2% growth during the first quarter of the year (vs. 54,648 sales for Q1 2004) that will contribute to Mitsubishi Motors Corporation´s revitalization efforts.

Remarkable in itself, this result can be better appreciated in the context of depressed markets all across the continent. It also follows an eventful year 2004 where Germany - then MME´s largest market - was badly hit by the DC announcement of April 23rd, 2004. Furthermore, these sales were achieved without resorting to mass fleet channels such as daily rentals.

Adding to that positive result, MME´s sales increased in March by a healthy 42% (35,214 sales vs. 24,793 in March 2004). March also represented a growth of 96.3% over February 2005 (35,214 vs. 17,935), although in part this is due to the seasonality effect of the registration change in the United Kingdom.

Overall, this March result represented the best month ever for Mitsubishi Motors since the start of its European operations in 1974.

Increase

With a majority of markets increasing their sales and performing above their set targets, first quarter highlights include:

- Germany:

As explained by Thomas Kursch, Mitsubishi Motors Deutschland´s Board Member, CEO & Spokesman: "The excellent sales result in Germany is mainly influenced by the high acceptance of the new Colt and Colt CZ3. These are the right cars in the B-segment at the right time. Customers in Germany are searching for reliable cars with a high value for money and a strong design. This is exactly what we deliver with the Colt family".

- Russia:

During the first quarter Rolf Holding, Mitsubishi Motors´ Distributor for Russia, set a record breaking sales result with 11,924 units (+158 %), pushing Russia to the first place in MME´s Top Ten. De facto, Mitsubishi Motors moved up from the 5th to the 3rd place for overall quarterly sales and overtook Toyota and Ford (including locally produced Focus). As a result, Rolf Holding, has become the No 1 importer of foreign cars on the Russian market while Lancer - MME?s second best seller overall in Europe - is now No 1 imported car in Russia. The right car for the Russian customer, Lancer was also distinguished by the readers of five automobile magazines, receiving the prestigious "Car of the Year in Russia 2005" award.

- The United Kingdom:

In a market that declined 5.1% on the month and 7.2% on the year, Mitsubishi's network of 144 dealers has attracted new customers to the brand, increasing its sales by respectively 19% and 20% over the same period last year. Introduced in September 2004, the Colt 5-door is really starting to make its mark in the sector with dealers all recording a significant rise in enquiries and sales conversions. In parallel, Lancer - launched in January this year - is also exceeding expectations with the first consignment of four door saloon variants selling out within eight weeks, resulting in 753 sales, 110% of the total Lancer sales target for the quarter. Also continuing to increase its presence in the market is Grandis, notching up 355 sales year to date and already commanding 19% of the petrol MPV segment.

- Italy:

In March, for the third consecutive month, the Italian market decreased (228.104 units, down from 249.659 for March 2004, i.e.: - 8,6 %), all in the context of very low consumer confidence. Notwithstanding, Mitsubishi sales increased by 28% over the same month (+ 18% for Q1´05 vs. Q1´04). As originally planned, New Colt is definitely imposing itself on this market (the largest for B-segment cars in Europe), with full range availability and strong marketing presence. With scope for a further growth and the launch of Colt CZ3 and Colt CZT as well as Grandis Diesel, MMAI remains confident for 2005.

Additionally:

o Belgium: MMB has performed very well in Q1´05 with 1,740 sales (+ 7%), including 581 Colts (33.4% of the total), supported by the successful "Where will Colt take you?" marketing campaign. A result that can be compared to the evolution of the overall market (- 6.1 %).

o The Netherlands: Mitsubishi Motors´ current trend in this country remains very positive with 2,701 sales during the first three months of this year (+ 29%). Thanks to Colt (1,183 units sold during Q1), Mitsubishi Motors gained market share (now at 1.7 %) despite a depressed market (- 3.4% /Q1´05 vs Q1´04). The AutoRAI Show was an important milestone with the launch of Colt 3 door, whilst the upcoming "Colt on Tour" will allow potential customers to discover the compact Mitsubishi across the country. At the other end of the range, Grandis and Pajero Sport did contribute as well to that good result.

o Switzerland: Whereas the overall market was down by 10.3%, Mitsubishi Motors reached 1,304 units (+ 28%), increasing its market share as well. The most important contribution came from Outlander with 393 sales. In parallel, reflecting the Swiss market bias on performance, Mitsubishi´s strong marketing focus on Turbo-powered cars (especially Outlander and Colt) proved the right move. Last but not least, dealer confidence is growing in this country where MME set up a new Distributor a year ago.

o Portugal: MMP had a good start with 2,135 sales for the first quarter of 2005 (+ 25%). Overall, Mitsubishi Motors gained market share in all segments where it is present in this country.

New face

In parallel, product played an important role in these encouraging results, confirming strong positions (Lancer, L200, Pajero), opening new segments for the Brand (Colt or Outlander) or renewing its presence (Grandis or Lancer Evolution VIII).

Overachieving their internal targets (Space Star, Outlander, Pajero, Pajero Sport) and for several of them, increasing their volume as well (Colt, Lancer, L200, Lancer Evolution VIII), these recent products helped in shaping the new face of the Brand all through Mitsubishi Motors´ 36 European markets.

This fall, the launch of the much-awaited Grandis DI-D will confirm Mitsubishi Motors product direction in Europe. Edging the MPV segment since its launch in April 2004 in selected markets, Grandis will be made available across Europe from September 2005.

It will then add the high performance of a 2.0 liter pump-jet injection 136 ps* Diesel engine to its stunning design, fine dynamics and clever "Hide&Seat " seating flexibility concept.

* final figure subject to homologation

Colt

Laying the ground for the 10 new cars to be launched in Europe between FY2004 and FY2007, these sales were led by Mitsubishi Motors´ latest product: Colt.

With (nearly) all variants now available in all markets and supported by tactical product-led communications, Colt has entered its first full year, achieving a volume of 18,814 sales for Q1 - including the first units of the coupé-like 3 door Colt CZ3 - or an increase of 8.8 % over its target.
This volume is to be compared with the 20,452 sales of the May-December 2004 period.

Vision

Commenting on this performance, Tim Tozer, President & CEO - Mitsubishi Motors Europe B.V. said: "These results are extremely pleasing. They vindicate our remarks at the Geneva Motor Show that Mitsubishi Motors is gathering momentum."

He added: "In particular, now that we nearly have a full range of Colt on sale - 5 door, 3 door, petrol, Diesel, manual gearbox, AMT, 4 trim levels and 5 engine power options - this car has now established its position in the market and is proving extremely popular with a new generation of customers for the Mitsubishi Brand. I am sure that the 150 ps turbo-charged Colt CZT and next year´s coupé-cabriolet version will prove to be additional image boosters."

Pointing out at MME´s target result, he concluded: "Mitsubishi Motors Europe will continue to work closely with its Distributors and Dealers to build upon this success, to ensure that it reaches its business plan objective of 254,000 sales for the FY2005 and 260,000 for the CY 2005".

MITSUBISHI MOTORS EUROPE

Jan./March 2005 Sales Results*

* Some minor discrepancies might appear between MME figures (sales) and officially published figures on various markets (registrations). Beyond the possible difference between sales and registrations, it also comes from grey imports, pickup trucks and other light commercial vehicles converted from passenger cars, sales from existing stock in countries, etc,…

TOTAL EUROPE

* ACEA figures / 15 EU countries + 3 EFTA countries / do not include pickups like L200.
** MME figures / 36 countries / includes L200

MME TOP 10 COUNTRIES*

* MME figures / includes L200

* New Colt / May-December 2004: 20,452 sales
** Montero in Spain / Shogun in the UK

07/04/05

Colt CZT Proves A Pocket Rocket Performer

Independent performance tests on Mitsubishi's newly-launched flagship Colt CZT have confirmed that the turbocharged 147bhp hatchback is quicker to 60mph than ALL its direct rivals.

Pitched against the £14,995 MG ZR 160 and the £13,595 Ford Fiesta ST, the £12,999 CZT completed the benchmark sprint in just 7.2 seconds with the ZR taking 7.4 seconds and the Fiesta trailing behind at 7.9 seconds.

Furthermore, Mitsubishi's star performer also squares up to significantly more expensive machines with much more power, like the £15,500 SEAT Ibiza Cupra (0-62 in 7.3 seconds) and the £15,215 Peugeot 206 GTI-180 (0-62 in 7.4 seconds).

But it is not just class-leading acceleration that makes Mitsubishi's newcomer stand out. Standard equipment is very generous at the £12,999 price tag with electric windows, electric mirrors, electronic stability control, ABS, four airbags, air conditioning, trip computer, leather steering wheel, 16-inch alloys and a body kit all part of the deal.

The Mitsubishi Colt CZT is also one of the very few cars in its class to offer an unlimited mileage warranty and service intervals of 12,000 miles; add to this best-in-class economy figures at 41.5mpg (combined cycle) and you have a car which is as good on the pocket as it is to drive.

On sale now at Platinum Mitsubishi of Bath, the CZT tops a comprehensive Colt range, which includes three and five-door body styles plus a choice of four petrol engines and one diesel. Prices start from just £7,499 on the road. Call us today on 01225 324900.

07/04/05

Mitsubishi Motors UK Continues Record Breaking Run

Mitsubishi Motors UK has continued its strong business performance posting an 8% sales increase for the month of March and a 13% increase for the year compared to first quarter of 2005. In a market that declined 5.1% on the month and 7.2% on the year, Mitsubishi's network of 144 dealers has attracted new customers to the brand achieving 11,274 new vehicle sales compared to 9,958 over the same period last year.

The introduction of the Colt 3-door to Mitsubishi's supermini range has resulted in a massive increase in Colt sales, which rose to 1,535 in March. Introduced in September 2004, the Colt 5-door is really starting make its mark in the sector with dealers all recording a significant rise in enquiries and sales conversions. In March, sales were split between the Colt 5-door and 3-door 60:40 respectively.

Launched in January this year, Mitsubishi's new Lancer is also exceeding expectations with the first consignment of four door saloon variants selling out within eight weeks. The combination of value for money and Japanese quality and reliability has proved a hit with customers resulting in the dealer network achieving 753 sales, 110% of its total Lancer sales target for the quarter.

The Lancer Evolution VIII range continues to fly with 380 units sold so far this year, up 95% on the same period last year. Also continuing to increase its presence in the market is the Grandis MPV, notching up 355 sales year to date and already commanding 19% of the petrol MPV segment .

With strong consumer offers available for the second quarter of the year across the vehicle range, Mitsubishi Motors looks set to continue its record breaking run and post a fifth successive year of significant growth.

Top five Mitsubishi models year to date:

21/03/05

David Higgins Joins Mitsubishi for 2005 British Rally Championship

Mitsubishi Motors UK are pleased to announce that current British Rally Champion David Higgins will join its UK works team to contest the 2005 British Rally Championship. Higgins will compete in all eight rounds driving a Group N Mitsubishi Evolution VIII MR, partnered by his regular co-driver, Daniel Barritt.

The 2004 British Rally Champion will join the team alongside Rory Galligan, the Irishman already confirmed as a works driver following his victory in last year's Evolution Challenge.

Looking to increase its motorsport profile in Britain, Mitsubishi Motors UK announced its plans to run two-car team at the Autosport Show in January. At that time the decision as to who would be accompanying Galligan was still to be made.

With the prospect of a busy year ahead, Higgins was unable to confirm his intentions until now and is consequently relishing the prospect of driving for the Mitsubishi UK team:
"It's great to have been offered this drive. I feel very much at home with Mitsubishi having won the USA SCCA Championship in 2003 driving an Evolution, as well as being a test driver with the WRC team for 2004 and 2005."

Mitsubishi's aim is to win the Production British Rally Championship, the series created specifically for Group N cars running within the BRC, although both Higgins and Galligan are expected to feature in the leading overall positions.

"Some people may say that having won the BRC in a WRC car last year, swapping to a Group N car is a retrograde step. For me this is not the case. This is a works drive and that makes all the difference. Having tested a number of production Evolutions I know just how good they are. I have enjoyed success driving Group N cars, so to compete in an ultimate spec works version is going to be a great. I think we may surprise a few people with our pace."

Both cars have been built by ADR Motorsport of Chesterfield, who will also be preparing and running them on the events on behalf of Cirencester based Mitsubishi Motors UK.

The man responsible for Mitsubishi's 2005 BRC campaign is Paul Brigden, General Manager for Ralliart at MMUK:

"We have been working towards a two-car programme for some time and I am pleased to have confirmed our plans. I am delighted that David has been able to join us who, together with Rory, provides us with a very strong driver line-up."

"I have to thank a number of people and sponsors who have made the two-car campaign possible: Walon, Speedline Corse, Rampage, PIAA, Competition Car Insurance, Mintex and especially ADR Motorsport and Pirelli, who have both agreed to substantially support this project."

The Mitsubishi UK team's season kicks off with the first round of the British Rally Championship, the International Rally of Wales, which takes place on 24th & 25th April.

13/02/05

Another Double Points Haul for Mitsubishi Lancer WCR05

" Rovanperä 4th and Galli 7th in tricky Swedish Rally; both crews claim stage victories
" Uddeholm Swedish Rally (Round 2/16)
" February 13, 2005 - Leg 3

The Mitsubishi Motors Motor Sports WRC team scored points with both its nominated Lancer WRC05s in the Swedish Rally, the second round of the FIA World Rally Championship. Harri Rovanperä and Risto Pietiläinen exceeded their result in Monte-Carlo by finishing fourth, rounding the event off with a fastest stage time in only their second event with Mitsubishi. Team-mates "Gigi" Galli and Guido D'Amore not only scored points in only their fifth event in a world rally car, but proved to be the revelation of the rally by setting a hot pace and one of the fastest stage times in one of the series' most specialized events. They finished a fine 7th, equaling their best world rally result (Catalunya 2004).

Mitsubishi's double points haul from both Monte-Carlo and Sweden means it now lays third in the FIA World Rally Championship for Manufacturers, on the same points as five-time World Champions Peugeot.

"Overall it was a good weekend for us again," said the President of Mitsubishi Motors Motor Sports Isao Torii. "Both cars finished and scored points again and our stage times were always close to the top teams. Gigi's performance was impressive and his consistent stage times proved it. Harri is now more confident with the car, and also had one of the fastest stage times and a great fight with Henning Solberg for fourth overall; that is a good outlook for México. We have decided to nominate Gilles Panizzi as our second driver in México, but Gigi's spirit this weekend was so excellent that we will take him to the event to do the race and gain more experience for the future."

The final leg of the Swedish Rally saw the crews leave Karlstad at 05:40 hrs for two loops of three identical stages. Both the first and fourth stages were reduced from 22.33 kilometers to 10.17 kilometers, for safety reasons, and while overnight snow left a light dusting over the stages, strong winds added to the challenge in the closing kilometers.

In the opening stage, Harri Rovanperä showed the same form that saw him win the event in 2001. Third fastest, just 5.4 seconds adrift of stage victor and rally winner Petter Solberg, powered him up the leaderboard from an overnight seventh to sixth. He and Risto Pietiläinen then set the fifth fastest time in the following stage, but again moved up the leaderboard when Marcus Grönholm rolled and was forced to retire from second position. Fourth fastest in stage 17 consolidated their position and the Finns went into the final loop of stages just 7.5 seconds adrift of fourth overall. In the penultimate stage of the rally, however, the Finns lost fifth gear but even so, set the fastest time in the final stage to claim fourth after Loeb's retirement.

"In the end it was a good weekend for Risto and I," commented Harri. "During the first day and a half I never thought a result like this was possible, but now the feeling is good and my confidence with the car is much better. Next week we will be gravel testing and I am looking forward to going to México."
Gigi Galli and Guido D'Amore remained focused on finishing the event; however they slid wide at the start of the first stage and dropped a position to Daniel Carlsson. They maintained a steady pace in the closing stages, although posted a second-fastest time in the penultimate stage of the rally.
"This is only my fifth event in a world rally car, so I am very happy to finish in the top ten," said a delighted Gigi. "The small technical problems yesterday took me away from a potential podium position, but I don't feel so bad about that because I think we made a good performance anyway. I always try to do my best and that is what matters at the moment."

Adding to the drivers' comments, Technical Director Mario Fornaris said: "Six different manufacturers in the top 10 and Mitsubishi finished in fourth and seventh positions. This shows that the rally was very tough, but the final result always shows us that we have to improve our reliability and performance to be among the top teams and get onto the podium. Looking ahead to México, we have a test next week and will decide after this whether we use the active center differential. Our development program is in line with our schedule, but we will take the safe option with regard to new components."

The FIA World Rally Championship now heads to North America for the first long-haul event of the season. Corona Rally México (March 10-13), running for the second year in the world series, is the first full gravel event of the year and promises more fast and furious action in the mountains high above the host city of Léon.

News from our rivals…

When Marcus Grönholm rolled out of the rally in stage 16, the titanic battle between the Finn and Petter Solberg came to an abrupt end. The Norwegian Subaru driver racked up his first win of the season and claimed victory in his seventh attempt at the Swedish Rally. Sébastien Loeb was close to finishing second, despite having to nurse his Xsara through the closing stages in 'safe mode' to preserve the engine. However, he was then forced into retirement after the end of stage 18 when he couldn't re-start the car. Markko Märtin therefore finished on the podium with Peugeot for the first time, giving some consolation to the French team after the loss of Grönholm. Toni Gardemeister claimed third, his second podium in as many events, scoring more top points for Ford along with its second nominated driver, Henning Solberg. It now leads both the drivers and manufacturers tables.
The final leg turned into a day of attrition and problems for many. Chris Atkinson, driving the third non-nominated Subaru, went off the road in SS18 and lost handfuls of time stuck in a snow bank, while Janne Tuohino, driving the registered Škoda Fabia WRC, was forced into retirement when he took a wheel off.

Swedish Rally - Final positions

FIA World Rally Championship for Drivers

Toni Gardemeister 14
Markko Märtin 13
Sébastien Loeb 10
Petter Solberg 10
Harri Rovanperä 7
Gilles Panizzi 6
Marcus Grönholm 4
Henning Solberg 4
Manfred Stohl 3
Daniel Carlsson 3
Gigi Galli 2
Roman Kresta 2

FIA World Rally Championship for Manufacturers

Ford 20
Peugeot 17
Mitsubishi 17
Citroën 11
Subaru 10
Škoda 3

11/02/05

First Images of New Mitsubishi Colt Coupe-Cabriolet

Mitsubishi Motors has released the first images of its new Colt Coupé-Cabriolet concept car. Set to make its debut at the Geneva Motor Show in March, Mitsubishi's latest head-turner will go into production in early 2006 and is expected to land in the UK during the first half of that year.
Staring alongside the new model at Geneva will be its more mature 1962 relative - the Colt 600 Convertible - a vehicle which plays an important part in Mitsubishi's history, being the first show car ever to be created by the company!

With production starting at the beginning of 2006, the Geneva Motor Show concept car is very close to final design specification - what is shown in these new pictures will be available to drive on UK roads in less than 18 months time!

Mitsubishi's new Colt Cabriolet will be a 2+2 as per the original CZ2 concept car and will be based off the Colt 5-door platform. Design & engineering has been shared between Mitsubishi Motors Corporation & Pininfarina. No details as yet regarding naming or engine line-up but the
turbocharged 147bhp 1.5-litre unit (currently is used Colt CZT) is expected to be part of the range.

08/02/05

Mitsubishi Motors Announces End of Third Quarter Results for Fiscal 2004

Tokyo, February 8, 2005 - Mitsubishi Motors Corporation (MMC) today announced its financial results for the first nine months of the fiscal year ending March 31, 2005.

MMC's consolidated net sales to the end of the third quarter (April through December 2004) declined by 214 billion yen to 1,617.9 billion yen (FY03: 1,831.9 billion yen). By region, net sales in Europe grew 43.9 billion yen compared to the same period last year boosted by new products such as the European Colt and strong sales in Eastern Europe. Net sales in Japan, however, dropped 145.2 billion yen, as a series of quality problems had a strong effect on domestic sales. Sales in North America were also down, declining by 104.9 billion yen as the company significantly reduced fleet sales. Maintaining favorable robust sales in the Middle East, Africa, Latin America and ASEAN offset for the most part the downturn in sales in Australia and China, resulting in a slight decline for Asia and other regions of 7.8 billion yen.

As for retail unit sales by region, the all-new Colt Plus, launched on October 25, 2004, has had a positive effect on domestic sales, which have made a steady recovery since bottoming out in July 2004 when compared to the previous year. However total units sold in Japan decreased by 103,000 units to 146,000. North American unit sales dropped by 78,000 units on year to 131,000 units. European unit sales, meanwhile, increased by 12,000 units to 171,000 led by increased sales in Eastern Europe. Expanding sales in Latin America, the Middle East and Africa were not able to cover a decline in sales in Australia and China causing unit sales in Asia and other regions to slip by 15,000 units to 503,000.

Operating results for the period decreased by 13.3 billion yen year on year for an operating loss of 99.7 billion yen as a nonrecurring 41.7 billion yen charge against financial services operations in the US was more than offset by declines in unit sales in Japan and North America. Ordinary profit declined by 47.2 billion yen, affected by increased costs associated with the issuance of new shares and the deterioration of equity method affiliate investments, for an ordinary loss of 144.1 billion yen. Net profit worsened by 125.6 billion yen after the appropriation of extraordinary losses including restructuring costs, free vehicle inspection service fees, the cancelled development of a new model and asset impairment charges in the U.S. for a total net loss of 228.2 billion yen.

Furthermore, inline with the Company's recent announcement, fiscal year 2004 net sales are expected to total 2,035 billion yen with an operating loss of 132 billion, an ordinary loss of 197 billion and a net loss of 472 billion yen. This substantial loss forecasted for fiscal year 2004 includes additional extraordinary losses from restructuring and asset impairment charges. However, employees will be devoting unconditional drive to implement and realize all measures in the "Mitsubishi Motors Revitalization Plan" which sets out to regain the trust of society and quickly return MMC to a solid, sustainable financial standing from fiscal year 2005.

18/01/05

2004 Mitsubishi Motors Europe Sales Results

+ 8.6 % increase - Second consecutive year of growth
226,000 units in 2004 vs. 208.000 units in 2003

The UK now # 1 - Russia confirmed # 3 - Turnaround in Germany - Good performance of The Netherlands, Belgium, Norway, Ukraine, the Baltic states, Romania and Turkey - New Lancer now MME´s best seller - New Colt passed the 20,000 unit mark - Successful start for Grandis - L200 remains MME´s second best seller.

Major announcements, a new organization and the implementation of MMC´s Revitalization Plan: 2004 has proved a very intense period for Mitsubishi Motors Corporation (MMC).

In Europe, last year has proved just as eventful for Mitsubishi Motors Europe B.V. (MME), with a long transition period ended on September 1st when Tim Tozer was appointed President & CEO, an all-new senior management team, a new approach to the business, a new organization, turbulence in Germany, new Distributors in Switzerland, the Czech Republic, Slovakia and Hungary and of course, the launch of Grandis, Lancer Evolution VIII and the much awaited New Colt.

In this context, Mitsubishi Motors sales reached a total of 225,826 units in Europe, i.e.: an increase of 8.6% over 2003 (207,939 units), and the second successive year of growth*.

Product offensive - Part II
With the launch of Outlander during the Spring of 2003, MME started a full product offensive. In more concrete terms, 10 new cars will be launched in Europe between FY2004 and FY2007**. This string of new models, tailored to the needs & tastes of European customers and graced with a very attractive design has been a key factor for Mitsubishi Motors to gather momentum on the market in 2004 as well.

*2002 / 2003 : 203,028 units / 207,939 units = + 2.4%
** April 1st 2004 and March 31st, 2008

In 2004, product highlights were:

New Lancer: a year after being unveiled at the Moscow Motor Show (August 2003), it has become Mitsubishi Motors´ best-seller in Europe (37,333 units), fueled by its success in the Russian market. Its format (3-box C-segment petrol-engined sedan) proved right with the Russian customers, allowing it to rank first among imported cars in this country.

L200: MME´s second best seller (36,971 units) again in 2004 and a high profit contributor, has remained a key player in a growing European pickup market with an ever-intensifying competition, thanks to its design, overall packaging and reputation. The United Kingdom remains L200´s top market where it also remained Mitsubishi Motors´ top selling model - with 12,179 sales - dominating the pickup sector with 36% of the total market at year-end.

Grandis: launched in April 2004 in Northern Europe only, it has renewed the idea of MPV with its sleek design, fine dynamics and clever "Hide&SeatÔ " seating flexibility concept. To the point where in Norway for instance, it has doubled the size of the MPV segment on its own. From the 5,325 units sold in 2004, volume should grow in 2005 with the addition of a Volkswagen AG-sourced Diesel engine and the introduction in the rest of Europe.

New Colt: New Colt was certainly a most important car for MME. Launched in successive waves from May to September, it marked Mitsubishi Motors first-ever entry in the European B-segment, with a challenging 85% conquest rate. Whereas such result cannot be achieved overnight, the first indications were nevertheless encouraging:
Italy for instance, enjoyed a 74% conquest rate. There, 34% of these early buyers were younger than 40, another tendency approaching the original Colt target customer.

In Germany - where Mitsubishi customers are traditionally older - Colt managed to start lowering the average age, as proved through the following comparison within the 40-49 age bracket: conquest customers: 39%, loyal customers: 23%, Colt Mk V (= previous model) customers: 24%.

In total, 20,452 New Colts have been sold between May and December 2004, the best-seller model being logically the first engine to be launched (the 1.3 / 51,9%) followed by the 1.1 (21.8%).

Higher figures could have been reached, if it was not for the following critical factors:
Drop of confidence for the Brand in the German market (Colt´s largest), in the wake of DaimlerChrysler´s announcement of April 23rd.

Three month delay of both the 1.5 Diesel and the petrol 3-cylinder 1.1, essential in Southern Europe.

2005 should confirm these results. A tactical marketing approach focused on Colt´s rational product benefits, a clarified line-up, as well as the introduction of further variants like an additional Diesel engine (68 ps) will support the now full availability of the car.
Along those lines, the 3 door Colt CZ3 & Colt CZT, to be launched during the first quarter of 2005, will play a major role, as they should represent 40% of the total Colt volume.

- Pajero*: The Pajero* family remained faithful to a formula that has made its success for the last 20 years, blending technology, authenticity, high appointments and - unique in the SUV world - impeccable racing credentials, as demonstrated again at the 2005 Dakar Rally, with Mitsubishi Motors´s 10th victory. This led to a respectable figure of 26,678 units for 2004, i.e.: only - 5.2%, in an SUV market crowded by soft-roaders.

In parallel, it should be noted that the rugged Pajero* Sport continued to enjoy the same fame with 14,073 units, i.e.: a + 21.3% increase.

- Outlander: With 16,296 units, Mitsubishi Motors´ crossover remained stable and in line with its objectives. The first quarter of 2005 will see the launch of the 202ps Turbo version: an image-builder that should act as a booster for the rest of the Outlander range.
The UK - Germany - Russia

For Mitsubishi Motors Europe, 2004 saw a significant change in its Top Three, as The UK became #1, Germany moved down to the # 2 spot, whereas Russia took over from Spain as # 3:

- The UK: Mitsubishi Motors UK has posted an all-time new vehicle sales record of 35,610 for 2004, up 13.1% on the previous year. Achieving its fourth consecutive year of growth, Mitsubishi Motors UK has doubled its sales from the 18,089 units of 2000.
This sales success has seen the UK operation become Mitsubishi's number one distributor in Europe for the first time in its history. Achieving more sales than Germany (35,597 units) and the rapidly expanding Russian market (30,037 units), Mitsubishi's UK performance has made a significant contribution to the brand's overall positive European performance.

* Montero in Spain / Shogun in the UK
New model introductions during 2004 have played a major part in helping to increase sales. Launched in January, Outlander achieved 1,458 sales. Grandis, on sale since July, has already taken 16% of the petrol large MPV market with 689 sales. Mitsubishi's newest member of the range, the 5-door Colt, has got off to a good start since its introduction in September, posting sales of 2,036 units.

Along with new additions to the range, established models have also delivered exceptional results with Pajero* Sport achieving a 126% increase with 4,141 sales and Pajero* up 19% with 5,930 sales. Within the extremely competitive large SUV segment, Pajero's* combination of exceptional pricing and proven abilities both on and off road has seen its segment share increase to 10%.

- Germany: In DaimlerChrysler´s home market, Mitsubishi Motors was - logically - directly hit by DC´s announcement of April 23rd that it would not consider further financial support to Mitsubishi Motors Corporation, generating a sudden drop of confidence with the Brand from both German customers and dealers.
-
Following a national dealer convention on September 20th, an extensive sales & marketing campaign was implemented throughout the country ("3+2" extended warranty, financing deals, used car trade-in incentive) which led to a clear revitalization of the business. Witness, the results in November (+ 43.2% and best month since December 2000) and December (4,513 units, i.e. a further increase of 8.8% over the previous month and the best month since July 2000).

The final outcome of this turbulent year in Germany was a total of 35,597 units or only 13 units behind the UK and a cumulated decrease of only 8.5%, much less than observed earlier during the year (October: - 16.1% for instance). Last but not least, Mitsubishi Motors Deutschland saw a sharp increase in its New Colt sales during the last months of the year, selling 1,000 units a month, instead of 500 previously.

- Russia: Thirteen years after entering the Russian market (August 1991), Mitsubishi Motors Europe reached a double milestone in 2004 passing the 30,000 unit mark (30,037 vs. 17,695 in 2003. i.e.: + 69.7%) and trailing The United Kingdom and Germany as # 3 in MME´s Top Ten. As a further symbol of that growth, Mitsubishi Motors also sold its 75,000th car in Russia in December of 2004.

This result demonstrated MME´s firm commitment to the Russian market, but also acknowledged the remarkable work done by its local partner - the Mitsubishi Motors division of Moscow-based Rolf Holding - over the last years.

" Montero in Spain / Shogun in the UK

In this vast, growing and maturing market (economic growth, increase in disposable income, credit-based purchased coming on stream, etc,…), Rolf Holding made Mitsubishi Motors the 2nd Japanese brand in 2004 again, as well as turning New Lancer into the best import model in this country (17,502 units or 58 % of Mitsubishi Motors volume, followed by Outlander with 3,246 units).

Mitsubishi Motors' growth was provided through Rolf Holding's long term strategy and professional sales / marketing / distribution organization, itself backed by a skilled network of 58 dealers in 43 cities (with strong bases in Moscow and St Petersburg), making it one of the largest retail sales networks in Russia. This network is also supported by a full integration of the distribution chain, including transport and logistics of cars and parts throughout this immense country.

Additionally, 2004 saw the implementation of a national credit program designed in cooperation with Gasprombank which contributed significantly to Mitsubishi Motors´ results.

Extended on August 2003 to Asian Russia, MME now covers - through Rolf Holding - a vast territory from the Baltic Sea to the Pacific Ocean.

From The Netherlands to Ukraine

Other highlights for Mitsubishi Motors Europe in 2004 include:

- The Netherlands: Mitsubishi Motors Sales Netherlands is well on the way with its Turnaround Plan with a significant 8% increase (8,395 units) compared to 2003. Adding to Outlander, Grandis has taken off well and the profit generated by the network has provided a solid base for further growth in 2005. In its home country*, New Colt has also proved a success with 1,800 orders.

- Belgium: A year after the start of its operations (October 2003), Mitsubishi Motors Belgium is now an active player in Belgium and Luxemburg. Adding its own (tactical) marketing initiatives to MME´s product offensive, MMB has reached 4,676 units or + 11.1 %, outperforming the overall Belgian market, in spite of (still) several open dealer points.

- Eastern Europe: Mitsubishi Motors moved forward with its long-term development strategy in the region. Affected - like all manufacturers - by the consequences of the EU extension in Poland and the flow of used cars that affected the local new car market, MME put in place the right tools in Czech Republic, Slovakia and Hungary through new distributors. In parallel, the Baltic states (Latvia / + 108.9% and Lithuania / + 75.3% in particular) proved their potential, while Romania posted a remarkable + 505.6% moving from 124 up to 751 units.

" New Colt is built for Europe at MMC´s NedCar plant located in Born, in the South of The Netherlands.

Highlight of Eastern Europe for MME remained Ukraine, reaching the annual Top Ten with 5.820 units (+ 68.5%).

- Southern Europe: in this region, Turkey doubled its volume (5,534 units / + 108.4%) in spite of changes in the local tax regulations (increase of "Special Consumption Tax"*) and Portugal remained in the Top Ten (6,346 units / + 4.8%). However, compared with these results, the bigger markets of France, Italy and Spain presented a contrasted situation last year.

Sharing some strategic factors, these countries still represent a challenge for the "new" Mitsubishi Motors Europe: strong SUV image, important B-segment markets dominated (in volume and marketing spendings) by European players, network optimization underway, availability of dealerships in major urban centers, etc,…

Signs of recovery started showing though and the Colt sales figures in Italy were an early indication of things to come, with a monthly volume of 400 units vs. 150 earlier in the year.

Commenting on these results, Tim Tozer - President & CEO of Mitsubishi Motors Europe B.V. said: "All of us within the Mitsubishi family are delighted that our sales grew by nearly 9% to 226,000 units in 2004. We have seen substantial growth in many markets, consolidated our performance in others and narrowed the list of those where we have to improve."

He added: " Mitsubishi Motors´ exclusive product range - renowned for its quality, durability and style - will be strengthened by the launch of the Colt CZ3, Colt CZT and Grandis Diesel in 2005. These products, alongside the efforts of our sales network of 36 importers & distributors and 2,950 dealers in Europe will undoubtedly ensure further growth this year."

Tim Tozer concluded: " We have publicly stated that we believe our natural weight in Europe is of the order of 250,000 vehicles per year. This will also be our objective for CY2005."

Average of + 20%

17/01/05

Evolution Challenge Goes From Strength To Strength

- Series enters its fifth season
- Mitsubishi re-affirm support by offering prize drive in 2006 BRC

After enjoying a record number of entries in 2004 and producing the most exciting finish so far in the series' four year history, there is no doubt that the Mitsubishi Ralliart Evolution Challenge has become one of the most competitive and high profile rally championships in the UK and this year's series promises to continue where last year's left off.

Once again, the Evolution Challenge will benefit from extensive backing form Mitsubishi Motors UK, the support bringing with it what is widely described as 'the best prize in British Rallying': A fully funded works drive in the 2006 British Rally Championship, behind the wheel of a Group N (the category for production specification cars) Lancer Evolution.

Other awards and technical support will provided by the series' associate sponsors: Walon, PIAA UK, Speedline Corse, Shell Racing Fuels, Mintex and in particular Pirelli, which is increasing its involvement with Mitsubishi this year.

2005 sees Pirelli become the official tyre supplier to the Mitsubishi WRC team and it will continue to support the UK works Group N campaign. In addition, the Evolution Challenge will see a new feature introduced, the Pirelli Cup: An independently scored series which will run within the Challenge, open to competitors who compete using Pirelli tyres throughout the season. Full details and a list of awards will be announced before the opening round.

PIAA UK will continue its support of the junior category, with an award and substantial end of season prize presented to the leading under 25 year old driver.

"Being able to offer such excellent awards makes competing in the Evolution Challenge an attractive proposition." said Series Coordinator, Simon Slade. "We have had a high number of requests for information and regulations, even from foreign teams and I hope that all this interest will see us surpass last year's figure of 40 registrations."

Organisers are pleased to report that for the second year running they have also received considerable interest from Irish competitors, no doubt spurred-on by the achievement of 2004 Champion, Rory Galligan.

General Manager for Ralliart at Mitsubishi Motors UK, Paul Brigden, has been delighted with the way the Evolution Challenge has developed in 2004 and is confident that 2005 will see the series continue to flourish:

"With over 40 registered crews the Evolution Challenge is achieving the targets we have set for it in terms of popularity and profile. If the interest we have have received for this year's series is anything to go by, we predict another highly competitive and successful season ahead."

The Evolution Challenge will continue to follow its successful format, by appearing on all seven rounds of the National Gravel Rally Championship, with the addition of one visit to the British Rally Championship, the Jim Clark Memorial Rally. This programme of eight events will see competitors contest six rallies on gravel and two on asphalt.

2005 Mitsubishi Ralliart Evolution Challenge Calendar

25th & 26th February Rallye Sunseeker, Bournemouth (Gravel)
19th March Border Counties Rally, Jedburgh (Gravel)
6th & 7th May Manx Rally, Isle of Man (Asphalt)
4th June Mutiny Rally, Llandrindod Wells (Gravel)
8th & 9th July Jim Clark Memorial Rally, Kelso (Asphalt)
23rd July Swansea Bay Rally, Swansea (Gravel)
10th September Park Systems Stages, Newton Stewart (Gravel)
22nd October Bulldog Rally, Shrewsbury (Gravel)

17/01/05

Mitsubishi Motors Becomes Most Successful Manufacturer In Dakar Rally History

· Fifth successive victory for Mitsubishi Motors Team in Dakar Rally

DAKAR, Sénegal - The Mitsubishi Motors Repsol ATS Studios Team won the Dakar Rally for a record-breaking 10th time, when Frenchman Stéphane Peterhansel and codriver Jean-Paul Cottret steered their Mitsubishi Pajero/Montero Evolution to victory at Lac Rose in Sénegal.

Mitsubishi's long experience of off-road racing experience came to the forefront, when the Japanese manufacturer clinched a fifth successive victory in the world's most difficult off-road rally.

Peterhansel's team mate Luc Alphand and co-driver Gilles Picard made it an emphatic 1- 2 for the Mitsubishi Motors team by taking the runner-up position in their Mitsubishi Pajero/Montero Evolution. In the 27-year history of the world's most famous off-road rally no manufacturer of cars, bikes and trucks can match the Japanese company's winning record.

Akira Kijima, Managing Director Head of Product Operations for Mitsubishi Motors and responsible for motor sport activities, said: "I am proud that we were able to achieve the first ever fifth successive victory on one of the toughest events in the world.

"Mitsubishi Motors' involvement in motor sport is not merely a promotional activity, but is really at the heart of the Mitsubishi Motors brand. We strive to take our cars to the limits of performance by competing in such events as the Dakar and the World Rally Championship (WRC) and feed the technology and know-how acquired directly back into all of our production cars. This ensures that our production vehicles not only have improved durability and safety, but also good road performance and driving capability.

"Mitsubishi cars have long been known for their sturdiness, endurance and robustness and it is these qualities that are derived from our motor sport participation. We intend to strengthen motor sport activities and, in so doing, raise the value of the Mitsubishi Motors brand."

"I am very proud of the hard work put in by the entire team," said IsaoTorii, President of MMSP. "When I visited Atar at the half-way point I saw the appalling working conditions that the whole team had faced and it is a testament to their determination that we have achieved this superb success."

Mitsubishi's Peterhansel took the lead as the event headed across the wastelands of Mauritania and won from the front over the remaining special stages through Mali and Sénegal. Team mate Alphand shadowed him to the finish on his debut with the Mitsubishi team and Spaniard Joan Roma - the winner last year on a motorcycle - finished sixth overall in the third Mitsubishi Pajero/Montero Evolution.

Twice former winner Hiroshi Masuoka, from Japan, had been one of the pre-event favourites with German co-driver Andreas Schulz. But he was withdrawn from the race in Atar after delays cost him valuable time. The team duly took the decision to concentrate resources on the three surviving cars, but Masuoka had been running as low as 124th position before climbing back to sixth overall at the time of his retirement.

Germany's Andrea Mayer and French co-driver Jean-Michel Polato were forced out of the race after a stone damaged the crankshaft sensor in their Mitsubishi L200 Pick-Up. The co-driver attempted to repair the damage, but team management reached the decision to withdraw the car from the race in Atar rather than overstretch the support team which was preparing to leave for another bivouac.

The event began in Barcelona on New Year's Eve and took place over 15 timed special stages in five countries. Mitsubishi won five timed sections, with Peterhansel winning four and Alphand taking the fastest time through the Tidjikja to Atar section.

Overall final classification after SS16:
1. Stéphane Peterhansel (F)/Jean-Paul Cottret (F) Mitsubishi Pajero/Montero Evolution 52h 31m 39s
2. Luc Alphand (F)/Gilles Picard (F) Mitsubishi Pajero/Montero Evolution 52h 58m 53s
3. Jutta Kleinschmidt (D)/Fabrizia Pons (I) Volkswagen Touareg 55h 53m 39s
4. Giniel de Villiers (ZA)/Jean-Marie Lurquin (B) Nissan Pick-Up 56h 34m 15s
5. Bruno Saby (F)/Michel Perin (F) Volkswagen Touareg 61h 15m 53s
6. Joan Roma (E)/Henri Magne (AND) Mitsubishi Pajero/Montero 61h 51m 16s
7. Carlos Sousa (P)/Thierry Delli-Zotti (F) Nissan Pick-Up 62h 34m 08s
8. Thierry Magnaldi (F)/Jean-Paul Forthomme (B) Honda Buggy 63h 35m 23s

17/01/05

Mitsubishi Motors At The 2005 Geneva Motor Show - Europe

In a challenging corporate market and economic environment, Mitsubishi Motors Europe (MME) remains committed to its Turnaround strategy.

A key contributor to MMC´s Global Revitalisation MME starts 2005 ready to launch the coupé-like Colt 3-door and the turbocharged Colt CZT, having already delivered an 8.6% increase in sales for last year (225,826 units vs. 207,939) and gained numerous accolades for the 5-door Colt model.

But the Colt range does not stop there. Showcasing Mitsubishi Motors' focus on the European market, the 2005 Geneva Motor Show introduces the company's latest vehicle developments and provides the backdrop for the World Premier of the new Colt Cabriolet concept car.

Colt coupé-cabriolet concept

Star of the show for Mitsubishi Motors will be a coupé-cabriolet concept of new Colt. Echoing Mitsubishi Motors' first ever show car - the 1962 Colt 600 Convertible - the new vehicle will be jointly developed with Pininfarina and will be built in Turin (Italy) from early 2006.

Based on the Colt 5-door platform rather than the shorter Colt 3-door for packaging purposes, the sporty 2+2 convertible takes its design cues from the acclaimed 2003 CZ2 Cabriolet concept. Compact (3,89 m) and well planted on its long wheelbase, wide tracks and 18" wheels, it offers a purposeful chunky look, matching the performance of its proposed 150 ps 1.5 litre MIVEC turbo-charged engine.

Grandis DI-D

Turning heads since its launch in April 2004, Grandis has so far sold 5,325 units across Europe (launched in UK July 2004). With its stunning design, fine dynamics and clever "Hide&SeatÔ " seating flexibility, Grandis will now reach the heart of the European full-size MPV market with the introduction of an all-new Diesel variant.

Making its debut at the 2005 Geneva Motor Show and specifically developed for Europe, Grandis DI-D is powered by a 2.0 litre turbo-charged engine sourced from Volkswagen AG. Equipped with a pump-jet injection system, this powerplant develops 100kW / 136 ps @ 4,000 rpm and 310 Nm (± 5%) @ 1,750 rpm (all data subject to final homologation).

This state-of-the-art engine will give Grandis DI-D the best performance of its class, with a top speed of 197 km/h*, 0-100 km/h acceleration of 10.8 seconds and a low fuel consumption (combined cycle) of 6.8l / 100km (all data subject to final homologation).
Grandis Diesel will be introduced across Europe during the 3rd quarter of 2005.

Motor Sports

As multiple WRC Champions and nine-times Dakar winner, Mitsubishi Motors will of course also display its latest rally cars; the new Lancer WRC05 due to debut at the Monte Carlo Rally later this month and the 2005 Pajero / Montero Evolution currently competing at the Dakar Rally.

17/01/05

Nissan Motor and Mitsubishi Motors Expand OEM Supply Arrangement for Mini-Vehicles

Tokyo, January 17, 2005 - Nissan Motor Co., Ltd., and Mitsubishi Motors Corp. today announced that Mitsubishi would supply Nissan with an additional mini-vehicle on an OEM basis starting in the first half of fiscal year 2005. As a result, Mitsubishi will raise its annual mini-vehicle supply to Nissan to 56,000 units, from 20,000 units at present.
Under the expanded OEM agreement, Mitsubishi will supply Nissan with a total of 36,000 eK series mini-passenger cars, in addition to the 20,000 Minicab mini-commercial vehicles it currently supplies to the company. Nissan has been selling the Minicab, which features both a truck and van version, under the Clipper name since October 2003. Nissan will receive two versions of the eK series from Mitsubishi: the eK WAGON and the eK SPORT.

With the eK addition, Nissan, which also sells the Moco mini-passenger car, will now have three mini-vehicle models in its product lineup, allowing the company to broaden its new customer base. Mitsubishi Motors, by increasing the types of models it supplies on an OEM basis, will be able to raise the number of mini-vehicles that it produces and enhance productivity.

Mitsubishi has supplied Nissan with a total of 33,300 Minicabs between October 2003 and December 2004.

Mitsubishi released the eK WAGON in October 2001 and the eK SPORT in September 2002. The eK WAGON has sold a total of 301,700 units as of December 2004 and the eK SPORT has sold a total of 55,700 units.

14/01/05

Mitsubishi Motors 2005 FIA World Rally Championship Program

- Two-car team registered in 2005 FIA World Rally Championship
- Rovanperä, Panizzi and Galli to drive Mitsubishi Lancer WRC05
- Mitsubishi Motors has registered a two-car entry for the 2005 FIA World Rally -
- Championship and the team will contest all 16 rounds of the series with the latest specification Mitsubishi World Rally Car, the Lancer WRC05.

For 2005, the Mitsubishi Motors Motor Sports driver line-up includes Finland's Harri Rovanperä, Frenchman Gilles Panizzi - who has been instrumental in the development of the Lancer World Rally Car this year - and Italy's "Gigi" Galli.

Thirty-eight-year-old Rovanperä will contest all 16 rounds of the championship, the Finn providing the team with valuable knowledge of all events in the series; in particular the gravel rounds the Mitsubishi Motors Motor Sports team missed during the 2004 season.
"The championship is more and more dominated by gravel rallies and we need a driver who knows all these events very well," said Isao Torii. "Harri Rovanperä is a good loose surface driver, especially on the high-speed events.

Team-mate Gilles Panizzi, whose dedication to test and development work this year has been invaluable to the team, will compete in selective rounds of the series, notably the sealed-surface events where Mitsubishi has high expectations of the Frenchman being a potential winner.

"Gilles has been incredibly supportive of the team and has contributed enormous amounts to our development program," stated Torii.

Gigi Galli will share the second Lancer WRC05 with Panizzi, although a third car may be entered on some European events.

"Gigi has made very good progress and although it was very difficult to compare the results of our three young drivers this year, his performances in Sardinia and Spain are what made us decide to retain him in 2005," Torii concluded.

A GLORIOUS HERITAGE IN MOTOR SPORT

Mitsubishi Motors Corporation (MMC) first competed in world motor sport more than 40 years ago when it entered the Mitsubishi 500 in the 1962 Macau Grand Prix. Since then, the Japanese manufacturer has focused its activities on rally and cross-country competition and has been dominant in the motor sport categories that have the most direct impact on its business and the motoring public.

Mitsubishi Motors won four world Drivers' titles with Tommi Makinen (1996-1999) and claimed the world Manufacturers' title in 1998 in the FIA World Rally Championship. In total, Mitsubishi won 34 world rallies between 1974 and 2002, making it the sixth most successful of the 20 manufacturers in the series since records began in 1973.

In the world Group N Production Car category, Mitsubishi's record is unmatched; seven consecutive titles from 1995 to 2001 with the Lancer Evolution. And this says nothing about its success in the Asia-Pacific Rally Championship, where five titles have been won by Mitsubishi drivers. In 2004, Mitsubishi Lancer Evolution drivers also had an impressive run in the FIA Production Car World Rally Championship, winning six of the seven rounds of the series.
The roll of honor in Cross-Country Rallies and the world-famous Dakar Rally is equally impressive. Mitsubishi Motors has won the FIA World Cup for Cross-Country Rallies on four occasions, three times consecutively (1998-2000), and again in 2003, and is one of the most successful manufacturers in the history of The Dakar with nine victories. In January 2005, it will be bidding for its fifth consecutive win with the Pajero / Montero Evolution.

After contesting the Macau Grand Prix, Mitsubishi's Colt 1100 Fastback entry into Australia's Southern Cross Rally in 1967 marked its first entry into the world of international rallying. Its first international victory however was not until 1972, when Andrew Cowan won the same event in a Galant. Mitsubishi then chose the 1973 Southern Cross event to debut the Lancer 1600 GSR and it was a success from the beginning, winning the event three consecutive years (1973-1975), again in the hands of Cowan. Mitsubishi's first outing in the Safari Rally in 1974 also reaped rewards and the Lancer took victory with Kenyan Joginder Singh. The team also took a clean-sweep of the Safari Rally leaderboard in 1976, Singh, Robin Ulyate and Andrew Cowan claiming an impressive one-two-three for Mitsubishi.

Like many manufacturers, Mitsubishi's motor sport programme was severely cut during the world oil crisis, but it returned to the World Rally Championship in 1981 with the new Lancer EX2000 Turbo, a model that competed successfully for three years. In 1983 however, it was replaced by the Starion Turbo model and then by the Galant VR-4, which went on to win three Asia-Pacific titles in the hands of Kenjiro Shinozuka (1988) and Ross Dunkerton (1991 and 1992).

In 1983 Andrew Cowan, a leading driver with the team, established Ralliart Europe as the European competition base for Mitsubishi Motors, while in Australia Doug Stewart - Cowan's team-mate in 1975 and 1976 - set-up Ralliart in Australia. Both men were involved in Mitsubishi's future successes in the World and Asia-Pacific Rally Championships.

1993 saw the revival of the Lancer Evolution for the first time in ten years, marking the start of a celebrated career in world rallying for the car. The Evolution III claimed both the Drivers' and Manufacturers' titles in the Asia-Pacific Rally Championship in 1995 and also went on to win the opening round of the 1996 World Rally Championship in Sweden. In the hands of Finland's Tommi Makinen and Britain's Richard Burns, the car won five other events in 1996, including the Safari Rally in Kenya and events in Argentina, New Zealand, Finland and Australia. Makinen claimed the title that year, marking the start of his four-year domination of the series with Lancer Evolutions.
In 1997 FIA regulations changed and World Rally Cars were introduced, however Mitsubishi elected to stay with its Group A machinery. Tommi Makinen remained quick, the Finn taking victories in four events (Portugal, Spain, Argentina and Finland) to claim his second World title.

More changes took place in 1998, the introduction of split-second timing confirming the level of competition in the FIA World Rally Championship. The new Lancer Evolution V made its debut competitive outing in Rallye Catalunya in April and was on the podium immediately, with Makinen third and Burns finishing fourth. Visually the car was wider, taking advantage of the new maximum width allowed under world rally car regulations, and had an improved aerodynamic package. A more powerful electronic management capability and changes to the suspension all improved the car's asphalt performance.

Makinen's five victories secured his third title, and two wins by Richard Burns settled the Manufacturers' Championship in Mitsubishi's favour for the first time.

The team secured its fifth consecutive World Rally win in Monte-Carlo in January 1999 and added to the record by winning the next event in Sweden too with the revised Lancer Evolution VI, a variant on the previous model and classed, for the first time by the FIA, as a World Rally Car. In total, Mitsubishi drivers Makinen and Burns won seven of the season's 14 events ensuring Makinen claimed a record-breaking fourth world title, while Burns finished just seven points behind in second position.

The development of the original World Rally Car, known by many as the 'Evo 6.5' continued in 2000, gradually lightened in the early part of the season until the new car was launched in Finland. After victory in Monte Carlo, the season got tougher for the team, yet 2001 started well when the FIA agreed to modification of the Evolution VI's rear bodywork and flywheel. The car won Rallye Monte Carlo in its debut outing. The team continued with this evolution until Rallye Sanremo, when Mitsubishi launched its first true World Rally Car. Makinen claimed four victories throughout the year, but competition was tough and former team-mate Richard Burns won the Drivers' title in his new Subaru. The Finn and Mitsubishi finished third in the Drivers' and Manufacturers' Championships, temporarily ending the Japanese company's years of domination.

2002 proved to be a difficult year for Mitsubishi and ultimately led to its withdrawal from the 2003 World Rally Championship. A year of re-structuring followed, including the formation of Mitsubishi Motors Motor Sports (MMSP), a new organization responsible for global motor sport operations and strategy. Based in Trebur, near Frankfurt, MMSP is responsible for the design, development and running of both the World Rally Championship and World Cup for Cross-Country Rallies programmes, with the operational teams based in Rugby, England, and Pont de Vaux, central France, respectively.

2004 proved to be another challenging year in the FIA World Rally Championship, and ultimately led to the team withdrawing after Rallye Deutschland in August. Months of intense test and development work followed with the Lancer WRC04 and when the team entered Gilles Panizzi, "Dani" Solà and "Gigi" Galli in the Rally Catalunya-Rally de España, it was rewarded with sixth and seventh positions respectively with Solà and Galli.

The 2005 season kicks off with the awesome Dakar Rally, which starts in Barcelona on January 1st. Mitsubishi Motors will be bidding for a tenth victory and fifth consecutive win with a strong five-car team. Its return to the FIA World Rally Championship starts the same month in Monte-Carlo and the team is firmly focused on securing podium positions during its 2005 WRC campaign.

"GIGI" GALLI

Triple Group N Italian Rally Champion
Sixth overall in 2004 Rallye d'Italia in Mitsubishi Group N machinery
Born: January 13th, 1973
Nationality: Italian
Family: Single
Resides: Livigno (I)

"My hopes and dreams this year are to make more events like Spain in 2004. If my feeling is right and the car is working well, we can even do something more. This is not a dream, it is my personal goal."

Career highlights:
1994: Rally debut
1996: Fiat Cinquecento Trophy winner
1998: Group N Italian Rally Champion; 6th Production Car World Rally
Championship* (Group N winner Rallye Sanremo-Rallye d'Italia)
1999: Group N Italian Rally Champion; 7th Production Car World Rally
Championship* (Group N winner Rallye Sanremo-Rallye d'Italia)
2000: Group N Italian Rally Champion; 7th Production Car World Rally
Championship* (Group N winner Rallye Sanremo-Rallye d'Italia)
2002: 9th FIA Junior World Rally Championship
2004: 1st Group N Rally Finland*, 1st Group N (6th overall) Rallye d'Italia-Sardinia*, 7th Rally Catalunya-Rally de España (Mitsubishi Lancer WRC04)
* Driving a Mitsubishi Lancer Evolution (Group N)

Gigi Galli was born in Milan and first came into the world of motor sport in 1993 when he competed in ice racing in a car he prepared in his spare time; a four-wheel drive, four-wheel steering Fiat Uno with a Toyota engine!

He began rallying the following year, driving a Peugeot 309 GTi and Toyota Celica, before graduating to the Fiat Cinquecento Trophy in 1995. It was a season filled with small mistakes, but the Italian learned along the way and in the final round in Spain, Gigi was fourth overall and second in the under 23 category, a mere second behind the winner. Building on this experience, Gigi entered the Trophy again in 1996 and won five of the eight events en route to the title.

He contested the European Rally Championship in 1997 and it proved to be a disappointing season. Gigi's luck changed in 1998, however, when he took Group N victories in five events. He convincingly won the Italian Group N title at the wheel of a Team Ralliart Italy - Top Run Mitsubishi Lancer with friend and co-driver Guido D'Amore.

1999 was his first year on the world stage and in the Group N title chase he took an impressive seventh in Sweden, fourth in Finland and won in Sanremo, ending the season sixth. In 2000 Gigi took seven Italian Championship wins and finished third in Group N in Monte-Carlo, sixth in Sweden and once again took victory in Sanremo.
He joined the Mitsubishi Motors Motor Sports team in 2004 and variously competed in the Group N Lancer in the PWRC as well as the team's Lancer WRC04. He claimed emphatic Group N victories in Finland and Italy, where he also finished a fine sixth overall in Group N machinery on home soil. Gigi then rounded the season off with seventh overall in the Mitsubishi Lancer WRC04 in Catalunya.

GUIDO D'AMORE

Born: December 24th, 1971
Nationality. Italian
Family: Single
Resides: Imperia (I)
Career highlights:
1991: Rally debut
1996: Fiat Cinquecento Trophy winner
1998: Group N Italian Rally Champion; 6th Production Car World Rally
Championship* (Group N winner Rallye Sanremo-Rallye d'Italia)
1999: Group N Italian Rally Champion; 7th Production Car World Rally
Championship* (Group N winner Rallye Sanremo-Rallye d'Italia)
2000: Group N Italian Rally Champion; 7th Production Car World Rally
Championship* (Group N winner Rallye Sanremo-Rallye d'Italia)
2002: 9th FIA Junior World Rally Championship
2004: 1st Group N Rally Finland*, 1st Group N (6th overall) Rallye d'Italia-Sardinia*, 7th Rally Catalunya-Rally de España (Mitsubishi Lancer WRC04)
Co-driver to "Gigi" Galli

Guido's passion for the sport came from years watching his home World Championship rally and the Italian began co-driving in 1991. It was not until 1998 that he teamed up with Galli, however, and the pair went on to win the Italian Group N title at the wheel of a Team Ralliart Italy - Top Run Mitsubishi Lancer.

1999 was his first year on the world stage and in the Group N title chase he and Gigi took an impressive seventh in Sweden, fourth in Finland and won in Sanremo, ending the season sixth overall. In 2000 they took seven Italian Championship wins and finished third in Group N in Monte-Carlo, sixth in Sweden and took victory in Sanremo. Guido also competed with Renault in Italy the same year and a number of Italian drivers in national and European Championship events in 2001.

The pair joined the Mitsubishi Motors Motor Sports team in 2004 and variously competed in the Group N Lancer in the PWRC as well as the team's Lancer WRC04. Guido and Gigi claimed emphatic Group N victories in Finland and Italy, where they also finished a fine sixth overall in Group N machinery on home soil. They then rounded the season off with seventh overall in the Mitsubishi Lancer WRC04 in Catalunya.

GILLES PANIZZI

Double French Rally Champion
Multiple Tarmac WRC event winner
Born: September 19th, 1965
Nationality: French
Family: Married to Michèle, daughter Salomé
Resides: Monaco (MC)
"I am completely confident, one hundred percent, for 2005. Mitsubishi has, I would say, the best engineers in world rallying and we are really beginning to see the rewards from so much hard work. By the time we get to the first full asphalt rally of the season (Germany) I see no reason why we shouldn't be challenging for the win. Why not? My feeling is good, I am very happy after every test as the car gets better and better, and there are many good things happening in our team. I want to keep my team exactly the same as it was last year; with great experience, knowledge and the same spirit."

Career Highlights *:
1987: Rally debut
1989: Voted "Young Driver of the Year" in France
1992: 1st Peugeot 309 GTi Cup France
1995: 3rd French F2 Championship
1996: French Rally Champion
1997: French Rally Champion
1999: 2nd Rallye Sanremo-Rallye d'Italia
2000: 7th WRC (1st Rallye de France-Tour de Corse and Rallye Sanremo-Rallye d'Italia)
2001: 8th WRC (2nd Rally Catalunya-Costa Brava, 1st
Rallye Sanremo-Rallye d'Italia, 2nd Rallye de France-Tour de Corse)
2002: 6th WRC (1st Rallye de France-Tour de Corse,
Rally Catalunya-Costa Brava and Rallye Sanremo-Rallye d'Italia)
2003: 10th WRC (2nd Rallye Sanremo-Rallye d'Italia,
1st Rally Catalunya-Costa Brava)
2004: 6th Rallye Monte-Carlo; 7th Rally Argentina (limited program)
* All results, except one event in 1987, co-driven by brother, Hervé Panizzi
Gilles made his debut in national rallying in 1987 driving an Opel Manta GTE and the Frenchman finished 28th overall and 6th in Class in the National Rally of Nice, the only rally he has contested without Hervé. His first World Championship rally was in 1990 and he claimed fourth in Group N in Monte-Carlo in a Lancia HF Integrale.
The French Rally Championship titles followed in 1996 and 1997 and Gilles also claimed W2L victories on his favored surface in Spain and Corsica. More W2L wins followed and the Frenchman also led the 1999 Rallye Monte-Carlo in a private Subaru Impreza before being forced into retirement.

2000 was notable as the year Gilles took his first victories in the FIA World Rally Championship and, in 2002, he and Hervé claimed a historic hat-trick of wins in Sanremo as well as victories in Corsica and Spain. They were the undisputed kings of the sealed surface. In 2003 Gilles once again won in Spain and at the end of the season joined Mitsubishi Motors Motor Sports. It was a year of development with the Lancer WRC04, but the Frenchman's dedication to test work reaped rich rewards for the team during its come-back year.

HERVÉ PANIZZI

Born: July 13th, 1967
Nationality: French
Family: Married to Nathalie, daughter Lise and son Sacha
Resides: Cap Martin (F)

Career highlights *:
1988: Rally debut
1992: 1st Peugeot 309 GTi Cup France
1995: 3rd French F2 Championship
1996: French Rally Champion
1997: French Rally Champion
1999: 2nd Rallye Sanremo-Rallye d'Italia
2000: 7th World Rally Championship (1st Rallye de France-Tour de Corse and Rallye Sanremo-Rallye d'Italia)
2001: 8th World Rally Championship (2nd Rally Catalunya-Costa Brava, 1st Rallye Sanremo-Rallye d'Italia, 2nd Rallye de France-Tour de Corse)
2002: 6th World Rally Championship (1st Rallye de France-Tour de Corse, Rally Catalunya-Costa Brava and Rallye Sanremo-Rallye d'Italia)
2003: 10th World Rally Championship (2nd Rallye Sanremo-Rallye d'Italia, 1st Rally Catalunya-Costa Brava)
2004: 6th Rallye Monte-Carlo; 7th Rally Argentina (limited program)
* All results with brother, Gilles Panizzi
Hervé's insatiable desire to be involved in rallying saw him join Gilles as his navigator in 1988 and the pair were crowned vice-champions of the Cote d'Azur League Rallies, having taken class victories in the Alpin-Behra and Coteaux Varois, in an Opel.
His first World Championship rally was in 1990 and he and Gilles claimed fourth in Group N in Monte-Carlo in a Lancia HF Integrale.

The French Rally Championship titles followed in 1996 and 1997 and Hervé also claimed W2L victories on Gilles' favored surface in Spain and Corsica. More W2L wins followed and the Frenchmen also led the 1999 Rallye Monte-Carlo in a private Subaru Impreza before being forced into retirement.

2000 was notable as the year Gilles and Hervé took their first victories in the FIA World Rally Championship and, in 2002, they claimed a historic hat-trick of wins in Sanremo as well as victories in Corsica and Spain. They were the undisputed kings of the sealed surface. In 2003 they once again won in Spain and at the end of the season joined Mitsubishi Motors Motor Sports. It was a year of development with the Lancer WRC04, but their dedication to test work reaped rich rewards for the team during its come-back year.

HARRI ROVANPERÄ

Finnish F2 Rally Champion
Swedish Rally victor
Born: April 8th, 1966
Nationality: Finnish
Family: Married to Tiina with one child, Kalle
Resides: Jyväskylä

"The hard work has started but I believe we are already going in the right direction and hopefully we can move up very quickly. The feeling with the car is very good, we make lots of small improvements and although the first part of the season will obviously be quite difficult, I think by mid-season we can be challenging hard."

Career highlights:
1989: Rally debut
1991: 6th Finish Junior Championship (Group F Cup)
1993: First World Championship rally; Rally Finland Scholarship driver. Several wins in national Group F and Finnish Rally Championship events.
1994: 3rd Group N in Neste 1000 Lakes Rally (12th overall)
1995: Finnish F2 Rally Champion
1996: World 2-Liter Champion (for Makes)
1997: World 2-Liter Champion (for Makes)
1998: World 2-Liter Champion; 5th overall Safari Rally; 6th overall Rally GB
1999: 7th Rallye Monte-Carlo; 6th Safari Rally; 5th Rally Finland; 5th China Rally; 3rd Rally GB
2000: 4th Rally of Portugal; 3rd Rally Finland
2001: 5th WRC (1st Rally Sweden; 3rd Acropolis Rally; 2nd Safari Rally; 4th Rally Finland; 3rd Rally New Zealand; 6th Rally Australia; 2nd Rally GB)
2002: 7th WRC (2nd Rally Sweden; 4th Cyprus Rally; 4th Acropolis Rally; 2nd Safari Rally; 2nd Rally New Zealand; 2nd Rally Australia)
2003: 7th WRC (4th Rally Argentina; 6th Acropolis Rally; 2nd Cyprus Rally)
2004: 8th WRC (5th Rally New Zealand; 3rd Acropolis Rally; 5th Rally Argentina; 6th Rally Japan; 6th Rally GB; 2nd Rally Australia)

Harri Rovanperä became aware of rally cars at the tender age of six and first began to drive cars on his tenth birthday! It was not until he was 22 however that his career took off and ever since his first rally in 1989, in a Sunbeam Avenger, Harri Rovanperä has been driven by success and surprised everyone in Finland with his turn of speed.

He contested his first World Championship rally as a scholarship driver in 1993 - typically his home event in Finland - and although his first world outing ended with technical problems, he made up for it the following year by steering his Group N Mitsubishi Galant to third in class.

In 1995 he took the Finnish F2 Rally Championship by storm and was instrumental in SEAT clinching the World 2-Liter Cup for Makes in 1996, 1997 and 1998. He won his first World Rally Championship event in Sweden in 2001 and has since claimed numerous podium and points-scoring positions.

RISTO PIETILÄINEN

Born: July 25, 1963
Nationality: Finnish
Family: Married to Jaana with three children (Pia, Elli, Samuel)
Resides: Jyväskylä

Career highlights:
1989: Rally debut
1991: 6th Finish Junior Championship (Group F Cup)
1993: First World Championship rally; Rally Finland with Scholarship driver Rovanperä. Several wins in national Group F and Finnish Rally Championship events.
1994: 3rd Group N in Neste 1000 Lakes Rally (12th overall)
1995: Finnish F2 Rally Champion
1998: World 2-Liter Champion; 6th overall Rally GB
1999: 7th Rallye Monte-Carlo; 6th Safari Rally; 5th Rally Finland; 5th China Rally; 3rd Rally GB
2000: 4th Rally of Portugal; 3rd Rally Finland
2001: 5th WRC (1st Rally Sweden; 3rd Acropolis Rally; 2nd Safari Rally; 4th Rally Finland; 3rd Rally New Zealand; 6th Rally Australia; 2nd Rally GB)
2002: 7th WRC (2nd Rally Sweden; 4th Cyprus Rally; 4th Acropolis Rally; 2nd Safari Rally)
2003: 7th WRC (4th Rally Argentina; 6th Acropolis Rally; 2nd Cyprus Rally)
2004: 8th WRC (5th Rally New Zealand; 3rd Acropolis Rally; 5th Rally Argentina; 6th Rally Japan; 6th Rally GB; 2nd Rally Australia)

Risto Pietiläinen began co-driving for Harri Rovanperä in 1989 and the Finnish duo showed pace and potential from the outset and went on to claim the Finnish Rally Championship title in 1993. Risto's first World Championship rally was in 1993 on home soil and the following year they finished third in a Group N Mitsubishi Galant in the 1000 Lakes Rally.

After winning the 1995 Finnish F2 Rally Championship, Harri's international career took off, but without Risto. In 1996 he co-drove Janne Tuohino in Rally Finland before taking a two-year sabbatical. He returned to the navigator's seat in 1998 and the pair was instrumental in claiming SEAT's third consecutive World 2-Liter title. Their season ended in fine form when Risto claimed his first World Championship points in Great Britain, where they finished sixth.

Harri and Risto's first podium position came in 1999 when they finished third overall in Great Britain and while 2000 was a lean year, the pair nevertheless had two top results. Risto's first World Championship event victory came with Harri in Sweden in 2001, but the following year a serious brain aneurysm put Risto out of action for five events.
The pair remained with Peugeot for the 2003 season and claimed second in Cyprus and fourth in Argentina, as well as victory in the Rally Costa Smeralda, tipped to be included in the 2004 FIA World Rally Championship. In 2004 they took points in six events and finished third in Greece and second in Australia.

THE TEAM: MITSUBISHI MOTORS MOTOR SPORTS (MMSP)

Mitsubishi Motors Motor Sports organisation, MMSP, is headed up by the President Isao Torii, who is responsible for Mitsubishi's FIA World Rally Championship and Cross Country Rally programmes. Torii has the international experience required for his new job after postings to MMC's R&D units in Europe and the United States, where as an engineer his duties included vehicle testing of such models as the Mirage ("Colt" in Europe), GTO and Eclipse. MMC judges that Mr Torii's vehicle development capabilities, overseas work experience and his outstanding management skills make him the right man to head the company's motorsport unit.

The structure of MMSP covers six main activities:

World Rally Championship competition
Cross-Country competition
Motor sport development
Lancer and Pajero/Montero customer cars through Ralliart
High performance vehicles through Ralliart
Accessories, merchandizing and services through Ralliart
Mitsubishi's motorsports operation MMSP is wholly responsible for the design, development and running of the World Rally Championship, Dakar Rally and World Cup for Cross-Country Rallies programmes, as well as negotiations with drivers and co-drivers. The World Rally Championship team is based in Rugby, England, near to Birmingham, while the Cross-Country operation is based near Pont de Vaux (100km north of Lyon), in central France.
Mitsubishi Motors World Rally Team MMSP Ltd, based in Rugby, England, is responsible for the design, engineering and development of the World Rally Championship programme under the guidance of Managing Director Mario Fornaris, who is also Technical Director.

Fornaris is responsible for a truly international team of experts drawn from all forms of motor sport, including Formula 1, and an operation that has expanded from 87 to 110 employees in the last two years, with Olivier Jansonnie in charge of development and Frederic Vellutini as head of electronics in Rugby. The build and development of the engine is in the hands of Manuel Corsetti, with the Motor Sport Team based at Mitsubishi Motors R&D facility in Japan becoming more and more involved both with vehicle and engine development. Osamu Nakayama, the General Manager of the Motor Sport Team, works closely with the engineers in Rugby and is responsible for deploying Japanese engineers and expertise to the team as necessary.

Torii, Fornaris and Team Manager Mario Pastorino are chiefly responsible for on-event operations. Spaniard Roger Estrada and three other engineers will be responsible for all on event engineering, but a host of highly-qualified experts form a formidable team in Rugby.

THE MITSUBISHI LANCER WRC05

The Mitsubishi Lancer World Rally Car has undergone months of intense development work and the team's latest challenger for the FIA World Rally Championship - the Lancer WRC05 - will break cover at the 2005 Rallye Monte-Carlo, January's season-opening event.

The FIA World Rally Championship regulations have changed in a number of areas for 2005 and the Mitsubishi Motor Sports team has seized this chance to further enhance key areas of the Lancer WRC05. One of the most notable changes permits manufactures to increase the width of the car body shell by 30mm, from 1770mm to 1800mm. Taking advantage of this opportunity, the Lancer WRC05 now has re-designed front and rear wings, rear quarters and bumpers, making subtle visual changes but aiding stability.

In tandem with this, longer suspension links and drive-shafts are required and uprights have been modified to optimize the suspension geometry. In short, there has been a complete review of the suspension and, while the Tarmac-specification dampers used in the 2004 Rallye Catalunya-Rally de España were designed to comply with the new wider body shell of the WRC05, specific changes have been made to adapt the uprights and dampers to the new geometry on the gravel specification Mitsubishi Lancer WRC05.
While retaining a light-weight form, these will improve stiffness and be used from Rally México onwards. Further modifications to the internal components are also then planned, affording greater freedom and finer tuning.

Improvements to the engine include new waste gate and anti-lag valves, both of which will be run from Rallye Monte-Carlo. These parts, working with an improved engine control, will give a significant performance improvement and more accurate tuning possibilities.

"In particular, this means we can get much closer to the limits acceptable to the engine in all conditions," commented the team's Technical Director, Mario Fornaris. "The final fine-tuning can now be on the absolute limit."

Improvements to the turbo-charger have also been investigated, although assessment of the increase in efficiency is still on-going and will be included in the WRC homologation in December if proved to be effective.

The Lancer WRC05s automatic clutch and gearshift have already proved successful during testing and this system will see 'paddles' adopted on the steering wheel for changing gear, an active gearshift system that negates the need to use the clutch.

Development work is on-going with the center differential and although the aim is to have this ready for Monte-Carlo, the most likely date for the new component is Rally México, in March. Active front and rear differential prototypes have yet to undergo testing and, according to development results in the first quarter of the year, may or may not be implemented into the Mitsubishi Lancer WRC05, especially as this active system will be banned in 2006.

In 2004, it was ascertained that gear ratios needed to be improved and longer ratios will be adopted for first, third and fourth gears, anticipated from Rally New Zealand onwards.
"Our target is to finish all the development work for the Lancer WRC05 within the first six months of the season," stated Fornaris. "Then we can really focus on results, podium finishes and our championship aspirations for 2006."

One of the other most significant changes to the Mitsubishi Lancer World Rally Car will be that it will run on Pirelli tires for the first time.

"We have started testing with Pirelli and are very impressed with their professional approach and the facilities it is putting at our disposal," added Mario Fornaris. "We are in the process of learning the tire range and adapting the Lancer WRC05 to optimize their performance, but from the first results I believe there is big potential with our new partner. We will take advantage of Pirelli's strong points and, in the spirit of our technical partnership, will help Pirelli to improve its tires feeding them with our car data. Working together on the tire development is very important for us."

11/01/05

Mitsubishi Motors UK Leads The Way In Fleet Sales Growth

- 63% increase in targeted fleet sales
- 120% increase in 4x4 sales to fleet sector
- Planned fleet growth of 30% in 2005 to over 7,400 units

2004 saw Mitsubishi Motors increase its car sales to the UK fleet sector by 63%, the company continuing to extend its share of this much sought after market.

Mitsubishi's strategy has been to focus on the sale of vehicles to niche markets, an area where it has become more and more prominent, especially in the blue and amber light sectors.

Andy Wertheim, Manager of Fleet and Used car Sales for Mitsubishi Motors UK, has been delighted with the recent growth in fleet sales:

"Our 2004 figures showed a marked increase on those of 2003, a performance which represented 187.6% of our fleet sales objective. Figures indicate that last year Mitsubishi's expansion in its target UK fleet market sectors was proportionally more than that of any other manufacturer."

Significant gains were made in sales to leasing companies, most notably with the highly acclaimed Shogun, Shogun Sport and L200 pick-up models. Overall fleet sales figures for Mitsubishi's 4x4 range rose by over 120% from 2,180units in 2003 to over 4,800 in 2004.
Mitsubishi Motors UK is proud to report that 2004 also saw a development in its specialist corporate business, a claim which is endorsed by the number of Mitsubishi vehicles now seen performing a variety of roles around the UK. The list of high-profile customers includes: the Highways Agency, 26 Police Forces, the Environment Agency, various Water Authorities, the MOD, the Forestry Commission, the RNLI and BAA - to name but a few.

"We have experienced increased sales in both the leasing and corporate markets and see these as areas we can continue to develop in 2005, not only with sales to existing customers, but to new clients as well", said Wertheim.

"In addition, we anticipate growth in the specialist markets during 2005. This will be aided by offering companies a comprehensive 'one-stop-shop' using our bespoke in-house facility, which is capable of fitting specialist equipment and performing vehicle conversions. We aim to develop this side of the business to provide our fleet customers with a complete service - whatever their requirements."

Mitsubishi Motors UK is targeting a conservative 30% rise in its fleet business in 2005, a move which will see it increase its current volume in the market from 5,722 to over 7,400 units.

11/01/05

Fourth Consecutive Record Year For Mitsubishi Motors UK

- Mitsubishi Motors UK becomes the brand's number one distributor in Europe
- Significant UK growth for the fourth consecutive year
- Sales doubled since 2000 from 18,089 to 36,126 units
- L200 remains number one pick-up with 36% of UK market
- Significant sales increase for core 4x4 models - Shogun Sport up 126% and Shogun up 19%
- Forecast of 20% increase in sales to 44,000 units in 2005

Mitsubishi Motors UK has posted an all-time new vehicle sales record of 36,126 for 2004, up 12% on the previous year. Achieving its fourth consecutive year of growth, Mitsubishi Motors UK has doubled its sales since 2000 from 18,089 to 36,126 units.
This sales success has seen the UK operation become Mitsubishi's number one distributor in Europe for the first time in its history. Achieving more sales than Germany (35,597 units) and the rapidly expanding Russian market (30,037 units), Mitsubishi's UK performance has made a significant contribution to the brand's overall European performance, which recorded a solid 8% increase compared to 2003.

New model introductions during 2004 have played a major part in helping to increase sales. Launched in January Outlander, Mitsubishi's crossover 4x4, achieved 1,458 sales. Grandis, on sale since July, has already taken 16% of the petrol large MPV market with 689 sales. Mitsubishi's newest member of the range, the 5-door Colt Supermini, has got off to a good start since its introduction in September posting sales of 2,036 units.

Along with new additions to the range, established models have also delivered exceptional results with Shogun Sport achieving a 126% increase with 4,141 sales and Shogun up 19% with 5,930 sales. Within the extremely competitive large SUV segment, Shogun's combination of exceptional pricing and proven abilities both on and off road has seen its segment share increase to 10%. Mitsubishi's L200 pick-up remains the company's top selling model, with a segment-leading 12,179 sales. The L200 continued to dominate the pick-up sector taking 36% of the total market at year-end, way ahead of its nearest rival from Nissan, which finished with a share of 22%.

Jim Tyrrell, Managing Director of Mitsubishi Motors UK states: "2004 has been another excellent year for the company, but there is more to come. The first full year of 5-door Colt sales and the introduction of its 3-door sister model plus the addition of a superb diesel engine to Grandis will see the brand grow by 20% during 2005 taking sales to around 44,000 units."

With competitive pricing, generous specification and bold styling the Colt range will be the principal area of growth for Mitsubishi Motors UK in 2005, the sporty 3-door model accounting for 6,000 new sales and the practical Colt 5-door adding another 7,000 units.
In showrooms from February, prices for the 3-door Colt range will start at £7,499 for the entry-level 1.1-litre Colt Red, rising to £10,249 for the 1.5 DI-D Equippe and £12,999 for the flagship 147bhp Colt CZT.

11/01/05

Mitsubishi Motors' Lineup for 2005 North American International Auto Show

Tokyo, January 11, 2005 - Mitsubishi Motors Corporation (MMC) and Mitsubishi Motors North America Inc. (MMNA, Cypress, California) gave the brand-new Raider pickup and the latest Eclipse sporty coupe their world premier at the 2005 North American International Auto Show (the Detroit Motor Show), which is being held January 9 to 23, 2005, at the Cobo Center in Detroit. The show opens to the general public on January 15.

Dan Sims, responsible for the design of the Raider and the Eclipse and General Manager of the Mitsubishi Motors Design Studio at Mitsubishi Motors R&D of America (Cypress, California), had the following to say at a press conference held on January 10: "We have made the Raider to be a pickup truck that will fire up users' hearts, with running performance that is adapted to active lifestyles, and matching styling and colors. Likewise, with the Eclipse, in addition to its class-topping performance, with this latest version we've made a design that is the evolution of its aggressive and cool look, one that creates a sporty, dynamic feeling."

MMC and MMNA will be displaying a total of 14 vehicles at the show. Joining the two world premiere cars on the stands are the Pajero Evolution, with the same specification as the works team cars that are currently setting the pace in the Dakar Rally.

1. Raider available feature highlights include:
4.7L V8 and 3.7L V6 engines
5-speed automatic (V8 engine model) and either 4-speed automatic or 6-speed manual transmission (V6 engine)
Fully boxed steel frame ideally suited for pickup use
Independent front suspension with coil springs and rigid axle with leaf springs rear suspension that gives excellent road performance while matching pickup requirements
Extended cab, features a center-hinge rear door for occasional use, or double cab
Two- and four-wheel drive
Bluetooth®1 technology for hands-free cellular phone operation and other interior communications
2. Eclipse available feature highlights include:
3.8L V6 MIVEC2 and 2.4L inline 4-cylinder MIVEC engines
5-speed automatic transmission with sport mode or 6-speed manual transmission (V6 engine model)
Optional 18-inch alloy wheels on V6 engine models
Optional 650-watt, 9-speaker Rockford Fosgate® audio system
Standard front/side/curtain airbags for driver and passenger seats on all trim levels
1. Mitsubishi Innovative Valve timing Electronic Control
2. Bluetooth: A wireless transmission protocol that enables the seamless communication and interaction of electronic devices.

Specifications
Raider pickup

Dimensions
Overall length: 5,586mm
Overall width: 1,825mm
Overall height: 1,742.4mm
Wheelbase: 3,335.3mm
Track (F/R): 1,594.5mm/1,598mm
Seating capacity: 5
Tires: 275/60R17 (V8 2WD double cab model)
Drive: 2WD or 4WD
Suspension
Front: Upper and lower "A" arms, coil springs over gas-pressure shock absorbers, Link-type stabilizer bar
Rear: Live axle, multi-leaf 2-stage longitudinal springs, staggered gas-pressure shock absorbers, link-type stabilizer bar
Engine & transmission
Type/valvetrain: V6/SOHC/V8/SOHC
Displacement (cc): 3,701/4,701
Maximum output (hp): 210 (157kW) @ 5,200rpm/230 (171kW) @ 4,600rpm
Maximum torque (lb-ft): 235 [319N-m (32.5kg-m)]@ 3,600rpm/290 [394N-m (40.2kg-m)] @ 3,600rpm
Transmission: 6-speed manual or 4-speed automatic 5-speed automatic

Eclipse

Dimensions
Overall length: 4,565mm
Overall width: 1,835mm
Overall height: 1,358mm
Wheelbase: 2,575mm
Track (F/R): 1,570mm/1,570mm
Seating capacity: 4
Wheels: 17x7.5JJ or 18x8.0JJ
Tires: 225/50R17 or 235/45R18
Drive: 2WD
Suspension
Front: Independent MacPherson strut with offset coil springs
Rear: Independent Multi-link with coil springs
Engine & transmission
Type/valvetrain: 4G69/L4 SOHC MIVEC/6G75/V6 SOHC MIVEC
Displacement (cc): 2,378/3,828
Maximum output (hp): 165 (123kW) @ 6000rpm/260 (194kW) @ 5,750rpm
Maximum torque (lb-ft): 162 [220N-m (22.4kg-m)] @ 4000rpm/260 [353N-m (36.0kg-m)] @ 4,500rpm
Transmission: 5-speed manual or 4-speed automatic/6-speed manual or 5-speed automatic

MMC exhibits at Detroit Motor Show

22/12/04

Mitsubishi Motors Repsol ATS Studios Team Completes Final Dakar Rally Shakedown

- Mitsubishi's Dakar Rally line-up completes shakedown in France
- Germany's Mayer teams up with Frenchman Polato for the first time

LE CREUSOT, France - The Mitsubishi Motors Repsol ATS Studios Team completed a successful final two-day shakedown for the 2005 Dakar Rally on past Monday and Tuesday, December 20th and 21st. The gruelling 16-day event begins in Barcelona on New Year's Day and finishes in Dakar, Senegal, on Sunday, January 16th after 14 special stages in a route of 8,956 kms.

The entire driver line-up of Frenchmen Stéphane Peterhansel and Luc Alphand, Japan's Hiroshi Masuoka, Germany's Andrea Mayer and Spain's Joan 'Nani' Roma completed the rigorous shakedown in sub-zero temperatures, near Le Creusot, in the south of France.

Defending Dakar Rally champion Peterhansel managed to test each of the five cars that the Mitsubishi Motors Repsol ATS Studios Team hopes will give it a record-breaking 10th Dakar Rally victory and fifth successive overall triumph next month.

Accompanied by their respective co-drivers Jean-Paul Cottret, Gilles Picard, Andreas Schulz, Jean-Michel Polato and Henri Magne, the team's five drivers each drove their Dakar Rally cars over rough and rocky terrain and ground which featured several jumps and a wide range of tricky surfaces.

"We were delighted with the test," admitted Team Director Dominique Serieys. "There were no problems with any of the cars and each driver managed to spend a fair amount of time behind the wheel.

"Stéphane, Luc and Hiroshi drove on Monday, while Nani, Andrea and Stéphane spent more time behind the wheel on Tuesday. It was a good opportunity for Andrea to sit with her new co-driver Jean-Michel Polato for the first time and gain some more experience with the new Mitsubishi L200 Pick-Up."

The team will now make some minor final modifications to the competition cars and the fleet of support vehicles and trucks at its Pont-de-Vaux base, near Lyon, before leaving for Barcelona on Monday, December 27th.

"It was a useful exercise for the entire team," said Isao Torii, the President of Mitsubishi Motors Motor Sports. "There were no problems at the shakedown, everyone is well prepared and we are all looking forward to the official start in Spain and the first of the traditional African Dakar stages in Morocco on January 3rd."

22/12/04

Platinum Mitsubishi/Skoda Appoints New General Sales Manager

Renrod Ltd is delighted to announce the appointment of Ken Frith as General Sales Manager at their Platinum Mitsubishi/Skoda dealership in Bath.

Mr Frith, who is originally from London, has lived in Nailsea in Bristol with his wife for 29 years. He joins Platinum having worked for Williams Skoda in Bristol for 2 years as Sales Manager. Prior to setting up and establishing the Skoda franchise at Williams, Ken was with Carrs of Yeovil, which is part of the Helston Garage Group, as General Sales Manger setting up Skoda as a new site.

With a wealth of Skoda experience, Mr Frith has been in the motor trade industry for over 30 years. Most of his earlier experience is with VW Audi and German products, then concentrating on Skoda for the last 6 years. On joining Platinum Mitsubishi/Skoda, Ken is looking forward to utilising his experience in running a Skoda franchise with the additional challenge of the Mitsubishi brand.

Mr Frith is a member of the "Institute for Motor Industry", which keeps him up to speed with the latest rules, regulations and technology in the motor trade. The "IMI" is a professional body which can be joined through exams or experience. As well as receiving a monthly magazine with updates of the motor industry, the body can provide advice and guidance.

In his new position as General Sales Manager at Platinum Mitsubishi/Skoda, Mr. Frith will oversee the entire dealership's operation encompassing new and used vehicle sales and also the aftersales departments of service and parts.

Ken Frith said, "I have a great deal of motor trade experience in sales and management and I am really looking forward to my future with Platinum. I have been in contact with the business for a couple of years now as they are a large organization and I was very keen to join them."

He added, "I was delighted when the position here came up and I was invited to lead the team. My forte is team work and moving things forward. I want to give the team some continuity and build upon what has already been achieved at Platinum Mitsubishi/Skoda."

20/12/04

The New Mitsubishi Grandis Warrior

Mitsubishi Motors has announced the introduction of a new top of the range Warrior version of its seven-seat Grandis MPV.

Already a stunning looking vehicle, the new Grandis Warrior makes an even bigger style statement whilst also delivering more customer-focussed practicality. On sale across the UK from 1st January, Grandis Warrior is priced at £22,499 with manual transmission and £23,499 with INVECS II 4-speed automatic transmission with Sports Mode.

Lower, sportier and sharper than its competitors, the new Mitsubishi Grandis Warrior comes loaded with an impressive list of standard specification including an 8" DVD entertainment system, 6 disc CD auto changer and leather seats displaying Mitsubishi's Warrior logo. Most noticeably, the Warrior sports a new striking image with 18" alloy wheels, sports-type aluminium front grille plus chrome details including wing mirrors, door handles, rear tailgate grip and exhaust trim.

As with all Grandis models in the range, this latest addition comes laden with equipment and important safety features including ABS with EBD (electronic brakeforce distribution), driver and passenger front and side airbags plus curtain airbags for the first and second rows of seats. Keyless entry and alarm, automatic air conditioning, front fog lamps, rear spoiler, electronic door mirrors and height adjustable driver's seat with armrest. Metallic paint comes as standard with a choice of sterling silver or cosmos black.
Not only does the new Grandis Warrior look the part, it is also the only full-size MPV to have a rear row of seats that can be individually folded away into the floor in a simple operation that takes seconds. This feature, called "Hide & Seat™", creates extra luggage capacity without the problems of folding, removing, carrying and storing heavy seats.

In terms of performance, Mitsubishi's 2.4-litre SOHC 16 valve 4 cylinder powerplant, equipped with MIVEC variable valve timing, develops 162bhp @ 6,000 rpm and 217 Nm @ 4,000 rpm. Grandis accelerates from 0-62 mph in 10.0 seconds (11.7 seconds with auto transmission), has a top speed of 124 mph (118mph with auto transmission) and has a combined fuel consumption figure of 30.1mpg or 9.4 litres/100km (28.2mpg or 10.0 litres/100km for the automatic).

All Grandis models come with a 3-year unlimited mileage warranty, 12-year anti corrosion perforation warranty and the security of 3-year pan-European breakdown and recovery cover.

2004 Mitsubishi Grandis Range:

2.4 Classic Manual £18,499
2.4 Classic Auto £19,499
2.4 Equippe Manual £20,499
2.4 Equippe Auto £21,499
2.4 Elegance Manual £21,999
2.4 Elegance Auto £22,999
2.4 Warrior Manual £22,499
2.4 Warrior Auto £23,499

20/12/04

New Year Deals From Mitsubishi Motors

During the first three months of 2005 Mitsubishi Motors UK will be offering its customers great money-saving deals on a range of new cars.

Free servicing, extra equipment and attractive finance deals proved to be a hit in 2004 and these offers, plus a number of new incentives, are now extended to cover even more models in the Mitsubishi range.

Lancer Evolution VIII
Initially available only on the 260 model, Mitsubishi's valuable offer of free servicing for three years/27,000 miles is now extended to all versions of the coveted Lancer Evolution VIII, including the high performance MR FQ-300, FQ-320 and FQ-340 models (excludes limited edition FQ-400).

The 260 version of Mitsubishi's rally-bred saloon will continue to represent great value for money in 2005 with the offer of £1000 off the list price continuing into the first quarter, this attractive discount maintaining its OTR price of £22,999 for another three months.

Colt
Money saving opportunities also extend to the acclaimed Colt Supermini with all customers using Mitsubishi's PVP (Protected Value Plan) finance scheme automatically qualifying for two years/24,000 miles free servicing.

In addition, every Mitsubishi Colt sold will continue to be fitted free-of-charge with a Smartnav navigation system, which not only tells the driver the best way of reaching a destination, but can re-route around traffic congestion using its unique, live, predictive and historic traffic data.

Worth £700, the Smartnav package includes a 'safe speed' alert system and an invaluable push-button connection to access UK roadside assistance.

Outlander and Shogun Pinin
2005 sees the Sport SE version of Mitsubishi's Outlander crossover 4x4 and compact Shogun Pinin range added to the list of vehicles which will benefit from the valuable three years/27,000 miles free servicing package. The popular 50:50 finance offer makes a welcome return - 50% deposit, 50% paid in 12 months at 0% APR - and is available on both models.

Space Star
Last but certainly not least, there has never been a better time to buy a Space Star, Mitsubishi's practical and roomy 5-door hatchback. For three months, from 1st January, all Space Star models will be reduced by £1000, representing a saving of over 11% on the entry-level Mirage model, which can now be snapped up for just £7,999 OTR.

17/12/04

Mitsubishi Motors & Pininfarina To Build Colt Convertible

A few weeks before the launch of the sporty Colt 3-door and Colt CZT, Mitsubishi Motors Europe B.V. (MME), and Pininfarina S.p.A., have reached an agreement concerning a third Colt variant: the convertible.

The contract signed yesterday at Mitsubishi Design Europe in Trebur (Germany) by Mr. Tim Tozer (President & CEO of MME) and Mr. Andrea Pininfarina (CEO of Pininfarina S.p.A.) covers the design and development of the Colt convertible and its production at the Pininfarina plant in Turin starting early 2006.

Unique to Europe, it will be the direct successor of the much-acclaimed CZ2 Cabriolet concept, designed at Mitsubishi Design Europe and unveiled at the 2003 Geneva Motor Show. However, market feedback promoted the choice of a folding hard-top over the more traditional soft top chosen for the concept car.

A faithful partner of Mitsubishi Motors since 1997, Pininfarina will bring its impeccable expertise in the fields of roof system engineering and production, as well as its prestigious signature.

Mitsubishi Motors´ NedCar plant in Born (The Netherlands) will also be involved, providing Pininfarina with body-in-white components, as well as their production engineering expertise in the building process of Colt.

15/12/04

New Mitsubishi Lancer To Be Launched In The UK

Mitsubishi Motors UK has announced that it will launch the new Lancer model line-up in the UK. On-sale from February 2005, the latest addition to the Mitsubishi family will feature both a four-door saloon and five-door estate with prices ranging from £9,999 to £11,999.

Designed to appeal to UK customers looking for an affordable, practical and well-equipped family car with sharp, clean, modern lines, the Lancer offers a package that is difficult to beat. With exceptional pricing and high levels of standard equipment, coupled to Mitsubishi's reputation for reliability and engineering quality, the new Lancer truly represents a great value package.

Equipped with a responsive 1.6-litre 96bhp SOHC 16-valve engine the standard Lancer range features two trim levels, the Equippe saloon priced at £9,999 and estate at £10,499 plus the leather-clad Elegance saloon priced at £10,749 and estate at £11,249. Mitsubishi's 4-speed INVECS II automatic transmission with Sports Mode is available for an additional £500.

Topping the range is the £11,999 fully loaded 2.0-litre DOHC 16-valve Lancer Sport estate. Available with manual transmission and in estate body-style only, the 1997cc Lancer Sport develops 133bhp @ 5,750rpm, covers 0 to 62 mph in 10 seconds and has a top speed of 124mph.

In the highly-competitive and cost-conscious C-segment of the market, value-for-money is fundamental, so Mitsubishi Motors UK has chosen to give its customers the full package; standard 15" alloy wheels, metallic paint, air conditioning, CD player, keyless entry, colour-keyed electric door mirrors with defoggers, front fog lights, power door mirrors, height adjustable driver's seat, 60/40 split back rest and rear adjustable headrests. Both the Lancer estate and saloon get a distinctive colour-keyed rear spoiler with high mount stop lamp.

The range-topping 2.0-litre Lancer Sport estate gains 16" alloy wheels, Momo 3-spoke leather wrapped steering wheel, sports type front seats, CD auto-changer, sports type grille and a lowered suspension.

Passenger safety is also a significant feature of the new Lancer range, all models coming with standard front SRS airbags for driver and passenger, side airbags, side-door impact bars and anti-trapping power windows front and rear.

In terms of driving dynamics, the Lancer is fitted with independent suspension all-round, with Macpherson front struts and a multi-link set-up at the rear. ABS with EBD (Electronic Brake-force Distribution) is included across the range, as are 15" ventilated front and 14" solid rear disc brakes.

2005 Mitsubishi Lancer Model Range & Prices

Saloon (4-door)

Equippe 1.6 (manual) £9,999
Equippe 1.6 (auto) £10,499
Elegance 1.6 (manual) £10,749
Elegance 1.6 (auto) £11,249

Estate (5-door)

Equippe 1.6 (manual) £10,499
Equippe 1.6 (auto) £10,999
Elegance 1.6 (manual) £11,249
Elegance 1.6 (auto) £11,749
Sport 2.0 (manual) £11,999

Now in its 9th generation, the launch of the Lancer in the UK signifies Mitsubishi's return to the C-segment. On-sale across Europe since August 2003, the Lancer has sold 33,565 units so far this year and is Mitsubishi's second highest-selling European model after the L200 pick-up. Mitsubishi Motors UK plans to sell 3,000 units in 2005, over two-thirds of which are expected to be Lancer estates.

14/12/04

The New Mitsubishi Colt 3-Door: Stylish, Distinctive And Affordable

The model line-up for the stylish new Colt 3-door range has been announced by Mitsubishi Motors UK. In showrooms from February, 3-door prices start at £7,499 for the entry-level 1.1-litre Colt Red, rising to £10,249 for the 1.5 DI-D Equippe and £12,999 for the flagship 147bhp Colt CZT.

Keen pricing, generous specification and coupé-like styling make this latest entry to the supermini segment a particularly attractive proposition. And with an exciting, high performance variant, the Colt CZT, included in the mix, this is a range whose attraction will lie as much in its dynamic capabilities as its undeniably good looks.

"Colt 3-door builds on the tremendous response we have received to the Colt 5-door model and while both offer the same value for money proposition in this highly competitive market segment, the 3-door is a model in its own right adding another dimension to the Mitsubishi's exciting new line-up," explains Jim Tyrrell, Managing Director, Mitsubishi Motors UK.

The new Colt 3-door range consists of four trim levels - Red, Attivo, Equippe and Mirage - while the Colt CZT features its own unique specification. All models are generously equipped with standard specification, including driver and passenger front airbags, ABS and EBD braking, Isofix fittings on the outer rear seats, remote central locking, a four speaker CD audio system, colour coded bumpers, engine immobiliser, front power windows with anti-trap and one-touch function and electronic power steering.

Moving up from the entry-level 1.1-litre £7,499 Colt Red, Attivo trim then adds a leather steering wheel and gearshift, driver seat height adjustment and 15-inch alloys all for £8,249. The Equippe grade is available at £9,249 with a 1.3-litre petrol engine (plus £500 for AMT transmission) and £10,249 if a 1.5 DI-D engine is preferred and gets rear disc brakes, two more speakers, electric/heated door mirrors and air conditioning. The Colt Mirage starts at £9,249 for the 1.1-litre and £9,749 for the 1.3-litre. The Mirage capitalises on the 3-door Colt's sporty image by featuring 16-inch alloys, rear spoiler, red interior trim, red leather trimmed steering wheel and gearshift, alloy pedals, steering wheel mounted audio controls and front fogs.

Three lively Euro IV compliant engines - 75bhp three-cylinder 1.1-litre and 95bhp four-cylinder 1.3-litre petrol engines and a 95bhp 1.5-litre common rail diesel engine perfectly complement the dynamic styling. All petrol engines are Mitsubishi-developed all-alloy, four-valves-per-cylinder, DOHC units, featuring the MIVEC system which switches between inlet cam profiles to boost torque at low speeds and power at high speeds for all-round greater performance and efficiency. Combining flexibility and frugality, the 95bhp direct injection, common rail DOHC diesel with turbocharger and intercooler notches up 58.9mpg in the combined cycle, yet completes the 0 to 62 mph dash in just 9.9 seconds.

The Colt 3-door range has been engineered to be fun to drive. With suspension fine tuned on European roads and a centre of gravity lowered by 20mm compared to the 5-door, the MacPherson strut front suspension with anti roll bar, and torsion beam rear, combined with a long wheelbase and wide tracks provide excellent stability and cornering ability as well as a compliant ride.

Sharing the same wheelbase and track as the 5-door also means that Colt 3-door offers a lot more interior space and flexibility than its 'racy' profile would suggest. Rear seat passengers have the convenience of reclining backrests - split 60:40 - and the one-piece seat cushion also slides. Fully folding the rear seats opens up a competitive 535 litres of luggage space (VDA), while added convenience comes from a front passenger seat backrest that can be conveniently folded forward allowing long items to be carried.

The Colt CZT:
With its 1.5-litre turbocharged and intercooled engine, uprated suspension and strengthened bodyshell, the £12,999 Colt CZT delivers a dynamic package at a very competitive price. Rather than out and out brute force capability, this is a car designed to appeal to those seeking instant and effortless performance with sharp styling to match. 0 to 62 mph dispatched in 8 seconds and a top speed of 130mph are testimony to the advanced nature of its power unit whose specification includes hollow camshafts and low friction pistons to deliver 147bhp at 6,000 rpm and maximum torque of 210 Nm at 3,500 rpm.

There's a chassis to match. Stiffer dampers and springs all round, strengthened mounts and bushings, a reinforced lower front suspension arm and the security of standard ESP and traction control deliver the kind of surefooted and responsive handling that instils total driver confidence.

Colt CTZ looks the part too. Added styling panache is provided by a unique front bumper design with polished steel mesh grille, dark grey metallic headlamp bezels, a sports exhaust and above all unique 16-inch alloy wheels shod with 205/45R 16 tyres. A large front rubber air dam, side air dams, and a large rear wing type spoiler clearly signal the car's sporting intent.

Moving inside the car, the theme continues with a black interior, black leather trimmed gear shift and steering wheel with audio controls, drilled aluminium pedals, silver accents on the dial surrounds, air vents and door handles, white meters with unique graphics, and door entry scuff plates. The extensive specification also includes a CAT 1 alarm, UV-filter glass, and side and curtain airbags.

The full UK Colt 3-door range and prices

Colt 3-door 1.1 Red Manual £7,499
Colt 3-door 1.1 Attivo Manual £8,249
Colt 3-door 1.1 Mirage Manual £9,249
Colt 3-door 1.3 Equippe Manual £9,249
Colt 3-door 1.3 Equippe AMT £9,749
Colt 3-door 1.3 Mirage Manual £9,749
Colt 3-door 1.5 DI-D Equippe Manual £10,249
Colt CZT 1.5 Turbo £12,999

07/12/04

2005 Dakar Rally

- Moderate Modifications to optimize the new Pajero* Evolution for the 2005 Dakar Rally
- Mitsubishi Motors continues to improve world beating Pajero* Evolution
- Increased torque and lower centre of gravity for new MPR11

Tokyo, December 7, 2004 - The Mitsubishi Pajero* Evolution was developed from the Super Production car regulations that came into force from 2002. Cars in the Super Production class are limited to a maximum width of 2000 mm and a maximum wheel travel of 250 mm. The original Pajero* Evolution MPR10 complied fully with these regulations, although a facelift version - the MPR11 - underwent several improvements and revisions throughout the summer months after two independent test sessions in Morocco.

MMSP had introduced several modifications to the original Mitsubishi Pajero* Evolution after a detailed test session in Morocco back in July 2003. The major development was the successful transition from a 3.5-litre V6 engine to a 4.0-litre V6 unit. FIA Cross-Country technical regulations allow engine capacity increases in a minimum of 500 cc increments.

The power plant was built and developed in Japan. It was used for the first time during the two-week test in Morocco and powered the factory cars during the 2003 UAE Desert Challenge.

Torque and throttle response was improved considerably and maximum torque increased from 36KG-M to 43 KG-M at 3500 rpm - a 19% improvement. The original Pajero Evolution engine was lowered by 100 mm and placed 300 mm back for a lower centre of gravity to optimise weight distribution.

MMSP retained a six-speed sequential gearbox, although a new Kinetic and hydraulic anti-roll bar system was tested extensively in Morocco and used for the first time during the 2003 UAE Desert Challenge.

"The 2004 Morocco test was used to improve engine, transmission and differential cooling systems. "The changes we made were finally confirmed in the UAE that October prior to the 2004 Dakar Rally," said MMSP's Technical Director Thierry Viardot. "We changed the size and shape of the water radiator, improved the quality of the piping and the air ducts and made numerous other little revisions."

Modifications were also made to the suspension set-up and these were put into practice in the UAE last year. MMSP used Brembo brakes, a 500-litre fuel tank was retained, but the minimum weight was extended from 1750 kgs to 1825 kgs as per the FIA technical regulations. The interior roll cage was reinforced around the windscreen and roof areas.
But MMSP knew that to remain competitive against improving competition, then the MPR10 would need to be further developed and improved. The MPR11 was the result of many months hard work by the team at Pont-de-Vaux and it made its competition debut in the hands of Stephane Peterhansel and Jean-Paul Cottret during the 2004 UAE Desert Challenge. Team mates Hiroshi Masuoka and Andreas Schulz used the existing MPR10 to enable MMSP technicians and engineers to make a comparison between the two cars in adverse conditions.

The new MPR11 offers increased torque, especially at lower engine speeds, although it delivers a similar power output to the MPR10. Mitsubishi Motors carried out exhaustive tests in Morocco with various suspension settings and there have been subtle improvements to the suspension. The MPR11 benefits from improved weight distribution and has a lower centre of gravity to improve handling, cornering and road holding.

"The cars are very similar in terms of exterior appearance," said Peterhansel during the UAE Desert Challenge. "But you can see the differences when you drive the MPR11 for a short time. It handles very well and feels more like a conventional car. It is very responsive and has more torque."

Montero in Spanish-speaking countries and USA

07/12/04

Mitsubishi Motors Repsol ATS Studios Team Bids For Fifth Successive Dakar Rally Victory With Strong Five-Car Team

- Defending champion Peterhansel and two times winner Masuoka on track
- 2004 Dakar Bike winner Roma and Frenchman Alphand join the team
- Support role for German lady driver Mayer and her new co-driver Polato

Tokyo, December 7, 2004 - The Mitsubishi Motors Repsol ATS Studios Team has entered five cars in the 2005 Dakar Rally, as it bids to become the first team in history to win five successive Dakar rallies and clinch a record-breaking 10 overall victories.

The Mitsubishi Motors team has not been beaten on the gruelling African event since the Millennium and has entered a team of four Mitsubishi Pajero/Montero Evolutions and a single Mitsubishi L200 Pick-Up for the 16-day event, starting in Barcelona, Spain, on New Year's Day and finishing in Dakar, Senegal, on January 16th, 2005.

Spearheading the team's challenge are the defending champion Stephane Peterhansel and the Japanese twice former winner Hiroshi Masuoka. Peterhansel teams up with regular co-driver Jean-Paul Cottret, while Masuoka is reunited with Germany's Andreas Schulz, with whom he won the event in 2003.

Completing the official team line-up are the Spanish newcomers Joan 'Nani' Roma, Frenchman Luc Alphand along with Germany's Andrea Mayer, and their respective co-drivers Henri Magne, Gilles Picard and Jean-Michel Polato.

Peterhansel won no less than six Dakar titles during an illustrious career as a motorcycle rider, also became only the second individual in the 27-year history of the event to win outright on both two and four wheels last January. Masuoka won outright in 2002 and 2003 and finished as the runner-up last year.

"We have carried out a lot of testing with the car since the last Dakar Rally," said Peterhansel. "I won both the Tunisia and Morocco rallies with the Pajero/Montero Evolution MPR10 and we were delighted with the performance of the new MPR11 during the recent competitive test in the UAE Desert Challenge. The revised car is more stable in the dunes and over fast ground, has more torque than the MPR10 and should be more competitive on this year's Dakar."

"It has been a quiet year for me in terms of competition since the Dakar Rally," said Masuoka. "One of my goals was to win the UAE Desert Challenge and I achieved that at my sixth attempt in October. That was a great result for my confidence. The team has tested the revised car in Morocco and there have been some marked improvements. I am confident that I can take my third Dakar victory.

Team newcomer Joan Roma won the 2004 Dakar Rally at the helm of a factory KTM motorcycle. He joins the Mitsubishi Motors team for the first time with Andorra-based Henri Magne, one of the most experienced of all the cross-country co-drivers and the winner of last year's FIA World Cup and this year's FIA European Baja Cup.

Roma drove a Mitsubishi Pajero/Montero Evolution for the first time in September during the Morocco test and additionally after the UAE Desert Challenge also testing in the Middle East. At the end of November he will enter the Qatar Baja driving the Mitsubishi Pajero/Montero to gain as much pre-event experience as possible. He has entered the Dakar on numerous occasions on a motorcycle. The start in Barcelona will mark only his second event with the Mitsubishi Motors team and his first behind the wheel of a Mitsubishi Pajero/Montero Evolution.

"This is an incredibly exciting opportunity for me to join Mitsubishi Motors for the Dakar," said Roma. "I have witnessed the successful transition that Stephane and Andrea have made from motorcycle riding to rallying on four wheels and hope that I can repay the team with a good result."

Luc Alphand was a World Downhill skiiing champion, before he became involved in cross-country rallying. The Frenchman was the first driver in history to win a stage of the Dakar in a diesel-engined car and joins Mitsubishi Motors for his team premiere after taking victories last year on the Baja Spain and Baja Germany events. He finished fourth overall in the 2004 Dakar Rally with co-driver Henri Magne.

"Mitsubishi Motors was always the team that I was trying to beat on rounds of the World Cup and the Dakar," said Alphand. "I am proud to be a part of the team now and feel confident that I can be one of the front-runners in the Dakar."

German lady Andrea Mayer joined the official Mitsubishi Motors factory team in 2003 and finished the 2004 Dakar Rally fifth overall in a Mitsubishi Pajero/Montero. She tackled the recent UAE Desert Challenge in a Ralliart customer development car and she returns for the Dakar at the wheel of the L200 Pick-Up in which she finished 10th overall in June's Rally of Morocco.

Mayer teams up with Frenchman Jean-Michel Polato for the first time. Polato co-drove in the Mitsubishi Motors Portugal team during 2001 Dakar Rally for Carlos Sousa. He partnered Ralliart customer Nicolas Misslin during the 2003 Tunisia and Morocco rallies in a Mitsubishi Pajero/Montero MPR9.

"It has been an excellent learning year for me," said Mayer. "I was running as high as fifth overall in the recent UAE Desert Challenge and have worked with the team throughout the 2004 season. The L200 Pick-Up is a competitive car and I hope to achieve a good result on the Dakar. I have a crucial support role to play for the team and that is the most important factor."

"We have worked tirelessly to ensure that the revised Mitsubishi Pajero/Montero Evolution stays at the forefront of development and competitiveness," said MMSP's Team Director Dominique Serieys. "We have put together a team for the Dakar, which offers a balance of experience and speed and I am confident that we can fulfil the goal of a 10th Dakar win and continue the overall winning streak we started in 2001."

"I was impressed with the professionalism of the entire team when I saw everyone working in extreme conditions in the UAE Desert Challenge for the first time in October," said Isao Torii, the new President of MMSP. "I am confident that they can deliver the goals we are looking for and wish everyone every success for the Dakar."

Spain will play host to the Dakar Rally for the fourth time - the event started from Granada in 1995, 1996 and 1999. The starting venue will be Spain's second city Barcelona. The major conurbation in Catalunya also witnessed the passing of the Dakar Rally in 1987 and 1989.

Scruitineering and documentation take place in Barcelona on December 28th-29th, before a Prologue stage on New Year's Eve. On New Year's Day the event gets underway from the Plaza de Espana and heads south for two timed sections en route to Granada.

Over the following 16 days the capacity entry heads into Morocco, through the Sahel and into the depths of the Mauritanian Sahara, before a rest day at the town of Atar. From there the planned route heads across the Mauritanian wilderness en route to the Republic of Mali and a traditional finish beside Lac Rose, near Dakar, in Senegal on January 16th 2005.

There will be only limited GPS points made available to competitors, one or more stages without GPS and two Marathon stages where service assistance is not permitted.

MITSUBISHI MOTORS REPSOL ATS STUDIOS TEAM - 2005 DAKAR RALLY ENTRIES:

Stephane Peterhansel (F)/Jean-Paul Cottret (F) Mitsubishi Pajero/Montero Evolution
Hiroshi Masuoka (J)/Andreas Schulz (D) Mitsubishi Pajero/Montero Evolution
Luc Alphand (F)/Gilles Picard (F) Mitsubishi Pajero/Montero Evolution
Joan Roma (E)/Henri Magne (F) Mitsubishi Pajero/Montero Evolution
Andrea Mayer (D)/Jean-Michel Polato (F) Mitsubishi L200 Pick-Up

07/12/04

Mitsubishi Motors 2005 Motor Sport Campaign

Tokyo, December 7, 2004 - Mitsubishi Motors' 2005 motor sport campaign kicks off with the awesome Telefonica Dakar Rally in January, where it will be bidding for its fifth consecutive victory and tenth overall win. The team's assault will be led by Hiroshi Masuoka and Stephane Peterhansel, both past Dakar Rally winners, along with former world downhill skiing champion Luc Alphand and 2004 motorcycle event winner Joan 'Nani' Roma. All four will be driving Mitsubishi Pajero / Montero Evolutions, while female driver Andrea Mayer will be playing a vital support role in an official Mitsubishi L200 pick-up truck.

Mitsubishi's Motors will also be focusing on its return to the FIA World Rally Championship in 2005, with the much improved Lancer world rally car. The team's challenge with the Lancer WRC05 will be led by Finland's Harri Rovanpera and Frenchman Gilles Panizzi, while "Gigi" Galli will be looking to further improve on his impressive 2004 performances. The series kicks off in Monte-Carlo in January and will take the team to all four corners of the globe during the 16-round series.

Akira Kijima, Managing Director Head of Product Operations for Mitsubishi Motors and responsible for motor sport activities, said: "Mitsubishi Motors' involvement in motor sport is not merely a promotional activity, but is really at the heart of the Mitsubishi Motors brand. We feed the technology and know-how gained from our various motor sport activities directly into all of our cars, as their Sporty DNA and SUV DNA, making production vehicles that have not only improved durability and safety, but also good road performance and driving capability. Mitsubishi cars have long been known for their sturdiness, endurance and robustness, and it is these qualities that are derived from our motor sport participation. We intend to strengthen motor sport activities and, in so doing, raise the value of the Mitsubishi Motors brand."

Mitsubishi Motors established MMSP GmbH in November 2002 as an independent company to oversee and manage all official motor sport activities, including cross-country rallies and the WRC. MMSP is promoting a three-year plan covering the reorganization of WRC activities, which was launched in January 2004, as well as the development of cross-country activities. This year, in October, Mitsubishi Motors appointed Isao Torii to head MMSP GmbH. He was previously involved in the vehicle testing branch of the R&D division and will reinforce co-operation with Mitsubishi Motors and MMSP for the development of the world rally car and cross-country rally car. Approaching the 2005 season, co-operation with MMSP and Mitsubishi Motors R&D division will be increased by programs such as delegated engineers who will also promote feedback from motor sport activities to the development group for the improvement of technology in production cars, as well as other human resource exchanges and technology transfers between MMSP and Mitsubishi's motor sport unit in Okazaki.

07/12/04

A Glorious Cross-Country Heritage

Tokyo, December 7, 2004 - Mitsubishi Motors first entered the Dakar Rally with an unofficial entry back in 1983, when Andrew Cowan and Colin Malkin finished 11th overall in their Pajero/Montero. The first factory entries were submitted in the following year's Paris-Algeria-Dakar Rally. Cowan and co-driver Johnstone Syer finished third overall, with team mates Rigal and Fourtico in seventh place.

The beginning of the Japanese manufacturer's heritage on the world's greatest off-road rally had begun. A trio of Pajeros for Cowan, Patrick Zaniroli and Bernard Beguin began the 1985 Dakar and Frenchman Zaniroli gave the team the first of its record-breaking nine victories. Cowan finished second.

Pascal Rigal was the highest-placed of the three entrants in third overall in the 1986 Dakar, although both Cowan and Zaniroli took nine stage victories between them on the way to fifth and seventh places in the final classification.

Japan's Kenjiro Shinozuka joined the Mitsubishi Motors line-up in 1987 and completed the podium places behind Ari Vatanen and Zaniroli, who had switched to the Range Rover team. Cowan finished eighth and the Dutch Tijsterman couple were 12th in a privately-run Pajero/Montero.

The Dakar was gaining in reputation and strength each year and 311 cars entered the 1988 classic, with Mitsubishi fielding three Pajeros/Monteros for Cowan, Shinozuka and the Frenchman Pierre Lartigue. Shinozuka improved on his best ever finish with the runner-up position and a little known Frenchman by the name of Jean-Pierre Fontenay was 12th in his Mitsubishi.

The 1989 Dakar headed through Tunisia and Mitsubishi Motors fielded its strongest ever team, with Lartigue and Cowan joined by ex-Grand Prix driver Patrick Tambay and Jean Da Silva. Tambay won his first Dakar stage between Dirkou and Termit and finished third. Tijsterman, Shinozuka, Fontenay and Da Silva were classified as finishers in a Mitsubishi Motors dominated top 10.

Mitsubishi Motors expanded its official entry to five cars in 1990, as the event crossed through the Libyan deserts en route to Dakar. Lartigue, a returning Zaniroli and Shinozuka were joined by factory team newcomers Fontenay and ex-sports car racer Jean-Louis Schlesser. Peugeots filled the podium, but Cowan and Shinozuka were fourth and fifth overall and a young Japanese driver by the name of Hiroshi Masuoka finished 10th in a privately-run Pajero/Montero.

Frenchman Phillipe Wambergue and Swede Kenneth Eriksson joined Lartigue, Shinozuka, Fontenay in 1991. Second-placed Lartigue was followed across the finish ramp by two of his team mates, as Mitsubishis filled three of the top four places.
The TSO changed the route of the 1992 Dakar and the event finished in Cape Town for the first and only time in its history. The event was also the most successful to that date for Mitsubishi Motors. Frenchman Hubert Auriol completed a team 1-2-3, with German team debutante Erwin Weber and Shinozuka also on the podium.

Five official cars were entered in 1993, with Frenchman Bruno Saby joining Shinozuka, Weber, Fontenay and Salvador Servia. Mitsubishi took its third outright victory, courtesy of Saby and co-driver Dominique Serieys - who now works as the team's Race Director at Pont de Vaux. Weber and Shinozuka were fourth and fifth.

A mere 96 cars began the 1994 event and seven of those were factory Mitsubishi entries led by Shinozuka, Saby, Fontenay, Weber and Masuoka - making his first official appearance with the Mitsubishi Motors/Sonauto team. The young Japanese was the highest-placed of the Mitsubishi finishers in fourth overall.

Seven cars were again entered in 1995. Frenchman Jean-Pierre Strugo and German lady Jutta Kleinschmidt replaced Weber and Dutchman Ten Harkel. The event started at Granada in Spain and the Mitsubishis of Saby, Shinozuka and Fontenay finished second, third and fourth overall.

The Mitsubishi Motors entry was reduced to five cars for Saby, Masuoka, Shinozuka, Fontenay and Tambay in 1996. Again the event began in Granada and Fontenay finished third overall. Masuoka and Saby finished sixth and seventh.

The 1997 event started and finished in Dakar. The team dominated the event from the outset, winning for the fourth time. Mitsubishis Motors filled the top four places in the overall classification, with Shinozuka taking his first win. He was followed over the podium by Fontenay, Saby and Masuoka.

The event returned to a traditional Paris start the following year and attracted a 173-car entry. Saby, Shinozuka, Fontenay and Masuoka were joined by the former French skiier Luc Alphand. Fontenay clinched the team's fifth outright success, as team mates Shinozuka, Saby and Masuoka filled the top four positions. To cap a successful season, the team also won the FIA World Cup for Cross-Country Rallies for the first time.
Nissan and the Schlesser team were the major rivals in 1999. Shinozuka, Fontenay, Miguel Prieto, Kleinschmidt, Alphand, Masuoka, Strugo and Carlos Sousa formed the biggest Mitsubishi Motors team thus far. Team members won 11 of the 17 special stages and Prieto finished in second position, ahead of team mates Kleinschmidt and Shinozuka. Mitsubishi Motors also won a second FIA World Cup for Cross-Country Rallies.

For the Millennium running of the Dakar, the TSO arranged a difficult route from Dakar to Cairo. Shinozuka, Fontenay, Kleinschmidt and Prieto were joined by the Brazilian Klever Kolberg. Team members won the majority of the stages, but a serious dune accident in Libya sidelined both Shinozuka and Portugal's Carlos Sousa. Fontenay finished third overall. The team also completed a hat-trick of FIA World Cup titles.

Fontenay, Shinozuka, Kleinschmidt, Masuoka, Sousa and Prieto tackled the 2001 event for the Mitsubishi Motors team. The rally developed into a battle between Mitsubishi, Nissan and Schlesser. Kleinschmidt became the first woman ever to win the Dakar, after team mate Masuoka lost time in Senegal and slipped to second place. Sousa and Fontenay were fifth and sixth. It was a sixth outright win for Mitsubishi.

The 2002 event began at Arras in Northern France and Mitsubishi Motors entered Pajeros/Monteros for Fontenay, Shinozuka, Kleinschmidt, Masuoka, Sousa and Alphand. Mitsubishi won nine of the 15 stages and took a second consecutive victory, courtesy of Masuoka's maiden success. The Japanese marque completed a rout of the top 10, with Pajeros/Monteros filling nine of the top 10 places. Kleinschmidt and Shinozuka were second and third.

The 2003 event began at Marseilles and finished in Egypt at Sharm El Sheikh. Mitsubishi Motors had given the new Mitsubishi Pajero Evolution a winning debut in the 2002 UAE Desert Challenge and fielded a pair of Evolutions for Frenchman Stephane Peterhansel and Masuoka and two traditional Pajeros/Monteros for Fontenay and the Italian Miki Biasion.

Peterhansel charged into what appeared to be an unassailable lead, only to hit trouble on the penultimate stage in Egypt and hand a second successive win to Masuoka and an eighth overall and third successive win for the team. Fontenay and Peterhansel eventually completed the podium places.

The Mitsubishi Pajero Evolution was further developed and the newly-formed Mitsubishi Motors Motor Sports Team (MMSP) went on to win the UAE Desert Challenge for a second successive season in October. Mitsubishi Portugal and Carlos Sousa clinched the FIA World Cup for Cross-Country Rallies title, giving the Japanese marque four FIA World Cup titles in seven years.

Peterhansel made up for the previous years' disappointment by clinching a comfortable maiden victory in a car in the 2004 Dakar Rally to give the new four-litre V6 Pajero/Montero Evolution a second successive win and Mitsubishi's ninth in total. He also became only the second driver behind Hubert Auriol to win the event on both two and four wheels.

Team mate Masuoka finished second overall and Germany's Andrea Mayer completed her support role with co-driver Andreas Schulz in fifth position in a Pajero/Montero. Italian team mates Mike Biasion and Tiziano Siviero retired after an accident in Morocco. The event began in Clermont-Ferrand for the first time and finished at Lac Rose, near Dakar.

In a bid to take a record-breaking 10th Dakar victory, the Mitsubishi Motors Repsol ATS Studios Team will enter five cars in the 2005 Telefonica Dakar Rally, which starts in Barcelona for the first time and finishes in Dakar on January 16th, 2005. Peterhansel and Masuoka will be joined by Spaniard Joan Roma and Frenchman Luc Alphand in a quartet of further revised Pajero/Montero Evolutions, while Mayer drives a Mitsubishi L200 Pick-Up.

07/12/04

Dakar Driver Profiles

HIROSHI MASUOKA

Winner of Dakar Rally 2002 and 2003, UAE Desert Challenge 2004
Competed in Dakar Rally since 1987

"It has been a quiet year for me in terms of competition since the 2004 Dakar Rally. One of my goals was to win the UAE Desert Challenge and I achieved that at my sixth attempt in October. That was a great result for my confidence. The team have tested the revised car in Morocco and there have been some marked improvements. I am confident that I can take my third Dakar victory this time."

Career Highlights:
1987: 29th overall, Dakar Rally
1990: 10th overall, Dakar Rally (1st in T2 category)
1992: 20th overall, Paris-Le Cap
1994: 4th overall, Dakar Rally
1995: 10th overall, Dakar Rally
1996: 6th overall, Granada-Dakar Rally
1997: 4th overall, Dakar Rally
1998: 4th overall, Paris-Granada-Dakar Rally
1999: 6th overall, Granada-Dakar Rally
2000: 6th overall, Dakar Rally in a Mitsubishi Pajero*
2001: 2nd overall, Dakar Rally in a Mitsubishi Pajero*
2002: 1st overall, Dakar Rally in a Mitsubishi Pajero*
2nd overall Rally of Morocco in a Mitsubishi Pajero*
2003: 1st overall, Dakar Rally in a Mitsubishi Pajero* Evolution
1st overall, Baja Italy in a Mitsubishi Pajero* Evolution
2004: 2nd overall, Dakar Rally in a Mitsubishi Pajero* Evolution
1st overall, UAE Desert Challenge in a Mitsubishi Pajero* Evolution

Hiroshi Masuoka was born in Japan in March 1960 and now lives in Iruma, Saitama, in Japan with his wife Chiaki and son Shoichiro. He first began off-road racing in 1979 and attempted the Dakar for the first time in 1987.

In 1990 he finished first in the T2 category and then took fourth position four years later.
Between 1995 and 2000 he finished inside the top 10 on six occasions, the highlight being a pair of fourth places in 1997 and 1998. He made the podium and runners-up spot the following season in a Mitsubishi Pajero*, but his finest hour came in 2002 when he became only the second Japanese driver to win the Dakar Rally with the Mitsubishi Motors team.

Hiroshi took a second successive victory in 2003, in addition to a late win in the Baja Italy, and finished runner-up behind team mate Stephane Peterhansel in 2004.
After a quiet year, he returned to action in October to win the UAE Desert Challenge for the first time at his sixth attempt.

* Montero in Spanish-speaking countries and USA

ANDREAS SCHULZ

Dakar Rally winning co-driver 2001 and 2002
Competed in Dakar Rally with Masuoka for the first time in 1994

Career Highlights:
1994: 4th overall, Dakar Rally with Hiroshi Masuoka
1995: 10th overall, Dakar Rally
1996: 6th overall, Dakar Rally
4th overall, UAE Desert Challenge
1997: 4th overall, Dakar Rally
1998: 4th overall, Dakar Rally
1999: 6th overall, Dakar Rally
2000: 6th overall, Dakar Rally
6th overall, UAE Desert Challenge with Jutta Kleinschmidt
2001: 1st overall, Dakar Rally
2002: 2nd overall, Dakar Rally
2nd overall, Rally of Tunisia with Khalifa Al-Mutaiwi
2nd overall, Rally of Morocco with Hiroshi Masuoka
2003: 1st overall, Dakar Rally
5th overall, Rally of Tunisia with Andrea Mayer
16th overall, Rally of Morocco
2nd overall, Baja Germany
5th overall, UAE Desert Challenge
2004: 5th overall, Dakar Rally
10th overall, Rally of Morocco in a Mitsubishi L200 Pick-Up
1st overall, UAE Desert Challenge with Hiiroshi Masuoka

Andreas Schulz was born in Munich in March 1955 and now resides in Munich and the United Arab Emirates. He is one of the most experienced members of the Mitsubishi Motors team, having worked on numerous long-distance events as a fully-qualified mechanic before making the switch to an international co-driver.

After gaining much youthful experience with the Opel World Rally and Dakar Teams in the 1980s, Andreas co-drove for Japan's Hiroshi Masuoka in the 1994 Dakar Rally. The following season the pair finished 10th overall and fourth in the UAE Desert Challenge. Over the next few years the pair achieved several consistent top 10 finishes, but Andreas joined forces with Germany's Jutta Kleinschmidt during 2000 and the pair entered the Dakar Rally together in January 2001 in a Mitsubishi Pajero*.

As Jutta entered the history books as the first woman ever to win the Dakar, Andreas was rewarded with the first of his two outright victories. The following season he finished second with Jutta, but again teamed up with Hiroshi Masuoka to take victory in 2003.
After a season alongside Andrea Mayer, where the highlight was fifth on the 2004 Dakar and second in the Baja Germany, Schulz was reunited with Masuoka in time to win the UAE Desert Challenge for the first time in October 2004.

* Montero in Spanish-speaking countries and USA

STEPHANE PETERHANSEL

Six times winner of Dakar Rally motorbike category 1991, '92, '93, '95, '97 & '98
Winner of Dakar Rally overall 2004 and T1 car category 2001
Winner Tunisia and Morocco Rallies 2004

"We have carried out a lot of testing with the Pajero* Evolution since the last Dakar Rally. I won both the Tunisia and Morocco rallies and we were delighted with the performance of the new MPR11 during the recent competitive test in the UAE Desert Challenge. The revised car is more stable in the dunes and over fast ground, has more torque than the MPR10 and should be more competitive on the upcoming Dakar."

Career Highlights:
1991: 1st overall, Dakar Rally (motorbikes)
1992: 1st overall, Paris-Le Cap (motorbikes)
1993: 1st overall, Dakar Rally (motorbikes)
1995: 1st overall, Dakar Rally (motorbikes)
1996: 1st overall, UAE Desert Challenge (motorbikes)
1997: 1st overall, Dakar Rally (motorbikes)
4th overall, UAE Desert Challenge (motorbikes)
1998: 1st overall, Dakar Rally (motorbikes)
1st overall, 24hours of Chamonix
1999: 7th overall, Dakar Rally in a Nissan
2000: 2nd overall, Dakar Rally in a Mega
2001: 1st T1 overall, Dakar Rally in a Nissan
2002: 1st overall, Rally of Tunisia; 1st overall
1st overall,UAE Desert Challenge in a Mitsubishi Pajero* Evolution
2003: 3rd overall, Dakar Rally
2nd overall, Baja Italy
1st overall, UAE Desert Challenge, all in a Mitsubishi Pajero* Evolution
2004: 1st overall, Dakar Rally
1st overall, Rally of Tunisia
1st overall Rally of Morocco; 8th overall, UAE Desert Challenge, all in a Mitsubishi Pajero* Evolution

Stephane Peterhansel was born in France in August 1965 and now lives at Crans Montana in Switzerland. Over the course of the last 15 years he has become the most successful individual in the history of the grueling Dakar Rally, amassing seven outright victories and a win in the car T1 category.

He made his debut in a motorcycle event in 1980 and took the first of his six Dakar wins on a Yamaha motorcycle in 1991. He repeated the feat in 1992, 1993, 1995, 1997 and 1998, before making the dramatic switch to competing on four-wheels. After several forays into ice racing, he made his Dakar debut in a car in 1999 and finished seventh overall.

The following season he finished as runner-up in a Mitsubishi-engined Mega Special and won the T1 category outright in 2001. Peterhansel finished first overall in the 2002 Rally of Tunisia and went on to give the Mitsubishi Pajero* Evolution a winning debut in the 2002 UAE Desert Challenge. He repeated the feat in 2003, but eventually finished third in the Dakar after losing a potential victory on the penultimate stage in Egypt.

2004 was his most successful season to date in a car. Stephane won the Dakar Rally for the first time to follow Hubert Auriol into the history books as the second driver to win the race on two and four wheels and he finished first in the Tunisia and Morocco rallies.

* Montero in Spanish-speaking countries and USA

JEAN-PAUL COTTRET

Dakar Rally winning co-driver 2004
Four Dakar Rally podium finishes
Tunisia and Morocco Rallies winning co-driver 2004

Career Highlights:
1984-1992: Participation in Cross-Country Rallies as service crew
1992: 9th overall, Rally of Tunisia
1993: 9th overall, Baja Spain
1994: 3rd overall, Dakar Rally
T2 Cross-Country Rally World Cup title
1995: 6th overall, 1st in T1, Rally of Tunisia
3rd overall, 1st in T2, Baja Portugal
1996: 3rd overall, 1st in T1, Australian Safari
5th overall, 1st in T2, Master Rally
1997: 3rd overall, 1st in T2, Rally of Morocco
3rd overall, 1st in T1, Australian Safari
1st overall, Rally Monte Carlo Electric
1998: 1st overall, Baja Portugal
1999: 1st overall, Rally Egypt
2000: 2nd overall, Dakar Rally
5th overall, Rally of Morocco
4th overall, 1st diesel in Masters Rally
8th overall, UAE Desert Challenge
2001: 1st T1, Dakar Rally
2nd overall, Baja Italy, 1st in diesel category
2002: 1st overall, Rally of Tunisia
1st overall, UAE Desert Challenge, all in a Mitsubishi Pajero* Evolution
2003: 3rd overall, Dakar Rally
2nd overall, Baja Italy
1st overall, UAE Desert Challenge, all in a Mitsubishi Pajero* Evolution
2004: 1st overall, Dakar Rally
1st overall, Rally of Tunisia
1st overall, Rally of Morocco
8th overall, UAE Desert Challenge, all in a Mitsubishi Pajero* Evolution

Frenchman Jean-Paul Cottret was born in June 1963 and now lives with his wife Sandrine and two children Marine and Charlotte, near Auxerre. Between 1984 and 1992 he was actively involved in cross-country rallies as a member of various service crews, before making the switch to the co-driver's seat.

He participated in the 1992 Rally of Tunisia and finished ninth overall, ninth in Spain the following year and then took third overall in the 1994 Dakar Rally and the T2 Cross-Country Rally World Cup title. Numerous top class results followed in events such as Tunisia, the Australian Safari, Morocco and Egypt and he finished second overall with Stephane Peterhansel in the 2000 Paris-Dakar-Cairo Rally.

The following season the pair won the T1 category, before joining the Mitsubishi Motors team to take a series of outright wins in Tunisia, Dubai, Morocco and a maiden Dakar Rally triumph in January 2004.

* Montero in Spanish-speaking countries and USA

LUC ALPHAND

Former World Downhill Skiing Champion
1st overall Baja Spain and Baja Germany 2003
4th overall and 1st diesel car Dakar Rally 2004

"Mitsubishi Motors was always the team that I was trying to beat on rounds of the World Cup and the Dakar in the past. I am proud to be a part of the team now and feel confident that I can be one of the front-runners on the Dakar Rally."

Career Highlights:
1983: World Junior Champion in the Downhill at Sestrieres
1994: 7th overall at the Olympic Games in Lillehammer, Downhill and Super-G
First career win at Val d'Isere
1995: Ranked number one in the world in Men's Downhill
1996: Bronze medallist at the World Championships
Ranked number one in the world in Men's Downhill
1994/1997: Member of the French alpine skiing team
1997: Winner of the Alpine skiing World Cup
Number 1 in the World ranking List, Downhill and Super-G
1998: Winner of the pro US tour, Downhill competition
1998: First participation in the Dakar Rally
1999: Winner of the pro US tour, Downhill competition
Winner of the T1 category in the Dakar Rally
2002: 7th overall in the Dakar Rally
Winner of the T1 Diesel category with a Mitsubishi Pajero*
Competes in the 24 Hours of Le Mans
2003: 9th overall in the Dakar Rally
Winner of the category Proto Diesel with BMW 1st overall in the Baja Spain and Baja Germany
Competes in the 24 Hours of Le Mans
2004: 4th overall in the Dakar Rally. Winner of 2 stages with BMW
Joins the Mitsubishi Motors factory team for the 2005 Dakar Rally
16th overall in the 24 Hours of Le Mans in a Porsche GT3RS

Luc 'Lucho' Alphand was born in Briancon, France, in August 1965 and currently lives at Serre-Chevalier. Throughout the 1980s and 1990s he became one of the most famous World Downhill skiiers of all time, taking 12 World Cup victories and being crowned Champion of France on nine occasions.

Twice a winner of the pro US Tour and a world ranked number one skiier, 'Lucho' switched to four-wheel cross-country rallying in 1998, when he took part in the Dakar Rally for the first time. The following season he won the T1 category and went on to finish seventh overall and first in the T1 diesel section in 2002, in addition to taking part in the 24 Hours of Le Mans.

In 2003, he finished ninth overall in the Dakar Rally and won the Proto Diesel category, before taking outright victories in a BMW X5 in both the German and Spanish Bajas. Last January he entered the history books by taking the first outright fastest time for a diesel car in the Dakar Rally and finished fourth overall with co-driver Henri Magne. He joined the Mitsubishi Motors team in the summer to test and develop the Mitsubishi Pajero* Evolution and will represent the team for the first time in the 2005 Dakar.

* Montero in Spanish-speaking countries and USA

GILLES PICARD

Former Husqvarna, Cagiva and Yamaha enduro rider
Dakar Rally winning co-driver 1998
Dakar Rally 2nd overall co-driver 2003 and 2004

Career Highlights:
1973: Participation in the French Bike Trial and Enduro Championship
1973/1992: Took part in cross-country rallies in the bike class
Offiicial Husqvarna rider, before joining the Cagiva team with Hubert Auriol and then the factory Yamaha team with Stephane Peterhansel
1993-1996: Co-driver for Hubert Auriol and Finland's Ari Vatanen as a member of the Citroen team
1998: 1st overall in the UAE Desert Challenge with Jean-Pierre Fontenay
1st overall in the Dakar Rally with Jean-Pierre Fontenay
1999: 1st overall in the Baja Italy with Kenjiro Shinozuka
2000: 3rd overall in the Dakar Rally with Jean-Pierre Fontenay
3rd overall in the Rally of Morocco with Jean-Pierre Fontenay
3rd overall in the Por Las Pampas Rally with Jean-Pierre Fontenay
4th overall in the UAE Desert Challenge with Jean-Pierre Fontenay
2002: 4th overall in the Dakar Rally with Jean-Pierre Fontenay
3rd overall in the Baja Italy with Kenjiro Shinozuka
2nd overall in the UAE Desert Challenge with Jean-Pierre Fontenay
2003: 2nd overall in the Dakar Rally with Jean-Pierre Fontenay
1st overall in the Baja Italy with Hiroshi Masuoka
2004: 2nd overall in the Dakar Rally with Hiroshi Masuoka

Frenchman Gilles Picard was born in France in March 1955 and has three children. He first began competing in enduro competition on a motorcycle back in 1973 and took part in numerous rallies on a motorcycle between 1973 and 1992 as a factory rider with Husqvarna, Cagiva and Yamaha.

He then made the switch to co-driving and partnered both Hubert Auriol and Ari Vatanen in the factory Citroen team. Gilles then joined Mitsubishi Motors and began a successful association with the French driver Jean-Pierre Fontenay. The pair won the UAE Desert Challenge in 1998 and took a maiden Dakar Rally triumph together the same year.

In 2000, they finished third in the Dakar, Morocco and Por Las Pampas rallies and fourth in Dubai. Podium places followed in the 2003 Baja Italy and UAE Desert Challenge and an excellent second overall was the result of the 2003 Dakar program.

When Fontenay retired from active competition after the 2003 Dakar, Gilles teamed up with Hiroshi Masuoka to take outright victory in the 2003 Baja Italy and second overall in the Dakar Rally in January 2004. He teams up with Luc Alphand for the 2005 Dakar.

*Montero in Spanish-speaking countries and USA

JOAN ROMA

Winner of Dakar Rally motorbike category 2004
Former European Enduro Champion

"This is an incredibly exciting opportunity for me to join Mitsubishi Motors for the Dakar. I have witnessed the successful transition that Stephane Peterhansel and Andrea Mayer have made from motorcycle riding to rallying on four wheels and hope that I can repay the team with a good result."

Career Highlights:
1991: 2nd overall in Spanish Enduro 125cc Junior Championship
1992: Competes in Spanish European Enduro 125cc Championship
1993: 4th overall in Spanish Enduro Championship
1994: European Enduro Champion
1995: 2nd in Spanish Enduro Championship and 1st overall in Baja Spain
1996: Dakar Rally debut on a motorcycle
3rd overall in Spanish 4T Enduro Championship
2nd overall in World 4T Championship
1997: 1st overall in Baja Aragon Spain
Spanish Enduro Champion
Dakar Rally participation and retirement
1998: 1st overall in Baja Aragon Spain
4th overall in Rally Tunisia
Led Dakar Rally for four days and later retired
1999: 1st overall in Baja Aragon Spain
1st overall in Baja Italy
2nd overall in Rally Egypt
2nd overall in UAE Desert Challenge
2000: 17th overall in Paris-Dakar-Cairo and takes 4 stage wins
6th overall in Baja Italy
2001: 2nd overall in Baja Aragon Spain
2002: 1st overall in Rally Tunisia
1st overall in Baja Aragon Spain
Leads Dakar Rally until the final stages and retires
2004: 1st overall in Dakar Rally with KTM
Joins Mitsubishi Motors Team for 2005 Dakar Rally

Joan 'Nani' Roma Cararach was born in February 1972 in Spain. He currently lives at Folgueroles.

Joan first took part in the Dakar Rally in 1996 and his challenge for honours in 2005 will mark his 10th attempt at the grueling African classic and his first on four wheels.
The 1994 European Enduro Champion has also taken a series of victories in the Baja Aragon Spain, during a career as a professional enduro rider with both the BMW and KTM factory teams. A former gold medallist at the ISDE in the United States, Roma has also taken part in the 24 Hours of Catalunya in a car.

But he sprang to prominence in the 2002 Dakar Rally, when he took a slender advantage in to the closing stages through Mauritania and Senegal, only to retire within sight of the finish. After taking numerous stage wins and leading the event on several occasions, he fulfilled his Dakar dream by winning the event for the first time for the Repsol KTM team in January 2004.

In October 2004 it was announced that the Spaniard would join the Mitsubishi Motors team for the 2005 Dakar Rally at the wheel of a Mitsubishi Pajero* Evolution, which he tested for the first time in Dubai after the UAE Desert Challenge.

* Montero in Spanish-speaking countries and USA

HENRI MAGNE

Dakar Rally winning co-driver 1997 and 2000
FIA World Cup Champion co-driver 2003
FIA European Baja Cup Champion co-driver 2004
Competed in the Dakar Rally for the first time in 1982

Career Highlights:
1973: Started his motor sport career at the Magny-Cours Circuit driving school (Formula 3)
1982: First participation in the Dakar Rally. 21st overall, 2nd in Diesel category
1985: Co-driver of rapid support truck for the official Mitsubishi Ralliart team
9th in the Trucks class, 75th overall
1988: 2nd overall, Dakar Rally, with Kenjiro Shinozuka in a Mitsubishi Pajero*
1997: 1st overall, Dakar Rally with Kenjiro Shinozuka in a Mitsubishi Pajero*
2000: 1st overall, Paris-Dakar-Cairo Rally with Jean-Louis Schlesser
2002: 1st overall, Baja Italy (Jean-Louis Schlesser)
1st overall, Rally of Morocco (Jean-Louis Schlesser)
1st overall, Masters Rally (Jean-Louis Schlesser)
2003: 4th overall, Telefonica Dakar Rally (Carlos Sousa) in a Mitsubishi L200 Strakar
3rd overall, Baja Italy in a Mitsubishi L200 Strakar
1st overall, Baja Portugal in a Mitsubishi L200 Strakar
2nd overall, Rally of Morocco in a Mitsubishi L200 Strakar
1st overall, Orient d'Cappadoce in a Mitsubishi L200 Strakar
2nd overall, Por Las Pampas Rally in a Mitsubishi L200 Strakar
1st overall, FIA Cross-Country Rallies World Cup for Co-Drivers in a Mitsubishi L200 Pick-Up
2004: 4th overall, Telefonica Dakar Rally (Luc Alphand)
1st overall, Baja Portugal in a Mitsubishi Pajero* Evolution
1st overall, Pennino Rally in a Mitsubishi Pajero* Evolution
3rd overall, Rally of Morocco in a Mitsubishi Pajero* Evolution
1st overall, Baja Spain in a Mitsubishi Pajero* Evolution
2nd overall, Baja Rota Da Serra 500
1st overall, European Baja Cup for Co-Drivers Championship

Henri Magne was born in France in March 1953 and now lives in Andorra. He began his motorsport career at the Formula 3 Driving School at Magny-Cours in 1973 and had a close association with French motorsport throughout the 1970s.

He first took part in the Dakar Rally in 1982 and finished 21st overall and first in the diesel category. In 1985 he co-drove a rapid support truck for the official Mitsubishi Motors team and finished ninth in the Trucks class. His career began to move forward and he and Kenjiro Shinozuka finished second overall in the 1988 Dakar. Henri won the Dakar for the first time with Shinozuka and Mitsubishi Motors in 1997 and repeated the feat on the Paris-Dakar-Cairo in 2000 with Jean-Louis Schlesser. He finished fourth with Carlos Sousa in 2003 and in a similar position with Luc Alphand in 2004.

Both he and Sousa also won the 2003 FIA World Cup title and the 2004 European Baja Cup. After taking part in the 2004 UAE Desert Challenge with Andrea Mayer, he joins Joan Roma for the first time in the 2005 Dakar Rally.

* Montero in Spanish-speaking countries and USA

ANDREA MAYER

Former KTM and BMW factory enduro rider
5th overall Dakar Rally 2004

"This was an excellent learning year for me. I was running as high as fifth overall in the UAE Desert Challenge and have worked with the team throughout the 2004 season. The L200 Pick-Up is a competitive car and I hope to achieve a good result on the Dakar, but I have a crucial support role to play for the team and that is the most important factor."

Career Highlights:
1994-2002: Racing in motorbike category
1994: 1st in Ladies' Cup, Atlas Rally
1995: 1st in Ladies' Cup, Atlas Rally
1996: 1st in Ladies' Cup, Atlas Rally
Dakar Rally and Rally of Tunisia
1997: 1st in Ladies' Cup, Rally of Tunisia and UAE Desert Challenge
1998: 1st in Ladies' Cup, UAE Desert Challenge
1999: 1st in Ladies' Cup, Dakar Rally, (32nd overall)
Rally of Tunisia (21st overall) and Rally of Egypt (7th overall)
2000: Factory driver for BMW Motorcycle
2001: 1st in Ladies' Cup, Dakar Rally, (30th overall)
Rally of Tunisia (19th overall) and UAE Desert Challenge (6th overall)
2002: 1st in Ladies' Cup, 23rd overall, Dakar Rally on a KTM motorcycle
2nd overall Baja Germany
17th overall, 5th T2 diesel, Rally of Morocco
10th overall, 2nd T2 diesel, Rally of Tunisia
16th overall, 2nd T2 diesel, Baja Italy, all in a Mitsubishi Pajero* Di-D
2003: 21st overall, 4th T2 diesel, Dakar Rally
5th overall, Rally of Tunisia
16th overall, Rally of Morocco all in a Mitsubishi Pajero* Di-D
2nd overall, Baja Germany in a Mitsubishi Pajero*
5th overall, UAE Desert Challenge in a Mitsubishi Pajero* Di-D
2004: 5th overall, Dakar Rally in a Mitsubishi Pajero*
10th overall, Rally of Morocco in a Mitsubishi L200 Pick-Up

Andrea Mayer was born in Kaufbeuren in 1968 and began a racing career on motorcycles in 1989 at the age of 21. Over the next few years she took part in numerous motorcycle events, before winning the Ladies Cup at the Moroccan Atlas Rally in 1994, a feat she repeated in 1995 and 1996.

Through the mid-1990s she became one of the leading motorcycle riders in world enduro racing and graduated to the full BMW factory team in 2000. At the start of the 2003 season she made the switch to rallying on four-wheels and took part in the Dakar Rally at the wheel of a Ralliart customer Pajero/Montero.

Over the course of the 2003 season she finished fifth overall in Tunisia, runner-up in the Baja Germany and fifth in the UAE Desert Challenge, before joining the full MMSP factory team to take fifth place in the 2004 Dakar Rally.

During the 2004 season she rallied for the MMSP team in Morocco and Dubai and carried out test and development work with a Ralliart customer Pajero/Montero in the Middle East in October. She will run as a support driver to the Mitsubishi Motors team in the 2005 Dakar Rally at the wheel of a Mitsubishi L200 Pick-Up.

* Montero in Spanish-speaking countries and USA

JEAN-MICHEL POLATO

Dakar Rally 5th overall co-driver 2001
Dakar Rally 10th overall co-driver 2003

Career Highlights:
1991/1994: Truck Mechanic Assistance
1993/1994: Kart Champion
1994/1997: Co-driver of Bruno Gilles, Andre Jorigne, and Joel Pignon in Tunisia and Morocco rallies
2000: Co-driver Mitsubishi Truck on Dakar Rally
Co-driver of Pierre Lartigue Tunisia and Master Rallies
2001: Co-driver for Carlos Sousa, fifth overall in Dakar Rally
Co-driver Nicolas Misslin in Tunisia, Morocco, Spain Baja and UAE Desert Challenge
2002: Co-driver for Nicolas Misslin, 10th place in Dakar Rally, Morocco, Portugal, Masters and Shamrock rallies
2003: Co-driver Nicolas Misslin in Dakar, Italy, Tunisia (3rd place), Portugal, Morocco and Shamrock (Victory) rallies
2004: Co-driver for Nicolas Misslin in Dakar Rally

Jean-Michel Polato was born in 1971 and studied automotive mechanics at college in 1989, before moved on to take further qualifications in automotive bodywork painting the following year. He joined the French Team Le Clerc as a mechanic and body shop worker and worked for the operation between 1991 and 1997.

After that seven-year spell he joined Wurth as a technician and remains there to the present day, although his own motorsport career began in 1993, when he entered the world of kart racing. Jean-Michel spent two seasons in karting, in addition to working as a truck mechanic in cross-country rallying between 1991 and 1994.

He co-drove the likes of French amateurs Bruno Gilles, Andre Jorigne and Joel Pignon in the Morocco Rally and co-drove a Mitsubishi truck on the Dakar. His first big break came when he teamed up with the former World Champion Pierre Lartigue in 2000 and then co-drove Carlos Sousa to fifth position in the 2001 Dakar.

Polato then teamed up with Nicolas Misslin for the 2001 FIA World Cup and partnered the Marseilles driver for the 2002 and 2003 seasons. They finished 10th overall in the 2002 Dakar and third in Tunisia the following year in a factory-built Mitsubishi Pajero/Montero. He and Misslin retired from the 2004 Dakar Rally after a car fire.

06/12/04

Loads More - The UK'S Number One Pick-Up Range Gets Bigger & Better

- 2005 face-lifted L200 range introduced
- New premium high-series L200 Animal Double Cab
- New L200 Warrior Club Cab

2005 sees Britain's most popular range of pick-ups expand even further with new models and improved specification being offered across Mitsubishi's award-winning L200 line-up.

The new model year L200 also gets a face-lift, sporting a purposeful new front-end clearly distinguishing the revised model from its predecessor. Changes within the line-up include the debut of a new range-topping equipment-packed Animal Double Cab, destined to become the 'must have' pick-up of the year and the addition of an all-new L200 Warrior Club Cab.

Since it was introduced in 1998, the L200 has become the epitome of the business/leisure crossover vehicle, its competence for load carrying, towing and passenger comfort making it a hit for both hard-graft industrial applications and pursuing leisure activities. Currently commanding 37% of the UK pick-up sector, the Mitsubishi L200 range caters for all requirements with its comprehensive line-up of four high-series and five practical and rugged 4Work models.

L200 HIGH SERIES RANGE - IT'S AN ANIMAL

Taking a leading role within the pack is the completely revised high-specification L200 Animal Double Cab. Boasting more standard equipment than any other double cab pick-up on the market, the Animal has undergone a complete makeover gaining new Animal graphics, 18" alloy wheels, new black leather seats with Animal branding and a more distinctive image with three monotone body colour choices of starlight silver, cosmos black and a new titanium grey.

The Animal's style is, of course, matched by substance with a host of additional standard equipment including Smartnav satellite navigation, engine power upgrade to 138bhp, air conditioning, ABS with EBD, illuminated blue Animal logo door entry guards, plus a JVC DAB digital radio/CD which also offers MP3 and WMA playback. Mitsubishi Motors is only the second brand in the UK to offer this technology as standard in a production model.

Priced at £19,999 CVOTR, the L200 Animal Double Cab is aimed squarely at a growing market of customers who require a premium high-series pick-up vehicle to satisfy the demands of their everyday activities be it business or pleasure.

Mitsubishi's best selling L200 Warrior Double Cab gets upgraded for 2005 with standard ABS and EBD plus new design 16" 6-spoke alloy wheels and the additional choice of new titanium grey body colour. The Warrior family also gets a new member with a club cab variant joining the high-series range. Created to satisfy those customers looking for the style and image of the Warrior, together with the practicality of a large load bed area and a two-door cabin with rear bench seat, the club cab is priced at £15,699 CVOTR. The Warrior family of 4x4 vehicles has proven very popular with the buying public accounting for 54% of L200 Double Cab sales in 2004.

Also retained for 2005 is the 4Life Double Cab, Mitsubishi's original lifestyle pick-up. Newly equipped with ABS and EBD and sporty front fog lights 4Life's host of features, practical towing and load-carrying capability and sensible price tag of £15,499 CVOTR, will continue to make it a popular choice for both business and private customers.
Recognising that many customers now buy double cab pick-ups for both business and private use, Mitsubishi has expanded its comprehensive range of accessories to include a new roof mounted all-in-one DVD system. Available for £999 (excl VAT and fitting), the system allows DVDs, CDs and most MP3 discs to be played along with favourite MPEG video, JPEG and BMP images.

Mitsubishi's 2005 L200 high-series range consists of (prices CVOTR):
Double Cab - Animal £19,999; Warrior (with leather) £17,999; Warrior (cloth) £16,999; 4Life £15,499
Club Cab - Warrior £16,699 (with leather); Warrior £15,699 (cloth);

L200 4WORK RANGE

The adaptable 4Work models are again offered in a variety of configurations with single, club and double cab body styles ensuring that the L200 continues to fulfil a diversity of practical applications. Specifications, equipment levels and pricing are all carried over from the 2004 range.
New to the 4Work range for 2005 is the L200 Chassis Cab, a single cab pick-up which has the rear load bed area deleted to meet the needs of customers who require a light commercial vehicle to convert for specialist work purposes.
Mitsubishi's 2005 4Work range consists of (prices CVOTR):
4Work Double Cab 4WD £14,299
4Work Club Cab 4WD £12,999
4Work Single Cab 4WD £12,699
4Work Chassis Cab 4WD £11,499
4Work Single Cab 2WD £10,299

Mitsubishi's proven 2.5 Turbo Diesel engine is retained for 2005 and fitted throughout the L200 family, as is the proven switchable two/four-wheel-drive transmission, just the Single Cab 4Work is offered with a two-wheel-drive only option.

For those who want to put a little more under the bonnet, Mitsubishi's Power Upgrade Pack continues to be a popular accessory choice and can be fitted to all L200 models priced at £595 (plus VAT and labour). The additional ECU (Electronic Control Unit) 'piggy backs' the existing ECU on Mitsubishi's Euro III 2.5 litre, 4-cylinder turbo diesel engine increasing output from 115bhp at 4,000rpm to 138bhp at 4,100rpm. Maximum torque rises from 177lbs.ft. at 2,000rpm for the standard engine to 202lbs.ft. at 3,100rpm. As well as improving engine response, the upgrade also results in a smoother drive at lower speeds.

All Mitsubishi L200 pick-ups come with a comprehensive support package including a three-year/100,000 mile warranty, a three-year pan-European recovery service and a six-year Anti-Corrosion Perforation warranty.

06/12/04

Rural Requirements The Focus For Mitsubishi Shogun Field

The special edition Shogun Field has made a welcome return to Mitsubishi's latest 4x4 line-up. Initially introduced in a limited run early 2004, the Field has been redefined and re-launched offering both short and long-wheel-base options priced very competitively at £22,999 and £26,999 with manual transmission and £28,499 for the long-wheel-base with automatic transmission.

Designed to be a practical no-nonsense 4x4, the latest Shogun Field is aimed squarely at rural-based customers, its carefully considered specification established after Mitsubishi Motors gained feedback from various audience groups made up of people likely to purchase this category of vehicle.

In its revised form the Field retains the same proven Shogun attributes, but features more modest exterior styling coupled with interior equipment levels which deliver exactly what its customer base requires - value, comfort and real-life practicality.

The Shogun Field is fitted with Mitsubishi's 158bhp 3.2 DI-D Turbo Diesel engine, which is married to a manual 5-speed transmission on the short-wheel-base and a choice of manual or automatic on the long-wheel-base model. Standard Mitsubishi Active Stability and Traction Control, switchable two and four wheel drive together with high and low ratios with lockable differentials, ensures that The Field is capable of dealing with even the most difficult terrains.

As for towing and load carrying capability, the seven-seat long-wheel-base Shogun Field can pull up to 3.3 tonnes and pack in 1700 litres of cargo. The compact short-wheel-base model is no less able with 1293 litres of load-space and the ability to tow 2.8 tonnes.
Although its equipment level is specified for a purpose the inside of the Shogun Field is still a comfortable place to be, with research showing that customers require an electric sunroof, CD/Radio and climate control plus leather seats (for easy cleaning) and a traditional wood-effect dash panel, all of which add a touch of 'practical' luxury making the Shogun Field a consummate all-rounder.

Mitsubishi Shogun Field model range and prices:
SWB 3.2 DI-D Manual: £22,999 (OTR)
LWB 3.2 DI-D Manual: £26,999 (OTR)
LWB 3.2 DI-D Automatic: £28,499 (OTR)

06/12/04

Mitsubishi Motors Confirms Its 2005 FIA World Rally Championship Program

- Two-car team registered in 2005 FIA World Rally Championship
- Rovanperä, Panizzi and Galli to drive Mitsubishi Lancer WRC05

Mitsubishi Motors today confirms that is has registered a two-car entry for the 2005 FIA World Rally Championship and the team will contest all 16 rounds of the series with the latest specification Mitsubishi World Rally Car, the Lancer WRC05. Mitsubishi Motors is therefore fulfilling the commitment it gave in 2003 to come back to the FIA World Rally Championship and participate in a three year program until 2006.

"In October 2003 we announced our team's three-year turn-around program, namely that in 2004 we would come back to the series with the Lancer and then target podium positions in 2005. For 2006, our aim is to claim the world title again; I feel those objectives are on track," said Isao Torii, President of Mitsubishi Motors Motor Sports.

Strong driver line-up to challenge the 16-round World Championship in 2005
For 2005, the Mitsubishi Motors Motor Sports driver line-up includes Finland's Harri Rovanperä, Frenchman Gilles Panizzi - who has been instrumental in the development of the Lancer World Rally Car this year - and Italy's "Gigi" Galli.

Thirty-eight-year-old Rovanperä will contest all 16 rounds of the championship, the Finn providing the team with valuable knowledge of all events in the series; in particular the gravel rounds the Mitsubishi Motors Motor Sports team missed during the 2004 season.
"The championship is more and more dominated by gravel rallies and we need a driver who knows all these events very well," said Isao Torii. "Harri Rovanperä is a good loose surface driver, especially on the high-speed events. We feel fortunate that he is joining the team and expect some good performances. He drives consistently and finishes rallies; we will be very reliant on him."

Team-mate Gilles Panizzi, whose dedication to test and development work this year has been invaluable to the team, will compete in selective rounds of the series, notably the sealed-surface events where Mitsubishi has high expectations of the Frenchman being a potential winner.

"Gilles has been incredibly supportive of the team and has contributed enormous amounts to our development program," added Torii. "We did not give him the car to challenge, but next year we have big expectations and see him as a potential winner on Tarmac, especially in the second half of the season."

Gigi Galli's commitment impressed the team from the outset and the Italian's fine sixth overall in Mitsubishi's Group N machinery in Sardinia, and seventh in Spain in the Lancer WRC04, has secured him a place as the team's third driver. He will share the second Lancer WRC05 with Panizzi, although a third car may be entered on some European events.

"Gigi has made very good progress and although it was very difficult to compare the results of our three young drivers this year, his performances in Sardinia and Spain are what made us decide to retain him in 2005," Torii concluded.

New Mitsubishi Lancer WRC05 development in progress

"We have concentrated very seriously on development of the Lancer WRC since August this year and that strategy paid off in Spain, where the progress we made saw two cars finish in the top seven," said Isao Torii, President of Mitsubishi Motors Motor Sports. "We still have more development work to do. An active differential system and modified semi-automatic gearshift will be the main targets in the development program and our primary focus for the first half of the season.

But we intend to get back on the podium in the second half of next year; Rally Japan, in particular, being our target."

The Mitsubishi Motors assault on the 2005 FIA World Rally Championship will kick-off in January with the famous Rallye Monte-Carlo (January 20-23), one of the most unpredictable and treacherous events in the series.

06/12/04

2005 FIA World Rally Championship

THE MITSUBISHI LANCER WRC05

The Mitsubishi Lancer World Rally Car has undergone months of intense development work and the team's latest challenger for the FIA World Rally Championship - the Lancer WRC05 - will break cover at the 2005 Rallye Monte-Carlo, January's season-opening event.

The FIA World Rally Championship regulations have changed in a number of areas for 2005 and the Mitsubishi Motor Sports team has seized this chance to further enhance key areas of the Lancer WRC05. One of the most notable changes permits manufactures to increase the width of the car body shell by 30mm, from 1770mm to 1800mm. Taking advantage of this opportunity, the Lancer WRC05 now has re-designed front and rear wings, rear quarters and bumpers, making subtle visual changes but aiding stability.

In tandem with this, longer suspension links and drive-shafts are required and uprights have been modified to optimize the suspension geometry. In short, there has been a complete review of the suspension and, while the Tarmac-specification dampers used in the 2004 Rallye Catalunya-Rally de España were designed to comply with the new wider body shell of the WRC05, specific changes have been made to adapt the uprights and dampers to the new geometry on the gravel specification Mitsubishi Lancer WRC05. While retaining a light-weight form, these will improve stiffness and be used from Rally México onwards. Further modifications to the internal components are also then planned, affording greater freedom and finer tuning.

Improvements to the engine include new waste gate and anti-lag valves, both of which will be run from Rallye Monte-Carlo. These parts, working with an improved engine control, will give a significant performance improvement and more accurate tuning possibilities.
"In particular, this means we can get much closer to the limits acceptable to the engine in all conditions," commented the team's Technical Director, Mario Fornaris. "The final fine-tuning can now be on the absolute limit."

Improvements to the turbo-charger have also been investigated, although assessment of the increase in efficiency is still on-going and will be included in the WRC homologation in December if proved to be effective.

The Lancer WRC05s automatic clutch and gearshift have already proved successful during testing and this system will see 'paddles' adopted on the steering wheel for changing gear, an active gearshift system that negates the need to use the clutch.

Development work is on-going with the center differential and although the aim is to have this ready for Monte-Carlo, the most likely date for the new component is Rally México, in March. Active front and rear differential prototypes have yet to undergo testing and, according to development results in the first quarter of the year, may or may not be implemented into the Mitsubishi Lancer WRC05, especially as this active system will be banned in 2006.

In 2004, it was ascertained that gear ratios needed to be improved and longer ratios will be adopted for first, third and fourth gears, anticipated from Rally New Zealand onwards.
"Our target is to finish all the development work for the Lancer WRC05 within the first six months of the season," stated Fornaris. "Then we can really focus on results, podium finishes and our championship aspirations for 2006."

One of the other most significant changes to the Mitsubishi Lancer World Rally Car will be that it will run on Pirelli tires for the first time.

"We have started testing with Pirelli and are very impressed with their professional approach and the facilities it is putting at our disposal," added Mario Fornaris. "We are in the process of learning the tire range and adapting the Lancer WRC05 to optimize their performance, but from the first results I believe there is big potential with our new partner. We will take advantage of Pirelli's strong points and, in the spirit of our technical partnership, will help Pirelli to improve its tires feeding them with our car data. Working together on the tire development is very important for us."

03/12/04

Mitsubishi Motors to unveil all-new Raider pickup and latest Eclipse sporty coupe at 2005 Detroit Motor Show

Tokyo, December 3, 2004 - Mitsubishi Motors Corporation and Mitsubishi Motors North America Inc. (MMNA) will give the all-new Raider pickup and the latest Eclipse sporty coupe their world premiere at the 2005 North American International Auto Show (the Detroit Motor Show) to be held January 9-23, 2005 at the Cobo Center in Detroit.

The show opens to the general public on January 15. Both new vehicles feature interior and exterior designs created by Mitsubishi Motors Cypress, California design studio.
The Raider pickup is crafted using forceful and striking lines that derive from the basic concept and styling of the Sport Truck Concept the company displayed at the 2004 Detroit Motor Show. Powered by 3.7-liter V6 and 4.7-liter V8 engines, the Raider lineup is due to make its market debut in North America in the fall of 2005. and will be built at the DaimlerChrysler plant in Warren, Michigan.

The latest Eclipse sporty coupe represents the fourth generation in the series. Distinguished by dynamic lines and muscular styling and powered by 2.4-liter inline 4-cylinder and 3.8-liter V6 engines, Eclipse offers exhilarating performance that fully embodies Mitsubishi's Sporty DNA. To be manufactured at MMNA's production plant in Normal, Illinois, Eclipse is due to be placed on the North American market in the summer of 2005.

1. Raider available feature highlights include:
4.7L V8 and 3.7L V6 engines
4-speed automatic or 6-speed manual transmission for certain trim levels
Fully boxed steel frame ideally suited to pickup use
Independent front suspension with coil-over shocks and live axle and multi-leaf rear suspension that gives excellent road performance while matching pickup requirements
Extended cab, features a center-hinge rear door for occasional use, or double cab
Two- and four-wheel drive
BluetoothR technology for interior communications use such as hands-free operations for cellular phones

2. Eclipse available feature highlights include:
3.8L V6 engine with available 5-speed automatic transmission with sport mode or standard 6-speed manual transmission
2.4L inline 4-cylinder engine with 5-speed manual or automatic transmission
18-inch alloy wheels for certain trim level
650-watt Rockford FosgateR audio system with 6-CD in-dash changer, MP3 playback, nine speakers with a 10-inch subwoofer available

01/12/04

New Service Manager For Bath's Platinum Mitsubishi & Skoda

Renrod Limited are delighted to announce the appointment of Chris Stafford to the position of Service Manager at their Platinum Mitsubishi/Skoda dealership in Bath, where he will manage the busy service department.

Mr Stafford, who is 36 and lives in Trowbridge with his fiancé, will manage the overall activity of the service department and its team of service advisors and technicians.

His role will involve the maintenance of high levels of customer care in terms of ensuring that customer's vehicles are correctly diagnosed for repairs. He will then be responsible for seeing that those vehicles are off the road for a minimal amount of time thus reducing inconvenience, and that new and used cars are ready for delivery. He will also be involved with the health and safety aspects of the site.

Mr Stafford said, "I am very pleased to be working for such a forward thinking motor group with big expansion plans which I want to be a part of. Before applying for the position I had heard a great deal about Renrod Ltd and it was a company that I wanted to work for. I am delighted to have secured the position of Service Manager at Platinum Mitsubishi and Skoda in Bath and I very much look forward to my career with Platinum."

Mr Stafford's motor trade career started with his apprenticeship with Reed of Trowbridge in 1985 before moving to Oval of Westbury as a technician in 1990. From there he progressed to the role of Service Manager, firstly at Motor Services in Bath, and then at a Citroen dealership based in Salisbury. He was appointed as Service Manager at Renrod Ltd's Platinum Mitsubishi and Skoda in Bath on 1st November this year and looks forward to the new challenges ahead.

Mr Stafford went on to say, "Part of my job as Service Manager will be to provide customers with all of the information needed to make a really well informed decision on all aspects of their vehicle - whether arranging routine servicing or buying parts. Our success depends upon our ability to provide customers with outstanding levels of care. At Platinum Mitsubishi and Skoda our services include repairs, servicing, wheel balancing and alignment, breakdown, MOT, tyre fitting, valet service and body shop."

11/11/04

Prestigious Automotive Award Goes To Mitsubishi Motors

- "Goldenes Lenkrad 2004 (Golden Steering Wheel 2004) for new Colt
- Victory in class 1 over strong competition
- Renowned jury and "Bild am Sonntag" readers voted for the newcomer
- Fourth award for a Mitsubishi model since 1984; third award for the new Colt in Europe.

One of the most coveted automotive awards in the international arena yesterday went to Mitsubishi Motors. As the best new car of the year in its category, the all-new Colt was awarded the "Goldenes Lenkrad 2004" (Golden Steering Wheel 2004) by Europe's best-selling Sunday paper, "Bild am Sonntag (BamS)". During a gala event at Ullstein hall of the Springer publishing house in Berlin attended by roughly 400 representatives of the business and political community, the media and sports, the prize was presented to Mr. Akira Kijima, Managing Director (Representative Director) Head of Product Operations, Mitsubishi Motors Corporation.

In a preliminary poll "Bild am Sonntag" readers had selected five cars each in different classes for final judging by the jury. Competing against the Colt in class 1 (small cars) were Fiat Idea, Kia Picanto, Lancia Musa, Peugeot 1007, Renault Modus and Smart Forfour. The Colt made the strongest favourable impression on its critics - above all in the categories of quality of workmanship, versatility, comfort, interior space, and ease of operation rated by the panel.

The independent jury is comprised of twenty-four renowned experts, motorsport professionals and other prominent personalities. While the racing drivers rated criteria related to driving dynamics such as engine performance and handling, seasoned technical experts evaluated items like quality of workmanship, safety, cost of repairs and environmental impact. The "non-expert" celebrities on the jury looked at such vehicle features as exterior and interior design, ease of operation, comfort, interior space and value for money.

"The Golden Steering Wheel" first sponsored in 1976 by publisher Axel Springer was presented for the 29th time this year. The award carries particular weight not least due to the fact that it enjoys an exceptionally large platform in terms of publicity and popularity. As Europe's best-selling Sunday paper, "Bild am Sonntag" currently has a circulation of 2.1 million copies wiith a reach of 10.8 million readers (IVW).

Mitsubishi has won the "Goldenes Lenkrad" three times in the past - in 1984 for the Galant, in 1988 for the second-generation Colt, and in 1992 for the first successor model of its off-road classic, Pajero.

Colt's victory in the Goldenes Lenkrad is echoed by success in the field of quality and service. The Cologne-based auto magazine, "Auto Zeitung", conducted a survey among readers to judge the service and product quality of their automotive brand. In the overall ranking, Mitsubishi achieved a strong third place, while Geman manufacturers were by and large ranking among the bottom third of the list. Prior to this survey, Mitsubishi had received a similarly good rating in the most recent study by U.S. market research institute J.D. Power based on comparable criteria. In this survey, as many as four Mitsubishi models were placed in the top twenty.

For 2004, the prestigious Goldenes Lenkrad award underlines the Colt as a segment benchmark for quality and innovation. The Goldenes Lenkrad is the third award for the Colt which was also voted "Car Of The Year 2005", by the Danish automotive journalists club, and "Compact Car Of The Year 2004", by ANWB (Dutch automobile association) magazine.

Launched in successive waves since May 2004 in Europe, the NedCar-built Colt has reached 13,000 customers so far (end October 2004) fuelled by the recently launched and strategically important 1.5 litre diesel and 1.1 litre petrol engines. Furthermore, sales in the UK, Scandinavia and Eastern Europe (20% of the Colt 5 door volume) followed Western Europe in September, whereas the Colt CZ3 and Colt CZT (40 % of the overall Colt volume) will be launched during the first quarter of 2005.

03/11/04

Mitsubishi Motors Wins Scottish Sports Car And Scottish MPV Of The Year

The Mitsubishi Grandis and Lancer Evolution VIII have been presented with top accolades at the 2004 Scottish Car of the Year Awards.

The Association of Scottish Motoring Writers voted the new Grandis as Best MPV and the Lancer Evolution VIII as Best Sports Car of the Year. Mitsubishi was also short listed in two other segments with the Colt supermini and Outlander crossover 4x4.

Commenting on Mitsubishi's awards, President of the Scottish Association Ally Ballingall stated, "Customers typically buy MPVs with their head and not their heart but Mitsubishi has thrown away the rulebook and produced a genuinely desirable people carrier. Quality build, a lengthy equipment list and competitive pricing should be enough to put the Grandis at the top of every family's wish list.

"As for the Lancer Evolution VIII, pin sharp handling, four-wheel drive and competitive pricing make this the definitive performance choice for 2004."

On receiving news of the accolades, Mitsubishi Motors UK's Managing Director Jim Tyrrell commented, "Receiving two awards from the Association of Scottish Motoring Writers is testament to the quality and desirability of Mitsubishi's latest product range.

"2004 has been a very busy year for the company with the introduction of four new models and a 20% overall increase in sales. This momentum will continue through 2005 with the launch of five more exciting new vehicles onto the market."

02/11/04

Mitsubishi Colt CZT Set To Spice Up Supermini Segment

February 2005 will see the next instalment of Mitsubishi Motors' UK product revival with the introduction of the all-new Colt 3-door range. From launch, the Colt 3-door will be available with a choice of engines from the nippy 1.1litre petrol through to the torquey yet frugal 1.5 direct injection diesel. Sitting proudly at the top of this range will be the flagship turbocharged 1.5litre 150bhp Colt CZT.

More than an all-out sports car, Colt CZT was developed at the specific request of Mitsubishi Motors Europe and styled at Mitsubishi Design Europe in Germany.
Created for customers who want a spirited, chic yet affordable car that's fun to drive, the Colt CZT effortlessly combines dynamic performance with a cool, modern design both inside and out.

Built in Japan and specifically developed for the Colt CZT, Mitsubishi's 1.5litre MIVEC DOHC 16 valve intercooled turbocharged engine has been tuned to develop 150bhp @ 6,000 rpm and 210 Nm @ 3,500 rpm. Exclusively mated to a 5-speed gearbox, the Colt CZT will achieve a 0-62mph time of 8 seconds and a top speed of 130mph1.

To support this performance, Mitsubishi Motors' engineers have substantially upgraded the standard Colt 3-door format giving the CZT a reinforced bodyshell, sports suspension, front 15" disc brakes, 205/45R16 tyres on specific 16" alloy wheels plus standard MASC and MATC2.

The Colt CZT has a dynamic sporty look due to a unique front bumper design with meshed grille, side airdams, large rear spoiler, 16" alloy wheels, sports exhaust muffler, side protection mouldings and door mirror casings.

Inside, sports seats, a specially designed leather wrapped steering wheel with radio controls, leather gear knob, aluminium pedals with drilled motif and silver accents on the dash all combine to give the Colt CZT true appeal.

At 60mm shorter and 30mm lower, the all-new Colt 3-door range is not simply a compact version of its 5-door sister model. Designed in Europe for Europe all exterior panels, apart from the bonnet and front bumper, have been specifically designed for this new model giving it a look and feel all of its own.

The Colt 3-door range including the Colt CZT will be in Mitsubishi dealerships across the UK from mid-February 2005.

27/10/04

Mitsubishi Motors UK Unveils Awesome Lancer Evolution VIII MR FQ-400

Mitsubishi Motors UK has taken the wraps off the fastest saloon car ever produced by a major manufacturer. Built to celebrate the thirtieth anniversary of Mitsubishi's entry into the UK market, the new Lancer Evolution VIII MR FQ-400 will be built in a limited edition run of just 100 cars, and is available to order now priced £46,999.

The car was the brainchild of Mitsubishi Motors UK's Sales & Marketing Director, Lance Bradley. "The new Lancer Evolution VIII MR FQ-400 is the ultimate expression of who and what we are as a brand. This is a versatile four-door saloon that can out accelerate supercars costing almost ten times as much."

The new model is based on the Lancer Evolution VIII MR FQ-320 and was developed in the UK by Mitsubishi Motors UK's motor sports department, in association with tuning specialists Rampage, Owen Developments and Flow Race Engines. Together, they modified the Lancer's legendary 2.0-litre turbocharged engine so that it now produces a mighty 405bhp and 355lb ft of torque.

This is enough to propel the FQ-400 from 0-60mph in an incredible 3.5 seconds and on to a top speed in excess of 175mph*. It is a performance that even some of the world's most exotic supercars struggle to match. The £330,000 Porsche Carrera GT, for example, requires 3.9 seconds to sprint from 0-62mph, while the ultra-exclusive Pagani Zonda needs 3.7 seconds. The BMW M3 - hitherto the benchmark 'everyday supercar' - takes 5.3 seconds to achieve the same feat.

The key to the MR FQ-400's performance lies not just in its engine, but also in its sophisticated chassis. Like every car in the Evolution VIII MR (Mitsubishi Racing) range, the FQ-400 benefits from Mitsubishi's electronically controlled four-wheel drive system (4WD) and a Bilstein suspension system honed at the legendary Nurburgring Nordschleife racetrack. The introduction of a new braking system on the FQ-400 also ensures that it has the 'stop' to match its 'go'.

Subtle aesthetic enhancements differentiate the FQ-400 from the rest of the MR range and improve its high-speed stability. Ralliart aero mirrors, a carbon fibre front lip spoiler and a 'sharks tooth' rear vortex generator, are as functional as they are attractive. And it further benefits from gloss black lightweight Team Dynamics alloy wheels and red 'FQ-400' badging.

Inside, the sporting, focussed theme continues with a Momo steering wheel and Recaro bucket seats. The fascia has carbon fibre detailing and there's a discreet plaque next to the gearstick, which reveals the car's production number. The ambience is purposeful but the FQ-400 is no stripped out road racer. Electric windows and mirrors and climate control are all fitted as standard, highlighting the Lancer's appeal as the world's most practical and versatile supercar.

As befits its status as an official Mitsubishi Motors UK product, the FQ-400 has undergone extensive reliability testing and is supplied with a three-years/36,000 mile manufacturer's warranty. This exciting flagship can be ordered now from approved Platinum Mitsubishi.

26/10/04

Mitsubishi Colt Plus

- The next big thing
- Start of product offensive in Japan - First new car for MMC since May 2003 - Japan-only product - MMC's trump card in the compact segment
- Extended body - Rounded styling
- Increased cargo volume - Clever features

Fulfilling its promise of a new product offensive on the Japanese domestic market, Mitsubishi Motors Corporation (MMC) unveils today the new 2005 Colt Plus compact wagon.

Designed and built specifically for Japan (right hand drive / gasoline engines / 2WD and 4WD), Colt Plus is the first new car to be launched by MMC since May 2003, when Grandis was unveiled. With this launch, MMC also resumes its advertising activities in Japan - suspended on a voluntary basis after the announcements of last Spring - henceforth, presenting its new Brand attitude to potential Japanese customers. It is planned to add 2,000 units to MMC's sales every month.

Sharing the same 2,500 mm wheelbase as the Colt sold in Japan since November 2002 (99,789 units sold by the end of September 2004), it features an extended rear overhang (+ 300 mm) aimed at increasing the cargo volume (5 passengers: Colt Plus 364 l vs. Japanese Colt 225 l).

More conservative than the Colt, its rounded tailgate sports the same triangular indentation at the bottom of the backlight as seen in Grandis. A roof spoiler and horizontal V-shaped rear combination lamps add to its personality, just as its wide air-intake and redesigned front grille.

Colt Plus will bring awareness and visibility in a highly competitive market. It will also allow MMC to offer a fresh product a notch above the competition in the compact segment, in terms of interior volume. To that effect, it will offer clever features like a power-operated tailgate, one-step folding rear seats* and a height-adjustable cargo floor.

Currently, MMC has no plan to offer Colt Plus in Europe.

In this perspective, the upcoming coupé-like 3-door Colt CZ3 and Colt CZT - designed in Europe for Europe and to be sold exclusively in Europe - will add a more appropriate buzz to the Mitsubishi Motors brand in a European context.

And there's quite a buzz already - the new Colt's positive reception from the European market has been confirmed with two awards to date: 'Car of the Year in Denmark 2005' and 'Compact Car of the Year 2004' in Holland. Selected by the Danish Automotive Journalists Club and by Kampioen ANWB, the magazine for the Dutch automotive association.

Launched in successive waves since May 2004 in Europe, the NedCar-built Colt has reached 9,000 customers so far (end September 2004). Volume is currently ramping up, with the strategic Diesel and 1.1 engines launched in July. Furthermore, sales in the UK, Scandinavia and Eastern Europe (20% of the Colt 5 door volume) followed Western Europe in September, whereas the Colt CZ3 and Colt CZT (40 % of the overall Colt volume) will be launched during the first quarter of 2005.

25/10/04

Flying Finish For Read

Driving the Mitsubishi Motors UK supported Shogun Warrior DI-D, Colin Read ended his season in the Goodyear MSA British Off Road Championship with another dominant performance in the Standard Production Class, in this weekend's final round at Driffield.

This fifth victory in five events sees Read and his co-driver Chris Eade, both from Great Bedwyn, near Marlborough in Wiltshire, record a 100% success record in the category for near standard specification vehicles.

Having already been crowned Production Champions following the previous event there was no pressure to score points for the class this weekend and with this in mind the Mitsubishi pair aimed to do their utmost to end the year as high as they possibly could in the overall Championship standings.

This weekend's North Yorkshire based event took place on a military proving ground, organisers setting out a 5.5 mile course run seven times on both Saturday and Sunday. The stage included a number of fast sections over flat ground and a series of highly technical ascents, descents and spectacular jumps. Real Shogun territory.

Read was on the pace right from the start, immediately assuming his familiar position at the head of the Production Category field and setting an opening stage time good enough to see him in fourth pace overall.

In his determination to do well on the first test Read hit one of the course's many jumps a little too enthusiastically, launching his car into the air and almost landing it on its nose. But the Shogun dealt with the situation admirably and although the touchdown removed the front bumper, no time was lost.

Read drove hard throughout the first day, but try as he might, he could not catch the three competitors in front of him; each one of them driving highly modified and powerful machines specially built for off road competition.

Sunday's runs were a repeat of Saturday's and Read continued to drive at the same unrelenting pace, ready to pounce on a podium position if any of the leading trio was to falter.

But it was not to be and after another impressive all round performance Read and Eade concluded what has been a highly successful year for the Mitsubishi team, claiming fourth place overall in this weekend's event and fourth place overall in the Championship.

"This is a great way to end the season", commented a more than satisfied Read at the finish. "I have thoroughly enjoyed driving the Shogun this weekend and, as we have done all year, showed just what can be achieved in an almost a standard specification vehicle up against specialist, purpose built machinery. I cannot praise the car enough."

General Manager for Ralliart, Paul Brigden said:

"I congratulate Colin and Chris for what has been a great season for the team. To win the Class on every round and finish fourth overall in the Championship is an excellent performance. We could not have asked for more."

Based on the latest version of the company's acclaimed short-wheel-base 3.2 litre turbo diesel engined model, the works Mitsubishi Motors UK Shogun Warrior is the sole manufacturer supported entry in the British Off Road Championship.

The campaign is supported by: Mitsubishi Motors UK, PIAA, Speedline Corse Wheels, Shell Racing Fuels, Owen Developments and Helix Autosport.

25/10/04

Galligan Wins Final Round and Becomes Mitsubishi Evolution Challenge Champion

Rory Galligan and his co-driver Jonty Bolsover were crowned 2004 Mitsubishi Ralliart Evolution Challenge Champions this weekend when they won the eighth and final round of the series on the Bulldog Rally.

Their Evolution Challenge victory on this event sees them rewarded with the most coveted award in British Rallying: A fully supported works drive in a Group N Lancer Evolution VIII MR in the 2005 British Rally Championship, presented by Mitsubishi Motors UK.

Saturday's event started from Newtown and finished in Shrewsbury, covering 75 competitive miles in some of the most famous rallying forests in Mid and North Wales. Adding to the demands on the crews were the conditions, with almost two full days of rain before the event and with continued downpours during the day, the gravel road surfaces had become slippery and unpredictable.

With the closest ever finish in all four seasons of the Evolution Challenge, the rally was to provide a head-to-head showdown between Galligan and his year-long rival, Paul Wedgbury, the two of them being the only drivers that could take the title this weekend. They went to the event neck-and-neck, a scenario which meant whoever was first across the line would become Champion.

With it all to play for, the pair of them entered the first of the event's nine timed special stages committed to the task ahead, but just two miles into Hafren Forest Wedgbury detected a rear puncture. Although he battled on as best he could for the remaining six miles, he dropped 19 seconds to Galligan, making his quest for the title now even tougher.

After two stages and at the first service halt of the day, Galligan reported that his car's braking had been erratic, causing a number of worrying moments. But luck was with him, as what was found to be a broken brake pipe finally expired as he stopped at the stage finish. However, the Irishman had again gone quicker than Wedgbury and was now 27 seconds ahead.

Such was the pace of the leading Evo Challenge pair they were now holding positions well inside the top ten overall and were pulling away from the other 14 Mitsubishi contenders: Philip Morrow, Nik Elsmore, Neil McCance and Gavin Cox, making up the top six positions.

With so much at stake Wedgbury went on a mission to catch Galligan and in the next leg of four stages did all he could to retrieve his deficit. But Galligan responded with a fine display of committed driving and at the second service halt in Dolgellau found had increased his advantage to 37 seconds.

Sensing something was wrong with his car's handling, Wedgbury and his team discovered a bent rear suspension arm and replaced it for the final leg of three stages, albeit now hoping that Galligan would slip up.

But the leader never dropped his guard for a moment and eventually crossed the line 29 seconds ahead of Wedgbury to claim his fourth Evolution Challenge win of the season and become the 2004 Evolution Challenge Champion:

"I couldn't have wished for a better day. The car has handled and performed superbly which gave me the confidence to drive so quickly", said a smiling Galligan at the finish. "I feel sorry for Paul having a puncture so early in the event, it would have been good to battle to the end, but luck has been with us today and I'm absolutely delighted to have won the works drive. I look forward to doing my best for Mitsubishi in 2005."

Although he fought right up to the finish, Wedgbury had to settle for second place in the rally and second in the final Evolution Challenge standings. Although not the result he wanted, his performance marked a tremendous achievement for him, his co-driver Neil Dashfield and his team, which comprises willing volunteers who build and prepare the car in their spare time.

"I put everything into this year and I'm gutted not to win, but that's just the way it is", said Wedgbury resignedly. "You need a certain amount of luck in this sport and today it wasn't with me. Rory drove an excellent rally and I wish him all the best for next year. I just hope I can muster enough resources to come back to the Evo Challenge in 2005 - I have some unfinished business to attend to."

General Manager for Ralliart, Paul Brigden commented:

"I congratulate both Rory and Paul for making this the most exciting finish yet for the Evolution Challenge. Their performances have added to the profile of the series and, together with the continuation of the prize of works drive for next year's winner, has increased the appeal of the Evolution Challenge. We now look forward to working with Rory in 2005."

Following his best performance of the season, Morrow held on to take third place and was first of the Junior drivers home. But after a calculated drive, it was Ed Stallard who took the PIAA Junior Award title, a great end to the year for the up and coming 20 year old.

Elsmore ended his season in a bizarre way when a dog jumped out in front of his car in a road section between stages six and seven, the evasive action causing the car to strike a bank and terminally damage its suspension. Although Elsmore was disappointed, the dog was unharmed and he had still done enough to claim third place in the end of year standings.

Next year's Evolution Challenge will once again follow all seven rounds of the National Rally Championship, plus the addition of one British Championship round, the Jim Clark Memorial Rally. Organisers report that enquiries are already coming in and predict another well subscribed entry in 2005.

22/10/04

Mitsubishi Motors To Showcase Ralliart Concepts At 2004 Specialty Equipment Market Association Trade Show

CYPRESS, California (October 20, 2004) - Mitsubishi Motors North America, Inc. (MMNA) will showcase Ralliart concepts based on two of its popular sedans and SUVs at the 2004 Specialty Equipment Market Association (SEMA) tradeshow.

Ralliart is the motorsports arm of Mitsubishi Motors Corporation. Worldwide, Ralliart vehicles include additional performance and appearance features, from more powerful engines and sport-tuned suspensions to special fascia and unique fog lamps. The new North American concepts will offer similar high performance treatments.

Mitsubishi Motors will have a total of seven vehicles on display in its booth, including the new Lancer Evolution MR and tuned versions of Lancer, Eclipse and Lancer Evolution. Mitsubishi models customized by other exhibitors also will be on display throughout the show.

Mitsubishi Motors North America, Inc. is responsible for all manufacturing, finance, sales, marketing, and research and development operations of the Mitsubishi Motors Corporation in the United States and Canada. Mitsubishi Motors sells coupes, convertibles, sedans and sport utility vehicles through a network of approximately 650 dealers. For more information visit http://media.mitsubishicars.com.

22/10/04

Mitsubishi Motors Announces Driver Line-Up For 2005 Telefonica Dakar Rally

Tokyo/Trebur - Mitsubishi Motors Corporation and MMSP announced it will be entering a total of five factory-built cars in the 2005 Telefónica-Dakar Rally.

The team is bidding for a fifth consecutive and 10th overall victory in the gruelling African event, which starts in Barcelona, Spain, on 1st January 2004. With the backing of Spain's largest oil company, Repsol YPF SA as its main sponsor, the MMSP team will comprise four Mitsubishi Pajero/Montero Evolutions and one Mitsubishi L200 Pick-Up.

The five works MMSP prepared Mitsubishis will be piloted by a successful and experienced line-up of drivers. Spearheading the Mitsubishi Pajero/Montero Evolution assault will be Japanese twice former winner Hiroshi Masuoka, who will be co-driven by the German Andreas Schulz, and French defending champion Stéphane Peterhansel, who boasts six two-wheel victories in the event and who celebrated his first victory with Mitsubishi in 2004. His team mate will be Frenchman Jean-Paul Cottret. Masuoka won the recent UAE Desert Challenge and clinched victory in the Dakar in 2002 and 2003.

Frenchmen Luc Alphand, a former World Cup ski champion, together with co-driver Gilles Picard, and Spain's Joan ("Nani") Roma, the overall winner of the motorcycle category in 2004, will drive a third and fourth Mitsubishi Pajero/Montero Evolution. Roma is to be partnered by Andorra-based Henri Magne.

Germany's Andrea Mayer finished fifth overall last year and will drive the sole Mitsubishi L200 Pick-Up. Mayer will be co-driven by a new team mate, the Frenchman Jean-Michel Polato.

MMSP President Isao Torii said: "Mitsubishi Motors is the most successful manufacturer in the history of the Paris-Dakar Rally and together we will be seeking to add to the legend in 2005. I have the greatest confidence in Masuoka, Peterhansel and Mayer and also expect great things from new team members Alphand and Roma."

22/10/04

Mitsubishi Motors Announces 2005 Shogun And Shogun Sport Line-Up

- Revised Shogun line-up for 2005 with price re-alignment
- New short wheel base Shogun Elegance introduced with choice of transmissions
- Long wheel base Shogun Elegance now available with manual transmission
- Shogun Sport gets new face

More value, more choice and more style are the key features of Mitsubishi's 2005 Shogun and Shogun Sport model ranges.

With the Shogun brand synonymous with durability and outstanding on and off road ability, the mechanical specifications from the 2004 models are carried forward into 2005. The new Shogun range includes the introduction of three new variants, revised equipment levels across the range and lower pricing on many models. Not to be outdone, its even tougher stable-mate the Shogun Sport gets a face lift with prices remaining at the same level as the outgoing range.

Shogun
Available at dealerships now, the revised 2005 Shogun range starts at the new price of £21,499 for the short wheel base (SWB) Classic rising to £32,499 for the flagship long wheel base (LWB) Shogun Elegance. The range re-alignment results in some models benefiting from considerable price reductions compared to the outgoing line-up. The Shogun Equippe at £22,999 for the SWB with manual transmission benefits from a significant £2,200 reduction, whilst both the LWB manual at £26,999 and auto version now priced at £28,499 receive a £2,000 saving from that of the 2004 models.

The 2005 model range also sees the range-topping Elegance line-up expand, with the introduction of a new SWB version, available with either manual at £26,499 or automatic transmission at £27,999. Customers of LWB models will also be offered a choice of transmissions for the first time, with a 5-speed manual gearbox now available with the Elegance at an on the road price of £30,999. Another feature to highlight the exclusivity of the Shogun Elegance will be the addition of distinctive 17'" alloy wheels.

The purposeful and well-equipped Shogun Warrior continues to be a popular choice with customers. To reflect this, the top selling LWB Warrior gets a £1,000 price reduction and is now available for £31,499. Priced at £27,999, the SWB version now matches its bigger brother in terms of equipment with the addition of a 10 CD Autochanger and Smartnav satellite navigation as standard.

Shogun Sport
The 2005 Shogun Sport will be instantly recognisable from its 2004 counterpart, a redesigned and striking front end heralding the arrival of the latest models in this popular 4x4 family, which continues to represent great value for money.

Following a £2,000 price reduction earlier this year, prices are retained across the range, as are the tried and tested mechanical specifications. Prices range from £16,999 to £21,999 with a dual-fuel variant available for £24,199.

2005 Mitsubishi Shogun Model Range and Prices
Shogun
SWB (3 door)
Classic 3.2 DI-D Manual - £21,499
Equippe 3.2 DI-D Manual - £22,999
Elegance 3.2 DI-D Manual - £26,499
Elegance 3.2 DI-D Auto - £27,999
Warrior 3.2 DI-D Auto - £27,999
Warrior 3.2 / 3.5 GDI Auto - £27,999
LWB (5 door)
Classic 3.2 DI-D Manual - £26,249
Classic 3.2 DI-D Auto - £27,749
Equippe 3.2 DI-D Manual - £26,999
Equippe 3.2 DI-D Auto - £28,499
Elegance 3.2 DI-D / 3.5 GDI Manual - £30,999
Warrior 3.2 DI-D / 3.5 GDI Auto - £31,499
Elegance 3.2 DI-D / 3.5 GDI Auto - £32,499
Shogun Sport
Classic 2.5 TD Manual - £16,999
Equippe 2.5 TD/ 3.0 V6 Manual - £19,999
Elegance 3.0 V6 Auto - £21,999
Elegance 3.0 V6 Dual Fuel Auto - £24,199
Warrior 2.5 TD Manual - £20,999
Warrior 3.0 V6 Auto - £21,999
Warrior 3.0 V6 Dual Fuel Auto - £24,199
(All prices are OTR)

22/10/04

Shogun Voted 'Best 4X4' By Used Car Buyer Magazine

Used Car Buyer Magazine has voted the Mitsubishi Shogun 'Best 4x4' in its survey to establish which used cars will represent the best value in 2005.

Published in the November edition, the extensive survey was carried out by the magazine's staff and contributors who drove 300 second-hand vehicles and covered more than 500,000 miles, before making their decisions on which cars came out top of each of the 18 categories.

The magazine acknowledges that the Mitsubishi Shogun is a well-engineered vehicle, refined and a good all-rounder. It refers to it as 'one of the 4x4 market's best kept secrets'. It goes on to say that it is impressed with the Shogun's engine line-up, with the 'super-sweet' 3.5 litre GDi V6 and the 'powerful and economical' 3.2 litre DI-D turbo diesel.

Staff writer and trade expert, 'Honest John' states: "Chunky looks, plenty of room and even the SWB seats five comfortably." Whilst from an owner's point of view, Gary Jones says about his Shogun: "I bought it almost new and it's now done 24,000 miles. It does the school run and we also tow a boat. It's been absolutely trouble free."

Other features, which have led the magazine to vote the Shogun top of the class, are best described in the following quotation:

'Despite its bulk and menacing stance, it is easy and pleasant to drive and with Mitsubishi's impressive reliability, a three or four year old should still feel smooth and tight. The vague steering and bumpy ride of traditional 4x4s are not issues with the current Shogun. The five-speed electronically regulated automatic gearbox is smooth and responsive.'

Magazine Editor Justin Evans reported that used cars buyers are sharper and more careful than ever before when making their choices, a factor that makes the 2005 award winners even more significant.

The Mitsubishi Shogun beat the Range Rover and Nissan X-Trail, which were voted 2nd and 3rd respectively.

15/10/04

Revised Package Gives Mitsubishi Lancer Evolution VIII 260 Even Greater Appeal

How can the desirability of the acclaimed Mitsubishi Lancer Evolution VIII be increased? Simple, by making it even more affordable and offering three years free servicing.

And that's just what Mitsubishi has done. Between 1st October and 31st December the Evolution VIII 260 is offered at an on-the-road price of £22,999, a saving of £1,000 on the list figure. In addition, Mitsubishi is offering free servicing for three years, or 27,000 miles, whichever comes sooner.

Mitsubishi Motors UK is confident that this latest package will open up Evolution ownership to a wider audience and encourage greater sales, as Paul Brigden, General Manager for Ralliart, explains:

"This realignment in pricing and valuable offer on servicing is designed to make owning an Evolution VIII even more attractive. It brings prices in line, or even lower, than that of other cars in this sector, many of which cannot match the technological features and performance of the Evolution."

This special offer package sees the Evolution VIII represent even greater value for money, so that even more people can experience the legendary handling and performance that has become synonymous with the brand.

The Evolution VIII 260 makes use of Mitsubishi's world-renowned 2-litre in-line 4-cylinder 16 valve DOHC turbocharged intercooled engine, which develops 261 bhp @ 6500 rpm and produces 262 lb.ft. of torque @ 3500rpm. This provides the car with a 0-62mph acceleration time of 6.1 secs and a limited top speed of 152mph.

Utilising state-of-the-art technology, the Evolution VIII 260 is fitted with a five-speed, close ratio gearbox, coupled to its electronically controlled, 'active' four-wheel-drive transmission. The car also comes packed with equipment, including: Mitsubishi's Super AYC (Active Yaw Control), ABS and EBD braking system, Recaro front seats, 6-spoke 17" alloy wheels and optimised suspension.

15/10/04

New Customer Focused IT System To Be Introduced At Platinum

Have you ever made an enquiry and been told that a colleague will call you back as soon as possible, only to be left several days later still waiting for a call that never comes? The team at Renrod Ltd, owner the Platinum group of dealerships understands the frustration that this can cause and has taken measures to ensure that the occurrence of poor or non-existent customer contact from any of their dealerships is unlikely.

The group will phase in the introduction of the Dealer Web system across all sites over the coming months by investing in the region of £93,000 over the next 3 years to ensure that customers have the best possible service. The web-based system specializes in, but is not limited to, enquiry management and is designed for use in busy motor trade sales environments.

Martyn Read, Group Operations Director said, "We have invested a great deal of time into researching different systems and meeting with a range of companies to determine the best system for Platinum and our clients. Our aim was to identify the best possible computer based system to manage all of the enquiries that Platinum receives. As a result we are able to work more efficiently, as the system we have chosen ensures that enquires are dealt with in a professional manner within the sales department."

"Dealer Web will help facilitate a more professional approach that can be tailored to our own particular needs, and to that extent, it is flexible enough to evolve into a unique package that entirely suits the aspirations of our businesses whilst simultaneously meeting and exceeding customer expectations - thus balancing and harmonizing what some may see as mutually exclusive topics.

"The system also has the ability to track information that is useful to the efficient and knowledge based running of our businesses such as source of enquiry. If, for example, we attend an offsite event, we can measure the number of enquiries attributed to that event. That information can then be used in future discussions about the validity of being involved in that event again."

Dealer Web was introduced at Platinum sites in Chippenham on the 22nd Sept and shortly after, to Platinum sites in Frome and Trowbridge. The remaining installations will occur across all sites by the end of the year.

15/10/04

Mitsubishi Motors UK Continues Its Record Breaking Run

Mitsubishi Motors UK has achieved its best ever quarterly result, breaking the 10,000 sales barrier for the first time in the history of the company. 10,532 vehicles were sold between 1st July and 30th September, bringing total sales year to date to 29,082units.

Bucking the trend of the market, which was up only 0.3% and actually down 2% for the month, Mitsubishi Motors UK posted a year to date sales increase of 14% and an 18% increase compared to September 2003.

Sales have continued strongly across the range throughout 2004 with exceptional results shown by Mitsubishi's core 4x4 vehicles such as Shogun, up 28% on last year with 4978 sales. Shogun Sport continues its exceptional run, up a massive 131% on the year with 3375 sales and 161% on the month with 816 registrations in September.

Launched on 1st July this year Mitsubishi's new MPV, Grandis, has already made a real impression in the market taking 17% of the petrol MPV segment. The combination of strong exterior design and interior flexibility has proved a hit with customers resulting in the dealer network achieving 165% of its sales target for the quarter.

With strong consumer offers available for the final quarter of the year across the vehicle range, Mitsubishi Motors will easily smash 2003's record result and is expected to post a fourth successive year of 20% growth.

14/10/04

Mitsubishi Motors Reorganises Field Management Team To Support UK Growth

Due to Mitsubishi's continuing success and to further support the network in its time of rapid growth, Mitsubishi Motors UK has reorganised and expanded its field management team. The new structure has been put in place to provide an improved level of service to its dealer network and assist as the network continues to plan for growth. Mitsubishi Motors UK will post its fourth consecutive year of 20% sales growth at the end of 2004 and is planning to reach sales of 50,000 by 2006.

A major part of the reorganisation has involved dividing Mitsubishi's UK network into ten different territories from the previous eight, allowing the field team to give more time to individual dealers.

Each of the new ten regions will be covered by one of Mitsubishi's team of area managers, three of whom have recently been appointed. Amanda Slatery joins Mitsubishi Motors from Hyundai where she spent three years as regional sales manager. Former Mitsubishi fleet sales manager Toby Marshall and marketing services manager Nick Spratley have moved over from within the organisation to complete the team.

Two new dealer development manager positions have also been created. Appointed to these roles are David Rose and Mark Kenworthy. Previously working as a Mitsubishi team coach, David also spent 13 years as a general manager for the Reg Vardy Group. Mark Kenworthy joins from Chapel House Motor Group where he was operations director.

The new dealer development manager roles will report directly into to the general manager of network development, Richard Weller, and will focus on dealer assessments, helping existing network partners to improve their business operations and the recruitment of new network partners. Richard Weller took over the general manager role in June after spending 12 years with Mitsubishi in various positions including regional sales manager, sales planning and analysis manager, national franchising manager and, most recently area manager for the south west region.

Richard states, ''The addition of Mark and David to the network development team will allow us to spend more time working with existing dealers to help drive their business forward, sharing best practices and ensuring we maximise the new opportunities that forthcoming new models will provide''.

The third arm of Mitsubishi's field management team is made up of five after sales managers. Joining the team is new recruit Adrian Callaghan. Adrian has extensive experience within the after sales sector with previous roles at Suzuki, Mazda and Fiat.
Mitsubishi Motors UK has 142 dealerships in the UK, all of which are about to undergo an extensive refurbishment programme to introduce the new Mitsubishi global corporate identity.

Year to date sales as at the end of September total 29,082 units, up 14% on 2003. Four new models have been introduced this year including the Outlander crossover 4x4, Lancer Evolution VIII MR, Grandis MPV and 5-door Colt supermini. 2005 will see the introduction of the new 3-door Colt CZ3, the 150bhp turbo Colt CZT and a new 2.0litre diesel engine will be added to the Grandis.

08/10/2004

Renrod Branches Go Platinum

As from 1st October 2004, branches of Renrod Ltd commenced trading under the new name of PLATINUM.

The purpose of the name change is to achieve a common trading title across our group of dealerships wherever possible and to deliver all the advantages and synergies that such an approach can provide in terms of communication, identity and economies of scale.

It is also important to reassure our customers that the businesses remain under exactly the same ownership (Renrod Ltd, based in Trowbridge) and that our ongoing commitment to meeting and exceeding customer requirements remains unchanged.
Renrod Ltd is now in its 29th year and has grown steadily to establish itself as one of the leading automotive retailers in the south west region.

Since 1998 Renrod Ltd has successfully embarked on a programme of acquisitions resulting in a number of different trading names being used by the group. The uniting of the businesses under the single banner of Platinum is designed to "tidy up" the public face of the company in anticipation of the new "Meridian Project" development in Trowbridge (due for December opening and housing four brands) thus placing the company in a stable and secure position for the future.

01/10/04

Find Your Way For Free With The New Mitsubishi Colt And Grandis

All customers purchasing Mitsubishi's acclaimed new Colt Supermini or new Grandis MPV between 1st October and the end of December will get a Smartnav navigation system installed by their dealer absolutely free of charge.

Produced by Trafficmaster, Smartnav is an advanced navigation system that actually guides drivers around the jams using Trafficmaster's unique live, incident, historic and predictive traffic data.

Worth £700, the Smartnav package comes complete with safe speed alert system and an invaluable push button connection to UK roadside assistance services should an emergency situation occur. Add to this Mitsubishi's free 3-year pan-European breakdown recovery and assistance and you have a package that gives real peace of mind motoring.

As well as getting Smartnav navigation fitted for free, all customers taking advantage of Mitsubishi's finance package to purchase either of these new vehicles will also save money. All Colt models bought by the end of the year using Mitsubishi's PCP scheme will automatically qualify for 2 years / 24,000 miles free servicing and Grandis owners will receive 2 years / 18,000 miles free servicing. An added bonus for any pocket.

The new Colt Supermini and Grandis MPV are the very latest models to be launched by Mitsubishi Motors in the UK, both delivering distinctive design laden with real-life functionality. Colt is priced from £7,999 and is available with a choice of 1.1, 1.3 and 1.5 petrol engines and a torquey 1.5 DI-D. The Mitsubishi Grandis MPV starts at £18,499 and comes with a 165bhp 2.4-litre petrol engine and choice of manual or automatic transmission.

01/10/04

MMC Appoints Isao Torii As New President Of MMSP GMBH Motor Sports Unit

Tokyo/Trebur September 30, 2004 - Mitsubishi Motors Corporation announces that Mr Isao Torii will assume the position of president of its motor sports unit MMSP GmbH, effective October 1. The new appointment has been made to add impetus to the three-year restructuring plan the company's WRC program is currently undergoing, as well as to ensure Mitsubishi further builds on its cross-country rally successes.

"Motor sports is vital to MMC in that it gives material form and expression to the company's identity, to its DNA. The reforms that Sven Quandt initiated over the last two years as president of MMSP GmbH have been significant and I give him due credit for the progress made to date. Mr Quandt was also instrumental in MMC's ninth victory on the Dakar 2004 and initiated the Lancer WRC04 car, which is the first real WRC car for MMC. ''We decided to put Mr Torii in charge of MMSP GmbH after reaching the conclusion that to accelerate these reforms and to add weight to MMC's motor sports structure, we needed someone from within the MMC organization with the necessary experience and qualifications," stated Akira Kijima, Managing Director and Head of Products Operations, who is in overall charge of MMC motor sports programs.

New MMSP GmbH president Mr Torii has the international experience required for his new job after postings to MMC's R&D units in Europe and the United States, where as an engineer his duties included vehicle testing of such models as the Mirage ("Colt" in Europe), GTO and Eclipse. MMC judged that Mr Torii's vehicle development capabilities, his overseas work experience and his outstanding management skills made him the right man to head the company's motor sports unit.

Mr Torii had the following to say about his appointment: "MMC is blessed in having Mario Fornaris as Technical Director of MMSP Ltd., our WRC development unit based in Rugby, U.K., and Dominique Serieys as the Managing Director of MMSP SAS, our cross-country rally development unit based in France. My job will be to assist these able leaders in performing to the maximum of their abilities and to strengthen the teamwork between MMC and the units under its command. As well as ensuring success for MMC motor sports, this approach will also ensure that the valuable technology and passion nurtured through our motor sports programs is fed back to our production models and after-service."

In preparation for its return to the WRC arena in 2005, MMSP will enter two Lancer WRC04 test cars piloted by Gilles Panizzi and Daniel Solà in the Rallye Catalunya (Rallye de Espana), the 15th round of the 2004 FIA WRC calendar, being held in Spain from October 29 - 31.

As a warm-up to the 2005 Paris-Dakar Rally, when the company will bid for its fifth consecutive and 10th overall crown, MMSP will enter two Pajero Evolutions piloted by Hiroshi Masuoka and Stéphane Peterhansel in the UAE Desert Challenge 2004, to be held in the United Arab Emirates between October 11-15.

27/09/04

Mitsubishi to Enter British Rally Championship

Mitsubishi Motors UK is pleased to announce it will enter a works Group N Evolution VIII MR in the 2005 British Rally Championship, driven by the winner of the 2004 Mitsubishi Ralliart Evolution Challenge.

Following a season in the National Rally Championship, MMUK¹s General Manager for Ralliart, Paul Brigden, sees the move to the British series as a positive step for the company¹s motorsport programme:

³With Brendan Crealey securing the National Production Cup for Mitsubishi, we have achieved our goal for 2004 and we now set our sights on the British Championship Production title. We also hope that this move to the BRC will reflect on the number and quality of competitors registering for the Evolution Challenge.²

British Rally Championship Manager, Mark Taylor, is delighted Mitsubishi has chosen to enter the BRC in 2005:

³It is fantastic news for the British Rally Championship that Mitsubishi UK has decided to enter next year. This will be a great boost to the Championship, especially the Production Category and we hope it will encourage more manufacturers and professional teams to follow suit. 2005 is shaping up to be an exciting season.²

With one round of the 2004 Evolution Challenge remaining, the Bulldog Rally on 23rd October, the series is yet to be decided, with both Paul Wedgbury and Rory Galligan having an equal chance of becoming the 2004 Champion and 2005 Mitsubishi works driver.

27/09/04

Mitsubishi Confirms Continuation of Top Prize for 2005 Evo Challenge

Mitsubishi Motors UK is pleased to confirm its continued support for the Mitsubishi Ralliart Evolution Challenge by awarding the 2005 Champion a fully supported season in 2006, driving a Production specification Lancer Evolution in a UK based Championship.

The prize, which has been described as the Œbest in British Rallying¹, will be the third year in succession Mitsubishi has awarded a works drive for winning the one make series for Homologated Group N Evolutions.

This announcement confirms Mitsubishi¹s commitment to UK motorsport and its support for the Evolution Challenge, which has now become the most popular manufacturer backed rally series in the UK.

2005 heralds the fifth year of the series, which will again retain its successful format by following all seven rounds of the National Rally Championship, plus one visit to the British Championship with the Jim Clark Memorial Rally.

General Manager for Ralliart, Paul Brigden, commented:

³We have been impressed with the growth of the Evolution Challenge over the past two years and therefore see Mitsubishi¹s continued support and the prize of the works drive in 2006 will enable the series retain its popularity and high profile.²

Evolution Challenge Coordinator, Simon Slade, said:

This is great news! I am delighted Mitsubishi has confirmed its backing for 2005 and hope that the continuation of this excellent first prize will again see the series attract a large number of high quality entries.²

Regulations and entry forms for the 2005 Mitsubishi Ralliart Evolution Challenge will be available following the final round of the 2004 series, the Bulldog Rally on 23rd October.

13/09/04

Crealey Wins and Secures Production Title for Mitsubishi

Driving the Mitsubishi Motors UK Evolution VIII, Brendan Crealey and co-driver Steve Harris won the Production Class on Saturday's (11th September) Park Systems Furniture Stages Rally, round six of the Kumho National Rally Championship - and in doing so became Production Category Champions - with one round still to go!

After winning the fiercely fought class for near standard specification cars on the season's opening round and finishing second on all four others, Crealey was eager for another victory, especially on this event.

With a 23 point lead in the category standings, Crealey, from Portadown and Harris, from Sheffield, left the start in Newton Stewart to contest the seven special stages in the forests of the Dumfries and Galloway Hills quietly confident they could clinch the title, with only fellow Mitsubishi driver, Martin Sansom, in a position to mount a challenge.

Right from the word go Crealey was on a mission and went fastest of the Group N runners on the opening test, a time quick enough to see him and Harris 6th overall and up amongst the highly modified WRC cars.

Having fitted a set of Pirelli tyres which ideally suited the conditions, Crealey came into the service halt following the first two stages delighted with his Mitsubishi¹s handling and speed, his six second class advantage confirming that the stages suited a production specification Evolution.

The next leg of three stages saw Crealey not only maintain his Class lead, but increase his overall position to third by the end of the fifth test, the Ulsterman revelling in some of his favourite forests. As he drove into the second service break of the day he reported:

"The stages are excellent and the car is performing perfectly. I¹m thoroughly enjoying the driving but it is important to stay focussed on getting to the finish to ensure we claim the title for Mitsubishi."

The news of Sansom's retirement on stage four meant some of the pressure was off, but that did not distract the works Mitsubishi crew and they continued at the same blistering pace.

Suddenly a puncture on the seventh and final stage changed the complexion on things and with four miles left to go Crealey opted to drive to the end of the stage. Although losing around 30 seconds others in the class were suffering similar problems and after a few anxious moments waiting for the final times to come in, Crealey and Harris were confirmed Production Category winners of the event and 2004 Production Category Champions.

"This is the result we have been working for all year", said Crealey. "I am so pleased to have clinched the Championship with a win, especially with one round still to go. I¹m even more pleased to have won the title for Mitsubishi and I must thank them for the opportunity of achieving this result."

Paul Brigden, General Manager for Ralliart, was also delighted with the result:

"It is important for us as a works team to have come out on top this year. Brendan, Steve and ADR Motorsport have done a great job in securing us this title. I would also like to thank: Walon UK Pirelli tyres, Shell Racing Fuels, Speedline Corse wheels, PIAA and HKS for their additional support".

Such was the pace of the works team on this event they ended the day 4th overall, a result which sees Crealey move up to 2nd in the overall National Championship driver¹s standings and puts Harris first in the co-driver's table.

The seventh and final round of the Kumho National Rally championship, the Bulldog Rally, takes place on 23rd October, the traditional series finale utilising some of the most famous rally stages in mid and north Wales. The team will contest this final round safe in the knowledge that they cannot be beaten in the Production Category and therefore will concentrate on consolidating their overall Championship positions.

07/09/04

Mitsubishi Motors UK Goes From Strength To Strength

Mitsubishi Motors UK has continued its strong business performance posting a 3% sales increase for the month of August and a 16% increase for the year compared to 2003. In a market that declined 4.9% on the month and only increased 1% on the year, Mitsubishi's network of 143 dealers have attracted new customers to the brand resulting in 22,560 new vehicle sales compared to 19,532 last year.

Sales are strong across the range, with overall performance set to be further reinforced during the final quarter of the year due to the recent addition of new Colt supermini and Grandis MPV to the range.

"Mitsubishi Motors UK is going from strength to strength", commented Managing Director, Jim Tyrrell. "We have posted three consecutive years of growth and 2004 will be no different. The company is on-track to achieve another record year of 20% growth. New models, such as the Colt and Grandis will contribute, but core models such as the Shogun, Shogun Sport and L200 Pick Up are all continuing to win over increasing numbers of new customers looking for well-priced, robust and reliable 4x4s."

Also posting record figures, Mitsubishi Motors Europe has seen a year to date sales increase of 10% compared to 2003, with sales at the end of August totalling 145,097 vehicles. The UK's exceptional sales performance within this has resulted in Mitsubishi Motors UK becoming the brand's number one European market.

04/08/04

Meet Colt Black

£7,999 LAUNCH EDITION MITSUBISHI COLT 5-DOOR

To mark the introduction of its new Colt supermini, Mitsubishi Motors UK has announced the Colt Black, a launch edition priced at £7,999 OTR. Orders for the new Colt Black can be taken now at Mitsubishi dealerships across the UK for delivery to customers from September.

Available, as the names states, only in black the new entry level Colt comes fully kitted out with radio/CD, remote central locking, front power windows, plus safety equipment including driver and passenger airbags and ABS plus electronic brakeforce distribution.
In order to give the car its own distinctive style, the Colt Black comes with sporty-looking red seats as standard, complementing the contemporary dashboard design to give the interior a very modern feel. This colour combination is unique to the range making the Colt Black a true individual.

Powered by a spirited 1.1litre 3-cylinder petrol engine with a 5-speed manual gearbox, the Colt Black will prove a willing companion on the road producing 74bhp at 6000rpm with a maximum speed of 103mph. As well as its lively performance, the 1.1litre Colt Black makes good financial sense with its £7,999 price tag, 49.6mpg fuel economy (combined mode), low insurance rating and low 135g/km CO2 emissions.

Mitsubishi Motors UK has launched an £8million integrated marketing campaign for the new Colt, the biggest in the company's history. Starting from the beginning of August the campaign includes national TV advertising, national print and poster campaigns, exhibitions plus cinema and shopping centre displays. Colt demonstrator models have also arrived at all dealerships across the UK to enable customers to take a test drive and begin to place orders.

Officially on sale from 1st September the new Colt range is priced from £7,999 to £12,499 and is available with a choice of four engines - 1.1, 1.3 and 1.5 petrol plus a 1.5 direct injection diesel engine.

04/08/04

Mitsubishi Continues Support For Rallyday

For the fourth year in succession, Mitsubishi Motors UK will support the Rally Supercar Day at Castle Combe Racing Circuit on Saturday 14th August, a unique event which provides performance car owners, enthusiasts and businesses the opportunity to get together for a day of social motorsport.

The Rally Supercar Day was first held in 2001, initially organised in conjunction with the Mitsubishi Lancer Register, a nationally recognised club for Lancer owners and enthusiasts. Now promoted by its own organising team, the event still sees the Mitsubishi Evolution as the most prominent car on display and because of this inherent connection, Mitsubishi Motors UK has supported the event since it began.

For the past two years, Mitsubishi Motorsport, the Rugby based operation which prepares and runs the works World Rally Cars, has provided a WRC Lancer and one of its top drivers to demonstrate just what these cars are capable of - much to the delight of the crowds.

This year it's the turn of current works driver Daniel Sola, who will be driving a 2002 Lancer WRC on the showcase rally stage.

Other guest appearances on the day will include the two McRae brothers; Colin and Alistair, the younger of the two rally legends a former Mitsubishi works driver and therefore demonstrated a WRC Lancer at this event in 2002 and 2003.

Mitsubishi Motors UK will underline its presence at the event with a sizable display of vehicles, including its current World Rally Championship contender, the Lancer WRC04.

In addition, the stand will proudly feature the works Group N Evolution VIII, driven by Brendan Crealey in the National Rally Championship and the works Shogun Warrior, driven by Colin Read in the British Off Road Championship. Both vehicles currently lead their respective Production Category Classes by considerable margins.

The new Evolution VIII 260 and models from the electrifying MR (Mitsubishi Racing) range will also be on display, along with a number of the marque's market leading 4x4s, including the versatile L200 pick-up and the impressive and purposeful Shogun.

Potential Evolution customers will have the opportunity to take a ride with famous racing driver, Barry Williams, to experience a few memorable laps of the 1.85-mile circuit in either a 260 or MR version of Mitsubishi's iconic high performance saloon.

Other Mitsubishi on-track activities include an appearance by former works driver Pentti Airikkala, who will be reacquainted with the 1985 Starion he campaigned in the British Rally Championship. Britain's best known stunt driver Russ Swift, together with his son Paul, will also be entertaining spectators once again, this year driving Evolution VIIIs - as only they know how.

Event organisers are delighted to receive continued support from Mitsubishi Motors UK, as joint promoter, Brian Stubbings explains:

"Having supported the Rally Supercar Day since it began, Mitsubishi's presence is a very important part of this event and raises the profile of the day. We are also thrilled that Mitsubishi's WRC team will again be providing a car and works driver, as this is such a great draw for spectators."

Organisers also benefit from Mitsubishi's association, the Cirencester based UK operation providing L200 pick-ups as support vehicles.

Gates open at 9.00 am and tickets cost £10.00 for adults and accompanied children get in free. For further information about the Rally Supercar Day visit: www.rallyday.com, or call: 0845 12 RALLY.

01/08/04

The Show Must Go On

Millmead were again major exhibitors at this years' North Wilts Show in Monkton Park, Chippenham.

Held over two days (23rd and 24th of July), the event attracted a large number of visitors on the Saturday although the Friday was hampered by light but persistent rain.

Millmead will also be present at the annual Frome Cheese Show at the West Woodlands Showground near Frome on Saturday 11th September. For further information please visit www.fromescheeseshow.co.uk

12/07/04

New Mitsubishi Colt CZ3 Range Unveiled

- New 3-door range to be named Colt CZ3
- Range-topping 150bhp turbo charged model available from launch named Colt CZT
- On-sale in UK early 2005
- World Premier to be made at the Paris Motor Show in September

Mitsubishi Motors has released the first picture of its top of the range 150bhp Colt from the all-new 3-door Colt CZ3 range. Due to go on sale early 2005 the Colt CZ3 range, including the Colt CZT turbo charged variant, will add another exciting dimension to Mitsubishi's revitalised product line-up in the UK.

Shorter than its 5-door sister model, with a lower roofline, more sculpted body sections, wide sills, longer doors and teardrop rear quarter windows, Colt CZ3 represents a more dynamic expression of New Colt´s One-Motion design theme.

Setting a precedent in the segment, Colt CZ3 is not simply a shortened version of the hatchback but a stand-alone model. Its unique styling means that all exterior panels (except for the bonnet and front bumper) have been individually designed and are not simply carry-overs from the 5-door Colt. With a sportier and muscled-up coupé-like body style, Colt CZ3 has been created to have a look and feel all of its own. This individuality has been reflected in the naming strategy with the 3-door range taking the badge "Colt CZ3" and the 150bph turbo charged performance variant being christened "Colt CZT".

The Colt CZ3 range will be available early 2005 with either a 5 speed manual gearbox or the All shift automated manual transmission coupled with a choice of four engines: 1.1 litre 75bhp, 1.3 litre 95bhp, 1.5 litre 109bhp petrol engine and 1.5 95bhp direct injection diesel.

In parallel, the new 3-Door Colt will also appeal to a young crowd of enthusiasts with the "Colt CZT" variant, exclusively offered with a turbo-charged version of Mitsubishi Motors´ MIVEC Turbo DOHC 16 valve intercooled 1.5 litre engine, developing 150bhp and 210Nm of torque with a 0-62 time of 8 seconds and a top speed of 130mph.

More than an all-out sports car, Colt CZT was developed at the specific request of Mitsubishi Motors Europe and styled at Mitsubishi Design Europe to create a sharp and chic B-segment car which blends together all the best elements of Mitsubishi's motor sports and engineering heritage along with its new design style.

The Colt CZT will make its World Premier at this year's Paris Motor Show in September

07/07/04

Record Breaking Six Months For Mitsubishi Motors

Mitsubishi Motors in the UK has sold more cars in the first six months of this year than it sold in the whole of 2000. The record-breaking figure of 18,550 vehicle sales is 16% up on the same period last year.

Jim Tyrrell, Managing Director of Mitsubishi Motors UK states: "We have grown the UK business on average 20% every year for the last four years. At Birmingham Motor Show in May, I announced that we would achieve another record year and hit 40,000 units. We are absolutely on-track to achieve this. We have the right products, the right pricing and an excellent dealer network."

Sales have continued strongly across the range throughout 2004 with exceptional results shown by Mitsubishi's core 4x4 vehicles such as Shogun, up 46% on last year with 3326 sales and Shogun Sport up a massive 127% with 2121 sales. Mitsubishi's practical and value for money Space Star has also put in a great performance with 2480 sales up 18% on the same period in 2003.

The robust Mitsubishi Shogun Sport has been the star performer of the year so far. A huge surge in demand was created following£2,000 price realignment in January which resulted in a waiting list at dealerships across the country. Supply has now been replenished and sales are set to continue to break records.

Three new models will have joined Mitsubishi Motors revitalised line-up by the end of 2004; Outlander, on sale since January, the stylish new Grandis MPV hits the market this month and the acclaimed Colt supermini will be added from 1st September.

25/05/04

Mitsubishi Motors Announces New UK Colt Range

- Four models on sale in the UK from September 2004 - Classic, Equippe, Elegance and - Sport, with prices starting from £8,999 to £12,499
- Powered by a range of four engines, 1.1, 1.3 and 1.5 petrol plus 1.5 direct injection diesel, with the choice of five-speed manual gearbox or a six-speed AllShift AMT automated manual transmission
- Generous standard equipment level includes driver and passenger front airbags, ABS anti-lock brakes with EBD electronic brakeforce distribution, Isofix seats, central locking, 15in alloy wheels, CD stereo system, colour-coded bumpers, alarm and immobiliser

Fifth-generation Colt marks Mitsubishi's first foray into the UK supermini sector - a radical departure from the Colt model it replaces.

A key part of Mitsubishi's rejuvenated model line-up, the all-new fifth-generation Colt arrives in UK showrooms on 1st September 2004. Offering sharp styling, outstanding versatility and engaging driving dynamics, new Colt is set to bring something new and fresh into the ultra-competitive supermini market. With prices starting at £8,999, Mitsubishi Motors UK is confident that sales of New Colt will reach 3,000 in 2004, rising to 15,000 in 2005 when it is joined by its 3-door sister model.

"2004 is a very exciting year for us. Following on from Outlander and Grandis, Colt will be the third all-new Mitsubishi model to be launched this year and will truly cement in people's minds the new spirit of the brand and the new face of Mitsubishi," states Jim Tyrrell, Managing Director, Mitsubishi Motors UK.

Entering the most competitive of all the car segments in the UK, New Colt will prove a surprise package. Not only is Colt fun to drive, it also excels in its combination of interior flexibility and roominess. Sitting on an all-new front-wheel drive platform, Colt is 3870mm long, 1550mm high and 1695mm wide creating a wide and tall profile, with a long 2500mm wheelbase. Generous 1460mm front and 1445mm rear tracks maximize interior accommodation and offer class-leading cabin space.

As well as having the best total legroom in the segment, Colt's versatility comes from a novel rear-seating arrangement with 40/60 split rear seats which can be individually reclined, folded or removed altogether, creating 645litres of load space. The backrests of the front passenger seat can also be folded forwarded to accommodate longer items resulting in a small car that can suit many purposes.

In showrooms mid-July and on sale 1st September, New Colt will be priced at £8,999 for the entry-level 1.1 Classic rising to £12,499 for the top-spec 1.5 Elegance with six-speed Allshift automated manual transmission. A Sport trim will also be available priced at £11,499 featuring 16in alloy wheels and contemporary red interior with matching red leather steering wheel and gear knob, sports pedals and rear roof spoiler.

As with all Mitsubishi products, Colt models come generously equipped with driver and passenger front airbags, ABS anti-lock brakes with EBD electronic brakeforce distribution, Isofix seats, central locking, 15in alloy wheels, four speaker CD stereo system, colour-coded bumpers, alarm and immobiliser all as standard.

Four trim levels, Classic, Equippe, Elegance and Sport, will be available along with the choice of four engines - 75bhp 3-cylinder 1.1-litre, 95bhp 1.3-litre and 109bhp 1.5-litre petrol plus a 95bhp 1.5-litre direct injection diesel unit. All engines meet stringent Euro IV emissions legislation. A five-speed manual is fitted as standard across the range with the option of AllShift - a novel six-speed AMT Automated Manual Transmission - available with all engines apart from the 1.1-litre petrol.

From its conception, Colt has been engineered to be fun to drive. Riding on a MacPherson strut with anti-roll bar front and compact torsion beam rear suspension, Colt's ride and handling engineers have fine tuned this set-up to achieve the optimum balance between passenger ride comfort and driver dynamics.

UK Colt Range Price
Classic 1.1 5 speed petrol £8,999
Equippe 1.1 5 speed petrol £9,999
Equippe 1.3 6 speed AllShift petrol £10,999
Equippe 1.5 5 speed direct injection diesel £11,499
Equippe 1.5 6 speed AllShift direct injection diesel £11,999
Elegance 1.3 5 speed petrol £11,499
Elegance 1.3 6 speed AllShift petrol £11,999
Elegance 1.5 6 speed AllShift petrol £12,499
Sport 1.5 5 speed petrol £11,499

In 2003, Mitsubishi UK's sales set yet another record at 32,282 vehicles, a 23% increase over the previous year. Sales in 2004, significantly bolstered by the arrival of the new Outlander crossover, Colt supermini, Grandis people carrier and new Lancer Evolution VIII range are expected to exceed 40,000 in 2004, a year-on-year increase of 24%.

"Mitsubishi's raft of exciting new models and its thoroughly rationalised existing model line-up has resulted in a complete turnaround for the company in the UK. In 2003 we posted an all-time new vehicle sales record and our fourth consecutive year of growth. And we're confident sales for 2004 will build on that expansion," stated Lance Bradley, Director of Sales & Marketing, Mitsubishi Motors UK.

20/05/04

150 New Mitsubishi Colts To Be Won For A Year

Mitsubishi Motors has launched an innovative on-line campaign to promote the launch of New Colt before it goes on sale across the UK in September. By registering on www.newcolt.co.uk any member of the UK public can win the chance to take delivery of one of 150 stylish New Colts absolutely free for one year.

The New Colt on-line campaign went live 1st May and has already attracted a huge amount of interest. Entries will close 15th August with the lucky winners being notified of their good fortune on 1st September, Colt's official on-sale date.

The launch of New Colt is an important milestone for Mitsubishi Motors UK as it continues to introduce its rejuvenated line-up in the UK. With the majority of promotional activities and advertising starting in July, the on-line competition is the first chance for people to take a closer look at the New Colt with the added attraction of possibly winning the car to test for themselves for one year.

The on-line competition is not just a promotional campaign, as Mitsubishi Motors will ask the 150 winners to report four times during the year on their use of the car, experiences and general impressions to gather important information to feedback to the product planning team.

A key part of Mitsubishi's new model line-up, the all-new fifth-generation Colt arrives in UK showrooms on 1st September 2004. Offering sharp styling, outstanding versatility and engaging driving dynamics, New Colt is set to bring something new and fresh into the ultra-competitive supermini market.

11/05/04

Mitsubishi 4x4s Go Into Action With The Environment Agency

- Initial order of 70 vehicles received
- Three year deal worth up to 600 vehicles

Mitsubishi Motors UK is pleased to announce that the Environment Agency has confirmed Mitsubishi as its chosen supplier of 4x4 utility and off road vehicles in its 'light' and 'medium' categories.

The Government body responsible for the environmental monitoring of land, water and air in England and Wales, has already taken delivery of a specially converted fleet of 71 Mitsubishi vehicles comprising of 31 L200 Pick-ups 14 Shogun Pinin 4Work Commercials and 26 Shogun 4Work Commercials.

Having agreed a deal which will span at least three years, it is expected that between 500 - 600 vehicles will be purchased from Mitsubishi between now and 2007.

The fleet of Mitsubishis will be used for a variety of purposes, many of which will take them off road, for activities such as the patrolling of river banks, lakes and beaches, monitoring water quality and flood defences.

Having researched the market for over a year and carried out extensive tests, the Environment Agency concluded that Mitsubishi came out on top against the competition.
Along with the ability to tackle the toughest terrains, the selection process included strict criteria. The most important being the level of impact the vehicles would have on the environment. Therefore both fuel economy and exhaust emissions were measured and compared. Safety was another important feature considered and with ABS and airbags fitted across the required range, Mitsubishi scored highly.

Mitsubishi offers the widest range of 4x4 commercial vehicles in the market place. This combined with Mitsubishi's special vehicle operation, ensured that all of the Environment Agency's bespoke requirements could be catered for. Varied range of vehicles that ideally suits the Agency's needs. For example, the L200 is an accomplished off-roader, which is available in Single, Club and Double-Cab versions.

"We spent a great deal of time testing vehicles to ensure we made the right decision when replacing our existing 4x4 fleet", said Tony Sale, National Contracts and Process Manager for the Environment Agency's Fleet Operations. "We were very impressed with the range Mitsubishi can offer and I'm sure the vehicles will meet our changing needs."
In addition to the attributes the vehicles have to offer, Mr. Sale was impressed with other aspects of the Environment Agency's association with Mitsubishi: "We feel confident with our decision to become involved with Mitsubishi as its dealer network is geographically well positioned. As we are a country-wide organisation this is a very significant feature as it will make servicing and maintenance more efficient."

Mr Sale continued: "Mitsubishi are as serious as us about environmental issues, such as researching the benefits of converting vehicles to run on LPG. I therefore hope that our two organisations can look forward to a long term relationship."

13/04/04

Mitsubishi Shogun Warrior Prepares To Do Battle In The 2004 British Off Road Championship

Mitsubishi Motors UK will be fielding a brand new Shogun Warrior 3.2 D-ID three-door model in this year's Goodyear British Off Road Championship, the first round taking place next weekend (17th & 18th April), in Radnor Forest, Mid-Wales.

The Off Road Championship project is being funded by Mitsubishi Motors UK who intends to demonstrate that the Shogun is a great all-rounder - whatever the terrain. The car is being driven by experienced 4x4 exponent, Colin Read, who is aiming to be the first ever driver to win the Championship in a car that can be driven straight out of the showroom.

After scoring a record breaking ninth outright victory in the demanding Dakar Rally in January, Mitsubishi's success in off road motor sport is unquestionable and General Manager of Ralliart at Mitsubishi Motors UK, Paul Brigden, is confident that the success can continue in Britain: "We have a great vehicle in the Shogun and an excellent driver in Colin. We know its not going to be easy to win the Championship overall, especially with the extreme conditions the teams are going to encounter and the quality of the competition. Therefore, if we do win the title, it is going to represent an impressive all round performance."

The 2004 British Off Road Championship takes place on five separate weekends in various parts of the country. Each event features a special stage were competitors set off at minute intervals to traverse a route against the clock. These tests are usually between 5 - 10 miles long and cover all manner of terrain; from gravel roads to muddy tracks, over rocks and through rivers, sections often punctuated with steep inclines and descents.

Traditionally, leading teams compete in buggies specifically built for off road competition, featuring high-powered, V8 petrol engines, lightweight tubular construction and highly developed suspension units.

This year Mitsubishi Motors UK and its driver, Colin Read, intend to change all this, by proving that in the right hands a standard production Shogun Warrior powered by Mitsubishi's highly acclaimed 3.2 D-ID turbo diesel engine, can be more than a match for the hybrid machines. The Shogun's transmission will also provide Read with a distinct advantage, its MASTC (Mitsubishi Active Stability and Traction Control) and Super Select four-wheel-drive systems ensuring maximum grip at all times.

To assist in the quest to become British Off Road Champions, Read's Shogun has been equipped with uprated competition suspension to enable it to cope with the demanding conditions. The engine also benefits from a modified ECU, providing a 15% increase in power output. In addition and in order to comply with motor sport regulations, the Mitsubishi has been fitted with a roll cage, fire extinguishers, competition seats, full harness belts and a number of other safety features.

Read, together with his co-driver Chris Eade, both from Marlborough in Wiltshire, are no strangers to the British Off Road Championship, having campaigned a Mitsubishi Shogun Pinin for the past two years, during which time they dominated the class for Standard Production Cars.

With the new Shogun Warrior, Read sees an opportunity, not only for continued success in the production classes, but a real chance to challenge for overall honours as well: "Over the past two years I feel we have proved that a well built standard car can be a match for any of the specialist machines. I think the new Shogun will put us on another level and I'm really looking forward to proving how competitive we can be this year."

The 2004 Goodyear British Off Road Championship splits each of its five events into two rounds, one on Saturday and one on Sunday:

Rounds 1 & 2: 17th & 18th April Radnor, Wales
Rounds 3 & 4: 5th & 6th June Ellesmere, Shropshire
Rounds 5 & 6: 24th & 25th July Kinross, Scotland
Rounds 7 & 8: 11th & 12th September Tunbridge Wells, Kent
Rounds 9 & 10: 23rd & 24th October Driffield, Yorkshire

The Mitsubishi Motors UK British Off Road Championship Campaign is supported by: PIAA, Speedline Wheels, Shell Racing Fuels and Helix Autosport.

13/04/04

£23,999 To Own The World's Most Acclaimed Performance Saloon

Introducing the new Mitsubishi Lancer Evolution VIII 260

Gutsy, exhilarating, powerful, outstanding, breathtaking, spine tingling…. just a few of the words people have used to describe the experience of driving the Mitsubishi Lancer Evolution VIII. Through eight generations or 'Evolutions' these cars have acquired a cult status that's rare in any car at any price.

With the introduction of the Mitsubishi Lancer Evolution VIII 260, true rally car handling has become accessible to a wider range of customers. Priced at £23,999 on the road, the new Mitsubishi Lancer Evolution VIII 260 is available now from all Mitsubishi Ralliart dealers across the UK.

Powered by Mitsubishi's formidable rally-bred 2-litre engine, the new Evolution VIII 260 produces a 261bhp punch at 6,500rpm and shifts from 0-62mph in 6.1 seconds. To better suit European requirements, the acclaimed Recaro front seats have been widened slightly from the version sold in the Japanese market and a stereo radio CD with six speakers has been added as standard equipment. The only exterior 'visual' difference is the new more subtle small rear spoiler, which is standard for the UK market.

Improvements on its predecessor (Evolution VII) include the addition of Super AYC (Active Yaw Control) and a revised 5-speed close ratio manual gearbox; extensive improvements to and tuning of the engine, suspension and aerodynamics; a stiffer body and extensive reductions in weight.

The UK performance car sector, in which the new 260 competes, has increased by 285%, rising from 9,321 cars in 1999 to 26,587 units last year. This increase has been primarily brought on by an influx in lower priced, maximum appeal performance cars.

Customers are now constantly shopping around for the best combination of product performance, image, value for money and customer service. Lancer Evolution VIII 260, priced at £23,999 epitomises these values and will help double sales in 2004 to around 2,000 units.

The launch of the new Evolution VIII 260 has worldwide significance for Mitsubishi Motors. For the first time the new Evolution VIII 260 meets strict European homologation regulations and is now sold in 35 countries spanning from Russia to Portugal.

At £23,999 the Evolution VIII 260 represents exceptional value for money for customers. Add to this the support and expertise of a fully trained network of Mitsubishi Ralliart dealers and the security of a comprehensive 3-year warranty, and you have an exceptional package for one of the most coveted performance saloons on the road.

Mitsubishi Evolution VIII Line-Up (on-sale from April 2004)

Evolution VIII 260 5-speed transmission £23,999
Evolution VIII MR FQ-300 6-speed transmission £27,999
Evolution VIII MR FQ-320 6-speed transmission £29,999
Evolution VIII MR FQ-340 6-speed transmission £32,999

01/04/04

The New Mitsubishi Grandis - The MPV Of Choice

Mitsubishi Motors has announced specifications and prices for its latest vehicle, the stunning new Grandis. Designed to be the MPV of choice - a vehicle as good to drive as it is to look at - the new Grandis will make its UK debut at the Birmingham Motor Show in May and will go on sale across the UK on 1st July.

Priced from £18,499 - £22,999, the seven-seat Grandis is powered by Mitsubishi's new 2.4-litre 165bhp MIVEC petrol engine and comes with a choice of manual transmission or INVECS II 4-speed automatic with sports mode. A 2.0 litre turbo diesel will be added to the range in 2005.

Lower, sportier and sharper than its competitors, the Mitsubishi Grandis will appeal to customers to whom design and driving dynamics are just as important as every day practicality. Grandis delivers on all counts with its low 1655 mm profile, bold styling, excellent interior flexibility and finely tuned steering, suspension and brakes.

Introducing Mitsubishi's new "Hide & Seat™ " concept, the rear row of seats on the Grandis can be individually folded away into the floor in a simple operation that takes seconds. This feature - unique in the full size MPV segment - creates extra luggage capacity without the problems of folding, removing, carrying and storing heavy seats. With the second and third row of seats folded in place, 1545 litres of cargo capacity is available. The versatility of the seating also means the third row seats can be reclined for additional comfort, and both seats can be reversed for relaxing under the open tailgate.

Jim Tyrrell, Managing Director of Mitsubishi Motors UK comments, "Grandis will be the first MPV that customers will buy because they want to, rather than because they have to. We have planned 2,000 sales within its first full year on the market, however, if the reaction of our dealer network is anything to go by, we could well see this figure increase."

All Mitsubishi Grandis models with come laden with specification and important safety features including ABS, EBD (electronic brakeforce distribution), driver and passenger front and side airbags plus curtain airbags for the first and second rows of seats.

At £18,499 for manual and £19,499 for automatic transmission, the Grandis Classic comes with a host of equipment as standard including 17" alloy wheels, single CD player, keyless entry and alarm, automatic air conditioning, front fog lamps, rear spoiler, electronic door mirrors and height adjustable driver's seat with armrest.

The Grandis Equippe, priced at £20,499 for manual and £21,499 for automatic transmission, gains stability and traction control, dual sunroof, cruise control, leather steering wheel and shift knob plus a CD autochanger. Add leather and you have the top specification Grandis Elegance for £21,999 with manual transmission and £22,999 with automatic transmission.

At the heart of the new Grandis lies the new 2.4 litre SOHC 16 valve 4 cylinder powerplant equipped with Mitsubishi's innovative MIVEC variable timing system, developing 165bhp @ 6,000 rpm and 217 Nm @ 4,000 rpm. In terms of performance, Grandis produces a top speed of 124mph (118mph With automatic transmission), will accelerate from 0-62 in 10.0 seconds (11.7 Seconds with the automatic transmission) and has a combined fuel consumption figure of 30.4mpg or 9.3 litres/100km (28.5mpg or 9.9 litres/100km for the automatic).

As the first vehicle 100% created under the direction of Olivier Boulay, Mitsubishi's charismatic Global Head of Design, Grandis was inspired by the Space Liner and CZ3 Tarmac concept cars. Olivier Boulay states, "Grandis is a high level fusion design, blending cool and comfortable from Space Liner with emotional and sporty from Tarmac".

Mitsubishi Motors was one of the first to enter the MPV segment with the Space Wagon in February 1983. The new Grandis, while not a direct replacement for Space Wagon, is an evolution of the MPV concept created to be sleek, distinctive with flexibility that reflects the real needs of MPV customers.

29/03/04

Mitsubishi Shoguns Join Manchester Airport

Manchester Airport has purchased three Mitsubishi Shoguns to support its team of Airfield Safety Officers who patrol the runways, helping to ensure passenger and aircraft safety at one of Britain's busiest airports. The LWB 3.2 litre Direct Injection Diesel engine model was chosen above all others in its class due to its combination of performance, four wheel drive capability, interior room and seating flexibility.

One of the most important aspects of runway duties for the Shoguns will be to ensure aircraft can land safely. To help in the job, the vehicles have been decked-out in full Manchester Airport livery including a bright yellow roof and light-bars to increase their visibility from the air. The rear of the Shogun has been fitted with 'follow me' decals to help guide the aircraft to and from the runway in all weather conditions. The Shoguns will also be used for everyday runway and taxiway inspections.

Peter Malloy, Fleet Manager for Manchester Airport said, "Choosing the right vehicle for the job was very important. It has to deliver in terms of performance, handling, economy, reliability, comfort, cost and its all round ability to do the job. The Mitsubishi Shogun was the best choice with a good reputation for reliability and a solid three year unlimited mileage warranty."

Andy Werthiem, Mitsubishi's Manager of National Fleet Sales stated, "Winning this contract with Manchester Airport is another testament to the ability and customer focus of our Fleet Team here at Mitsubishi. We have set out our stall to offer uncompromising customer service, and we are proud that Manchester Airport have chosen Mitsubishi to be one of their key suppliers".

05/03/04

2004 FIA World Rally Championship

Corona Rally Mexico (March 11-14) - Round 3

MITSUBISHI'S WRC TEAM HEADS INTO NEW TERRITORY

Panizzi & Galli contest first North American WRC event in more than 15 years
Strong competition in PWRC and Group N category. 22 Mitsubishi Lancer
Evolution Teams entered in the event.

Trebur (Germany) - The third round of the FIA World Rally Championship takes Mitsubishi Motors Motor Sports to México for the first ever World Rally Championship event to be hosted in the country. Gilles and Hervé Panizzi along with team mates "Gigi" Galli and Guido D'Amore will be driving the two registered Mitsubishi Lancer WRC04s.

Rally México has spent the last few years vying for inclusion in the FIA World Rally Championship and 2004 sees its' first running at world status. The sport, at this level, is also returning to North America for the first time in more than 15 years and with such an enormous market in this region, it marks an important addition to the calendar for all the registered manufacturers.

The event is based in Léon (380 kilometers to the northwest of Mexico City) the fifth biggest city in the country with 1.2 million inhabitants. It is also the largest city in the State of Guanajuato and boasts a population of 50 million within a 400 kilometre radius.

With the introduction of new regulations, a number of different features will also be seen in Mexico. Reconnaissance will take place on Wednesday and Thursday, there will be a reduction in the number of tires permitted on this first gravel round of the season - from a virtually free quantity to a maximum of 10 tires in two patterns per crew per tire change opportunity - as well as flexi-service in the middle of the day. Tires, in particular, will be critical for the registered manufacturer crews and just 60 will be permitted per car during the three days of the rally.

Mitsubishi Motors Motor Sports has no experience of the gravel roads high in the Sierra de Lobos and Sierra de Guanajuato mountains. Altitude will also be a big consideration for the engineers, as the highest stage of the rally climbs to a breath-taking 2,737 meters making this run from Ortega to La Esperanza the highest in the entire FIA World Rally Championship.

The team's development work has been intense since Sweden, with a test in Spain involving both Gilles and Gigi behind the wheel. "After Sweden we mainly spent time looking into what was wrong with the transmission," said MMSP Technical Director Mario Fornaris. "I am hoping that Mexico will see more reliability and a small overall step forward. About the new tire regulations for this first gravel rally, we will see what's going to happen. Of course this is all new for everybody, firstly about the regulation and secondly the rally itself. For sure it will be more difficult to predict which is the good tire for this event because nobody really has any experience."

MMSP driver Gilles Panizzi added, "We are really at the beginning. Now we have started with the development and I am happy because the car has progressed and we are going in the right direction. We need time, the engineers and mechanics do a great job and I am very confident. There is a good team-spirit, and that counts for a lot."
For Gigi, gaining experience in the Lancer WRC04 is his primary focus. "The time in the car is most important," he said. "This is a new race for everyone and we don't know the conditions at all, but I hope we can make a good result."

MITSUBISHI PRODUCTION CLASS DRIVERS LOOK FOR SUCCESS IN MEXICO

In 2003, driving a Mitsubishi Lancer Evolution Group N, Marcos Ligato won the Corona Rally Mexico. This year Mitsubishi drivers aim to build on that success the event joins the FIA World Rally Championship for the first time and counts as the second round of the FIA Production Car World Rally Championship. With a host of highly rated drivers in Lancer Evolutions, Mitsubishi has high hopes of repeating its' victory on the first round, the Swedish Rally.

One of the drivers who has a shrewd idea of what to expect isn't a Mexican, but former Junior World Rally Champion Dani Solà, who contested the event in 2003. The Spaniard is also eager to build on his fine result on the Swedish in his Lancer Evolution. "Last year we had a big fight for the lead in Mexico, so I know a little bit about the rally," he said. "I think it will be a fantastic event and I hope my experience helps, but many of the stages are also different this year."

Regular Mitsubishi campaigner Kristian Sohlberg is also back in action in Mexico, although the Finn is not registered for points in the Production Car World Rally Championship.

"Our first aim is to finish and gain experience, but we want to fight for the win as well, if possible," commented Kristian. "Talking with a few of the other drivers, I think it will be important to get the engine right because of the high altitude, and I understand the roads are quite fast but with some narrow parts with big rocks on the side of the road. I have heard it's quite a nice rally and I am looking forward to it. Hopefully we will have a little freedom to fight, but our priority will be the experience."

There will also be plenty of other Mitsubishi drivers aiming for victory, including the only Mexican registered in the FIA Production Car World Rally Championship, Luis Ricardo Triviño. Japan's Fumio Nutahara makes his first appearance this season, while Spaniard Xavier Pons and Poland's Tomasz Kuchar will undoubtedly be out for maximum points too.

As usual, Mitsubishis are a popular choice throughout the Group N production car category, with many local drivers choosing Lancer Evolutions. The Mexicans are naturally looking forward to measuring up against World Championship opposition on home ground and will be represented by a host of former national rally champions, including Alejandro Pimentel (1997), Carlos Izquierdo (2002) - who finished second to Harri Rovanperä in 2002 - and Erwin Richter, the country's reigning title holder. All three will be driving Mitsubishi's Group N machinery.

Corona Rally Mexico kicks off with what is billed to be a spectacular ceremonial start on Thursday March 11 in Guanajuato, 53 kilometres from Léon. This captivating city is designated a UNESCO world heritage site and has traditionally drawn spectators in their thousands into the narrow streets lined with colourful and ancient buildings.

Service for all three days of the rally is based at the Poliforum Expo Center in Léon and the opening leg on Friday (108.03 competitive kilometres) takes the crews from here to the first four stages, one of which is repeated. The second leg is the longest and includes 154.34 competitive kilometres run over six stages, 44% of the total distance covered during the day. Two loops over three stages - all of which are longer than 23 kilometres - will provide a long and arduous day of competition for the crews before they return to Léon for the overnight halt. Sundays' closing leg takes in five stages, two of which are repeated, over a total of 132.06 competitive kilometres. The day also kicks off with the longest stage of the rally (Ibarrilla-Mesa) and this 30.47 kilometre stage will be run a second time as the penultimate stage of the event. In total, the route covers 15 stages, 394.43 competitive kilometres in a total distance of 1,040.67 kilometres before the finish in Léon at 14:30 hrs (GMT -6 hrs).

Uddeholm Swedish Rally (February 5-8)

2004 FIA WORLD RALLY CHAMPIONSHIP- Round 2

ANOTHER FRESH CHALLENGE FOR THE MITSUBISHI LANCER WRC04

Panizzi & Sohlberg set for the snow
Trebur (Germany) - The Mitsubishi Motors Motor Sports team heads to Scandinavia for the second round of the FIA World Rally Championship, the Uddeholm Swedish Rally providing yet another new challenge for the Lancer WRC04. The all-French crew of Gilles and Hervé Panizzi will be joined by Finns Kristian Sohlberg and Kaj Lindström, and the team's focus will be to build on its successful debut performance in Monte-Carlo.

The second round of the FIA World Rally Championship is hosted in yet another unique setting and provides a totally different test for the crews. Based in its traditional home of Karlstad, 250 kilometres west of Stockholm, the Swedish Rally is the wintriest event in the 16-round series. In recent years conditions have gradually changed, but sub-zero temperatures and frozen ground are almost guaranteed, although less snow-fall has however become more and more of a significant factor. At its best, temperatures plunge to minus 30 degrees Celsius and deep snow trails make it one of the most spectacular events in the series. Milder weather results in fewer snow banks, traditionally used by the drivers to scrub speed, and if patches of gravel begin to show through, the retention of tungsten studs in the tires can become an issue.

For many, the prospect of driving at speed on snow is unthinkable, but the use of studded tires makes this event one of the fastest of the year. It is a rally in which Mitsubishi has had considerable success, in association with tire partner Michelin, but whatever the conditions, thousands of rally fans still pour into the stages and make it the most popular event in the country.

Thirty-eight-year-old Gilles Panizzi has only previously contested the event once (2002) so this fast and snowy challenge will not only be new to the Lancer WRC04, but as good as to the Frenchman. Despite a points-scoring finish with Mitsubishi Motors Motor Sports in Monte-Carlo last weekend, Gilles is however totally realistic about the team's chances in Sweden with little if any time for further development.

"For me, I have less experience in this rally because I have only done it one time," commented Gilles. "Sweden is too close for any further development and it's difficult for the engineers to improve the car or to adapt to different solutions for this event. I think if we can finish the Monte, we can finish the Swedish Rally though. I will be looking to Kristian for his very good experience in this rally and I hope we can do the maximum of kilometres to learn even more.

"Mexico will probably see the beginning of the advancements in the car," continued Gilles. "We have more time, one month, and two big gravel tests before then; that's important for us and we need that time. We will also have dedicated time at Mira (UK) with the engine specialists and that will help enormously."

Team-mate Kristian Sohlberg, who is competing with co-driver Kaj Lindström for the first time, has three Swedish outings to his name, all of which have been in Mitsubishi machinery. Despite retiring in his first event (2001), he won the Production Car World Rally Championship category the following year and was 12th overall in the team's WRC2 car in 2003.

"I'm looking forward to the rally as you might say it's my first event as a real works driver," commented Kristian. "We are still lacking time with testing but we were all very pleased to see Gilles get the car to the finish in Monte-Carlo and claim points. This is good for everyone and helps the engineers gain more data for the on-going development work. Our objective in Sweden will be to go for the finish and of course it is a good event for me to start with the team. If the car works as we hope, I think we can do some decent times and maybe surprise a few people in some stages.

"It's a fast rally, a drivers event because we go so fast and there is not so much room for mistakes," added Kristian. "Apparently there should be a lot of snow which makes it more interesting because you can lean on the banks and maybe overdrive a bit, but that is not really the case for us this year; we must take it easy, get to the finish and learn."

Commenting on the team's progress, Mario Fornaris, Technical Director of MMSP said: "The car specification in Sweden will be very similar to Monte-Carlo as there is no time to do any modifications. But I feel confident about the team; we learned a lot about the car last weekend so everyone is more confident."

The International Swedish Rally kicks off on the evening of Thursday February 5 with a ceremonial start in the centre of Karlstad, a colourful affair that traditionally draws crowds of rally fans. Friday morning however the crews leave the city at 06:30 hrs for the 85-kilometre drive to Hagfors to the service area and opening leg of competition. Five stages and 145.80 competitive lay in wait, the last of which is the now traditional 1.86 kilometre super special. Saturday's leg also starts from Karlstad and takes in eight stages over a long day that starts at 05:30 hrs and finishes back in the host city at 19:36 hrs. The final leg is by far the shortest with just 96.60 competitive kilometres over six stages. In total, the Swedish Rally covers 19 stages over 395.80 competitive kilometres in a total distance of 1,981.68 kilometres. The crews arrive back in Karlstad for the finish at 16:38 hrs (GMT+1) on Sunday, February 8.

Uddeholm Swedish Rally (February 5-8)

2004 FIA PRODUCTION CAR WORLD RALLY CHAMPIONSHIP-ROUND 1

MITSUBISHI DRIVERS BID TO REGAIN PRODUCTION CAR CROWN
10 Mitsubishi crews commit to seven-round series
Production Car World Rally Championship set for mighty showdown

Trebur (Germany) - The 2004 FIA Production Car World Rally Championship looks set to be the most fiercely contested in years, with no fewer than 20 drivers registering for the seven round series. A host of former factory drivers, junior and production car champions have committed to the championship and the title will be fought out between Mitsubishi, Subaru and Proton crews from 15 different countries.
This year, the series once again takes the crews around the world, with events in Sweden, México (March), New Zealand (April), Argentina (July), Germany (August), Corsica (October) and Australia (November).

No fewer than 10 of the registered crews will be bidding to regain the title of a series Mitsubishi has dominated for years. In this world Group N production car category, Mitsubishi's record is unmatched and includes seven consecutive titles from 1995 to 2001 with the Lancer Evolution.

In this season's series, Mitsubishi will be represented by Mitsubishi Motors Motor Sports works drivers, former Junior World Rally Champion "Dani" Solà, and "Gigi" Galli, who will drive for Ralliart Italy to launch a powerful assault on the 2004 FIA Production World Rally Championship. The Group N Lancer Evolutions will be prepared by Ralliart Italia. Both the Spaniard and Italian will also be driving Mitsubishi Motors Motor Sports' Lancer WRC04 on selected rounds of the World Rally Championship.

Notwithstanding, Finland's Jani Paasonen, a former factory driver with Mitsubishi, has also chosen the previously all-conquering Lancer Evolution as his challenger for the season, along with 2000 Production Car World Rally Champion Manfred Stohl. Japan's Fumio Nutahara, a long-time Mitsubishi campaigner, has also registered for the first time.

Performance and reliability have made the Lancer Evolution the car to beat in the past, but the opposition is stronger than ever and the opening round of the series, in Sweden, is uniquely demanding. Fresh from his encouraging performance in Monte-Carlo, Gigi Galli is keener than ever to demonstrate that he can be just as competitive on a pure snow rally in his Lancer Evolution.

"The Swedish is a fantastic rally for a driver," said the Italian, who has competed in the event three times. "It is so different from anywhere else and I want to show that I can be fast in any conditions, but I think this will be one of the toughest rallies of the year for me."

2002 Junior World Champion Dani Solà is competing on unfamiliar terrain and is just as determined to make a strong impression in his Lancer Evolution.

"The Swedish is a rally that is always fun. I had quite a good result last year and I want to use my experience to finish better this time. With a car like the Lancer, this is a real opportunity for me," Sola commented.

Nordic drivers are rarely beaten in these conditions and one of the most formidable Mitsubishi drivers is sure to be Finland's Jani Paasonen.

"I have won the production class here before, so I have a good feeling for the rally. It is important to win here if possible!" said Jani.

Mitsubishi can also depend on drivers of the calibre of former Production Car World Rally Champion Manfred Stohl and Pole Tomasz Kuchar, with newcomer Sebastian Vollak getting his first taste of World Championship competition. Such is the popularity of the Swedish Rally that no fewer than 18 of the 20 registered crews have nominated this as one of their points-scoring events of the season.

The Production Car World Rally Championship contenders will however have to be on peak form to win the Group N class on this rally; for Mitsubishi has a powerful following in Sweden and a host of non-registered drivers will be taking part. Former winners, such as Kenneth Backlund and Stig-Olov Walfridsson, along with Oscar Svedlund, will all be in action in this true winter event. Even finishing in the top three will be some achievement.

26/01/04

New Mitsubishi Colt & New Colt cz3 Concept Debut at 2004 Geneva Motor Show

There will be plenty to celebrate for Mitsubishi Motors in Europe in 2004; posting the first increase in sales since 1998, breaking-even a year ahead of schedule, and the celebration of the 30th anniversary of its regional operations. In terms of product, 2004 will also see the introduction of Mitsubishi's most significant car ever to be launched in Europe, the New Colt.

The New Colt, to be unveiled at the 2004 Geneva Motor Show, is the first vehicle born of the Mitsubishi DaimlerChrysler Alliance. Built in Europe, the New Colt has returned to its roots with a clean-cut design, sharp driving dynamics and clever engineering. Due to go on sale from May onwards across Europe (1st September for the UK), a range of new engines will be available including a 1.1, 1.3, and 1.5 petrol plus a 1.5 diesel unit.

Using the same "One-Motion" design concept, Mitsubishi Motors will also present in Geneva the world premiere of the New Colt CZ3, a proposal for a 3-Door coupé model. Designed under the direction of Olivier Boulay, Head of Mitsubishi Motors Design, Colt CZ3 will demonstrate the depth and breadth of New Colt design, being much more that just a Colt 5-Door minus two doors.

Aimed specifically at European customers, New Colt differs substantially from the Colt sold in Japan with an all-new interior and dashboard, redesigned front end, plus different engines, gearboxes, chassis settings and seating flexibility.

It also fits well within the new Mitsubishi Motors generation, such as new Grandis MPV and Lancer Evolution VIII, where the performance promised through the design, is actually delivered through the drive.

At 3.87 m, New Colt will be the first B-segment Mitsubishi to be sold in Europe. A new entry equipped with all the expected attributes :

· All new petrol engines (1.1, 1.3, 1.5 DOHC, MIVEC) designed in Japan and built in Kölleda (Germany) by the Mitsubishi Motors Corporation / DaimlerChrysler "MDC Power GmbH" joint-venture facility.
· All new Diesel engine (1.5 DOHC, common rail, direct injection), sourced from DaimlerChrysler.
· Manual and automatic manual gearboxes.
· Interior roominess (class leading 1,705 mm front + rear legroom).
· Excellent rear seating flexibility (60/40 split, sliding, reclining, folding, tumbling, removable seats).
· Passive safety (interactive "RISE" structure, driver/passenger/side/curtain airbags)
· Active safety (standard ABS & EBD).
· Perceived quality (soft touch paint on trim, translucent parts, high grade upholstery).
· Sensible features (in-dash 6-disc CD changer, 12V in-trunk socket).
· Traditional Colt reliability.
· Good value for money.

Being taller than most hatchbacks, New Colt will offer optimum roominess, but not to the detriment of its design. Like the 2001 CZ2 concept car it was created from, it will be distinguished by its clean-cut lines, which were executed by Mitsubishi Design Europe.
New Colt will also bring sharp dynamics to the equation, with its finely tuned suspension, long wheelbase, wide tracks, standard electronic power-assisted steering and responsive engines, starting with the eager 3-cylinder 75bhp 1.1 litre* (* figures subject to final homologation). As such, New Colt will also return to the roots of the Colt line of which 800,000 units have been sold in Europe since 1978.
Built at Mitsubishi Motors Corporation´s NedCar plant in Born (The Netherlands) alongside the Smart forfour, New Colt will be launched sequentially in Europe from May onwards.

26/01/04

Mitsubishi Motors Announces Production, Sales and Exports for December 2003, Calendar Year 2003

Domestic sales recovery gains momentum with first YoY increase in eight years -

Tokyo, January 26, 2004 - Mitsubishi Motors Corporation (MMC) today announced production, sales, and export results for December 2003 and calendar year 2003. New models in Japan helped steer domestic sales to the first year-on-year increase for the calendar year period in eight years with 367,040 units sold, up 3.4 percent on the year before.

December 2003 results
Total global production in December was 118,641 units, down 9.6 percent from December 2002.

Production in Japan slipped 17.5 percent on year to 59,802 units as the company eased off production of the Colt compact car compared to last December when production was in full swing following the car's November 11 launch. Production of commercial vehicles, meanwhile, continued to climb-jumping 27.5 percent on year-on strong sales of the Minicab Truck and Minicab Van.

Offshore production remained relatively flat for the month with a 0.2 percent increase to 58,839 units. By area, Asia posted a 15 percent gain to 40,034 units, North America declined 32.7 percent to 9,438 units, and Europe grew 10.5 percent to 5,828 units.

Domestic sales continued the recent trend of year-on-year growth, expanding 8.4 percent to 29,680 units. MMC's share of the domestic market for the month was 6.8 percent, up from 6.4 percent last December.

Exports from Japan were off 6.7 percent at 43,927 units. By region, exports to Asia totaled 5,658 units, North America 15,192 units, and Europe 10,509 units. As a result of the spin-off of MMC's truck and bus operations in January 2003, regional year-on-year comparisons are not available due to a change in the system used to tally exports.

Calendar year 2003 results
Worldwide production for 2003 slipped 5.7 percent to 1,580,167 units, which is mainly attributable to an easing off of production in North America to bring inventory levels back to an appropriate level.

Production in Japan for the year declined 3.4 percent compared to last year at 749,371 units. Lower export volumes of the Montero and Montero Sport* to North America contributed to the decline in domestic production.

Overseas production also declined on year, down 7.7 percent to 830,796 units. By region, Asia saw a 4.2 percent decline to 520,925 units, North America dropped 14.9 percent to 173,822 units, and Europe declined 4.9 percent to 82,653 units.

Sales in Japan showed steady performance throughout 2003 to finish the year with 367,040 units, up 3.4 percent on the year before. Marking the first rise in domestic unit sales since 1995, the gain comes on the back of the introduction of the Colt compact car and Grandis minivan. The return to growth is also a positive signal for MMC's ongoing reforms of its domestic dealer network, which calls for a complete overall of outlets based on a stringent set of dealer standards.

Exports were down for the first time in two years, slipping 6.2 percent to 389,947 units. Exports to Asia totaled 52,485 units, North America 116,418 units, and Europe 97,301 units. As with monthly results, year-on-year comparisons are not available for the calendar year either due to the spin-off of MMC's truck and bus operations. *Also known as Pajero and Pajero Sport

23/01/04

2003 Mitsubishi Motors Europe Sales Results

- Promise delivered -

208,000 units in 2003 vs. 203.000 units in 2002 - First increase since 1998 - Growth in UK, France, Russia, Turkey, Iceland, Norway, Finland, Czech Republic, Poland, Slovenia, Ukraine, Estonia and Lithuania - Russia # 4 overall - Outlander above objective - 8,000+ all new customers through Lancer.

A year after it announced the stabilization of its business, Mitsubishi Motors Europe (MME) has fulfilled its promise of growth, selling 207,939 cars in the 35 countries it pilots vs. 203,028 units in 2002 (+ 2.4 %). This result also marked the first sales increase in Europe for Mitsubishi Motors since 1998.

Structural success factors were:

· Fast, smooth and consensual BER process, which created neither uncertainties nor threat in the network and therefore, allowed distributors and dealers altogether to focus on their sales & marketing activities, in close cooperation with Mitsubishi Motors Europe (MME).

· Implementation of an all-new Pan-European communication strategy, timed for the launch of Outlander in May, creating a new visibility, awareness and credibility for the Brand.

Additionally, the launch of its first new cars for the last 3 years prompted new business opportunities for MME, not only in pure terms of volume, but also through the refreshing face the Outlander crossover or the Lancer sports wagon created for the Mitsubishi Motors brand:

· Successful launch of Outlander, with 10,284 units, i.e. 29% above MME´s objective of 8,000 units, in spite of the September availability of the 2.4 liter engine or the late launch in the major UK market.
· Additional volume through the launch of Lancer and its sporty sibling, Lancer Station Wagon (September), which brought together 8,117 all new units and customers to the Mitsubishi Motors brand.
· Constant progression for Carisma (31,771 units / + 4.3 %), fit for MME´s pro-active strategy in Eastern Europe.
· Stability for L200 with 41,079 units or - 0.3 %, which is MME´s second best seller and pickup market leader in Europe.

On the market front, significant progress has been made in:

· In the United Kingdom, Mitsubishi Motors has posted exceptional 2003 sales results, as shown by Carisma with 4,692 units (+ 36 %), Pajero* with 4,972 units (+ 19%) and L200, with a segment-leading 12,574 units (+ 54%) on the previous year. L200 continues to be the dominant force in the pickup segment with a 46% share of the total market, way ahead of its nearest rival. Pajero* performed extremely well in 2003 in the face of very strong competition, increasing its sales by 20% and taking 9% of the segment. Right pricing, marketing campaigns reaching the right customers and a motivated dealer network hitting targets month after month all helped Mitsubishi Motors´ UK distributor, The Colt Car Company Ltd, to reach this all-time new vehicle sales record.
· France: On a depressed market (- 6.3 %), Mitsubishi Motors has signed its best performance ever in France with 11,002 units (+ 6.7 %). A good sign for the new MME-owned organization* with progress for Pajero (+ 1 %), Space Star (+ 36 %), L200 (+ 6 %) and Carisma ( + 2 %).
· Russia proves another year its strong potential for Mitsubishi Motors, through the decisive role played by its excellent local distributor Rolf Holding. Now covering the full Russia territory - from the Polish border to the Pacific ocean - MME has more than doubled its volume in 2003 (17,695 units), ending up # 2 of the Japanese brands and # 5 of all imported brands (including Daewoos imported from Uzbekistan and Chevrolet Nivas produced in Russia by the GM-AvtoVAZ joint venture). Overall, Russia´s performance allowed it to rank # 4 of MME Top Ten!

* Montero in Spanish-speaking countries / Shogun in the UK.

· MME continues to proceed steadily in Eastern Europe. With stronger position in the perspective of the May enlargement (Poland: 2,729 units / + 19.9 % or the Czech Republic: 1,190 units / + 15.1%, for instance), MME aims at further development opportunities in addition to Western Europe and beyond the EU. Witness, the remarkable growth of markets like Ukraine (3.455 units / + 163.3 %). Same can be said about Turkey that achieved a + 59.7 % (2.656 units) in a difficult economic context.

In a difficult economic environment, most markets - except for Italy (-20.9 %) - have proved receptive to Mitsubishi Motors products in 2003.

· That is how stable sales results have to be read in Germany (- 1.08 %). In terms of passenger car registrations, Mitsubishi Motors Deutschland faired even better with + 4.8 %. Despite a depressed car market (- 0.5 %), Mitsubishi Motors have been able to slightly increase its market share from 1.06 to 1.12%. As in several other markets, L200 was not included in the official passenger car registration statistics. Within its segment though, L 200 is still number one with a market share of 35 % in Germany and a total of nearly 3.300 units registered in 2003.

· Similarly, In Spain (-1.9 %), Mitsubishi Motors is on the way of recovery and remains one of the main Brands in term of sales, apart from mainstream brands, with a volume that represents nearly 10% of total MME sales.

Commenting on this 2003 performance, Stefan Jacoby - President & CEO of MME said: " A guideline of our Turnaround Plan was to fulfil our promises. Increasing our sales last year was one of them and that was a great achievement. But it is only the start, and we have to keep focused to turn it into long term development."
He added: " 2004 will be a milestone year for MME. We will celebrate 30 years in Europe and our first profit ever in this region, a year ahead of schedule. In parallel, the launch of New Colt will be the most important ever for Mitsubishi Motors in Europe. We do look forward to this new challenge, and the promise of volume, conquest and image it will bring. "

19/1/04

Mitsubishi Motors Takes Fourth Straight Dakar Crown For Record Ninth Win

- Peterhansel, Masuoka drive Pajero Evolutions to 1-2 finish

Tokyo, January 19, 2004 - Mitsubishi Motors Corporation (MMC), together with motor sport affiliate MMSP GmbH., took its record-breaking fourth consecutive win and ninth overall victory since first entering the event in 1983, on Sunday January 18 when Stephane Peterhansel and Jean-Paul Cottret won the awesome Telefonica Dakar Rally. Pajero Evolution team mates Hiroshi Masuoka and Gilles Picard claimed an emphatic one-two for Mitsubishi Motors Motor Sports team, making it the seventh year Mitsubishi Motors has filled at least the top two winning positions on the Dakar Rally (1992, 1997, 1998, 2001, 2002, 2003 and 2004). Andrea Mayer and double Dakar Rally-winning co-driver Andreas Schulz fulfilled their support role superbly, the German pair arriving in Dakar in a fine fifth position in their Pajero.

On hearing the result, MMC President and CEO Rolf Eckrodt said, "The Dakar Rally is the toughest and most demanding motor sport event in the world. We take great pride in the fact that Mitsubishi Motors has won the title four times in a row. This result stems from the core values that characterize Mitsubishi Motors: Passion, Performance and Perfection. The passion to excel underpinned by an undauntable team spirit and forged with competition-bred performance has produced a winning recipe. It is our customers who ultimately benefit from our motor sport experience and success by enjoying cars that mirror exactly this formula for success."

Sven Quandt, who heads MMC's motor sport unit MMSP, added: "2004 marks the start of a new page in MMC's motor sport history. Coming into the Dakar Rally with a revamped organization and new team structure, I am overjoyed at our fourth consecutive overall victory and the individual performances of Stephane, Hiroshi and the rest of the team.

Last year Stephane suffered the bitter disappointment of losing the race near the finish and we are all delighted for him that he has made amends with victory this time. Andrea raced a Mitsubishi on last year's Dakar, but this was her first time in the full factory team. We all delighted with her fifth position. She drove very well in her role as a support driver.

MMC returns to the WRC after a year's hiatus this month with the brand new Lancer WRC04 in the Rallye Monte Carlo, which starts on January 23. It will be no easy matter to deliver the results in the first event but, as for the Dakar Rally, the whole team gave 100 percent. Our goal was for the new car to finish the event at its first attempt."

Dakar 2004 for Mitsubishi

Mitsubishi Motors Motor Sports Team's performance in this year's Telefonica Dakar Rally has been virtually textbook, but for the retirement of former World Rally Champion Miki Biasion at the end of the sixth leg. The 11,052-kilometer route, through seven countries, has been classified by many as one of the toughest in years, and the fact that Mitsubishi Motors dominated throughout says volumes of its dedication to test and development work and its desire to succeed in one of the world's toughest endurance rallies.

The Mitsubishi Motors Motor Sports drivers won six of the 14 competitive stages and, between Peterhansel and Masuoka led the event for all but one of the legs. Germany's Andrea Mayer also finished the rally as the leading female driver, despite her first priority being to support the Pajero Evolution crews.

Unprecedented teamwork, skilled crews and exceptional technology have once again reaped rewards for Mitsubishi and its domination of the Dakar Rally continues. A rich variety of conditions, including gravel, snow, sand and the treacherous camel grass, combined with a mixture of weather, ranging from freezing to fearsome heat, fail to halt Mitsubishi's remarkable machinery, and the team will be back to defend its title and attempt to secure a tenth victory in 2005.

Stephane Peterhansel Comments

"On the liaison section this morning I couldn't help but think about last year," said a delighted Peterhansel, who lost a potential victory in the penultimate stage of the 2003 event. "It has been a long time to wait one year for this victory. There were many times when it was easy to make a mistake. I spoke with Jean-Paul when we crossed the finish line of the special today and thanked him for a great job. I am happy for him. It's his first Dakar win."

"For the first win with the bike I had to wait four years. For the first win with the car it took me six", added Peterhansel, who now features in the record books alongside former Mitsubishi driver Hubert Auriol as one of only two winners in two different categories. "It is a completely different feeling. Hiroshi drove a perfect race as well, but it was my turn this time!"

Hiroshi Masuoka Comments

"First of all I would like to convey my congratulations to Stephane," said Masuoka.
"As a member of the Mitsubishi Motors Motor Spots Team I am very happy with the results. I myself am very happy that I was able to contribute to Mitsubishi's one-two finish for the fourth consecutive year. Of course, I wish I would be the winner; therefore, I'm satisfied with this year's event. I made only one shift error at Leg 8, unfortunately its impact was huge, and I could drive without problems in any of the other stages. It proved, that our machine development process and my training program were right. My dream is to someday achieve the first-ever five Dakar wins. Therefore, I look forward to giving it my best on next year's event. From toady, I intend to start preparing for the 2005 Dakar Rally. I hope everyone will continue to support me."

08/01/04

All Time Sales Record For MITSUBISHI MOTORS

Mitsubishi Motors in the UK has posted an all-time new vehicle sales record of 32,282 for 2003, up 23% on the previous year.

Sales have continued strongly across the range throughout 2003 with exceptional results shown by Carisma with 4,692 sales (up 36 %), Shogun with 4,972 sales up (19%) and L200, with a segment-leading 12,574 sales (up 54%) on the previous year. L200 continues to be the dominant force in the Pick Up Sector with a 46% share of the total market at year-end, way ahead of its nearest rival the Ford Ranger which finished with a 20% share.

Lance Bradley, Director of Sales & Marketing states: "2003 was a fantastic year for Mitsubishi Motors in the UK. Our pricing is right, our marketing campaigns are reaching the right customers and our dealer network is motivated and hitting targets month after month."

The Mitsubishi Shogun performed extremely well in 2003 in the face of very strong competition increasing its sales by 20% and taking 9% of the segment at year-end. The introduction of the high-spec Shogun Warrior in April proved a popular choice with customers and has now become an integral part of the Shogun range.

Another of the Mitsubishi success stories of 2003 was the introduction of the now legendary Lancer Evolution VIII. For the first time, Mitsubishi Motors UK was able to secure the supply and, more importantly, competitive pricing levels on this hero model. Customers turned away from grey importers in their droves and headed for Mitsubishi's trained network of Ralliart dealers to make their dream purchase, resulting in 778 Evolution VIII sales between April and December. This figure is set to more than double in 2004 with the addition to the range, in April, of a new 260bhp model priced at only £23,999. The current range will also be updated with the new Evolution VIII MR ('Mitsubishi Racing') which will be introduced in 280, FQ-300 and FQ-330 specification.

Mitsubishi Motors has now entered what will be its busiest year ever as a raft of new products start to hit the market. As well as the extended Evolution VIII range, January 1st sees the new Outlander crossover 4x4 go on sale, followed by the stunning new Grandis MPV in July and the long-awaited new Colt in September.

07/01/04

Mitsubishi Shogun Sport Gets £2,000 Price Reduction Across The Range

Mitsubishi's rugged 4x4 Shogun Sport is 'getting in shape' ready for the New Year with a £2,000 price reduction across the range. The 2.5 Turbo Diesel Classic model with 5-speed manual transmission can now be purchased for only £16,999, with the range-topping Shogun Sport Warrior 3.0 V6 now peaking at £21,999 on the road.

Mitsubishi Motors is committed to giving customers the highest levels of product quality and reliability at a price that's right. In December 1999, Mitsubishi led the UK car industry by reducing its prices across the board by up to 15%. Mitsubishi's 'right car - right price' philosophy has continued ever since and has proved the cornerstone of the company's revival in the UK, increasing sales across the product range.

The Shogun Sport meets the continuing demand for a sporty, practical and comfortable SUV with the ability to seat 5 people, accommodate their luggage and adapt for lifestyle purposes. Put the folding seats down and there is enough room to easily fit a surfboard, fishing equipment or even mountain bikes. With a towing capacity of 2,800kg, the Shogun Sport is also the ideal vehicle to tow a caravan, Jet Ski or trailer alike.

Using Mitsubishi's renowned 4WD system, the Shogun Sport has exceptional off-road ability over the toughest rugged terrain. With Easy Select, drivers can switch between 2WD and 4WD on the move at speeds of up to 62mph.

The entry level 2.5 Turbo Diesel Classic Model with 5 speed manual transmission is now available for £16,999 and comes with colour-keyed bumpers, roof rails, tinted windows, central locking, sunroof, electrically adjustable and heated door mirrors. The Equippe model, with the option of either 2.5 Turbo Diesel or 3.0 V6 engines, comes with more equipment and is priced at £19,999.

Top of the Shogun Sport range includes the Elegance and Warrior models. At £21,999 the Elegance 3.0 V6 comes with automatic transmission. The most popular of the range is the Shogun Sport Warrior, which is available in 2.5 Diesel Manual for £20,999 and 3.0 Petrol Automatic for £21,999. The main features of the Shogun Sport Warrior include 18'' alloy wheels, black leather seats, side steps, titanium-look dashboard trim, wheel arch extensions and a chrome front grille. The Shogun Sport Warrior is available in Pyrenees Black and Cool Silver.

In common with other Mitsubishi models, an extensive range of lifestyle accessories is available and a comprehensive warranty package comes as standard, which includes 3-year unlimited mileage, 3-year pan European recovery and a 6-year Anti-Corrosion Perforation warranty.

23/12/03

Mitsubishi Lancer WRC04 To Make UK Debut At Autosport International Show

Mitsubishi Motors UK is pleased to announce that the all-new Mitsubishi Lancer WRC04 will be on show to the UK public for the very first time at the Autosport International show which takes place at The Birmingham NEC from Thursday 8th January until Sunday 11th January 2004.

Also making its debut at the show will be the 2004 Group N Lancer Evolution VIII rally car, which will be piloted in the 2004 KUMHO National Rally Championships by Brendan Crealey and Steve Harris. Brendan, from Northern Ireland, secured the top spot in this year's Evolution Challenge, winning the prize drive for next season.
No stand would be complete without the road-going version of Mitsubishi's world-famous performance saloon, therefore the Evolution VIII FQ-330 will proudly take its position next to the two motor sport monsters. It has been a record year for sales of the Evolution VIII in the UK, and sales in 2004 are expected to double to around 1,800 with the introduction in April of the new Evolution VIII MR - priced from £27,999 and the new Evolution VIII 260 - priced at only £23,999.

Launched only three weeks ago at the Essen Motor Show in Germany, the Mitsubishi Lancer WRC04 received a rapturous reception from the excited audience that had gathered to see it unveiled.

A completely fresh design, the new car forms an integral part of a meticulously conceived long-term plan to build on Mitsubishi Motor Sports (MMSP) distinguished record in the World Rally Championship. It will compete on all 16 rounds of the 2004 series.

MMSP will treat the 2004 season as a learning process, in which it creates a car and a driving team ready for success in the years ahead. For that reason, it has gone back to first principles to create a Lancer World Rally Car that is a sound basis for a rally winner in all conditions. 2004 will be an exercise first and foremost in laying the foundations for future success.

The Lancer WRC04 began testing in mid-October and will undergo a comprehensive development programme in readiness for its first appearance on the 2004 Monte Carlo Rally, when French star Gilles Panizzi leads an all-new driving team. In its first three months, the new Mitsubishi will face tarmac and ice in Monte Carlo, snow in Sweden, and dusty loose-surface stages in Mexico.

22/12/03

New Year Deals From Mitsubishi Motors

Mitsubishi's hugely popular 50:50 finance offer is to continue into the first quarter of 2004 on the Space Star, Carisma, Colt & Shogun Pinin. Free servicing - 3 Years / 27,000 miles - has also been extended and will be available between January and March on Space Star, Carisma, Space Wagon and, as a new addition, Shogun Pinin.

Benefiting from both consumer offers, the Mitsubishi Shogun Pinin, Carisma and Space Star combine value for money prices and excellent equipment levels. Add to this the benefits of 50:50 finance (50% deposit, 50% in twelve months with 0% APR) and the peace of mind that comes with free servicing and you have a very attractive package.

Over 4,300 customers in the UK have taken advantage of Mitsubishi's 50:50 finance offer during 2003 with more expected next year, particularly with the popular Shogun Pinin now boasting 50:50 finance plus 3 years free servicing. Combining Pininfarina's distinctive design with Mitsubishi's world-renowned quality, reliability and 4WD technology, the Shogun Pinin is a dynamic small 4x4 which is as much fun to drive on road as it is off.

For those customers looking to buy the largest model from the Shogun family range, January sees the introduction of a real value proposition for a limited period of time - a long wheel base Shogun Equippe 3.2 DI-D complete with leather, CD multi-player, wood dash and a hard spare wheel cover - all for just £29,999.

19/12/03

Mitsubishi Lancer Evolution VIII Range Expanded For 2004

New Lancer Evolution VIII MR to be launched in the UK in April 2004
£23,999 entry-level Evolution VIII to join the range in April 2004

Mitsubishi Motors is pleased to announce that it will launch the new Lancer Evolution VIII MR in April next year with pricing starting at £27,999 for the standard 280 model. Mitsubishi Motors UK will, of course, offer FQ-300 and FQ-330 models for those customers who still want that little bit extra under the bonnet.

This isn't the only Evolution news. Joining the range in April will also be a new Evolution VIII, available for just £23,999 on the road. Called the Lancer Evolution VIII 260, this model will really take the fight to Subaru's doorstep and is expected to help double Evolution sales during 2004.

Mitsubishi Evolution VIII Line-Up (on-sale from April 2004)
Evolution VIII 260 £23,999
Evolution VIII MR 280 £27,999
Evolution VIII MR FQ-300 £29,999
Evolution VIII MR FQ-330 TBA

LANCER EVOLUTION VIII MR

Making its debut at the 2003 Tokyo Motor Show in October, this new model has been dubbed the Lancer Evolution VIII MR, taking the 'MR' (Mitsubishi Racing) designation traditionally reserved for Mitsubishi Motors high-performance models and used first on the Galant GTO.

The Lancer Evolution VIII MR boasts improved road holding by exploiting to maximum advantage the advanced features of Mitsubishi's own 4WD control system and using the exclusively configured slick-response Bilstein suspension.
Forged alloy road wheels reduce the unsprung weight, while the centre of gravity has been lowered by the use of aluminium for the roof panel and weight reductions to the upper half of the body.

Detail improvements to the electronic 4WD system, to the ACD (Active Centre Differential) + Super AYC (Active Yaw Control) handling systems, together with the Evolution's now lighter suspension achieve an unprecedented degree of quality in handling characteristics. The engine benefits from improved redline performance and has been tuned for competition use with emphasis on power output in the mid-to-high speed bands.

Exterior and interior trim elements enhancing Lancer Evolution VIII MR's premium-value image include Recaro full-bucket front seats with mono-tone suede leather, carbon-finish dashboard and black headlamp reflectors.

LANCER EVOLUTION VIII 260

As with the MR, the Evolution VIII 260 makes use of Mitsubishi's world-renowned 2-litre in-line 4-cylinder 16 valve DOHC turbocharged intercooled engine. For this model, the engine is mated to a 5-speed close-ratio manual gearbox and has been tuned to develop 263 bhp @ 3600 rpm, produce 262 lb.ft. of torque @ 3500rpm and has a top speed of 152mph.

The Evolution VIII 260 comes packed with equipment including Mitsubishi's Super AYC, ABS and EBD, Recaro bucket front seats, 6-spoke 17" alloy wheels and optimised suspension. In fact, apart from the performance, the only exterior 'visual' difference between the current Evolution VIII and the new 260 will be the smaller rear spoiler. Priced at £23,999, the Evolution VIII 260 is expected to attract a raft of new customers who are looking for world-class performance in a vehicle under the £25K price threshold.

2004 is an important year for the Lancer Evolution not only in terms of its potential sales growth in the UK market, but as it also heralds the car's return to motor sport with a full attack on the 2004 World Rally Championship. Mitsubishi Motor Sport has a new global motor sports organisation (led by Sven Quandt and based in Germany) a stunning all-new World Rally Car and a new driver line-up led by Gilles Panizzi - the fastest man on tarmac.

18/12/03

Mitsubishi Motors' Lineup For 2004 North American International Auto Show

-Highlights include new hybrid concept car and sporty yet rugged pickup truck concept-

Tokyo, December 18, 2003 Mitsubishi Motors Corporation (MMC) and Mitsubishi Motors North America Inc. (MMNA) will exhibit 15 vehicles at the 2004 North American International Auto Show (the Detroit Motor Show) which will be held January 4-19, 2004, at the Cobo Center in Detroit. The show opens to the general public on January 10.

At the Show, the Eclipse Concept-E hi-performance hybrid will make its world premiere. The concept car is powered by the "E-Boost" high-performance hybrid propulsion system that delivers exhilarating acceleration as well as low fuel consumption and low emissions performance. Another concept vehicle making its global debut is the Sport Truck Concept, a new mid-size truck developed in collaboration with the Chrysler Group in a project that stems from MMC's alliance with DaimlerChrysler.

Eclipse Concept-E: Main features
1. The Concept-E illustrates ideas from MMC for a near-future high-performance sport model.
2. The innovative E-Boost high-performance hybrid power system balances sports car acceleration with environmental performance.

Sport Truck Concept: Main features
1. Offers active, sporty performance in keeping with the new Mitsubishi.
2. Multiple-pattern rear seating caters to active lifestyles.

Eclipse Concept-E: Profile
Eclipse was originally introduced on the North American market in 1989. The same year it received the "Industrial Design Excellence Award" from the Industrial Design Society of America. Since then, the three successive generations of Eclipse have won popular acclaim for their contemporary styling and inspiring dynamics. With its fluid, yet muscular volumes, the 2004 Eclipse Concept-E takes this spirit a step further. Clearly linked to the Eclipse heritage, it adds now a design vocabulary rooted in Mitsubishi Motors racing heritage.

The E-Boost high-performance hybrid propulsion system combines exhilarating acceleration with low-consumption, low-emissions performance. Inside, Concept-E uses a Deep Video Imaging and Multi-Layer Display™ instrumentation display system that imparts a futuristic look to the interior design.

Exterior design
Concept-E presents a distinctive front visage featuring the new MMC design identity that is crafted around the three-diamond corporate logo carried on a dihedral base in the centre of the grille. . . . . . . . . . . . .

The front grille vent and bumper-integral spoiler elements evoke a jet fighter image.
The long wheelbase, short overhangs and cab forward layout create a highly integrated monolithic form which, with the water drop-design side window graphics, gives Concept-E an aggressive, ready-to-pounce profile.

Xenon HID headlamps and rear combination lamps, throwing out powerful plasma beams of light, accentuate Concept-E's futuristic appearance and identify its high-power hybrid pedigree.

Interior design
Concept-E generates a vibrant atmosphere inside through the "wave line" dashboard that identifies the new MMC design identity and the use of water drop door trim similar in design to that on the current Eclipse.

New Deep Video Imaging and Multi-Layer Display™ instrumentation uses two overlapping LCD monitors to create a 3-D viewing angle.

Mechanical features
Concept-E is powered by E-Boost hybrid system that combines a 3.8-liter MIVEC V6 engine generating 200kW of power and an electric motor to drive the front wheels and a 150kW electric motor to drive the rear wheels. This advanced and clean-emissions system delivers class-topping acceleration for a hybrid vehicle while cutting fuel consumption when compared to other high performance coupes.

The electric motor is powered by high-efficiency lithium-ion battery packs.
Concept-E uses a 6-speed automatic manual transmission that allows the driver to choose between the superior transmission efficiency of a manual gearbox or the easy-drive convenience of an automatic transmission.

Sport Truck Concept: Profile
Leveraging its alliance with DaimlerChrysler, MMC is planning to launch a pickup truck in the North American market. This will mark the entry into a very important segment for MMC and will make a significant addition to the company's lineup in that market. Sport Truck Concept has been developed with this market in mind.

Exterior design
Low-slung lines, a wide cabin and 22-inch wheels placed at the four corners give Sport Truck Concept a sporty, powerful, macho image.

Black/chrome accents on the front grille, glass moldings and rear highlight the concept vehicle's bold, road-hugging appearance.

Interior design
The no-frill, linear design of the dashboard and seats gives the interior a modern architectural look. The instrument displays and primary controls are all grouped towards the driver for optimum legibility and operability.

Mechanical features
The powertrain mates a 4.7-liter V8 engine with a 5-speed automatic transmission to deliver more than generous motive power for a mid-size truck. . . .

The rear seats have large forward/back tilt angles and can also be slid sideways, allowing either separate seat or bench seat arrangements, as the occasion requires. The seats can also be slid back into the cargo bed, enabling rear passengers to enjoy the exhilaration of open top driving.

As well as operating in the conventional manner, the tailgate also slides up or down to facilitate carriage of bicycles, surfboards or other long items.

17/12/03

Mitsubishi Motors Aims For Ninth Dakar Title

The Mitsubishi Motors Motor Sports Team, on behalf of Mitsubishi Motors Corporation, is aiming for a record-breaking ninth victory and fourth consecutive win in the 2004 Telefónica Dakar Rally, which begins on New Year's Day.

The event starts in Clermond-Ferrand in France and takes the crews over a mammoth route through Europe and North Africa, finishing in Dakar, the capital of Senegal, on January 18, 2004. Mitsubishi Motors has entered a four-car team in this legendary event, its assault spearheaded by a trio of Pajero/Montero Evolutions and one Pajero/Montero.

The Mitsubishi Pajero/Montero Evolution made its competitive debut in the 2002 UAE Desert Challenge, winning out of the box in the hands of Stéphane Peterhansel. It then went on to win the 2003 Dakar Rally at its first attempt, Japan's Hiroshi Masuoka taking honours for the team. Since then, the FIA Super Production car has been fitted with a new four litre engine and has undergone further development and, in the team's last competitive outing and shakedown test for the Dakar, Stéphane Peterhansel once again guided the Pajero/Montero Evolution to victory in the 2003 UAE Desert Challenge.

Mitsubishi Motors first entered the Dakar in 1983 and has been one of the most successful manufacturers in the history of the event. In 2003, it clinched its third consecutive victory with the first version of the Pajero/Montero Evolution, which was launched in concept form at the 59th Frankfurt Motor Show in 2001 and then in competition form at the Paris Motor Show the following year.

MITSUBISHI MOTORS MOTOR SPORTS
TEAM DIRECTOR EYES POTENTIAL DAKAR VICTORY

MMSP, Team Director Dominique Serieys is all too aware of the challenge posed by the Dakar, but the Frenchman, who won the event as a Mitsubishi co-driver to Bruno Saby in 1993, is quietly confident the team can defend its winning streak.

"We decided to withdraw from the FIA World Cup after the Rally of Tunisia in April 2003 to concentrate on developing the Pajero/Montero Evolution", he said. "The team carried out a major test session in Morocco in July where we tested several new components, including a more powerful four-litre engine".

"All the cars were reliable and there were marked improvements in our performance. This gives us all great confidence for The Dakar, but we all realize that it is a long and very difficult race and our competition is getting tougher each year. The 2004 Dakar returns to a more traditional format with some long and difficult stages. It will not be easy, but we have the cars and the team to win again. That is the obvious goal".

"I feel that we have a very good team. Stéphane has shown time and again that he is one of the fastest cross country rally drivers in the world. After three disappointments early in 2003, it was great for his confidence for him to win in Dubai in October. Hiroshi has proved that he has the pace and the determination to win and with "Miki" and Andrea we have two very competent drivers to complete the line-up. Andrea will act as a support driver for the other three to strengthen our chances of winning".

MITSUBISHI'S DAKAR PEDIGREE

Mitsubishi is the most successful car manufacturer in the history of the Dakar Rally and has taken eight wins to date. The team is unbeaten since 2001, having taken victory in the last three years, and has filled all three podium places on four occasions - 1992, 1997, 1998 and 2002.

The Dakar was conceived in 1978 as the brainchild of the late Frenchman Thierry Sabine, and Mitsubishi entered for the first time five years later. But the Japanese marque had to wait until 1985 to take the first of its eight wins, courtesy of Frenchman Patrick Zaniroli and co-driver Jean da Silva.

It was not until the gruelling Paris-Cape Town event in 1992 that Mitsubishi won again. In the only Dakar ever to cross Africa from north to south, Frenchman Hubert Auriol led a momentous team 1-2-3 over the podium in South Africa.

Frenchman Bruno Saby and co-driver Dominique Serieys repeated the win the following year in their Pajero/Montero. Four years later, Mitsubishi victory number four fell to Japan's Kenjiro Shinozuka in his Pajero/Montero and French team-mate Jean-Pierre Fontenay reiterated the victorious feat 12 months later.

Mitsubishi had to wait until 2001 to take its sixth win on the Dakar, when Germany's Jutta Kleinschmidt hit the front near the end to become the first woman in the event's history to win outright.

Japan's Hiroshi Masuoka made up for his disappointment the previous year - when he threw away a potential victory within sight of the finish - by taking Mitsubishi's seventh Dakar win in 2002 in his Pajero/Montero. Kleinschmidt, Shinozuka and Fontenay provided yet another domination of the podium places for Mitsubishi.
Despite the fact that he trailed team-mate Stéphane Peterhansel for much of the 2003 Dakar, Hiroshi Masuoka repeated his success last January to take a second successive win and give Mitsubishi an eighth title. Masuoka's team mates Fontenay and Peterhansel filled the podium places.

EIGHT CUSTOMER CARS WILL BE BACKED UP BY
MITSUBISHI MOTORS AND RALLIART

Mitsubishi Motors and Ralliart will provide support for eight customer cars in the forthcoming 2004 Telefónica Dakar Rally. With the exception of a Mitsubishi L200 Strada for former T2 Dakar winner and Thai national rally champion Pornsawan Siriwattanakul, seven international drivers will enter the event in Mitsubishi Pajeros/Monteros.

All eight cars are entered in the T2 class. Al-Attiyah, Housieaux and Komornicki will be fielding petrol engined, six-speed sequential transmission versions and the remaining five are fitted with diesel engines and five-speed, dog-type manual transmission systems. All eight cars have been built by Mitsubishi Motors Motor Sports customer operation, based at Trebur in Germany, under the supervision of Brice Fabry. Ralliart personnel, engineers and mechanics will carry out the logistics and service.

China's Luo Ding, Brazil's Klever Kolberg, Spain's José-Luis Monterde, Poland's Lukasz Komornicki, Qatar's Nasser Saleh Al-Attiyah, Belgium's Patrick Snijers and France's Dominique Housieaux complete the driver line-up.
Luo Ding will tackle the Dakar Rally in a Team Mitsubishi Ralliart China Pajero/Montero. It will be his second assault at the rally, having retired last year at the mid-way point in a privately run car. Ding has recently undergone training in China with Mitsubishi's test driver Jean-Pierre Fontenay. Pornsawan Siriwattanakul drives the sole Mitsubishi L200 Strada and is the second team representative from the Far East.

Brazilian Klever Kolberg and Roldan Lourival are one of the most experienced crew in the customer's team. It is his 15th Dakar (8 times with Bike and 5th with car).
Spanish team mates José-Luis Monterde and Rafael Tornabell have participated in The Dakar on several occasions and finished sixth overall in the 2003 Rally of Tunisia and seventh in Morocco. The pair was 10th overall in the 2003 Telefónica Dakar Rally in a Mitsubishi Pajero/Montero.

Poland's Lukasz Komornicki and co-driver Rafal Marton are one of the most experienced privateer teams in The Dakar and competed in select rounds of this year's FIA World Cup for Cross Country Rallies on their way to fifth overall in the FIA Drivers' World Cup. Komornicki finished fourth overall in the 2003 Rally of Tunisia and fifth in Morocco.

Frenchman Dominique Housieaux is an experienced competitor and tackled the recent UAE Desert Challenge in the Middle East. He was the outright winner of the 2002 Egypt Rally.

Nasser Al-Attiyah is the newly crowned FIA Middle East Rally Champion after taking outright victories in Qatar, Jordan and Cyprus this season. He also won two smaller rallies in Oman and Lebanon and is planning to tackle the Dakar for the first time in January, in addition to a planned assault at select rounds of the 2004 World Rally Championship.

Patrick Snijers is a very experienced rally driver and is a former European Rally and multiple Belgian Rally Champion. Snijers has driven for the BMW, Peugeot and Toyota factory teams in special stage rallying and has taken victories in many European events. The Dakar will be his first cross country Rally.

12/12/03

Mitsubishi Lancer Evolution Named AUTOMOBILE MAGAZINE'S 2004 "Automobile Of The Year"

Tokyo, December 2003-An automotive thoroughbred. An enthusiast driver's dream. A street-legal racecar. A rally-racing champion. Affordable and fun. An everyday sedan and a supercar.

Now add another label to Mitsubishi Lancer Evolution: The "2004 Automobile of the Year.''

In its January 2004 issue, Automobile Magazine, an automotive enthusiast magazine published in the US, bestows its most prestigious honor to a car that has attracted wide-ranging accolades for superb performance dynamics that deliver a driving thrill similar to exotic sports cars three times the price. In fact, Automobile Magazine notes: The Lancer Evolution is "not just our 2004 Automobile of the Year, but also very likely the automotive icon of the decade."

Developed through years of rally racing, the Lancer Evolution exudes performance for one simple reason: that's what it was built for. The Evolution distributes 271 horsepower and 273 pound-feet of torque to all four wheels, thanks to its turbocharged four-cylinder engine and all-wheel-drive system. Brembo disc brakes and Sport ABS provide precise control over the lightweight 17-inch wheels, which are wrapped in Yokohama performance tires.

"The Lancer Evolution exemplifies the superior spirit, fun and value of the Mitsubishi Motors brand and its expanding lineup of cars and S.U.V.s,'' said Finbarr O'Neill, co-chairman and CEO of Mitsubishi Motors North America, Inc. (MMNA). "And as the Mitsubishi Lancer Evolution clearly demonstrates, and the editors of Automobile Magazine confirm, high performance and high value are no longer mutually exclusive."

In awarding the magazine's top honours after evaluating dozens of other cars, Automobile Magazine said the Lancer Evolution "unapologetically, uncompromisingly, unequivocally provides the most performance for the money of any car in the world." The editors further noted that "this is the first time anyone with $30,000 has had access to the high plateau of vehicle dynamics," and that Lancer Evolution "is both a reasonable everyday sedan and a supercar."

04/12/03

2004 Detroit Auto Show - Mitsubishi Motors Unveils Eclipse Concept-E

Mitsubishi Motors Corporation and Mitsubishi Motors North America Inc. will give the Eclipse Concept-E concept car its global debut at the 2004 North American International Auto Show, held January 4-19, 2004 at the Cobo Centre in Detroit, Michigan.

Eclipse was originally introduced on the North American market in 1989. The same year it received the "Industrial Design Excellence Award" from the Industrial Design Society of America. Since then, the three successive generations of Eclipse have won popular acclaim for their contemporary styling and inspiring dynamics.

With its fluid, yet muscular volumes, the 2004 Eclipse Concept-E takes this spirit a step further. Clearly linked to the Eclipse heritage, it adds now a design vocabulary rooted in Mitsubishi Motors racing heritage.

27/11/03

Mitsubishi Motors Motor Sports Unveils A New Lancer WRC For A New Challenge

Trebur, November 2003 - Mitsubishi Motors motor sports subsidiary, MMSP, unveils the car that will spearhead its 2004 FIA World Rally Championship campaign, the Mitsubishi Lancer WRC04. A completely fresh design, the new car forms an integral part of a meticulously conceived long-term plan to build on MMSP's distinguished record in the World Rally Championship. It will compete on all 16 rounds of the series.

World Rally Car rules demand that the competition car is derived from a family of showroom cars, made in quantities of at least 25,000 per year. The Lancer WRC04 is therefore based on the standard Lancer, but as its dramatic appearance indicates, it has little in common with previous Mitsubishi World Rally Cars. Once again, it draws on Mitsubishi Motors' worldwide resources, combining Japanese and European capabilities, but it reflects a fresh design strategy and has been created by a new, youthful engineering team. The project has been overseen by MMSP Limited Managing Director, Mario Fornaris at MMSP's base in Rugby, in Great Britain.

MMSP will treat the 2004 season as a learning process, in which it creates a car and a driving team ready for success in the years ahead. For that reason, it has gone back to first principles to create a Lancer World Rally Car that is a sound basis for a rally winner in all conditions. 2004 will be an exercise first and foremost in laying the foundations for future success.

''The car is quite different from our previous World Rally Car. We have made something like 6,000 new parts. We have taken advantage of the freedom permitted by the World Rally Car regulations, but my philosophy is to do very simple things and to have a good understanding of the car before we introduce more advanced systems.'' Fornaris explained.

The Lancer WRC04's appearance reflects the increasing importance of aerodynamics in World Championship rallying. MMSP spent almost three weeks testing in the Lola racing team's wind tunnel, re-designing the bonnet, along with the front and rear wings, as well as the rear aerofoil. The first priority was to gain more downforce, but close attention was also paid to airflow through the engine bay to maximise cooling. It is a perfect illustration of the strenuous yet conflicting demands that the World Rally Championship imposes. Downforce is a vital element of a competitive car on high-speed rallies, but good cooling is a key requirement on a turbocharged rally car, as the ambient temperature on rallies can exceed 30 degrees Celsius and it is often highest on the rallies held at the lowest average speeds. Airflow beneath the car was also considered.

In designing the chassis, the emphasis has been not just on good handling, but on strength, simplicity and ease of maintenance. The car uses MacPherson strut suspension all round. It is a robust system and to make servicing straightforward, components are often interchangeable not only front and rear, but left to right as well. Most suspension components will be made of steel, to ensure reliability. The Lancer WRC04 will use specially modified Ohlins dampers, like its recent predecessors, building on a fruitful past relationship. The steering rack and crossmembers are also new designs, partly because the engine has been relocated, tilted 20 degrees rearwards to improve weight distribution.

The 16-valve, twin-cam, two-litre engine belongs to the 4G6 family used so successfully in previous Lancers. It employs the well proven cast iron block and an aluminium alloy cylinder head, but it has also benefited from significant alteration.

First and foremost, it is based on the version of the engine fitted to the new and highly popular Lancer Evo VIII showroom car, but with a new turbocharger, fitted with the regulation 34-millimetre intake restrictor, new intake and exhaust manifolds, and new internals. Although the bore and stroke remain unchanged, the crankshaft, connecting rods and pistons have been lightened and the electronic management systems are new. MMSP has turned to Magneti Marelli to supply its electronics for the first time, using an advanced engine management package that doesn't rely on fuses or circuit breakers. There are two control units, one for the engine and one for the chassis. As the system is fully integrated, each is capable of controlling all electronic functions throughout the car. The system saves weight and enhances reliability.

The transmission also reflects MMSP's new strategy and has nothing in common with the four-wheel-drive systems used on previous Lancers. The 2004 car will use a transversely mounted five-speed gearbox supplied by Ricardo. The gearchange will be manual and all three differentials will be passive, an epicyclic centre differential splitting torque front to rear. The front and rear differentials will also operate on mechanical principles.

''With the current regulations in the World Rally Championship, because the engines have quite small restrictors, the power curve and the torque are so good that it makes it possible to use a five-speed. Why have six gears when you can have five? We will analyse different possibilities as we develop the car and will introduce new features as necessary.'' Fornaris explained.

The decision to use passive differentials is unusual, but reflects MMSP's determination to ensure that the chassis is fundamentally sound and effective before introducing refinements. A semi-automatic gearchange is likely to be developed during 2004, once MMSP is satisfied that the Lancer WRC04 is living up to its potential, in terms of both performance and durability. Active differentials are also under consideration, but are not an immediate priority.

Brembo will supply brakes and once again, MMSP is placing the accent on simplicity. The braking system will not incorporate water cooling initially.

The Lancer WRC04 began testing in mid-October and will undergo a comprehensive development programme in readiness for its first appearance on the 2004 Monte Carlo Rally, when French star Gilles Panizzi leads an all-new driving team. In its first three months, the new Mitsubishi will face tarmac and ice in Monte Carlo, snow in Sweden, and dusty loose-surface stages in Mexico.

''We are not expecting too much from the car at first. At the moment, it is too early to say anything about performance. It is very new and we have had very little time to design and test it. We can expect a few problems in the test period, as you would with any prototype car, because the test schedule is very tight. The idea was to do something quite simple to start with. We know we have plenty of things to learn. I hope it will be a little bit faster than the old car at first. We will try to develop the car step by step and I hope in the second half of the season that the car will become more competitive. We can make progress faster this way, but we are not expecting instant results. We are competing in a tough environment.'' Fornaris stated.

27/11/03

MITSUBISHI MOTORS MOTOR SPORTS (MMSP) ANNOUNCES 2004 WRC DRIVER LINE-UP

Panizzi to participate in all 16 WRC rounds;
Sohlberg, Galli and Sola to share second Mitsubishi Lancer Rally Car

Trebur, November 2003 - Mitsubishi Motors Motor Sports (MMSP) announced its team line-up for the 2004 FIA World Rally Championship today (Friday). The 16-round series gets underway in Monte Carlo on January 23-25th, 2004.

Frenchman Gilles Panizzi, co-driven by brother Herve, will drive the first Mitsubishi Lancer WRC on all 16 events in the championship. The other three drivers - Finland's Kristian Sohlberg, Spain's Daniel Sola Vila and Italy's Gianluigi 'Gigi' Galli - will share the second Mitsubishi Lancer WRC throughout the season and will drive a Group N Mitsubishi Lancer Evolution 8 in other WRC rounds to gain further worldwide rally experience.

Panizzi, 38, will renew a successful working relationship with MMSP's Technical Director Mario Fornaris, with whom he worked before. Panizzi currently lies tenth in this year's FIA World Rally Championship for Drivers', despite only being entered in ten of the 15 rallies to date. He began rallying in 1988 and has taken seven WRC wins in 53 events.

"I am delighted to be working with Gilles and Herve again next year," said Fornaris. "Gilles has shown time and again a competitive spirit and a determination to succeed. He is a very talented driver and his impressive victory in Spain recently is proof of his ability. It is a challenge for both of us. We both have an excellent working relationship and Gilles has a special way of feeding information about a car to engineers. We are both looking forward to working together again and pushing forward with this new and exciting opportunity."

Finnish driver Kristian Sohlberg, who began rallying in 1997, represented Mitsubishi Motors in this year's Rally Deutschland and finished 14th overall. The 25-year-old teams up with fellow Finn, Kaj Lindström, former co-driver of four-times World Rally Champion Tommi Mäkinen who retires at the end of this season.

The Italian, Galli, will be co-driven by Guido D'Amore. Thirty-year-old Galli began rallying in 1994 and won the 2000 Italian Rally Championship Cup for Drivers of Group N cars. He attempted the FIA Cup for Drivers of Production Cars on four occasions and finished sixth overall in 1998. His WRC partnership with D'Amore began in the 1998 Sanremo Rally.

Spain's Sola joins forces with Alex Romani Balcells. The Spanish pair first competed together in the 2002 Rallye Catalunya-Costa Brava and have tackled select rounds of the WRC for two years. Sola, 28, lies fifth in the 2003 FIA Cup for Drivers of Production Cars and took a Production victory this season in the Rally Deutschland and second place in Argentina. Daniel Sola's WRC career began in the 1997 Rallye Catalunya-Costa Brava and in 2002 he won the FIA Junior World Rally Championship for Drivers.

"I am delighted to welcome Gilles and our young drivers to the new WRC team," said Sven Quandt, Head of Motor Sports, MMSP GmbH. "The 'youngsters' will share our second car. Our philosophy is to promote young drivers for the future and our main focus is to develop drivers from the Group N category to compete at the highest WRC level. Galli, Sola and Sohlberg are all talented young men with great potential."

12/11/03

Dynamic New Outlander Spearheads Mitsubishi's European Renaissance

Mitsubishi Motors has announced that its all-new Outlander crossover model will go on sale across the UK from 1st January priced at £16,999 for the equipment-laden 2.4 Equippe model, £17,999 for the twin-sunroofed Sport and £18,749 for the leather-clad Sport SE. A dual fuel variant of each model will also be available from launch priced at £1,000 over the petrol model.

The first thing that strikes home about the new Outlander is its aggressive front-end styling. Ushering in Mitsubishi's new corporate identity - a confident new grille with a broad vertical nose that houses a larger and more prominent Three-Diamond logo - the Outlander heralds a new era in Mitsubishi vehicle design.

Outlander's basic design philosophy was to combine cabin space, driver engagement and robust styling. The result is a bold new vehicle with the lofty ground clearance and commanding driving position of an off-roader, the versatility and generous cabin space of an estate, with the driver-friendly dimensions and low centre of gravity of a saloon car. "Outlander's crossover combination of athleticism, functionality and design make it the perfect ambassador for this new and exciting stage in our development," believes Jim Tyrrell, Managing Director, Mitsubishi Motors UK.
All petrol and dual fuel Outlander models, are powered by a new 2.4-litre four-cylinder MIVEC petrol engine, which develops a healthy 158bhp at 5750rpm and 158lb ft of torque at 4000rpm. The MIVEC engine (Mitsubishi Innovative Valve and lift timing Electronic Control system) switches between separate low and high cam profiles for improved torque at low and midrange speeds as well as higher output at high speeds. The result is bottom-end grunt when it's needed, coupled with a top speed of 112 mph and 0-60 acceleration of 11.2 seconds. The MIVEC engine has been mated to Mitsubishi's second-generation INVECS-II 4-speed automatic transmission with sports mode manual override.

In terms of driving dynamics, Outlander borrows much from the legendary Evolution VIII - it sits on a modified Evo VIII platform and utilises the car's rally-derived permanent all-wheel-drive system. Developed from the Lancer Evolution system, Outlander's mechanical permanent four-wheel-drive system features a centre differential with a viscous coupling unit that under normal conditions splits torque equally between the front and rear axles.

From urban commuting to long motorway journeys to twisty back roads, the Outlander aims to match its versatility with an involving driving experience in all conditions. Outlander rides on a MacPherson front strut and independent multi-link rear suspension set-up. It's similar in principle to the layout used in the Evolution VIII, but modified and tuned for more compliancy and motorway friendliness - when tuning the suspensions, Mitsubishi's engineers were aware that Outlander would be driven primarily on road.

All Outlander models come laden with equipment with the entry-level Equippe boasting ABS and EBD, driver and passenger front and side airbags, climate control, four speaker single slot stereo radio/CD sound system, central locking, alarm and keyless entry, electric front and rear windows with anti trap function, split folding rear seat, electrically adjustable heated wing mirrors, colour-coded rear spoiler with high mount stop lamp, 16inch five-spoke alloy wheels, leather-wrapped steering wheel and gearlever and integrated roof rail. The Sport model then gains electric sunroof and fixed rear skylight with blinds, six speaker single slot CD sound system, colour-coded electrically adjustable wing mirrors, black wood-effect dash panel and integrated front fog lights. The range-topping Sport SE gets all of the above plus leather front and rear seats.

23/10/03

Multi-Tasking Canters Make A Clean Sweep

Five versatile Mitsubishi Canters are cleaning up in the north-east after joining the fleet of Gateshead Council.

All 6.3-tonne Canter 63s, they were supplied as chassis cabs with six-seater crew cabs by Bell Truck Sales, of Longbenton, and are fitted with Derby-style refuse collection bodies and bin-lifts, equipping them for one of their primary roles.

"The Canters are not used for our main refuse collection rounds, but they are perfect for the job of going out to collect the odd ones and twos that are missed out," explains Dave Richardson, the council's Head of Cleansing and Grounds Maintenance. "The bin-lift equipment allows them to lift our wheeled bins safely and efficiently."

He continues: "Previously, we had relied on 3.5-tonne vehicles to do this job. The Canters are not much bigger in terms of physical size and are therefore every bit as manoeuvrable. But they also offer a significant extra payload, which means they are able to perform other tasks as well. That makes them a big improvement."

The new Canters are also used to carry the council's integrated street cleansing and grounds maintenance crews, all of their equipment and all of the litter and dumped items they collect, a role for which the combination of higher payload and large crew cab makes them ideally suited.

"The Canters have the perfect combination of compact size and the ability to carry much more equipment and staff than the vehicles they've replaced," continues Mr Richardson.

"The chassis appear to be very strong and offer excellent ground clearance, the cabs are comfortable and the vehicles were also competitively priced. These are our first Mitsubishi Canters and we are delighted with them."

23/10/03

Mitsubishi UK Announce The Lancer Evolution VIII FQ330

As if the Mitsubishi Evolution VIII was not exciting enough and the FQ300 version left its drivers wanting more, Mitsubishi Motors UK has further 'evolved' the Evolution VIII to its latest, most powerful and well equipped form - the FQ330.
As its name suggests, it's fast - its 2-litre turbo-charged engine delivers a mighty 330 bhp. A car not for the faint-hearted.

Based on the latest incarnation of Mitsubishi's highly successful rally-bred champion, the Lancer Evolution has become a cult car of the decade. Its name represents the ultimate in saloon car performance, combined with state-of--the-art technology and the reliability that is a hallmark of Mitsubishi.

The eighth manifestation of the Evolution was launched at the Autosport Show in January this year. It immediately set new standards in its class for performance and price and was available from Mitsubishi's nation-wide Ralliart dealer network and sold with a comprehensive warranty package.

Seizing the opportunity to develop both the car and the market to which it appeals, Mitsubishi UK launched the 300bhp FQ300 version by the time the Evolution VIII went on sale in March.

Immediately sales of the more powerful and higher specified model out-grew that of the unmodified Evolution VIII and in keeping with the car's ethos, Mitsubishi now raise the bar once again with the introduction of the FQ330.

Official performance figures are yet to be confirmed, but the FQ330 is expected to better the 4.4 seconds* 0-60 time achieved by the FQ 300. Top speed will continue to be limited to 157mph.

The Mitsubishi Evolution VIII FQ330 will be available through Ralliart dealers from 1st December, with on the road prices starting from £31,999.

The FQ330 retains all of the FQ300's distinguishing features and to produce a further 30 bhp, two specific modifications are made:

1. A supplementary ECU is hard-wired to the cars existing engine management system, the unit controlling ignition timing and air/fuel mixture.
2. A revised waste-gate actuator ferrule is installed, which increases turbo-charger boost to 1.4 bar at peak pressure, which falls well within accepted engine and turbocharger tolerances.

Both of these modifications can also be carried out by Mitsubishi Ralliart dealers, allowing existing FQ300 customers to upgrade without having to buy a new car. All FQ300 owners can upgrade and have the extra 30bhp for £1500 (incl VAT) + fitting charge . Ralliart dealerships can fit the upgrade in just two hours.

To visually distinguish the new FQ330, its package will include black Alcantara leather seats, complete with in-set Ralliart logo. Cars will display FQ330 identity and, as with the rest of the Evolution VIII range, each will be individually numbered.

Another feature of the FQ330, which will serve to cut down journey time and assist with maintaining an improved average speed, will be the addition of Smart Nav. This hi-tech Satellite Navigation system provides drivers with accurate directional information, reports live incident and predictive traffic data and subsequently computes a revised route around the hot spots.

Such is the capability of the Evolution VIII's handling, stability and stopping power, the 20% increase in bhp over that of the conventional Evolution VIII, allows the car's existing suspension and braking system to be retained for the FQ330.

Initial tests have shown that the FQ330's star quality is its awesome mid-range power. The ECU and waste-gate actuator modifications enable the engine to produce an impressive 330 bhp at 6800 rpm, with 315 lb ft of torque at 5000 rpm.

16/10/03

Millmead Invests in Apprentices

Millmead believe that continued success can only be achieved by investing in people. Although training is provided to staff of all levels, a comprehensive apprenticeship programme is offered through Bristol based S & B Training and is designed to provide the building blocks of careers in the motor trade.

Here's some of our apprentices and their achievements;

Level 2 Light vehicle modern apprenticeship FMA achievement award completion 2003.

Daniel Maslen
Samual Crawford

15/10/03

Mitsubishi Motors Exhibits At 37th Tokyo Motor Show

To a "Do cars excite you?" theme, Mitsubishi Motors Corporation (MMC) will be showing a number of concept cars, new-generation engine family and other technology, rally machines and current production models as it explores a new emotional relationship between man and machine at the 37th Tokyo Motor Show.

MMC is currently focusing its resources on four categories - small, sedan, minivan and SUV - and adopts a 3P approach to its development and production activities: Passion, which drives the creation of next-generation products; Performance, realized with the cutting-edge technology nurtured through the company's participation in motor sport events worldwide; and, Perfection, as seen in the delicacy which characterizes Japanese creative activity. Persistence in its implementation of this 3P approach enables the company to deliver appealing and attractive cars that emotionally excite and happily transform customer lifestyles the world over.

At the 37th Tokyo Motor Show, MMC will be exhibiting a total of 21 cars and four engines. Included are four concept cars that propose a more emotional relationship between the owner and his car, cutting-edge technology that exploits the benefits of MMC's alliance with DaimlerChrysler, as well as some rally machines.

15 /10 /03

The New OUTLANDER Revealed

Due for launch in the UK later in 2003, the Mitsubishi Outlander will be one of the year's most exciting new models. The Outlander is a true 'crossover' vehicle, combining the looks of a sporting estate with the off-road ability of a Mitsubishi 4x4.

A 2.4 litre engine, with variable valve timing for performance and economy, an automatic gearbox which learns your driving style to help you control your car smoothly and effortlessly and full time 4 Wheel Drive to ensure positive traction under every condition. ABS give you controlled braking on any surface and of course there are the usual Mitsubishi features, twin front and side SRS airbags, air-conditioning, electric door mirrors, anti-trapping windows to name but a few.

13/10/03

Space Star Wins World Cup Rally For Mitsubishi

Driving a Mitsubishi Space Star 1.3, Nicky Porter and his co-driver Malcolm Sinclair took a resounding victory in this year's World Cup Rally, finishing the ten day, 2000 mile endurance event nearly 15 minutes ahead of their nearest rivals.

Now into its third year since it was resurrected from the original two World Cup Rallies in the 70's, the 2004 event took entrants on an adventure, which saw them encounter a variety of terrain; from smooth asphalt roads to bumpy sand, and gravel tracks, all of which took place in intense heat.

Starting from Aix-Les-Bains in France on 28th September, the event took competitors to Marseilles, across the Mediterranean and into Tunisia. Over 300 miles of timed special tests were tackled, many of which took place on roads in and around the Sahara Desert.

Having competed and finished in this event on both occasions since is resurrection in 2001, Nicky Porter, who is Dealer Principal of Bishop Auckland Mitsubishi Dealers, Oakley Service Station, was eager to record another top ten finish in his almost standard specification Space Star.

"I can't believe we've done it", said a delighted Porter. "We knew the Mitsubishi would get us through, but to win as well is just fantastic. I'm very pleased with our personal performances, but just can't praise the Space Star highly enough, it never missed a beat throughout event. Whilst others were having problems we just got on with our rally - we didn't even get a puncture with our Yokohama tyres."

The severity of the conditions would suggest that competing vehicles should be extensively modified to cope - but not so the Mitsubishi Space Star, as Nicky Porter explains:

"There are a number of restrictions on what can be done to the car, the regulations are quite specific about this. We can only use standard components, although we can fit modified suspension and safety equipment such as a roll cage and fire extinguishers.

"In addition, organisers only permit a maximum engine size of 1400cc. This is a real leveller when it comes to performance as it puts the emphasis on the skill of the driver and co-driver to produce a good result. Taking all of these factors into account, it makes the Mitsubishi Space Star an ideal vehicle; it's strong, has a good power to weight ratio and handles well."

The Mitsubishi Space Star range starts at £9,999 for the 1.3 Classic rising to £12,999 for the 1.9 DI-D S. As with all Mitsubishi passenger vehicles, a 3-Year Unlimited Mileage Warranty, a 3-Year Inter-Euro Service Cover and 6-Years Anti-Corrosion Perforation Warranty cover the Space Star range.

07/10/03

The Mitsubishi Space Star Picks Up Budget Towcar Of The Year Award

The Caravan Club has awarded the Mitsubishi Space Star 1.9 DID 'S' as the best budget towcar under £13,500 at their annual Towcar of the Year awards event.

Barry Williams, Editor of The Caravan Club Magazine and driving judge commented, 'This year the Space Star shone over the rest of the entrants. It impressed driving judges with its sheer pulling power, its strong 1.9-litre diesel engine, faultless stability and practical body shape. The caravan ability judges called it a 'cracking car' that swallowed a lot of touring impedimenta.'

Rivals in the competition included the Citroen Berlingo Multispace Forte, the Daewoo Tacuma 1.6SE, the Fiat Doblo 1.9 JTD ELX, the Daihatsu YRV Turbo 130, the VW Polo SE FSI, the Vauxhall Meriva 1.6 and the Kia Magentis LX 2.0 Auto. However, none of the competition could match the all-round practicalities of the Space Star.

The Space Star 1.9 DID 'S' is priced at £12,999 and comes equipped with a 115bhp 1.9 direct injection diesel unit based on a common-rail system. With ABS braking, alloy wheels, electric windows, air conditioning, CD player, sports seats and roof spoiler, to name just a few of the standard features, the Mitsubishi Space Star represents excellent value.

Fifty-three cars entered the Towcar of the Year competition, their combined value in excess of £1million, and were put rigorously through their paces at Millbrook Proving Ground. Six driving judges assessed towing performance with points awarded for traction, stability, braking, acceleration and hill-starts. Cars were also tested by two separate pairs of judges for 'caravan ability', which equates to their user-friendliness and ability to accommodate passengers comfortably, along with typical caravanning holiday luggage and equipment.

07/10/03

Record September For Mitsubishi

Mitsubishi Motors in the UK has posted an all-time new vehicle sales record of 5,373 for the month of September, up 12% on 2002. This brings year to date sales to 24,905 vehicles, 19% up on the same period last year.

Lance Bradley, Director of Sales & Marketing states: "It is clear that 2003 will be a record year for Mitsubishi Motors in the UK. Our network is in place and is in excellent shape, our pricing is right and our marketing campaigns are successfully targeting the right customers. We have had no all-new models to launch since 2000 and these results give us real confidence for even greater growth when we launch our new products - Outlander, Grandis and the new Colt - which will hit the market next year."

Sales have continued strongly across the range throughout 2003 with exceptional results shown by Carisma up 49 %, Shogun up 18% and L200, with 9,729 sales up 49% on the previous year. Carisma continues to be Mitsubishi's top-selling passenger car with sales of 3,925 models so far this year.

30/09/03

Frome Show Success

Fine weather greeted visitors to this year's annual Frome Cheese Show.

Staged at the West Woodlands Showground, close to Frome, the event attracted a large number of visitors over the course of the day.

Occupying a focal point of the show ground was the Millmead Mitsubishi stand which attracted many visitors over the show weekend.

Millmead General Manager Colin Jeavons said, "The Millmead team thoroughly enjoyed the Frome Show. Good weather combined with a well organised event ensured that the show was an overall success."

The next Frome Show is scheduled for mid September 2005 and it may be a two day event for the first time.

18/09/03

Mitsubishi Motors Builds Fuel-Cell Vehicle

Tokyo, September 17, 2003 - Mitsubishi Motors Corporation (MMC) today announced the development of the MITSUBISHI FCV fuel-cell vehicle, a Mitsubishi Grandis minivan powered by DaimlerChrysler's FC-System. MMC applied for Ministry of Land, Infrastructure and Transport vehicle type certification in order to participate in the Japan Hydrogen & Fuel Cell Demonstration Project (JHFC Project) funded by Japan's Ministry of Economy, Trade and Industry.

Exploiting the benefits of its alliance with DaimlerChrysler to maximum advantage, MMC decided to use DaimlerChrysler's very latest fuel-cell system, which employs Ballard Power System's fuel cell stack and power module, to power the MITSUBISHI FCV.

Participation in the JHFC Project will enable MMC to subject the MITSUBISHI FCV to verification testing under actual driving conditions on public roads, using hydrogen refuelling stations that supply hydrogen produced in a number of different ways.
Enabling the company to add primary data about on-road vehicle and environmental performance and safety to its FCV technology stockpile, the testing marks the first step towards the application of this technology in a Mitsubishi production vehicle.

MMC chose the Grandis, it's recently launched stylish minivan, as the global market for minivans continues to grow in both size and importance. The selection of its newest main model, which will be launched in Europe and other overseas markets in 2004, also demonstrates the company's commitment to building environmentally friendly cars capable of carrying more passengers than small cars to further reduce pollution.

The JHFC Project aims to bring fuel cell technology to commercialisation by fostering close cooperation between vehicle manufacturers, energy supply companies and government agencies to test fuel-cell vehicles together with the required hydrogen fuelling infrastructure under normal operating conditions.

05/09/03

Mitsubishi Creates The First All Terrain Shogun Ambulance

The Gloucestershire Ambulance Service has just taken the delivery of the Mitsubishi Shogun Ambulance. The 3.2 DI-D long wheelbase Shogun model underwent an extensive conversion process, which was carried out by the conversion company ATT Papworth. Now that the process is complete, Mitsubishi is equipped to offer other Ambulance Services in the U.K. a ready-made and highly effective addition to their rescue fleets.

Toby Marshall the Fleet Manager at Mitsubishi said, ' We are very pleased with the Shogun Ambulance, this is the first we have converted, and now one has been created we can easily convert more. We worked alongside the Gloucestershire Ambulance Service to make sure the conversions met their requirements in order for them to use the Shogun Ambulance in their day-to-day service to the public. The off-road capabilities, rear space and performance of the Shogun make it an exceptional Ambulance'.

The Shogun's off-road performance is enhanced by long suspension travel, while both the front and rear suspension are attached to sub-frames to prevent vibrations from being transmitted through the bodyshell to aid patients comfort over rough and uneven terrains. Large window areas provide excellent driver and passenger visibility helping ambulance drivers as they face call outs 365 days of the year in all weather conditions, across different terrains, and at any time in the night or day.

The rugged 4x4 Ambulance has been converted to give extensive storage space, and medical staff can gain access by the side doors or the large rear door allowing easy accessibility when putting the stretcher and patient into the Ambulance. With the stretcher in place, space has been created for a member of medical staff to be with the patient with plenty of room for medical attention.

The Shogun's ABS system has a 4-sensor, 4-channel system, which means each brake works independently improving stability, especially when cornering which is essential in an emergency.

The Mitsubishi Shogun Ambulance is equipped with emergency blue lights, siren and flashing headlamps as well as full ambulance livery.

04/09/03

Leicestershire Police Choose Shogun Above The Rest

The Leicestershire Constabulary has purchased four Mitsubishi Shoguns to replace its existing fleet of 4x4 vehicles. The long-wheel-base 3.2 litre Turbo Diesel engine model was selected above all others in its class to join the force and undertake motorway patrol duties within the county.

Having recently undergone compliance testing by the National Association of Police Fleet Mangers, the Mitsubishi Shogun surpassed the standard required for it to be come an approved 4x4 classification Police vehicle.

Peter Ward, Chairman of the NAPFM and Fleet Manager of the Leicestershire Constabulary, was impressed with the Shogun's ability in testing for the county's fleet: "Our choice of vehicle is very important. It has to comply with strict criteria which includes; performance, handling, economy, reliability, comfort, cost and its all round ability to do the job. The Mitsubishi Shogun ably complies with all of these requirements and having been evaluated against other 4x4s, was chosen as the most suitable vehicle fort he force's motorway patrol units."

Mr. Ward explained that the Shogun offers good value for money and went on to outline its other advantages:

"The diesel engine will provide low running costs, plus it delivers the mid range torque and power that is required. Mitsubishi has a good reputation for reliability and by offering us a three year unlimited mileage warranty shows it has confidence in its products."

The procuring of the Shoguns also marks the first time police have chosen a motorway patrol 4x4 vehicle with an automatic gearbox, Mitsubishi's optional manual-shift automatic transmission impressing during the tests.

Three of the four Shoguns will feature full Police livery and be fitted with specialist lighting and emergency equipment, the installation of these items assisted by the LWB model's load carrying capacity.

In addition to regular motorway patrol duties, the vehicles will be assigned to attend incidents quickly and effectively. When the need arises they will also be required to remove obstructions from the carriageway, a task that will utilise the Shoguns impressive towing ability.

29/08/03

Mitsubishi Motors "I" Concept Test Car Meets 3-L Car Fuel Economy Standard & Gains 5-Star Emissions Rating In ADAC/FIA Ecotest

Mitsubishi Motors Corporation (MMC) today announced that the "i" small concept test car it will be showing at the 2003 Frankfurt Motor Show achieved maximum 5-Star ratings (lowest environmental impact) in fuel consumption and emissions testing conducted at the ADAC TechnikZentrum technology centre in Lansberg, Munich, Germany 31 July through 5 August.

In the ADAC/FIA EcoTest, "i" returned an average consumption of 3.8 liters/100 km with emissions of 89 g/km of CO2, thus meeting both the 90 g/km Three Litre Car fuel economy and the Euro 4 emissions standards.

A fully-drivable small car concept test model, the Mitsubishi "i" sits on a midship engine/rear wheel-drive platform to provide a roomier living space that boasts superior crashworthiness performance than its dimensions would suggest. MMC is planning to introduce this next-generation small car in Japan in 2005. It could make its way to Europe later.

The high-efficiency powertrain mates a new 1.0-liter MIVEC engine with a continuously variable transmission and employs a Stop-Start system that automatically stops the engine when the vehicle is stationary. Vehicle weight is minimized with the extensive use of aluminium and plastics in the body and chassis. This and the careful attention to aerodynamics give "i" exceptional fuel economy.

Going further than the New European Driving Cycle (NEDC) used in Euro 4 testing, the FIA EcoTest includes highway driving and air conditioner "ON" components to provide a more thorough measure of emissions and fuel consumption. To date, ADAC has put 31 popular models sold in Europe through the EcoTest.

ADAC agreed to put the Mitsubishi "i" through the FIA EcoTest because Mitsubishi Motors was eager to demonstrate the new small car's outstanding environmental performance. Although still a pre-production model, the Mitsubishi "i" became the first car with the air conditioner switched on to achieve the maximum 5-star rating in both categories as well as in the total rating.

25/08/03

Gilles Panizzi Commits To Mitsubishi Motors' WRC Campaign

Mitsubishi Motors Corporation today announced that Frenchman Gilles Panizzi has signed a contract with its motor sports subsidiary MMSP GmbH to spearhead its assault in the 2004 FIA World Rally Championship.

The Frenchman, who is regarded as one of the fastest rally drivers in the world on asphalt, will be co-driven by brother Herve and brings a wealth of experience to the team as it re-enters the sport at its highest level.

The double French Rally Champion from Roquebrune joins MMSP after nearly a decade of association with the current holder of the world title for manufacturers, where his crushing victories and dedication to development work have reaped rich rewards. During these years, Panizzi forged an enviable relationship with Italian born Mario Fornaris, who joined MMSP as Technical Director in January 2003, and the pair's winning relationship will be rekindled in 2004 when the manufacturer returns to a full season in the FIA World Rally Championship after a year's sabbatical.

"Joining Mitsubishi is the perfect solution for me," commented Panizzi, who has won six World Championship rallies in his career. "We are all highly motivated and committed to success and the relationship I have with Mario (Fornaris), in particular, means we will be starting from a very good position. I have long stated that I wanted a full WRC program and I believe the long-term agreement we have will be beneficial for everyone. I am very pleased to be joining a team that has such a successful heritage in the sport. I'm also very excited about working with the young team and motivated to help the team succeed with this new challenge."

Adding to his comments, Sven Quandt, President and Head of Motor Sport at MMSP said: "We are taking our return to the sport very seriously and Gilles is part of our commitment to a successful future. His talent on asphalt is unmatched and he has proved to be a mounting force on loose surfaces but, more than anything, he is motivated and dedicated and will be an enormous asset in such a highly-competitive arena."

Panizzi made his debut in the World Rally Championship in 1990 on the famous Rallye Monte Carlo, and the 37-year-old Frenchman went on to claim two consecutive French Rally Championship titles (1996 and 1997). His first taste of victory at World Championship level came in 2000 when he won the Tour de Corse, and he and brother Herve have together claimed another win on the Mediterranean island (2002), as well as a hat-trick of victories in Sanremo (2000, 2001 and 2002) and a win on the 2002 Rallye Catalunya.

With the signing of Mr. Panizzi, MMSP GmbH has decided not to renew the contract with WRC driver Alistair McRae who has been driving for Mitsubishi since 2002.

04/08/03

Mitsubishi Motors To Present CZ2 Cabriolet At The 2003 Louis Vuitton Classic

For the second year, Mitsubishi Motors Corporation ("MMC") has been invited at the prestigious "Louis Vuitton Classic" Concours d'Elegance in Paris.

A highlight of Paris social season and a must for all enthusiasts, this event is the premier Concours in Europe. Over 70 of the most revered classics from all over the world and the latest concept cars will be displayed on the aristocratic surroundings of its new venue, the Domaine National de Saint-Cloud, overlooking Paris.

On September 6th and 7th, the Concours will then welcome Mitsubishi's CZ2 Cabriolet concept car, which was unveiled at the 2003 Geneva Auto Show. The brainchild of Mitsubishi Design Europe, its sharp elegance and tailored set of Mandarina Duck bags will fit perfectly this year´s theme: "The Art of Travelling".
Heir of MMC´s first show car - the 1962 Colt 600 Convertible, CZ2 Cabriolet is a proposal for a casual chic open top runabout. It is also the newest NCC* inspired concept, a line inaugurated in 2001 by Mitsubishi Motors with the acclaimed CZ2 hatchback and CZ3 Tarmac sports wagon and continued this year with Tarmac Spyder.

Furthermore, MMC´s head of Design, Olivier Boulay has also be invited for the second year, as one of the Jury members, a very selected crowd of 25 world famous designers, collectors and writers.

Firmly committed to bringing the emotion of contemporary Japanese design to Europe, Mitsubishi Motors Corporation is very honoured by this second invitation from France's Louis Vuitton Malletier, a most respectable acknowledgement of its new design strategy.

* NCC . New Compact Car

28/07/03

Mitsubishi Motors Launches New R&D Facility In Australia

-Move confirms commitment to long-term manufacturing presence in Australia-

Tokyo, July 24, 2003-Mitsubishi Motors Corporation (MMC) and its Australian subsidiary Mitsubishi Motors Australia Limited (MMAL) today announced an expenditure package of A$230 million for a new automotive R&D center in Australia.
The centre will be referred to as Mitsubishi Motors R&D Australia (MRDAus) and will enable MMAL to take an increased role in the development of Mitsubishi vehicles worldwide, including the development of two new models in Australia due for release post-2005.

"With the addition of an R&D centre in Australia, our operations there will now become an integral part of our global design and engineering network," said MMC President and CEO Rolf Eckrodt. The move also confirms MMC's ongoing commitment to the Asia-Pacific region, an area where MMC has been traditionally strong and which forms a key part of its future overseas strategy. Other R&D centres are located in Japan, the United States, and Germany.

MRDAus will invest a total of A$12 million in upgrading and expanding the Mitsubishi test track facilities near Adelaide. It will include a new $10 million high-speed test track, making it one of the largest facilities of its kind in the Southern Hemisphere allowing testing of cars beyond 200 km/h.

The creation of the R&D centre with an expanded work force is resulting in expanded facilities for MMAL engineers, technicians and administrative staff. This includes an A$5 million information technology upgrade to improve the ability of its designers and engineers to work on-line with their counterparts in Japan, the US, and Europe.

30/07/03

Servicing, Repairs, MOT's and MUCH MORE

We take a look at some of the additional services provided by our service department

Fuel Injection Service

Fuel injectors are designed to deliver an evenly controlled spray to the combustion chamber. However, in as little as 15,000 miles, deposits can form inside the fuel injector and around its tip. These deposits can cause and uneven fuel spray that results in stalling, rough idle, poor acceleration and other driveability problems. The Fuel Injection Service is a cleaning process designed to flush mild solvents through the injectors at high pressures to unclog the injectors to restore their spray patterns to factory specifications.

Throttle Body Service

Modern engines are finely tuned and extremely sensitive to deposits that accumulate in the throttle body area. Varnish, dirt and other deposits stick to the back of the throttle plate and on the walls of the throttle chamber. In some cases, these deposits can interrupt air flow and disrupt the critical air/fuel mixture, which can cause hesitation, rough idle and increased exhaust emissions. The Throttle Body Service is a two-stage cleaning process that uses a complex blend of solvents and advanced amines to remove the deposits and keep the system clean.

De-Carb Service

Intake valve and combustion chamber deposits rob you car of performance and economy. Deposits build up slowly in you engine every time you drive your car. In as little as 15,000 miles, you accumulate enough deposits to affect performance. When left untreated, thick deposits can build up in the combustion chamber and on the pistons and intake valves. These deposits cause such problems as poor cold starts, ping detonation, poor performance, increased exhaust emissions and run-on. The De-Carb Service is a technologically advanced amine two-stage cleaning process designed to safely and effectively removes carbon deposits from intake valves, combustion chambers and pistons to keep your vehicle running like new.

Cooling System Flush Service

Protect one of the most important systems in your engine

When left unserviced, chemical deposits can restrict the flow of coolant, plug the radiator and heater core, and eventually lead to overheating. Simply changing the coolant may not be enough. The Cooling System Service is a two-stage power flush designed to safely and effectively clean out any blocked passages and chemically treat the coolant to enhance its cooling properties.

Transmission Flush Service

Keep your transmission shifting smoothly

A normal transmission service will result in only 40-50% of transmission fluid being replaced. The remaining old fluid becomes trapped in the torque converter cooler lines and valve body. The Transmission Service is a three-stage flush. A pre-cleaner removes varnish and sludge from the valve body and pan. A machine then exchanges 99% of the old fluid. Finally, the fluid is treated with a special conditioner that contains anti-oxidants that help keep your transmission clean.

Power Steering Service

Protect one of the most important systems in your vehicle

Power steering fluid is possibly the most neglected oil in a vehicle. As power steering fluid ages, it becomes contaminated and loses much of its ability to lubricate. Contaminated fluid also begins to deteriorate and harden seals, which can cause leaks and eventually mechanical failure. The Power Steering Service safely and effectively flushes out old fluid and replaces it with new fluid. The replacement fluid has special anti-oxidants, which help to keep it cleaner for longer, and anti-wear agents to provide smoother, quieter operation.

Book your vehicle in for additional services by calling the Millmead aftersales team on 01225 324910.

30/07/03

West Wilts Show 2003

Unsettled weather greeted visitors to this year's West Wilts Show in Trowbridge.

Staged over the 24th, 25th and 26th of July in the Trowbridge Town Park, the bi-annual event attracted a large number of show goers over the three days.

Occupying a focal point of the show ground was the Millmead stand which attracted many visitors over the show weekend.

Millmead General Manager Colin Jeavons said, "It was a great shame that the weather was not in our favour this year but nonetheless I was delighted to see a large number of visitors to the Millmead stand with much interest in the Mitsubishi and Skoda product ranges."

"The West Wilts Show is an excellent event and is both good for business and for the town of Trowbridge itself where it was clear that an enormous amount of effort had gone into the organisation of the show. There was something there for everybody and we came away feeling that it was a very worthwhile event to attend."

The next West Wilts Show is scheduled for July 2005.

21/07/03

Mitsubishi Motors at the 60th Frankfurt Auto Show

Grandis + i + Lancer Evolution VIII + Lancer Station Wagon

Less than two years after the start of its Turnaround in Europe, Mitsubishi Motors will continue to proceed with its product renewal offensive, during the 2003 Frankfurt Auto Show.

Building up on its new and edgy positioning, the Three-Diamond brand will demonstrate its intentions at the two ends of the spectrum:

In the upper segment, Grandis will be unveiled to the European public. Built off an all-new specific platform, this full size MPV will be launched in Europe during the first half of 2004, bringing very sharp design, fine dynamics and clever flexibility to the market. A cool MPV, it will show that MPVs do not need to be square and dull. A car of choice, instead of a purely rational item on a shopping list.

Looking longer term into the A-segment, Mitsubishi Motors Corporation will unveil i, a concept that boasts a compact body without compromising on interior space. Particular emphasis has been placed on assuring crashworthiness.

The lightweight body combines with a powertrain that uses a newly developed 1.0-liter MIVEC engine mated to a continuously variable transmission for outstanding fuel economy. The addition of an "idling stop" function that cuts the engine during idling adds to the performance in terms of fuel economy.

Dynamic lines accentuate the exterior to give i a nimble appearance in proportions made possible by the car's midship platform.

On the inside, an assortment of elegant materials creates a high-tech yet unimposing interior, reflecting a high sense of Japanese style.

In addition to these - respectively - European and World premieres, Mitsubishi Motors will introduce two members of the C-segment Lancer family:

Lancer Station Wagon: a stylish compact sporty wagon offering high quality, a very balanced handling, high level of equipment and good value for money. All traits highlighted in the purposeful 2.0 litre Sport version with its lowered suspension, 16" wheels, MOMO steering wheel and specific seats.

Lancer Evolution VIII: Mitsubishi Motors hero model, available during the first quarter of 2004 in the Mitsubishi Motors dealer network. It will be the first Lancer Evolution sold fully homologated and with a Manufacturer's warranty in Europe. A mature and very competent modern classic, Lancer Evolution VIII will take the driving experience to new levels.

23/04/03

Mitsubishi Motors Makes World Debut of All-New 2004 Galant Sedan at 2003 New York International Auto Show

Galant joined by North American debut of all-new 2004 Lancer Sportback and world debut of updated Diamante

New York, April 16, 2003-With two world debuts and a North American debut announced today at the 2003 New York International Auto Show, Mitsubishi Motors Corporation's North American unit, Mitsubishi Motors North America, Inc. (MMNA), has expanded and enhanced its model line-up with the size, strength and strategic aim to propel the brand's aggressive new phase of growth.

The completely redesigned 2004 Mitsubishi Galant takes on the biggest names in mid-size sedans with a whole new attitude. The new-for-North America Lancer Sportback gives Mitsubishi a powerful entry in the sportwagon segment and expands the Lancer name to three models. And Mitsubishi's remodelled Diamante flagship sedan focuses on the upscale segment with a new corporate look and a stronger automotive identity.

"New spirited products, in new segments, are keying our growth," said Pierre Gagnon, chairman and chief executive officer of MMNA. "Our family of vehicles is growing to meet a broader family of Mitsubishi Motors' consumers who, in 2003, will have more of our cars and S.U.V.s to choose from than ever before, something for every stage of their lives."

MMNA recorded its best ever year of sales in 2002 selling 360,466 units, up 7.5 percent on 2001. Despite a slower first quarter in 2003, sales remain solid with volume at the end of March totalling 73,548 vehicles, marking the company's second-best first-quarter total in history.

2004 Mitsubishi Galant

Following the Endeavor sport utility vehicle, Galant is the second new vehicle in Mitsubishi Motors' Project America series. The all-new Galant was specifically designed in California, engineered in Michigan and Japan, and assembled in Illinois to meet the specific needs and high expectations of American drivers. Mitsubishi expects the American-made 2004 Galant to reach annual sales of more than 100,000-making it the best selling vehicle in Mitsubishi's North American line-up.

At more than 190-inches in length and 72.4-inches in width the 2004 Galant not only looks substantial, it is. The wheelbase has grown to 108.3-inches. The standard tires have been pumped up to 16-inches. The base 2.4-liter Mitsubishi Innovative Valve timing and Electronic Control (MIVEC) engine jumps to 160 horsepower, and the available 3.8-liter V6 cranks out 230 horsepower and a hill-flattening 250 lb. ft. of torque.

As with the previous Galant, the model line-up includes four distinct trim lines, with missions ranging from expressive family sedan to exhilarating sport sedan.

2004 Diamante

Mitsubishi is taking its new corporate look upscale with the redesigned 2004 Diamante. The new front fascia carries the company's international signature with sweeping triangulated headlights, a split grille faired into a smoothly integrated bumper and the triple diamond logo taking a more prominent position on the vehicle's leading edge. It's a stronger, more substantial look.

With a high-torque 3.5-liter engine, lush ride quality, international styling and fully equipped interior, Diamante offers an uncommon alternative to the common names in luxury sedans. And for some drivers, uniqueness is a luxury of its own.

2004 Lancer Sportback

Based on the Lancer sedan and beefed up with a large-for-the-class 2.4-liter MIVEC engine boasting 162 horsepower, the 2004 Lancer Sportback offers two trim lines: the LS, a compact five-door vehicle with an international rally racer in its heritage and a surprise under its hood, and the sporty Ralliart edition.

28/04/03

New Synergies Within Mitsubishi Motor Sports Organisation

Bernard Lindauer switches from FIA WRC to Cross Country

Mitsubishi Motors is to strengthen its Cross Country engineering department. Using the best resources available within its new motor sports organization, it has appointed Bernard Lindauer - the current Chief Engineer of its FIA WRC activities - as Operations Director with responsibility for Testing, Development and Quality Control at its Dakar winning Cross Country team.

An integral member of the team which took Mitsubishi Motors to three successive FIA WRC titles (Drivers) in 1997, 1998, 1999 and the Manufacturer's title in 1998 as well, Lindauer (45) has been working lately at Mitsubishi's Ralliart Europe in Rugby (United Kingdom) on the development of the new Lancer Evolution WRC set to tackle the 2004 FIA World Rally Championship.

"Moving across from the WRC program to working on the Cross Country project is a new and exciting challenge for me," said Lindauer. "I have experienced this aspect of the sport though when I was working for Peugeot in the mid-eighties. I have already visited the Rally of Tunisia earlier this month to see how Mitsubishi operates. The Mitsubishi Pajero* Evolution is a strong asset for us, and I will make sure it remains so, together with Dominique Serieys and my new Cross Country colleagues."

The Frenchman returned to France over the Easter period and will Mitsubishi's Cross-Country team in Macon, near Lyon, on May 1st.

" Bernard has considerable experience in rallying at all levels," said Mitsubishi Motors's Director of Motor Sports operations Sven Quandt. " After WRC, he will be a great addition in our Cross Country activities as well. He adds: " Furthermore, we are determined to build a dynamic Motor Sports organization with as few internal boundaries, as much synergies and cross-sharing of expertise as possible between our two teams, in Rugby (UK) and in Macon (France), as they both compete for the same Mitsubishi Motors. "

07/05/03

Best Ever April Sales For Mitsubishi

Mitsubishi Motors in the UK has posted an all-time new vehicle sales record of 2,347 for the month of April, up 18% on 2002. Year to date sales figures of 10,661 vehicles also resulted in an 18% increase on the same period last year. Set against a general industry decline of -7% for April and -2.6% year to date, Mitsubishi Motors in the UK not only continues to defy the market but is now the biggest growth market for the brand in Europe.

Sales have continued strongly across the range throughout 2003 with exceptional results shown by Carisma, up 32%, and L200 up a massive 52% year to date.

So far this year, 4,360 L200 models have been sold to UK consumers giving Mitsubishi a 48% share of the segment. The inclusion of high specification lifestyle variants such as the L200 'Animal' and 'Warrior' has meant that a whole new audience has woken up to the benefits of owning and driving Pick Up vehicles. Currently over 80% of all Mitsubishi L200 Pick Ups purchased are either 4Life, Animal or Warrior specification.

Carisma continues to sell well, as a combination of competitive pricing and good value consumer offers attracts customers. Starting at only £9,995 for the 1.6 Mirage, the Carisma is currently one of the best value family cars on the market.

14/05/03

Mitsubishi Motors Introduces Grandis

Number Five of Mitsubishi Motors Product Offensive

Today, Mitsubishi Motors Corporation (MMC) introduces Grandis on the Japanese market, its all-new full-size MPV.

Wearing the new Mitsubishi Motors visual identity created by Olivier Boulay and his team of designers (split grille, dihedral central element sporting a large size Three-Diamond logo and extended through a spine onto the hood), Grandis will offer a very sleek expression of the MPV concept.

Lower, sportier, edgier than its competitors, the 4755 mm long / 1655 mm low, Grandis will be in Europe the fifth product of the new Mitsubishi Motors generation, after Outlander, Lancer, Lancer Station Wagon, Lancer Evolution VIII, and before NCC.

Like them, it will draw heavily on its design, dynamics and fine Japanese appointments to attract European customers, while remaining faithful to MMC tradition of quality and reliability.

Like them as well, it will not be a direct replacement for a current offering - in this case, Space Wagon - as its size, styling, performance and positioning will be different.

Offered to European customers in two configurations (6 or 7 seater), Grandis is built off a specific platform, featuring a 4-wheel independent suspension tuned for sharp and safe handling.

Engines available to European customers will include an all new 2.4 DOHC gas unit, fitted with Mitsubishi Motors "MIVEC" electronic variable valve timing system. Due to debut with Outlander this fall, this engine will develop around 160 hp*. A Diesel powerplant is scheduled as well.

Commenting on this unveiling, Stefan Jacoby - President & CEO of Mitsubishi Motors Europe B.V. said: " Grandis will demonstrate that MPVs do not need to be dull. Like NCC at the other end of our product spectrum, it will enter a mainstream segment with non-mainstream arguments. As such, it will be a car of choice, instead of a purely rational item on a shopping list".

The new Mitsubishi Grandis will be introduced in Europe at the occasion of the Frankfurt Auto Show, on September 9th, 2003, with sales due to start during the first half of next year.

* Final power output, to be confirmed at the time of launch.

04/06/03

Mitsubishi Motors' New Grandis Pulls in 7,187 Orders

Orders more than double monthly sales target after only two weeks on sale

Tokyo, June 3, 2003-Mitsubishi Motors Corporation (MMC) today announced it had received 7,187 orders for its new Grandis minivan as of June 1; two weeks after the car went on sale on May 17.

This initial figure far exceeds the company's monthly sales target of 3,000 units, positioning the Grandis alongside the Colt compact car launched in November last year as the main driving force behind MMC's ongoing Turnaround.

"We had set an in-house target of receiving 7,000 orders by the end of the first month, so we're excited to achieve this two weeks ahead of schedule," said Eiji Iwakuni, head of domestic car sales and marketing at MMC. "We are very pleased with this positive reaction from our customers, which hints that the new Grandis will prove a major hit for Mitsubishi Motors."

The 2.4-liter Grandis comes in both 2WD and 4WD, with 65 percent of customers opting for the 2WD. The best selling colour in the 10-color line-up is warm silver metallic, accounting for 30 percent of all sales. Other popular colours include warm white pearl (28 percent) and cool silver metallic (16 percent).

29/06/03

Mitsubishi's Sousa Wins Baja Greece

First win for Sousa outside Portugal; five stage wins for Mitsubishi driver
KARPENISI (Greece): Mitsubishi's Carlos Sousa and French co-driver Henri Magne won the Baja Greece, the third round of the FIA Trophy for Drivers of Bajas, in their Mitsubishi Galp TMN Strakar L200 on Saturday (June 28th).

The event marked the first victory for Sousa outside his native Portugal and placed him in a commanding lead in the FIA Trophy for Drivers of Bajas.

Sousa and Magne led from start to finish over the boulder-strewn 580 kms, three-day route through the mountainous region of central Greece and were fastest on all five off-road special stages, despite the intense heat of a Greek summer and a flat tyre near the end of the third stage.

Sousa is the current leader of the 2003 FIA World Cup for Cross Country Rallies Drivers' Championship after his second place in the recent Orpi Rally of Morocco and this victory was a useful test and a major confidence boost prior to his next world championship outing in Spain in July.

Organised by the Greek Club 4x4 Ekali, the event kicked off with a short Prologue to determine starting order for the opening stage on Friday. Sousa beat his nearest rival Joao Ramos, from Portugal, by six seconds and was never headed from then on.

The Portuguese driver beat Valter Benazzoto's Peugeot 604 Raid by 1m 53s in the first of three loops through the 99.76 kms opening test and bettered his time of 1h 50m 38s on the subsequent two occasions. By the end of Friday's stages he had built up a 5m 40s advantage over his nearest rival, despite running for over 10 kms in the third stage with a flat tyre.

Sousa resumed on Saturday where he left off on Friday to take the fastest time in both the fourth and fifth specials, beating the Italian Riccardo Colombo by 3m 30s in the fourth section and Silvio Grazioli by 5m 03s in the final test - Sousa knocking five seconds off his first stage time into the bargain.

"I started the race very cautiously," said Carlos. "We had fitted some new brakes to the car and I wanted to bed them in properly. But I found a good pace and began to speed up. The tracks were very narrow, extremely rough and often potholed with deep trenches.

"It was difficult to throw the car around so I drove carefully. The average speed was very slow. The heat was intense, but we had no problems with this. It was good to win away from Portugal, especially over such tricky roads."

Italy's Lorenzo Codeca finished second overall, albeit 15m 58s behind Sousa, in his Mitsubishi Pajero* 3.5 V6 and Portugal's Helder Oliveira was third in a Nissan Patrol GR.

Based at Karpenisi in the Evritania region of central Greece between Pireus and Patra, the event attracted 38 starters, including Sousa's main Portuguese rivals Filipe Campos and Bernardo Vilar. Campos retired his Toyota early on with transmission problems.

Final positions after SS5 - top 5 only:

1. Carlos Sousa (P)/Henri Magne (F) Mitsubishi L200 Strakar 8h 58m 21s
2. Lorenzo Codeca (I)/Fabio Ferro (I) Mitsubishi Pajero* 3.6 V6 9h 14m19s
3. Helder Oliveira (P)/Jose Ribiero (P) Nissan Patrol GR 9h 19m 35s
4, Silvio Grazioli (I)/Antonio Vannini (I) Suzuki Grand Vitara 9h 26m 51s
5. Riccardo Colombo (I)/Stefano Fabiano (I) Nissan Patrol GR 9h 38m18s

30/06/03

Summer Season Offers From Mitsubishi Motors

Due to popular demand, Mitsubishi is to extend its 50:50 finance and free servicing offers over the next three months on a number of models in its range including the Mitsubishi Carisma, Space Star and Shogun Pinin.

Benefiting from both consumer offers, the Mitsubishi Carisma and Space Star should be high on people's shopping list this summer. Value for money prices and excellent equipment levels alone are reasons enough to purchase, however, add to this the benefits of 50:50 finance (50% deposit, 50% in twelve months with 0% APR) and the peace of mind that comes with free 3 years/27,000 miles servicing and you have a very attractive package.

Lance Bradley, Mitsubishi's Director of Sales & Marketing explained: "Free servicing is always popular with customers, however, 50:50 finance has proved even more successful within the Mitsubishi Network and has helped to boost sales across the range. Customers really appreciate the flexibility of spreading half the cost of their new car over 12 months at no extra cost to themselves. "
The Mitsubishi Space Star range, revised earlier this year, starts at £8,999 OTR. The Carisma range starts from £9,999 for the 1.6 Mirage and peaks at £11,999 for the top of the range 1.9 DI-D Elegance. For added specification at no cost, selected Carisma Mirage models come with free automatic transmission worth £1,000.

The 50:50 finance offer is also available on the Mitsubishi Shogun Pinin 4x4 and Colt.

18/7/03

MOD Police Choose Mitsubishi Space Star For Security Operations

The Ministry of Defence Police has recently taken delivery of 12 Mitsubishi Space Star 1.9 DI-Ds to be utilised for security patrol and CID duties. Six of the vehicles carry full MoD Police livery and are primarily used to oversee a number of Defence Estate sites and military bases.

The additional six cars remain unmarked, enabling the MoD Police to use them for CID work, as well as other administrative operations.

Andy Bryant, Fleet Manager for the MoD Police, based near Braintree in Essex, explains why he chose the Mitsubishi Space Star above any other vehicle:
'We wanted a car which was compact but could offer spacious and flexible passenger and load carrying capability. It also had to be fitted with an economical diesel engine and with a good turn of speed when needed.'

Mr. Bryant continues: 'Having surveyed the market closely, the Mitsubishi Space Star met our specification criteria in full and was the most competitively priced car in its class. We have had our new fleet in service for a number of weeks now and are already pleased with how well these cars have performed.'

The MoD Police has favoured Mitsubishi cars in the past, purchasing two 3.2 D-ID LWB Shoguns last year for special assignments. And to prove the Shoguns have been such a notable addition to the fleet, the MoD Police has just placed an order for four more.

17/07/03

Mitsubishi's Sousa Aims To Extend FIA World Cup Lead in Spain

Mayer and Monterde enter in Ralliart Pajeros

ZARAGOZA (Spain): Mitsubishi's Carlos Sousa and co-driver Henri Magne take part in the Baja Spain, the fifth round of the 2003 FIA World Cup for Cross Country Rallies, this weekend (July 18-20th). Sousa will be hoping to extend his 25-point lead in the FIA Drivers' Championship.

The Portuguese driver finished second overall in the recent Orpi Rally of Morocco and moved ahead of the defending World Champion Jean-Louis Schlesser in the overall points standings. With support from Mitsubishi Portugal, Galp and TMN for his Mitsubishi Strakar L200, Sousa will start alongside his arch rival on Friday's evening's Prologue, near Zaragoza.

The result of this traditional opening section will determine which driver begins first on the road in the gruelling special stage to be held in searing heat and dust on Saturday.

"Avoiding the dust and paying attention to the right starting order are absolutely critical on this rally," said Sousa, who also leads the FIA Trophy for Drivers of Bajas after his recent victory in Greece.

"You must obtain a good start position, because the dust is thick and there are limited places to pass on the very narrow tracks. Last year I lost a lot of time trying to pass the slower bikes and cars. It is quite a tactical race and it will be very hot. There is no room for error or even the slightest mistake."

Both Sousa and Schlesser face stiff competition from the BMW X5s of Grégoire de Mevius and Baja Germany winner Luc Alphand and the Nissan Pick-Ups of Marc Blazquez, Yves Loubet and the former Mitsubishi driver Kenjiro Shinozuka. The veteran Japanese driver is marking his return to international competition for the first time since his serious accident in this year's Telefonica Dakar Rally: Shinozuka won the Paris-Dakar Rally with Mitsubishi in 1997.

While Sousa aims to extend his lead in the World Drivers' Championship, Spaniards Jose-Luis Monterde and Rafael Tornabell will tackle the event in a Ralliart-prepared Mitsubishi Pajero*. Both team members finished third overall last year behind Schlesser and Sousa.

Germany's Andrea Mayer again teams up with twice Dakar-winning co-driver Andrea Schulz in a second Ralliart Mitsubishi Pajero*. Mayer, who now has a contract with Mitsubishi Motor Sports, has entered the diesel-engined T2 Pajero* in which she tackled the Dakar and Baja Italy events earlier this year. She finished fifth overall in this year's Optic Rally of Tunisia in a classic Pajero*.

"I took part once before in Spain with a bike in 1999," said Andrea. "But this is my first time in a car. It is going to be very hot and dusty. The stages are long, twisty and tiring. The race is only one day and there are two assistance points and a refuelling point, but it is one of the most demanding events of the year."

Mitsubishi has won the Baja Spain on no less than three occasions; Jean Da Silva took successive wins in 1986 and 1987 and the former FIA Asia-Pacific rally champion Kenneth Eriksson won the event in 1991. The last five Bajas have been won by the Schlesser-Raid team, with defending champion Jean-Louis Schlesser taking no less than four victories.

The traditional prologue begins at 17.30 on Friday evening, near Zaragoza, with the first pass through the special stage starting from 07.45 on Saturday morning. Around 800 kms of competitive action draws to a close on Saturday evening and is followed by the ceremonial finish in Zaragoza on Sunday.

FIA World Cup Drivers' Championship - standings after round 4

1. Carlos Sousa - Mitsubishi (P) 80 pts
2. Jean-Louis Schlesser - Schlesser-Ford (F) 55 pts
3. Giniel de Villiers - Nissan (ZA) 45 pts

Leading starters:
301. Jean-Louis Schlesser (F)/Jean-Dominique Comolli (F) Schlesser-Ford Raid
302. Carlos Sousa (P)/Henri Magne (F) Mitsubishi L200 Strakar
303. Jean-Pierre Strugo (F)/Jean-Pierre Aujoulet (F) Mercedes ML 430
304. Jose-Luis Monterde (E)/Rafael Tornabell (E) Mitsubishi Pajero*
305. Yves Loubet (F)/Jacky Dubois (F) Nissan Pick-Up
311. Gregoire de Mevius (B)/Alain Guehennec (F) BMW X5
312. Kenjiro Shinozuka (J)/TBA Nissan Pick-Up
315. Khalifa Al-Motaiwi (UAE)/Phillippe Tiefenbach (D) BMW X5
327. Luc Alphand (F)/Arnaud Debron (F) BMW X5
399. Andrea Mayer (D)/Andreas Schulz (D) Mitsubishi Pajero*

17/07/03

FIA World Rally Championship, Round 8

Paasonen and Sohlberg Tested at the German Round of FIA World Rally Championship by Mitsubishi Motors

TRIER (Germany): Mitsubishi Motors has entered the Finnish drivers Jani Paasonen and Kristian Sohlberg in the ADAC Rally Germany, as part of its preparations for next season. This will be the eighth round of this year's FIA World Rally Championship, which starts in Trier next Friday (July 25th)

The three-day event is a crucial round of the championship and Mitsubishi is keen to test both drivers abilities on asphalt, before its final 2004 drivers are announced, prior to its return to the full World Rally Championship in 2004.

Both Finnish drivers have been entered in a pair of 2002-specification Mitsubishi Lancer WRCs, purely to gain additional experience of asphalt rallying. They will be co-driven by Arto Kapanen and Jakke Honkanen, respectively.

"It was always our plan to enter Jani Paasonen in Rally Germany," said Sven Quandt, Head of Mitsubishi Motor Sports. "But we decided it would also be a good idea to enter Kristian too. He has limited experience in tarmac rallies and this was an ideal opportunity for him to gain more competitive mileage behind the wheel. We will see how they perform."

Organised by the ADAC, Rally Germany entered the WRC for the first time in 2002 and switched to a July date at the start of this season. Based in Trier, the competitive action begins with a traditional shakedown on Thursday (July 24th), before the first of seven special stages on Friday. A further nine special stages, including two runs through a 34 km competitive section at Panzerplatte, complete Saturday's timetable and the event draws to a conclusion in Trier on Sunday after an additional six timed specials.

Mitsubishi Motors pulled out of the FIA World Rally Championship at the end of 2002 to develop a new car for the 2004 season. The Japanese manufacturer has one of the most impressive records in recent WRC history, winning the Manufacturers' title in 1998 as well as four consecutive Drivers' titles between 1996 and 1999.

07/04/03

More Choice, More Value, More Style From Mitsubishi Motors

Revised Space Star range on sale

New Shogun Field and Shogun Warrior Special Edition models introduced

Value for money consumer offers

The back-to-basic principals of right cars, right specification, right price have resulted in raising Mitsubishi sales in the UK to record levels.
This success looks set to continue in 2003 as consumers take advantage of Mitsubishi's extended product range, competitive pricing and attractive purchase offers.

Revised Space Star Range

The Mitsubishi Space Star has always been a real value for money purchase combining high specification, comfort and individuality at an exceptional price. Now, with the introduction of a revised line-up (from 1 April) and a new starting price of just £8,995 for the 1.3 Mirage, Mitsubishi Space Star customers can get even more for their money.

The main highlights of the range include up to £1,250 in added value on the new Space Star Classic and Equippe models, a reduction of £1,000 on Space Star Mirage models and the addition of a 115bhpcommon rail turbo diesel engine to the range.

Extended Shogun Range

Expanding customer choice in the 4x4 sector, three new Special Edition models have been introduced as of 1 April - Shogun Field, Shogun Warrior and Shogun Sport Warrior.

The Shogun Field is the first to incorporate Mitsubishi's new Active Stability and Traction Control System (MASTC). Developed following extensive research into the needs to 4x4 customers the Shogun Field, with its 3.2 DI-D engine, gives the ultimate in all-terrain performance. Prices offer outstanding value at £28,995 for manual transmission and £30,495 for automatic transmission.

With its distinctive black or silver exterior body colour, the 'Warrior' specification Shogun and Shogun Sport have both been designed to make a real statement on the road. Priced at £27,245 for three-door and £32,495 for the five door version, the Shogun Warrior comes with automatic transmission and a choice of 3.5 GDI petrol or 3.2 DI-D diesel engine. The Shogun Sport Warrior is available with two engine choices, the 2.5 turbo diesel with manual transmission is priced at £22,995 and the 3.0 V6 petrol with automatic gearbox at £23,995.

Value for Money Offers

For those customers looking for real purchase power, Mitsubishi has consumer offers available on a range of models in its Spring sales campaign.

Mitsubishi's 50:50 Finance Plan (50% deposit, 50% in twelve months with 0% APR) and PVP Finance Plan (Protected Value Plan) are available on Space Star and Carisma. PVP Finance is also available on the Mitsubishi Space Wagon.

For added specification at no cost, free automatic transmission worth £1,000 is available on selected Carisma Mirage models. And finally, for peace of mind motoring all Colt, Space Star, Carisma, Space Wagon and Shogun Pinin models are available with 3-years/27,000 free servicing.

02/04/03

Mitsubishi Motors Takes Over Andrew Cowan Motorsports

Mitsubishi Motors Corporation (MMC) have taken control of Andrew Cowan Motorsports Ltd (ACMS).

Based in Rugby (United Kingdom), ACMS was responsible for the World Rally Championship (WRC) participation of Mitsubishi Motors, under the name of 'Mitsubishi Ralliart Europe'.

This move marks another important milestone in the ongoing realignment of all motor sports activities at MMC, announced on November 22 2002. In this respect, Andrew Cowan will remain with the team for the next 2 ½ years, in order to help Mitsubishi Motors to achieve a quantum leap in WRC, from 2004 on. This deal also includes all employee contracts.

Andrew Cowan is one of the most respected figures in the world of rallying. After an extensive career as a driver and most notably for Mitsubishi Motors, he went on to enjoy a number of successes with his own team, again with MMC, winning four world rally championships.

"After decades of involvement in motor sports, I thought long and hard about the future direction I wanted to take for myself and for the team," said Cowan. "I am very proud and happy that we reached this solid solution with MMC, under the lead of Sven Quandt, Head of Motor Sports."

Sven Quandt added: "Andrew Cowan has been instrumental in the building up of our new motor sports organisation. Thanks to this good partnership, the combination of his personal plans and our development strategy allowed to reach this deal."

Ulrich Walker, Executive Vice President at MMC, thanked Andrew Cowan for "his professionalism and everything he did as a Mitsubishi Motors ambassador around the world."

01/04/03

Shogun Range Extended With New Special Edition Models

Mitsubishi has extended its renowned Shogun 4x4 range with the addition of three special edition models, Shogun Field, Shogun Warrior and Shogun Sport Warrior.

"Having a wide range of models and options keeps existing and conquest customers catered for," said Lance Bradley UK Sales and Marketing Director for Mitsubishi. "We expect to sell around 17,000 4-wheel drive vehicles this year in the UK and these additional variants together with the new core Shogun product keep us firmly ahead of the competition."

Mitsubishi Shogun 'Field' Special Edition

As its model name suggests, the Shogun 'Field' is designed to fit into the range between the work-horse models and the top of the range luxury versions giving customers the best of both worlds.

On sale from 1 April 2003, the Shogun Field has a 7 seat configuration with a 3.2 DI-D direct injection turbo diesel engine, with the option of a 5-speed manual or an automatic/manual dual mode transmission. The Shogun Field is the first Shogun to incorporate Mitsubishi's new Active Stability and Traction Control system (MASTC)*.

Fitting into its work-horse role, MASTC strengthens the Shogun's already renowned off-road ability in all conditions. The active traction control system compares the speed of all four wheels and brakes any wheel that is on the point of spinning, to bring it under control whilst diverting power to the wheel with the most grip. Off road, MASTC ensures that grip is maximised reducing the need for skilled throttle control and giving the Shogun even more traction. Additionally, Slip Control prevents tyre spin on slippery surfaces and Trace Control minimises the drift caused by over-acceleration in corners.

17/03/03

Mitsubishi Motors Celebrates 200,000 Space Star

Mitsubishi Motors Corporation (MMC) has reached the 200,000 production mark for Space Star. Designed specifically for European customers and only built at MMC's NedCar plant in Born (The Netherlands), Space Star has been Mitsubishi Motors' best seller in Europe since 2001.

When the first Space Star started off the NedCar production line on July 10th, 1998, it was already a crossover product - long before the term was coined and made so popular on the market. Back then, it was the first to bridge the gap between compact hatchbacks and MPVs. More of a dual pioneer indeed, as Space Star also started the 'tall car' architecture in the European C-segment, now much in vogue.

Designed in Japan with European input and built in the Netherlands at the NedCar plant on a dedicated line, Space Star rewarded those who designed and build this new kind of automobile, becoming MMC's best-seller in Europe. Since 1998, its performance got better almost every year (1998 / 4,800 units, 1999 / 42,800 units, 2000 / 38,000 units, 2001 / 43,000 units, 2002 / 45,000 units).

Sold in Europe but also as far as New Zealand (3% of the total production), Space Star proved a hit with production sent to Germany (# 1 / 27%), Italy (# 2 / 16%), The Netherlands (# 3 / 11%), the United Kingdom (# 4 / 6%), Belgium and Spain (# 5 / 5%) or Sweden (# 6 / 4%).

For Stefan Jacoby - President & CEO of Mitsubishi Motors Europe B.V. - " This milestone proves that creative engineering, like Space Star's innovative architecture, does win over customers. Tomorrow, all new products will continue with this tradition. Built with great care at NedCar alongside Space Star, they will aim at an even wider customer base, for other achievements. "

19/03/03

Mitsubishi Motors, Hyundai Motor, Hyundai Mobis Announce New Cooperation Agreement

Tokyo, March 19, 2003-Mitsubishi Motors Corporation, Hyundai Motor Company, and Hyundai Mobis today announced the signing of a new cooperation agreement for projects involving the development, manufacture and sale of passenger cars and automotive components.

The new cooperation agreement provides a new basis for future cooperation among the companies, replacing the original agreement made with Hyundai Motor Company twenty years ago and initiating a new stage in the relationship between Hyundai and Mitsubishi Motors.

All three companies have agreed to investigate and pursue cooperation on a project-by-project basis, with a view towards achieving practical and mutually beneficial results. Mobis, an affiliate of Hyundai Motor and a key automotive component supplier, joins directly in the cooperation for the first time in recognition of the importance that component cooperation has on producing positive results for all three companies.

In his meeting with Hyundai Motor's President & CEO Dong-Jin Kim, Rolf Eckrodt, President & CEO of Mitsubishi Motors, stated "The new cooperation agreement demonstrates the intention of Mitsubishi Motors to improve on its relationships and potential synergies with good partners such as Hyundai Motor. We welcome the opportunity to extend our relationship with Hyundai Motor, and now also Hyundai Mobis, into the future."

In response, President & CEO Dong-Jin Kim said: "We are glad to extend our relationship with Mitsubishi Motors. Our cooperation has been a long and productive one and we look forward to success in the future."

16/03/03

Mitsubishi's Masuoka Takes Last Gasp Win In 11TH Baja Italy

Broken steering bracket stuns Peterhansel; Mitsubishis 3rd, 5th, and 6th

PORDENONE (Italy): Japan's Hiroshi Masuoka gave the Mitsubishi Motors team a winning start to its 2003 FIA World Cup for Cross Country Rallies programme, when he and co-driver Gilles Picard won the 11th Baja Italy in dramatic circumstances, today (Sunday).

Masuoka, driving the Mitsubishi Pajero* Evolution in which he won the Dakar Rally in January, trailed team mate Stephane Peterhansel for four of the event's five selectives. He hit the front near the end of the last stage when the Frenchman suffered the ignominy of a broken steering bracket a mere eight kms from the finish.

"I cannot believe it," said Masuoka. "This happened on the Dakar Rally two months ago and it has happened again. I was not pushing. I was being patient. It is unbelievable for Stephane to have problems again. He was the fastest driver this weekend. It is a big surprise for me."

A devastated Peterhansel had the scant consolation of second place with Jean-Paul Cottret in his Mitsubishi Pajero* Evolution. "I drove the first stage today at normal speed," said Peterhansel. "It is easier to make a mistake if you are consciously trying to drive more slowly. I had a good lead at the end of the first leg and the priority was to conserve this. Then, near the end of the stage the steering felt strange. We had broken the steering and I had to limp to the finish. I cannot believe I could have problems again so near the end."

Masuoka had lost four minutes in the first section on Saturday after a navigational problem on the dried river bed, near Vivaro, where all the competitive action was centred. The Japanese moved his way into second overall on the second selective and set the fastest time on both today's 105.6 kms stages.

Portugal's Carlos Sousa and co-driver Henri Magne gave Mitsubishi Motors a 1-2-3 by claiming the final podium place in their L200 Strakar.

"I am pleased to finish third," said Sousa. "This was a good result. We had a small scare on Saturday morning when Henri thought that he could smell smoke inside the car, but there was no problem."

Mitsubishi Ralliart customers Jose-Luis Monterde and Lukasz Komornicki reached the finish in fifth and sixth places overall in their Mitsubishi Pajeros*.

Germany's Andrea Mayer had been lying inside the top 10 in a third car before hitting problems after the second selective on Saturday, when a broken front differential mounting was discovered. A new gearbox was fitted and Mayer continued with three hours of time penalties at the back of the field for testing purposes.

The actual competitive action was based around race control at the Observatory Ariete in Vivaro. Leg one offered three 130.9 kms sections on the dried river bed and the route was shortened for a pair of 105.6 kms selectives today.

15/03/03

Peterhansel Gives Mitsubishi Outright Lead In Baja Italy

Masuoka holds second after early delays; Sousa in third

PORDENONE (Italy): Mitsubishi Motors made a winning start to the 11th Baja Italy. Frenchman Stephane Peterhansel and Japan's Hiroshi Masuoka were first and second overall after the opening 393 kms competitive leg on Saturday.

Their two Mitsubishi Pajero* Evolutions tackled a tricky 130.9 kms selective stage across a dry and dusty river bed, near Vivaro in north-eastern Italy, on three occasions.

Peterhansel and co-driver Jean-Paul Cottret started the opening stage first on the road and set the fastest time to open up a three-minute lead over Volkswagen's Jutta Kleinschmidt. Team mates Masuoka and Gilles Picard chose the wrong track for two kilometres in the middle of the section and were forced to retrace their tyre tracks and dropped four minutes to the leading Mitsubishi.

Peterhansel extended his advantage on the second stage, as Masuoka and Portugal's Carlos Sousa climbed into second and third places overall, once Kleinschmidt was handed a 40-minute time penalty for missing a passage control. Sousa and co-driver Henri Magne, at the wheel of a Mitsubishi

L:200 Strakar, were fourth and fifth through the opening two stages and finished the day in third place.

Mitsubishi's overnight advantage was secured after the third loop when Peterhansel and Masuoka set the top two times. Stephane was quicker than his team mate by 20 seconds to extend his lead to 4m 37s.

"The stage was very nice," said Peterhansel. "There were several sections where it was difficult and you needed be careful not to take the wrong track. In one place I landed heavily on the river bed and damaged the front panel and then I hit a small tree on the second stage, but nothing too serious. I had no problems with dust on the final stage, but the tracks are quite worn after being used three times and I needed to be careful."

"I took the wrong track in the middle of the first stage," said Masuoka. "I drove for two kilometres before we realised we had made a mistake. I lost four minutes. We learned from that mistake and pushed hard."

"I am quite happy with third position," said Sousa. "The car ran perfectly today and we set a good time on the last stage. Now I must keep my concentration on Sunday and conserve third place."

Mitsubishi Ralliart customers Lukasz Komornicki and Jose-Luis Monterde were classified eighth and 10th in their Mitsubishi Pajeros*. Germany's Andrea Mayer retired with a damaged front differential mounting after the second stage. She had been lying ninth overall.

"I had a good start, but I lost some time following in the dust," admitted Mayer. "But we damaged the front differential mounting this afternoon and there was not enough time to repair it at service."

Sunday's timetable offers a pair of 105 kms selectives, again centred at the Observatory Ariete near Vivaro. A final road section takes the surviving teams on to the coastal town of Trieste and the official podium.

14/03/03

Mitsubishi Motor Sports Begins 2003 World Cup Campaign

Masuoka and Peterhansel to lead Mitsubishi's World Cup challenge

Japan's Hiroshi Masuoka and Frenchman Stephane Peterhansel will lead the Mitsubishi motor sports challenge into the 11th Baja Italy, the opening round of the FIA World Cup for Cross Country Rallies, this weekend.

The pair finished first and third overall in the Telefonica Dakar Rally in January and will be hoping to continue Mitsubishi's winning streak when they enter a pair of Pajero Evolutions on the three-day Baja event in north-eastern Italy.

Peterhansel, who won two rounds of last year's World Cup in Tunisia and Dubai, teams up with his usual French co-driver Jean-Paul Cottret. Masuoka will be partnered by the veteran Frenchman Gilles Picard, the former enduro rider and most recent co-driver for Jean-Pierre Fontenay.

Fontenay and Picard finished second overall in the Dakar Rally this year, but Fontenay has taken the decision to retire from active competition to concentrate on test and development work with the Mitsubishi team. He was second overall in last year's Italian event.

Picard finished third overall in last year's Italian World Cup opener alongside former Mitsubishi driver Kenjiro Shinozuka. The Japanese driver left the Mitsubishi team mid-way through last season and is now on the road to recovery after a serious accident in January's Dakar Rally.

A third Mitsubishi L200 Strakar has been entered in the 11th Baja Italy for Portugal's Carlos Sousa and his veteran French co-driver Henri Magne. The pair finished fourth on the 2003 Dakar Rally and are planning to tackle the European Baja rounds of the FIA World Cup. Magne won last year's Baja Italy with Frenchman Jean-Louis Schlesser and is one of the world's most experienced co-drivers.

Mitsubishi took the top four overall places in the 2003 Dakar Rally, but faces competition from the factory Nissan team, which finished fifth overall in January, BMW's X5 Rally-Raid and a pair of Volkswagen Tareks, making their first ever appearance on a round of the FIA World Cup.

After documentation and scrutineering on Thursday March 13th, action begins with a traditional seven-kilometre Prologue stage at Vivaro on Friday.

The actual competitive action is centred around the Observatory Ariete in Vivaro. Saturday offers three selective sections, each running for 125 kms. The three sections start at 07.30, 11.30 and 15.30 and take place over twisty and narrow farm tracks around the Cellina area.

Sunday's timetable offers a pair of 105 kms stages at 09.15 and 13.00, again centred at the Observatory Ariete in Vivaro, but with the action taking place around Meduna.

After the final regrouping a road section takes the surviving teams to Trieste and the official podium scheduled for 18.30. In a compact total route of 741.80 kms, 615 kms will be run against the clock.

14/03/03

Mitsubishi Motors, DaimlerChrysler, Mitsubishi Group Finalise Investment In Mitsubishi Fuso Truck And Bus

Mitsubishi Motors shores up financial base, strengthens passenger car operations

Tokyo, March 14, 2003-Mitsubishi Motors Corporation (MMC) today announced it had finalized arrangements to sell 58 percent of its 4 million outstanding shares in Mitsubishi Fuso Truck and Bus Corporation (Mitsubishi Fuso) to DaimlerChrysler (DC) and several Mitsubishi group companies.

After the sale, DC now holds a 43 percent stake in Mitsubishi Fuso, MMC controls 42 percent, and Mitsubishi group companies (Mitsubishi Heavy Industries, Mitsubishi Corporation, The Bank of Tokyo-Mitsubishi, and others) have a 15 percent stake.

Based on an agreement reached with DC and the Mitsubishi group companies in September last year, MMC will receive 122.6 billion yen from the sale.

"We'll now see an even stronger, more focused Mitsubishi Motors and Mitsubishi Fuso. Both companies will be able to concentrate solely on their respective products, customers, and market needs," said MMC President and CEO Rolf Eckrodt.

The new funds MMC receives will add traction to the company's ongoing Turnaround by helping it reduce interest-bearing debt and improve its competitiveness through investing in new products for the future. Further, the spin-off allows MMC's top management to concentrate solely on passenger car operations and further enhance the successful Mitsubishi Motors brand.

13/03/03

Nissan Motor And Mitsubishi Motors Reach Basic Agreement On OEM Supply Of A Mini-Commercial Vehicle

Tokyo - Today Nissan Motor Co., Ltd., and Mitsubishi Motors Corporation announced a basic agreement through which Mitsubishi Motors will supply its "Minicab" mini-commercial vehicle to Nissan on an OEM basis. The model will come in two body types, a truck and a van.

Nissan will source about 20,000 vehicles per year from Mitsubishi Motors, starting in the third quarter of FY2003. Through this arrangement, Nissan will be able to expand its product lineup and broaden its customer base in the mini-vehicle market. Mitsubishi Motors will be able to enhance its manufacturing efficiency by increasing its production volume of mini-vehicles, bolstering the foundation for its mini-vehicle business operations.

This move marks Nissan's second entry into the mini vehicle market in Japan and its first in the mini-commercial market. The mini-commercial vehicle segment currently represents about 30% of the overall mini-vehicle sales in Japan. With its entry into the minicar market last April with the launch of the Moco, Nissan will have one model each to offer for passenger and commercial use in the mini-vehicle market. By expanding its product lineup across all profitable market segments, Nissan expects to attract new customers, to expand its customer base and to offer a wider range of choices.

Mitsubishi Motors will be able to reduce development and manufacturing costs and to enhance productivity by achieving increased economies of scale for mini-vehicles. In addition, the expansion of its mini-commercial vehicle operations will enable the company to further strengthen the foundation for its overall mini-vehicle business. Mini-vehicles represent an important segment for Mitsubishi Motor's product lineup, which includes the key eK Wagon and other minicar models.

Both companies expect Nissan's entry in the mini-commercial vehicle market to satisfy customers' needs and create expanded business opportunities for mini-vehicles.

23/02/03

Alexander The Great

Mitsubishi Ralliart Evolution Challenge - Round 1

Paul Alexander and his co-driver, Jakes Kelly, started the season how they mean to continue, by winning the first round of the 2003 Mitsubishi Ralliart Evolution Challenge on Saturday's (22nd February) Rallye Sunseeker.

Now into its third year and with full backing from Mitsubishi UK, the Evolution Challenge attracted five returning 2002 teams and 12 new teams for its season opener, 18 being the largest ever field for this Group N one-makes series.

The event comprised 16 stages totalling 75 competitive miles over a mixture of asphalt and gravel surfaced roads, mainly over military land and in the forests north of Bournemouth. As has now become traditional with the first round of the Kumho National Rally Championship, the first and last stages were a short, but spectacular blast through the town's Botanical Gardens and along the sea front.

Setting the fastest time straight out of the box were Brendan Crealey/Steve Harris, albeit less than a second separating the next five Evo Challenge crews, the scene now set for what was to become an intense day-long battle.

As cars came into service after the first three tests to change from slicks on to forest tyres, it was Alexander/Kelly who were out in front, two seconds ahead of the initial leaders. They were in turn followed closely by James Edwards/Si Brown, Kevin Stevens/Stuart Foley and Richard Davis/Dylan Jones.

With four stages in Ringwood Forest to follow, it was now the turn of the gravel specialists. Although Alexander/Kelly retained their advantage, Davis/Jones spearheaded the attack on the leaders. Less than a second behind them Anthony Willmington/Andy White were getting back some of their 2002 form and rose from 13th to 3rd when the cars returned to service after SS7.

Crealey reported he was finding it difficult to get around the tight corners with his car's handbrake not functioning when he needed it most, whilst others losing time were top Evo Challenge seeds, Mike Brown/Aled Davies, last year's runners-up, Mark I'Anson/Graeme Walker and the hard charging Stevens/Foley, all crews finding that their car's engine's were either misfiring or down on power.

Although Crealey has often stated he has a preference fro gravel, unusual for an Irish driver, he was quickest over the next two tarmac tests, which moved him back up to third.

Conversely, Robert Swann/Ken Bowman were finding their pace more competitive in the forests. They was locked in a battle with Mark Worley/Dave Gamblin who were using their local knowledge and the acquisition of last year's championship winning car to their advantage, until Worley found he had to hold on to the gear lever to remain in second gear.

Everyone was aware that the afternoon's loop of four forest stages could prove decisive, especially as deep ruts were beginning to appear in the soft gravel roads.

First to fall foul of the conditions were Tony Thompson/Ian Windress, transmission gremlins bringing their day to a conclusion. I'Anson then chose to retire after SS12.

Another crew to experience difficulties were Edwards/Brown. Having been the fastest of the Evos on SS3, a wrong time at a control saw them collect a one minute penalty, relegating them from fifth to eighth.

Davis/Jones were now on a mission to catch Alexander/Kelly but on SS13, their attack came to a frustrating end when a stone became jammed in the alternator pulley, stalling the engine immediately. Davis thought the worst and retired on the spot, but closer inspection after the event revealed that all that was needed was a new drive belt.

This left Alexander/Kelly with what can be regraded in Evo Challenge terms as a comfortable lead and after the final leg of three tarmac stages was completed, they crossed the finish line back in Bournemouth 27 seconds ahead of Crealey/Harris.

"Its great to win the first round of this year's Evo Challenge," reported an overwhelmed Alexander at the finish. "I drove as quickly and tidily as I could, keeping out of trouble and the car has been great all day. I am delighted with this result, especially with the strength of the competition around me."

Round two takes place in North Wales on 12th April, when the Championship heads to Llangollen for the Astra Stages.

The Mitsubishi Ralliart Evolution Challenge is supported by Mitsubishi Motors UK, PIAA and Mintex.

Mitsubishi Ralliart Evolution Challenge Round 1 - Results
(Drivers and co-drivers home towns are shown in brackets)

1st Paul Alexander (Kings Langley)/Jakes Kelly (Tralee) - 1:14.22.4
2nd Brendan Crealey (Portadown)/Steve Harris (Sheffield) - 1:14.50.2
3rd Anthony Willmington (Dorchester)/Andrew White (Dorchester) - 1:15.19.9
4th Mike Brown (Hayes)/Aled Davies (Pencoed) - 1:15.38.5
5th Kevin Stevens (Stourbridge)/Stuart Foley (Birmingham) - 1:15.43.9
6th Mark Worley (Poole)/David Gamblin (Poole) - 1:16.12.3
7th Robert Swann (Bishops Stortford)/Ken Bowman (Hexham) - 1:16.21.9
8th James Edwards (Chelford)/Si Brown (Nantwich) - 1:17.04.9
9th Roland Llewellin (Haverford West)/Eurig Evans (Newcastle Emlyn) - 1:17.37.4
10th Damon Harvey (Plymouth)/Chris Dewsnap (Sheffield) - 1.19.02.0
11th Scott Hughes (Altringham)/Andy Bull (Bromsgrove) - 1:19.12.1
12th Graeme Presswell (Henlow)/Phil Cottam (Callington) - 1:19.59.6
13th James Smith (Cambridge)/Bob Rose (Bridgwater) - 1:20.31.7
14th Paul James (Taunton)/Ian Crafer (Street) - 1:22.21.4
15th George Phillipedes (London)/ Simon Coates - 1:30.19.8

18/02/03

All Systems Go For Mitsubishi's Group N Campaign

The Mitsubishi Motors UK supported Lancer Evolution VII will make its competition debut next weekend, when it takes part in the Bournemouth based Rallye Sunseeker, the first of seven rounds in the Kumho National Rally Championship.

Driven by former British Rallycross Champion, Steve Palmer from Kent and co-driven by Steve Greenhill from Hertfordshire, the team's primary function will be to test and develop a number of competition components for Mitsubishi.

The car has been built by Hertfordshire Mitsubishi dealers, Ware Garage, its Motorsport division also responsible for the pre-event preparation and on-event support.

The project will be overseen by Ralliart Europe, Mitsubishi's WRC operation, who are providing technical input and monitoring the performance of the components being tested.

In line with Mitsubishi's new global motorsport strategy and with the arrival of the new Evo VIII to Britain in April, MMUK are seizing the initiative to promote its Evolution models and expand on its unbridled Group N rallying successes.

It is intended that the components being tested on the UK works car and others like it around the world, will lead to the development of a works specification FIA Group N car by the end of 2003.

In addition, Mitsubishi are also planning to utilise the knowledge from this year's campaign and the experience gained though its Group N rallying success over the past decade, to develop a range of competition components.

Driver, Steve Palmer, realises that his season ahead is more about testing than winning:

"Not many competitors get the chance to drive for a works supported team, so I'm pleased to have the opportunity. However, I realise I have job to do this year. It is important that when we are trying out new components I feed back as much information as I can and I will need to drive with this in mind, rather than go out there to win."

The Ware Garage Mitsubishi team will enter all seven rounds of the National Rally Championship. They will run alongside the Mitsubishi Ralliart Evolution Challenge, but will not enter this one-make series for homologated Group N Lancer Evolutions, which is also supported by MMUK.

17/02/03

March 03 To Be The New August?

With more emphasis seemingly being paid by consumers in having a distinctive number plate such as 03 for their vehicle, which denotes the year rather than part year such as 53, March could soon take over as the prime month for UK new car sales rather than September.

In 2002 September new car sales were 432,661, 2.4% down on September 2001.

In March 2002 new car sales were 423,723 up on March 2001, an increase of 3.8%.

However March 2003 and the new 03 registration month turns out for the industry overall, Mitsubishi experienced record UK sales last year and registrations to date in 2003 are at an all time high.

The new Shogun range went on sale in January and it is one of only two large 4x4 vehicles on sale in the UK to show an increase in sales so far this year. With a new look, petrol models with reduced prices and no price increases for diesel variants despite up to £1,000 of customer value improvements, the Shogun is an attractive proposition for 03 registration plate customers. Prices start at just £21,995.

Although 1 March will not see any of the new Lancer Evolution VIII models with a 03 plate, as sales begin early in April, advanced orders are conservatively described as very healthy. With prices starting at £26,995 the new 276 bhp Lancer Evolution FQ-280 with its distinctive new looks, 6-speed transmission and active yaw control will sell like 'hot cakes'. Now the future of the Ralliart brand is black and white having been taken in house by MMC in Japan, there are no grey areas regarding official Evolution VIII models.

Finding a vehicle that has the versatility to be a sports wagon, workhorse and passenger car with a cool look is now easy thanks to the Mitsubishi L200 Double Cab range. This model line up now accounts for four out of every ten pick ups sold in the UK. With 03 models now having service intervals extended from 4,500 miles to 9,000 miles and a vast range of models from GL, to 4Work, to 4Life to Animal to Warrior, there is a model to suit every family or workplace. Prices of L200 Double Cabs start at £14,295 on the road excluding VAT.

Until the end of March customers looking at more traditional models have the European built 5-door Space Star range starting at £9,995 on the road. All models are available with 3 years/27,000 miles free servicing and 50/50 finance, pay 50% now and nothing more until 2004.

The Carisma 5-door hatchback, also built in Europe, is available from £9,995 on the road and has exactly the same offers as the Space Star. In addition two new derivatives are added in time for the peak March market - the Carisma 1.6 MPI Elegance at £10,995 and the 1.9 DI-D Elegance at £11,995. Both these new additions have significant added value specification - with leather upholstery, air conditioning, side airbags, electric mirrors and alloy wheels.

The Galant range of saloons and estates from £17,995 upwards and the Space Wagon 7-seat people carrier models starting at £15,995, both have 3-years/27,000 mile free servicing offers.

Think Mitsubishi and most often customers think 4-wheel drive. The smallest member of the 4x4 family is the Shogun Pinin with three and five door models available with 50/50 finance, pay 50% now and nothing more until 2004. A new Shogun Pinin Vivo II with added value specification has just been added to the range at £13,995. Other prices start at £12,995 on the road.

Moving up the four-wheel drive ladder is the Shogun Sport with a 2.5 Turbo Diesel engine where service intervals have been increased to 9,000 miles. Shogun Sport 2.5 TD models start at £18,995. Just in time for congestion charges to bite, the Shogun Sport 3.0 V6 petrol is now available with an LPG version both as a passenger vehicle and as a commercial.

4Work Commercial Vehicle Range

For commercial vehicle operators the 03 March registration plate is no less important. Mitsubishi offers the widest range of 4x4 commercial vehicles in the UK. The L200 range, Shogun Pinin, Shogun Sport and Shogun are all available under the new Mitsubishi 4Work brand. Prices start at £10,295 on the road excluding VAT. Shogun Pinin 1.8 MPI and Shogun Sport 3.0 V6 petrol models will be available with LPG conversions so minimising future city congestion charges.

11/02/03

Mitsubishi's New Carisma Elegance Adds A Touch Of Class

Mitsubishi's Carisma has always been known as an affordable family car with comfort, economy and reliability as its major benefits, but now the range has a touch of class and luxury thanks to the arrival of the Carisma Elegance.

This latest addition to the Mitsubishi family boasts all the features of the standard Carisma Mirage - matching it for performance, fuel consumption and CO2 output - and is available as a 1.6 litre 16-valve petrol or 1.9 turbocharged Direct Injection Diesel (Di-D) model.

But it offers some smart additions to the exterior including new 9-spoke alloy wheels, black side airdams and 'Elegance' badges in side mouldings.

Inside it has air conditioning, black leather seat trim with driver's seat lumbar adjuster, and rear seat centre armrest. All of this is complemented by a dark silver instrument panel trim, inner door handles and vent knobs. There are also bright finish front door scuff plates, electric heated door mirrors and cruise control on the 1.9 Di-D derivative.

The Elegance has added that certain something to a model that has already received outstanding praise - particularly when it came under the scrutiny of the Metropolitan Police Force which gave the car a Class 1 mark in its rigorous Brake and Handling Test. The Shogun and Shogun Sport also passed with flying colours.

The Carisma's test report made a particular point of praising the vehicle's handling saying: "The handling was extremely positive from the vehicle giving excellent driver confidence with a superb balance between engine performance and handling dynamics."

The Carisma Elegance comes with three options - the 1.9 Di-D,1.6 Elegance Manual, and 1.6 Elegance Automatic which comes with Mitsubishi's intelligent INVECS-II automatic transmission which has a 'thinking' system designed to adapt its shift patterns to suit the driver's individual style.

The full Mitsubishi Carisma range is as follows:

Model
OTR price

1.6 Carisma Mirage (Manual)
£9,995

1.6 Carisma Mirage (Automatic)
£10,995

1.9 Di-D Carisma Mirage (Manual)
£10,995

1.6 Carisma Elegance (Manual)
£10,995

1.6 Carisma Elegance (Automatic)
£11,995

1.9 Di-D Carisma Elegance (Manual)
£11,995

11/02/03

Shogun Sport Offers Perfect Solution To Beat The Congestion Charges

Mitsubishi can now offer its customers the ideal way to beat the London congestion charges with its new LPG Shogun Sport.

While many commuters are facing the prospect of finding other ways to reach the centre of the capital - or fork out to meet the new fee - from 17 February, Mitsubishi has the ideal solution which won't mean taking to a bike or purchasing a vehicle that looks more at home in a sci-fi movie.

The latest version of Mitsubishi's 3 litre V6 Shogun Sport takes advantage of the much cheaper Liquid Petroleum Gas and promises to make travelling to the city a lot less stressful and costly.

London commuters driving LPG vehicles will be exempt from the £5 congestion charge and they may not be the only people to benefit as proposals are under way for 33 cities around the UK to introduce LEZ's (Low Emission Zones).

The Shogun Sport LPG has a 100% discount from congestion charges because it meets the lowest banded emission level of CO2. In addition the Shogun Sport has a 90 litre under floor LPG tank that currently can be filled for £35. The same volume amount of petrol costs £69. The 3-year warranty remains unchanged.

A spokesperson for Mitsubishi said: "We are believed to be the first manufacturer to offer an LPG four-wheel drive vehicle and we are convinced that there is a demand for them. This offers commuters to London the ideal way of meeting the regulations, lowering their travel costs without having to sacrifice their preferred mode of transport."

"It is also apparent that the new LPG version of the Shogun Sport will ensure that the driver is all set for the future where air quality is a high priority in around our towns and cities. And while meeting these essential standards they can also be saving money."

That also goes for company car drivers looking to reduce their monthly tax bills following the introduction of CO2 emission-based calculations last year.

And while the case for LPG conversions and LPG vehicles is growing, there is a similar increase in LPG supply points, which is no longer seen to be a drawback in owning and driving an LPG vehicle. The number of forecourts selling LPG in the UK is over 1,200 outlets with another 200 expected this year.

Mitsubishi's Shogun Sport is designed to meet the demand for a sporty and comfortable SUV with the ability to seat five people, accommodate their luggage and adapt for all lifestyle or business travel purposes. LPG in the city, petrol in the country.

It is designed to suit those who use a car during the week for work but need a sports utility vehicle at weekends - eliminating the need for a second car.

The Shogun Sport range starts at £18,995 on the road for the entry level 2.5 Turbo Diesel Classic and moves up to £21,995 for the 3.0 V6 Equippe with the top of the range 3.0 V6 Animal priced at £24,495.

10/02/03

Mitsubishi Motors UK Sales Continue To Grow

Even though January's UK new car market was down by 9% overall, Mitsubishi continued their record breaking sales performance of last year with 1,343 passenger car sales to finish the month up by 5%.

Combining passenger cars and L200 Pick Ups sales, Mitsubishi sold a total of 2,291 vehicles in January - 20% more than January last year which itself was a record to any year.

The Mitsubishi Carisma, Shogun Pinin, Shogun Sport, Shogun and L200 models all sold more in January 2003 than they did in the same month last year

The UK's number one selling pick up for the last two years, the Mitsubishi L200 increased sales again by 46% to hold a 45% share of the pick up market with 882 sales, virtually as many as Ford, Nissan and Toyota products put together.

In the SUV 1 sector for large 4x4's, only the new Shogun with 330 sales and the Range Rover with 420 registrations increased sales over January last year.

Commenting on this continued growth, Mitsubishi's UK Sales and Marketing Director Lance Bradley said, "the buying pattern of 2002 is continuing into the New Year and we are seeing customers attracted to our products because of their very competitive prices, added value specification supported by attractive purchase finance options and of course free servicing on most models. By increasing the service intervals to 9,000 miles on 2.5 litre diesel powered Shogun Sport and L200 models we expect customer interest to increase further in these sectors".

31/03/03

Mitsubishi Motors To Unveil Outlander Crossover And CZ2 Cabriolet Concept At 2003 Geneva Motor Show

Surfing on the wave of its success at the 2003 Dakar Rally, Mitsubishi Motors will blend sportiness, style and technology at the 73rd Geneva Motor Show. Located in the new Hall 6 with some of the most prestigious brands, Mitsubishi Motors will unveil for the first time its CZ2 Cabriolet concept, introduce in Europe the Outlander crossover, display the 2003 Pajero* Evolution Dakar winner and the recent Tarmac Spyder concept.

Outlander

Announced a year ago, the product offensive of Mitsubishi Motors Corporation (MMC) in Europe will start this spring with the launch of the all-new Outlander crossover.

Previewed two years ago in Geneva with the Lancer ASX concept, Outlander will bridge the gap between stylish sports wagons and rugged SUVs, when made available on European markets during the second quarter of 2003.

Its bold interpretation of the Mitsubishi Motors new visual identity hints at the brand's off road heritage while its quality interior will raise the bar in the growing SUV1 segment.

At launch, Outlander will be offered with a 2.0 litre / 100 kW engine and a choice of either 2WD or permanent 4WD transmission.

CZ2 Cabriolet

Whereas, Geneva will be the European premiere for Outlander, it will be the world premiere for CZ2 Cabriolet.

A casual chic open top runabout, CZ2 Cabriolet will be the newest NCC** inspired concept, a line inaugurated last year by Mitsubishi Motors with the CZ2 hatchback and CZ3 Tarmac sports wagon and continued this year with Tarmac Spyder.

Elegantly styled, this full 4-seater will discard the all-too common retractable steel roof for a flush-fitting canvas top: a more romantic reminder of true cabriolet spirit.

Realized with prestigious partners from the fashion and electronic industries, CZ2 Cabriolet will not only be a statement of style, as it will feature new, sophisticated and yet user-friendly communication technologies.

* Montero in Spain / Shogun in the UK

** NCC : " New Compact Car "

29/01/03

Lancer Evolution VIII Hits the Road

Tokyo, January 29, 2003-Mitsubishi Motors Corporation (MMC) today announced that it will launch the Lancer Evolution VIII sports sedan in Japan on January 31. Features include a high-performance 2-liter intercooler-turbocharged engine, a 6-speed close-ratio gearbox and MMC's advanced all-wheel traction control system.

Available in three trim levels, the Evolution VIII GSR is priced at JPY3, 298,000, the RS 5-speed manual transmission model JPY2, 740,000 and RS 6-speed gearbox model JPY3, 160,000. MMC is targeting total sales of 5,000 units.

The Lancer Evolution VIII marks the eighth step up the evolutionary ladder in the 10 years since the series made its Japan debut in October 1992. Providing a base model for a wide range of motorsport events, Evolution VIII continues the tradition of delivering quicker competition performance with each new model in the series. Evolution VIII also brings a significant improvement in perceived driving quality, offering a kid-glove fit between man and machine that inspires greater confidence over all speed bands and surfaces.

Major changes over Evolution VII include:

A 6-speed close-ratio gearbox that maximally extracts the engine's class-topping maxima of 280PS (206kW, unchanged) and 40.0kg-m (392Nm, an increase of 1.0kg-m).

The addition of Super AYC to the race-proved ACD in MMC's all-wheel traction control system realizes significant improvements in cornering and traction performance. (Standard on GSR, factory-fitted option on RS models).

Improved aerodynamic performance with the use of a new-design oversize front bumper, engine undercover and the first all-carbon rear spoiler on a 4-door production sedan.

Exterior

Evolution VIII presents a more aggressive exterior design that incorporates the new MMC design identity in the front grille and sees improvements in aerodynamic and cooling performance.

Stamping the new MMC design identity on the front visage is the pyramid-shape element in the centre of the grill that locates the silver Mitsubishi 3-diamond logo, the apex of which provides the origin for a ridge line that flows seamlessly into the engine hood.

Intercooler efficiency has been boosted with a 10% enlargement of the mid-bumper air intake. The engine oil cooler air intake located under the right end of the bumper has been redesigned as a duct to promote a smoother flow of air and improve oil cooler performance.

The new-design engine undercover generates significantly more downforce and features a new diffuser that directs cooling air over the drivetrain. The new model retains the brake cooling air ducts fitted on its predecessor.

The rear spoiler uses carbon fiber-reinforced plastic for both horizontal and vertical components - a world-first on a 4-door production sedan. Exploiting to the full the low mass, high strength and rigidity properties of CFRP, the aerofoils are slimmer and optimised in section. The spoiler generates significantly more downforce than its predecessor without incurring any extra drag penalties.

Interior

Evolution VIII uses an off-black colour scheme and the strategic placement of dark titanium-finish panels to create a sporty interior space that fully complements the vehicle's character and supports sports driving requirements.

Dashboard ornamentation is finished in blue to coordinate with the seat upholstery.

The dark titanium-finish centre panel accommodates 2DIN and 1DIN audio systems on GSR and RS trim levels respectively.

The race-serious instrument panel locates the tachometer in the centre and uses the same full-scale 270-km/h speedometer (the governor operates at 180km/h as on its predecessor) as fitted to the recently launched North America market Evolution VIII, the first Evolution model to be offered on that market.

The shifter features a smaller spherical design that enhances operability. On 6-speed close-ratio gearbox models, the shift gate plate is embellished with the Evolution logo made from the same CFRP material as the rear spoiler.

Recaro bucket seats use slim-line bolsters and a lustrous blue knit fabric with a distinctive dimple-finish.

Engine

Evolution VIII is powered by an improved version of the 2-liter in-line 4-cylinder 16-valve DOHC twin-scroll turbocharger-with-intercooler 4G63 engine that develops class-topping maxima of 280PS (206kW)/6500rpm (unchanged) and 40.0kg-m (392Nm)/ 500rpm (an increase of 1.0kg-m).

Optimisation of supercharging characteristics has produced class-topping maximum torque of 40.0kg-m/3500rpm and even gutsier torque in the flat 3000rpm-to-5000rpm band.

To match the higher torque, cooling performance has been improved by uprating the water pump capacity and by enlarging the water passages in the turbocharger. Engine durability and reliability have also been improved by uprating the aluminium pistons and forged steel con rods.

Detail changes have reduced total engine weight by 2.5kg (models with air conditioning). Use of lighter valve springs and valve spring tensioners has lowered the moment of inertia of, and with less load on the springs reduced friction in, the valvetrain.

Evolution VIII models use the same fuel tanks as fitted to the North America market series. At 55 litres, the GSR gets a 7-liter increase to extend its cruising range; while at 50 litres, the RS gets just 2 litres more in view of weight and motorsport minimum range considerations.

Transmission

Evolution VIII uses a 6-speed close-ratio gearbox (standard on the GSR) to maximally utilize the engine's outstanding power and torque characteristics. With the motorsport competitor in mind, the RS comes with a 5-speed manual gearbox as standard and is available with a 6-speed gearbox/17-inch wheel combination package as a factory-fitted option.

The ratios on the 6-speed gearbox have been carefully chosen to extract every ounce of torque from the engine: 1st for acceleration from rest; 2nd to 5th for seamless shifting and response; while 6th supports an increase in top speed. The ratios also enable Evolution VIII to return 9.7 km/l in the Japanese 10-15 urban mileage test, an improvement of 0.1km/l over VII.

The 6-speed gearbox employs a pull-ring mechanism to prevent accidental selection of reverse.

For Evolution VIII, 5-speed RS models now come standard with the super-close ratio gearbox offered as an option on its predecessor, with uprated durability and stiffness to match the increased torque.

All-wheel Control System

Since its introduction, Mitsubishi's All-Wheel Control system - comprising ACD, AYC and Sports ABS - has elevated Evolution's traction and dynamic performance to new levels. Debuting on Evolution VIII, the new Super AYC now brings further and significant improvements to that performance.

Super AYC uses a planetary gear differential in place of the bevel gear type in the current AYC to double the amount of torque it can transfer between the rear wheels. This enables Super AYC to boost both cornering and traction performance.

The RS comes with ACD only. The ACD unit gives priority to drive traction, with its operating modes (Tarmac/Gravel/Snow) tuned for the requirements of rally, gymkhana and dirt and snow trials.

Brakes

The new model uses the same brakes as its predecessor: Brembo 17-inch ventilated discs with 4-piston calipers at the front and 16-inch ventilated discs with 2-piston calipers at the rear.

Evolution VIII also retains MMC's Sports ABS, which uses a steering wheel angle sensor to detect steering inputs. The computer uses this information to regulate braking force at each wheel independently and improve handling behaviour under braking.

The system also incorporates MMC's EBD (Electronic Brake Force Distribution) system, which optimally apportions braking force between front and rear wheels for different road surface and vehicle load conditions to deliver predictable and consistent stopping performance.

Body

To improve handling stability and perceived driving quality, Evolution VIII's body has been made stronger and stiffer in a program pinpointing those areas giving the largest gain in strength for the smallest increase in weight.

The upper and lower body join, a major factor in overall torsional stiffness, has been strengthened with the addition of large reinforcements to inner and outer panels at the bottom of the centre pillar.

Body panel joins have been strengthened with the addition of reinforcements at the top of the front strut tower and on the upper and side surfaces of the rear wheelhouse, and by increasing the number of spot welding points. Suspension mounting stiffness has also been uprated by strengthening the mid-section of the strut tower bar and its point of attachment to the body.

Suspension

Complementing the stiffer body, detail optimisation of Evolution VIII's MacPherson strut front and multi-link rear suspension results in better on the limit handling stability and perceived driving quality over the full performance range.

Wheels & tires

GSR and 6-speed gearbox RS models retain Evolution VII's ADVAN A046 model 235/45ZR17 tires, which use a high-grip compound and are built with a very stiff carcass.

The GSR and 6-speed gearbox RS models ride on ENKEI 6-spoke 17-inch alloy wheels. The spun-rim construction of the wheels cuts the weight of a set of wheels by 3.2kg and this reduction in unsprung weight contributes directly to improved dynamic performance.

The 5-speed manual gearbox RS retains the 205/65R15 94H tires and 15-inch steel road wheels of its predecessor. The GSR's 17-inch alloy wheels and 235/45ZR17 tires are available as a factory-fitted option.

Weight reduction

Evolution VIII achieves further advances in weight reduction over VII, particularly in the front end, upper body and the unsprung weight - areas that contribute most to handling stability.

For similar equipment levels and fuel load, the new GSR comes in at virtually the same weight as its predecessor despite the 10kg increase ensuing from the introduction of the 6-speed transmission.

Serving as the base model for competition use, the 5-speed gearbox RS model also features further reductions in weight as the result of rationalizing the equipment and sound insulation specifications. For similar equipment levels and fuel load, the new RS weighs in 20kg lighter than its predecessor.

Theft prevention

All Evolution VIII models come standard with a vehicle immobiliser system that requires the use of a pre-coded key to start the engine. GSR models are also available with a dealer-fitted audible car alarm that goes off when the door locks are opened by any means other than the keyless entry system.

20/01/03

The Art of Preparation

How a former F1 Champ learns a new driving discipline

HÄKKINEN COMPLETES SUCCESSFUL THREE-DAY TEST IN MITSUBISHI LANCER WRC2

Mika Häkkinen successfully completed a three-day test in the forests around Rovaniemi in preparation for his first Arctic Rally, which starts this Friday in Finland. Häkkinen will drive a World Rally Championship Mitsubishi Lancer WRC2 on the event, having had a total of six days' testing and a four-day recce within the Arctic Circle with his co-driver, Arto Kapanen.

Häkkinen, who won the Formula One World Championship in 1998 and 1999 for McLaren Mercedes, has faced a steep learning curve behind the wheel of the Mitsubishi Lancer on snow and ice, in temperatures that plummeted to 30 degrees below zero during his most recent test on Friday.

"These tests are to give me as much experience behind the wheel as possible," said Häkkinen. "I have to practice listening to the pace notes that Arto is reading to me, and learning about the car, but accurately judging the level of grip on the snow is not easy.

"This is a steep learning curve for me but I am enjoying the experience of driving the Mitsubishi Lancer. On the frozen lakes, where there was nothing to hit, it was a lot of fun, but in the forest you really have to concentrate because the trees are very close and you are travelling very fast!

"My confidence in Arto is there - he has so much experience co-driving, and the team is very professional having won the World Rally Championship so many times. It is a nice dream to be able to drive a rally car, particularly in the north of Finland, it is a great chance. From what I have seen of the Mitsubishi team, they are doing the maximum preparation to win this rally. In my mind, I am here to enjoy it but at this professional level we have to eliminate all possible mistakes.

"So far I have had experience driving in all snow and ice conditions. I have driven on a stage that had water on it in the morning, ice in the afternoon, on a stage that was covered in snow, on a stage that was being cut up with gravel coming through. I have driven on new tyres, and old ones too, so the team is doing its best to give me as much experience as possible.

"It has been interesting to have Lasse Lampi helping me too, making fine adjustments for the rally. The daylight up here is very short, you start in the dark and you finish in the dark but, in between, it is bright sunlight! You have to make adjustments on the car for the various conditions and you realise how important it is to have such a good team behind you."

Häkkinen will have the young Finn, and friend, Kristian Sohlberg as his team-mate in the Mitsubishi Lancer WRC, and will drive one of 48 Lancers on the rally. "I want to wish Kristian the best of luck on the rally too," said Häkkinen.

Thus far, Häkkinen has steadily built both speed and confidence, and Lasse Lampi, a former winner of the Arctic rally and Mitsubishi's test driver and technical advisor, is highly impressed with Häkkinen's progress.

"The first time that I went in the car with him, I realised that this guy is professional with the car," said Lampi. "He is using the engine very well. I expected him to rev the engine very high, because the Formula cars have high-revving engines, but he said to me that there was good torque on the bottom end, and I agreed. He said, OK, we stay with low revs.

"He is very studious. He is pushing more and more, and I thought for sure we would lift him out of a ditch at some point, but we haven't had to yet."

The 38th Arctic Rally is based around the Finnish town of Rovaniemi, starting on Friday, January 24, and finishing on Saturday, January 25.

20/01/03

Masuoka Clinches Eighth Dakar Rally Victory For Mitsubishi

Fontenay and Peterhansel complete clean sweep of podium places; Sousa fourth
SHARM EL SHEIKH (Egypt): Mitsubishi clinched a record-breaking eighth Telefonica Dakar Rally success, when Japanese driver Hiroshi Masuoka and German co-driver Andreas Schulz secured victory over a 34 kms special stage, near Sharm El Sheikh in Egypt, today (Sunday).

The victory completed a hat-trick of Mitsubishi Motors Team victories on the gruelling 19-day race across five countries, which had started in Marseilles on New Year's Day. Masuoka, the defending champion at the wheel of a Mitsubishi Pajero* Evolution, became the first Mitsubishi driver to win the event on two occasions.

"I am so very happy to win this 25th Dakar Rally," said Masuoka. "This year was a great race. It was fast and there were some good stages in Tunisia and Libya. It was hard. Every day we were doing 160/180 km/h and it was exciting to race against (Stephane) Peterhansel. But in the second half we were more careful and reduced our speed to save the car. I was waiting in case he made a mistake.

"I feel sad for Stephane because he had a good race. One small mistake was expensive. It was important for Mitsubishi to win this race and I hope that this continues. I look forward to competing with Stephane again in the future.

"The car is fantastic. It was developed last year and finished at the end of August. Mitsubishi have worked very hard on the suspension settings. We tested the car for two weeks in Morocco and it showed potential from the start."

It was also the second Dakar victory for Schulz, the winner in 2001 with Jutta Klenschmidt. "For me it was maybe an easier victory this time. I have now won twice with Mitsubishi as well. Maybe in 2004 if we can develop the car still further we can win again," said the German.

The French pairing of Jean-Pierre Fontenay and Gilles Picard finished second overall in their classic Pajero, despite losing 45 minutes in soft sand in Tunisia and sustaining several punctures.

"Gilles and I are obviously happy to take second position," said Fontenay. "But we would have liked to do this in a different way. We are disappointed for Stephane and Jean-Paul (Cottret), because they were driving a perfect race. It has happened before and it will happen again."

Team mates Stephane Peterhansel and co-driver Jean-Paul Cottret rounded off the podium places in third overall. They had led outright from the first stage in France on January 2nd to within 45 kms of the end of the penultimate stage on Saturday before losing the lead when a collision with a rock wrecked a wheel.

"It is not very easy to understand why these things happen and why I lost the race," said Peterhansel. "It is only a sport. There are many things more important, but I will come back with complete motivation. Maybe there is a logic in what happened. Because it happened to Hiroshi as well two years ago. Maybe it will be my turn next year."

Portugal's Carlos Sousa and French co-driver Henri Magne finished the rally in fourth position and successfully fended off a late challenge from the South African Giniel de Villiers.

"I'm pleased with fourth because I was fifth twice before," said Sousa. "My car is much more competitive over the technical stages, like the one we had on Saturday. I was one of the fastest drivers over the rocky sections. I don't have the top speed and the gearing of the cars in front and therefore I have no chance of beating them unless they have problems."

Miki Biasion and co-driver Tiziano Siviero looked set for a top three position after winning the last of the longer stages from Abu Rish on Saturday. But the Italians suffered the agony of a jammed gearbox on the podium in Sharm El Sheikh and a 10-hour time penalty was imposed by the panel of Stewards, as a result of the Italians making emergency repairs in a control zone. This dropped the twice former FIA World Rally Champion to 15th overall in the final classification.

"I didn't really sleep last night thinking about the time penalty," said Biasion. "But it is better to forget the past and look ahead to the future. I felt that I did a good job for the team and enjoyed working with such a friendly group of people. The Dakar was harder than I thought it would be. But I am here at the finish, made no mistakes and had no accidents. This is the most important. Stephane won six Dakars and has lost his first one in a car. I also feel that I have lost a top three place, but I have plenty of time in the future."

There was further success for Mitsubishi down the leaderboard. Spanish off-road champion Jose-Luis Monterde and co-driver Rafael Tornabell clinched 10th place and were classified as the top privateers in their Ralliart Pajero. They also finished second behind Frenchman Luc Alphand in the Super Production diesel category.

Brazilians Klever Kolberg and Roldan Lourival were 13th and won the Total Trophy for Amateur drivers. "This year I think the Dakar was quite easy," said Kolberg. "It was a fast Dakar. We had no problems any day. We just had to service the car to avoid potential problems. Even the navigation was not too difficult. I prefer the rally when we have more corners and more work for the drivers, like the last big stage in Egypt."

Germany's Andrea Mayer made a successful transition from a bike to a car and was classified 21st in her Mitsubishi Ralliart Pajero on her first Dakar on four wheels.
"We had a few problems along the way, but I am so happy to reach the end," said Mayer. "I have learned many things about driving a car on these events, how to prevent problems and how to drive at a sensible pace. My best times have been in the dunes where my experience with the bike has helped me to follow the best tracks."
Portugal's Carlos Oliveira and co-driver Pedro Jordao finished 25th.

17/01/03

Mitsubishi Consolidates Top Five Places In Dakar Rally

Biasion second today; punctures for Fontenay; Sousa hangs on to fifth
ABU RISH (Egypt): The French pairing of Stephane Peterhansel and Jean-Paul Cottret moved into the final two days of the Telefonica Dakar Rally, with a 25m 50s advantage over Mitsubishi Motors team mates Hiroshi Masuoka and Andreas Schulz, as Finland's Ari Vatanen won his third stage of the rally - the 477 kms run from Luxor to Abu Rish today (Friday).

Mitsubishi had advised its two leading drivers to preserve their cars and to prevent Peterhansel and Masuoka competing against each other and risking their first and second positions. Peterhansel is now 3h 08m 26s ahead of his nearest non-Mitsubishi rival, sixth-placed Giniel de Villiers.

"One more long stage to go," said Peterhansel. "I am happy because it was a difficult stage today without GPS. I had no problems, but I was a little nervous. Yesterday we heard some noises from the car, but nothing today. I will try and sleep for at least four hours before the restart in the morning."

The leading Mitsubishi Pajero* Evolution pairings remained well clear of third-placed team mate Jean-Pierre Fontenay in his classic Pajero. Fontenay, the Dakar winner in 1998 with Mitsubishi, sustained two flat tyres 200 kms into today's stage - a combination of tricky sandy and gravel tracks tackled without the benefit of GPS.

"We had two punctures on the left-hand side," said Fontenay. "But the problem came when we changed the rear wheel. We started again and then saw that the front tyre was also going down, so we had to stop again. It was a very fast stage at the beginning and tricky without the GPS. The first 100 kms were okay, but then it was dusty, twisty and there were some big canyons. We will work on the road book now and try and take as much rest as possible before the early start in the morning."

Italy's Miki Biasion, tackling his first Dakar in a car, was second quickest through today's stage and strengthened his grip on fourth place in a classic Pajero. He is now only 6m 38s behind Fontenay.

"I am happy with today because we had no problems and no punctures," said Biasion. "Stephane and Hiroshi have slowed down to keep their positions, but I think we are too far behind Jean-Pierre now. I will drive at my pace. It is important that we don't have any problems."

Fifth-placed Portuguese driver Carlos Sousa was coming under late pressure from South African Giniel de Villiers. He began the stage 17 minutes ahead of the former South African Touring Car champion and starts Saturday's stage 5m 32s in front of his rival.

Tenth-placed Jose-Luis Monterde continued to lead the privateers' category in his Ralliart-prepared Mitsubishi Pajero, but the reigning Spanish Off-Road Champion slipped further behind Frenchman Luc Alphand in his quest to win the Super Production diesel class. Brazilian Klever Kolberg continued to lead the Total Trophy for Amateur drivers.

Tomorrow (Saturday) is the penultimate stage of this year's event and the last of the longer sections. After a compulsory rest teams will leave Abu Rish from 04.00 hrs on Saturday morning and set out on a tiring 413 kms liaison, skirting the coastline of the Gulf of Suez to arrive at the stage start near Abu Zenima.

The final 365 kms special stage crosses the Sinai massif and features narrow cols and scenic valleys, en route to the finish 50 kms from Sharm El Sheikh, adjacent to the Red Sea.

09/04/03

Power, Performance, Passion - The Mitsubishi Ralliart Lancer Evolution VIII

Now Available at Millmead

Evo VIII (276bhp) and Evo VIII FQ-300 (in excess of 300bhp) models

UK retail prices £26,995 and £28,995

Over 200 orders already confirmed for April delivery

Universally acclaimed for its raw power, exceptional handling and an emotionally spine-tingling driving experience, the new generation Mitsubishi Lancer Evolution VIII is about to hit the streets.

Available in two specifications and with a top speed of 157mph, power output for the new Evo VIII is 276bhp as standard. However, for those customers who like a little more under the bonnet the FQ-300 performance package, developed in conjunction with the Mitsubishi World Rally Team, boosts power to in excess of 300bhp.

Prices represent real value for customers at £26,995 for the Evo VIII in standard form and £28,995 for the upgraded FQ-300 specification. Add to this the support and expertise of Millmead, a fully trained Mitsubishi Ralliart dealer and the security of a comprehensive 3-year warranty, and you have an exceptional value for money package for one of the most coveted performance saloons on the road.

The Mitsubishi Evolution series is all about continuous enhancement using performance technology and the new Evo VIII delivers on all counts. Improvements on its predecessor include the addition of Super AYC (Active Yaw Control) and a 6-speed close ratio gearbox; extensive improvements to and tuning of the engine, suspension and aerodynamics; a stiffer body and extensive reductions in weight. The result - the new Lancer Evolution VIII reaches new dimensions of on-road performance and driving exhilaration.

Currently, the UK is the only European country where the new Lancer Evolution VIII is officially on sale. With 200 orders already placed, it seems it won't take long until this year's allocation of 900 units have all been snapped up.

IN DETAIL - THE MITSUBISHI RALLIART LANCER EVOLUTION VIII

Under the bonnet

Beneath the Evo VIII's bonnet is Mitsubishi's latest version of the high-performance 4G63 2.0-litre intercooled turbocharged 4 cylinder, DOHC 16-valve engine that boasts unmatched levels of maturity and refinement. Producing 276 bhp in standard tune at 6,500rpm, whilst delivering a class-topping 289 lb ft of torque at 3,500rpm. By adopting a 6-speed close ratio gearbox, maximum response from the engine and transmission is retained throughout the broad powerband.

For the Evo VIII, Mitsubishi has further developed its famous 4G63 type 2.0-litre engine by redesigning the turbocharger, increasing the capacity of the intercooler and redesigning the intake manifold to reduce air-flow resistance by 20%. A 3-nozzle intercooler jet system sprays water on to the front of the intercooler which helps cool the compressed air going through the intercooler providing more power under hard acceleration.

Engine durability and reliability have also been improved by up-rating the aluminium pistons and forged steel con rods. These detail improvements result in an engine that combines competition-ready but street-friendly power with outstanding durability.
The exhaust pipe has been 'straight-lined' to reduce exhaust back pressure and a variable back pressure valve has been added to the main silencer to improve quietness at low engine speeds. The combined fuel consumption figure for the Evo VIII is 20.5 mpg and CO2 is 334 g/km. Top speed is restricted to 157 mph and the official factory 0-62mph time has been given as a 'conservative' 5.3 seconds.

The FQ-300 performance package statistics have yet to be officially confirmed, but early indications point to power in excess of 300bhp, an equally impressive torque exceeding 300lb.ft. and a 0-62 time of 4.9 seconds.

Mitsubishi's advanced 4WD system

The Lancer Evolution VIII has a revised suspension system, slightly lower slung to get the centre of gravity lower. A revised ACD (Active Centre Differential) and rear limited slip differential are used in conjunction with the new Super AYC (Active Yaw Control).

Debuting on Evo VIII, the new Super AYC realises significant performance improvements. After carefully calculating torque requirements under simulated race conditions, Super AYC has been developed to transfer twice the torque of the current AYC. The ability to transfer more torque between the rear wheels further reduces understeer while extending cornering limits (in-house skid-pad testing has shown that Super AYC extends Evo VIII's cornering limit by 10% over the current system).

Super AYC also acts like a limited slip differential by increasing inside wheel traction in race circuit and other high speed cornering situations, thereby preventing the wheel slip that can occur with the current system due to its smaller torque transfer capacity.
ACD enhances acceleration and straight line stability. An electronically controlled multi-layer hydraulic clutch replaces the conventional VCU as the differential limiter, controlling front/rear drive power distribution on the centre differential and switching from free to direct-link status to maintain its front/rear drive force setting of 50:50 distribution while matching the driving conditions. This achieves a tuned balance between handling response and drive performance of the highest level.
In addition, the driver can switch between the 3-modes TARMAC, GRAVEL, or SNOW settings, while the car is moving, to optimise control and to match road conditions.

A computer controls the new active centre differential (ACD) and super active yaw control (AYC) systems with the ACD maximising performance when accelerating out of a corner, and AYC supporting performance during cornering. This new integrated control system provides better overall stability and performance compared to systems that control ACD and AYC independently.

Transmission

The new generation Evo VIII is the first to be given a 6-speed manual transmission. The 6-speed close ratio gearbox has been developed in order to maximise extra torque generated by the revised 4G63 2.0-litre intercooled turbocharged 4 cylinder, DOHC 16-valve engine. The close ratio set up maximises engine performance throughout its entire range but with improved flexibility at low to medium speeds.

Outside and in

In keeping with its principles, exterior restyling has not been about simple cosmetic improvement. Reducing drag and lift, the Evo VIII's new exterior lines give it better high-speed straight line stability and handling through corners and features significant advances in aerodynamic and cooling performance.

The new exterior incorporates the defining elements of Mitsubishi's new design identity. A significantly restyled and more aggressive front end is distinguished by its integral grille-front bumper, the centre of which has been extended 35mm forwards, and by its V-shaped nose. The bonnet is noticeably different with the addition of a large single air intake for the intercooler. New rear light clusters, a large carbonate rear spoiler and new 17-inch alloy wheels set the new model apart from those which have gone before. Recaro seats, Momo steering wheel and fully automatic air conditioning match luxury with performance.

Purchase with Peace of Mind

In the last few months, Mitsubishi's motorsport and performance car division, Ralliart, has been moved in-house. Now part of the Mitsubishi Motors Corporation and Mitsubishi Motors Europe operation, Ralliart is to become a premium sub-brand.
Due to this, customers now benefit from reduced prices and the knowledge that they are purchasing an official Evo VIII with full warranty and product liability cover..

Warranty
In keeping with Mitsubishi's tradition of after-sales service, the Evolution VIII comes with a comprehensive warranty package, a 3-year Unlimited Mileage Warranty, a 3-year Pan European Recovery Service and a 6-year Anti-Corrosion Perforation warranty.

09/04/03

Net News

Open and Online 24/7

As previewed in the last edition of this magazine, the Millmead Skoda website now features the full used Skoda listings including photographs and printable specification sheets.

This facility is designed to allow customers to browse the used car stock from any location with internet access, and at any time of day.

The Millmead Mitsubishi website also benefits from a similar concept.

For Skoda visit www.millmeadskoda.co.uk
For Mitsubishi visit www.millmeadmitsubishi.co.uk

09/01/03

European Debut of The Mitsubishi Lancer Evolution VIII

* SALES START IN THE UK IN MARCH 2003
* UK Retail Prices £2,500 to £3,000 lower than Evo VII

One thing the new Lancer Evolution VIII has which none of its predecessors has possessed is full factory approval to be sold in the UK.

In the last few months Mitsubishi's motorsport and performance car division, Ralliart, has been moved in-house. It is now part of the formal Mitsubishi Motors Corporation and Mitsubishi Motors Europe operation and the Ralliart label will become a premium sub-brand. All orders, imports and sales will only be through the approved Mitsubishi Motors supply channels.

In line with these changes, Mitsubishi Motors in the UK will now be the sole importer and supplier of official Ralliart products and accessories. This new business process has already resulted in reduced UK prices for the new Lancer Evolution VIII.
The benefit to the customer with lower prices is obvious but in addition, owners will now be sure they have an approved vehicle with full warranty and product liability cover. There is no longer a reason to buy Ralliart products from anywhere other than an official Mitsubishi Ralliart dealer.

Sales and Lower Prices

For the next 12 months the UK will be the only European country where the new Lancer Evolution VIII is on sale. As the cars are manufactured in Japan early in 2003, they will be shipped to Mitsubishi in the UK. Sales are expected to start during March and around 1,000 units will be available in the UK this year.

Because of the formulisation of manufacturing and distributing Ralliart products throughout the world, the Evolution VIII will have a retail price of £26,995, £3,000 lower than the current model. A top of the range Evo VIII FQ model with over 300 bhp will continue to be offered and this will sell at £28,995, £2,500 lower than the comparative Evo VII FQ variant. The FQ specification and power output will be announced prior to the cars going on sale in the spring, but for the Evolution VIII, the FQ pack is being developed by Mitsubishi Ralliart Europe based in Rugby, the company which prepares and operates Mitsubishi's world rally cars.

Evolution of the Evolution VIII

Sleek but aggressive styling retains the legend that is Evo. A new face proudly wearing the famous three diamonds logo. Under the skin is much more. Like all its predecessors, the Evo VIII is spawned from motorsport.. Power output is 276 bhp as standard, with the FQ package developed by Ralliart Europe in the UK boosting power to more than 300 bhp.

For the first time in its production car history a 6-speed manual transmission is used. A new Super Active Yaw Control system sharpens up handling and refines power distribution through the rear wheels. Exterior looks are the first noticeable difference between the new generation Evo VIII and its predecessors. A significantly restyled and rounded front end incorporates more than just a new grille and bumper. The bonnet has sculptured styling lines within it, but it is noticeably different with the addition of a huge air intake for the intercooler. New driving lights at the front - together with a large carbonate rear spoiler, new rear light clusters and new 17-inch alloy wheels set the new model apart from those, which have gone before. Recaro seats, Momo steering wheel, fully automatic air conditioning, a superb sound system match luxury with performance.

Under the bonnet
Beneath the newly designed Lancer Evolution VIII's bonnet is Mitsubishi's latest version of the high-performance 4G63 2.0-litre intercooled turbocharged 4 cylinder, DOHC 16-valve engine which produces 276 bhp in standard tune at 6,500rpm, whilst delivering 282 lb ft of torque at 3,500rpm. This is the most powerful torque in Evo's class of fast road car. By adopting a 6-speed close ratio gearbox, maximum response from the engine and transmission is retained throughout the broad powerband.

For the Evolution VIII Mitsubishi has further developed their the famous 4G63 type 2.0-litre engine by redesigning the turbocharger, increasing the capacity of the intercooler and redesigning the intake manifold to reduce air-flow resistance by 20%. A 3-nozzle intercooler jet system sprays water on to the front of the intercooler which helps cool the compressed air going through the intercooler so providing more power under hard acceleration.

The exhaust pipes have been 'straight-lined' to reduce exhaust back pressure and a variable back pressure valve has been added to the main silencer to improve quietness at low engine speeds.. Combined fuel consumption and CO2 figures for Evolution VIII can only be confirmed during testing once the cars arrive in the UK The top speed will be restricted to 157 mph and the 0-62mph speed of 5.3 seconds is likely to remain. The FQ model will have "you tell us" performance figures.

The FQ performance package statistics have yet to be announced but it is very unlikely they will be less than the current 305 bhp and 300 lbs ft of torque. This development work is being undertaken by the UK based Ralliart Europe who develop and prepare the 'works' WRC cars.

Mitsubishi's advanced 4WD system

The Lancer Evolution VIII has a revised suspension system, slightly lower slung to get the centre of gravity lower. A revised ACD (Active Centre Differential) and rear limited slip differential are used in conjunction with the new Super AYC (Active Yaw Control).

ACD enhances acceleration and straight line stability. An electronically controlled multi-layer hydraulic clutch replaces the conventional VCU as the differential limiter, controlling front/rear drive power distribution on the centre differential and switching from free to direct-link status to maintain its front/rear drive force setting of 50:50 distribution while matching the driving conditions. This achieves a tuned balance between handling response and drive performance of the highest level.

In addition, the driver can switch between the 3-modes TARMAC, GRAVEL, or SNOW settings, while the car is moving, to optimise control and to match road conditions.

Super AYC (Active Yaw Control) optimises and controls the difference between rear left and right wheels, as well as improving cornering performance and stability.
The torque transfer system housed in the rear differential uses a computer to provide optimal control to match road conditions. It compensates for power distribution and tyre adhesion differences between the two rear wheels to control yaw moment (cornering force).

A computer controls the new active centre differential (ACD) and active yaw control (AYC) systems with the ACD maximising performance when accelerating out of a corner, and AYC supporting performance during cornering. This new integrated control system provides better overall stability and performance compared to systems that control ACD and AYC independently.

Transmission

The new generation Evo VIII is the first to be given a 6-speed manual transmission. The close ratio set up maximises engine performance throughout its entire range but with improved flexibility at low to medium speeds.

Warranty

In keeping with Mitsubishi's tradition of after-sales service, the Evolution VII comes with a comprehensive warranty package, a 3-year Unlimited Mileage Warranty, a 3-year Pan European Recovery Service and a 6-year Anti-Corrosion Perforation warranty.

14/01/2003

MMC - Detroit/Tarmac Sypder

Reconnecting Mitsubishi Motor's seven global design studios has been a key part of design chief Oliver Boulay's strategy to rebuild the company's image worldwide.
To say he was surprised that very few of the designers had met previously would be an understatement. All were called to a design conference in Japan and he has now instigated job rotation with designers spending time in other studios to exchange know-how and absorb different cultures. One of the first results of this is the Tarmac Spyder concept, unveiled at the North American Auto Show in Detroit. It was penned by the same designer who produced the CZ-3 Tarmac unveiled at the 2001 Tokyo show and seen in Europe but not in the USA.

Boulay has also introduced competitive tendering among the studios. "What we have to do is remember that we are a Japanese brand and not a pseudo-US or European brand," he says.

"Good Japanese products sell well worldwide - you have only to look at Sony to see that."

The dilemma that Frenchman Boulay faced was to encourage each designer (there are 250 of them in the seven studios) to find their own way -- "to open their eyes" as Boulay pits it, without forgetting MMC's roots. "Their thinking was too narrow and we need to change that."

One of his goals is to make sure that the studios are better linked so that there is 24-hour input around the planet.

"My vision is to have each studio playing a role in every product and for those products to be constantly updated.

Developing vehicles for only one market is too expensive, says Boulay. "Platform and component sharing across the group should make future developments easier and more cost effective."

The Tarmac Spyder is a 2+2 powered by a 315 bhp 2.0 litre turbocharged four cylinder engine.

"Tarmac Spyder's exterior themes and appealing styling cues represent the visual design vocabulary that consumers can expect to see on future compact segment products from Mitsubishi around the world," said Pierre Gagnon, chairman and chief executive officer, Mitsubishi Motors North America.

The Tarmac Spyder has a detachable hard top and the bonnet opens forward.